What ETCP does

ETCP is a Beijing-headquartered smart parking technology company founded in 2012. The company provides cloud-based parking management systems that combine license plate recognition (LPR), electronic payment processing, and IoT-connected hardware (cameras, high-speed barrier gates, integrated imaging devices) to enable unmanned, cashless parking operations. Its product portfolio includes the ETCP Smart Parking System (hardware and software solutions), ETCP Unattended System, ETCP Dynamic Pricing System, and the ETCP Parking mobile app, plus an H5 and API Open Platform for partner integration, an Enterprise Edition (biz.etcp.cn) for corporate parking benefits, and an E-Mall (E米商城) marketplace sub-brand. Vertical-specific solutions target smart commerce zones, smart communities, smart medical facilities, connected vehicle OEMs, and car-sharing operators. ETCP holds 13 registered IP assets covering LPR methods, mobile payment methods, outdoor charging methods, and software copyrights for parking management, license plate recognition, and CRM systems.

The platform covers 240+ cities in China with 8,100+ partnered parking facilities and 3.1 million+ parking spaces. As of mid-2019, ETCP served over 82 million registered users, processed 120 million vehicle trips per month, and handled approximately 2 billion yuan in monthly parking fee transactions, with the system reportedly covering 50% of China's private car ownership on a de-duplicated basis. ETCP generates revenue through transaction fees on electronic parking payments, advertising and marketing services leveraging parking scenarios, enterprise subscription fees, marketplace commissions, and hardware sales. Named enterprise partners include Wanda Feifan, Shanghai Bailian Group, and YunOSAuto.

ETCP is privately held, operating through Beijing Yuechang Technology Co., Ltd. (北京悦畅科技有限公司) as the platform IP and operations owner, and Anhui Yitong Information Technology Co., Ltd. (安徽驿通信息科技有限公司) as the website operator. Total disclosed funding exceeds $280 million across rounds in 2013, 2014, 2015 (~$50M from Bitauto, Matrix Partners China, SIG China, Source Code Capital), 2016 (~$230M led by Wanda E-Commerce), and 2018. The company announced international expansion plans to Europe, North America, and developed Asian markets in 2017. Leadership is led by CEO Long Tan.

Name

ETCP

Legal name

北京悦畅科技有限公司

Website

https://etcp.cn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ETCP is a Beijing-based smart parking technology company that provides cloud-based parking management, license plate recognition, and electronic payment solutions across 240+ Chinese cities, serving parking operators, car owners, and enterprise clients.

Ownership category

akta.pro rank

Product category

Smart Parking Management Software

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• Smart parking solutions
• Parking management software
• License plate recognition
• Unmanned parking systems
• Electronic parking payment

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Parking Fee Electronic Payment: ETCP charges service fees for electronic parking payment processing through its platform. The platform integrates with WeChat Pay and Alipay for seamless cashless transactions. Revenue accrues per transaction processed at partnered parking facilities.
2. Advertising and Marketing Services: Marketing solutions leveraging parking scenarios including advertising placements (light boxes, gate arms, in-venue materials), parking coupon distribution, and targeted marketing campaigns. Covers 240 cities with 82 million registered users providing a high-frequency daily use scenario for brand exposure.
3. E-Mall (E米商城) Products: E-Mall platform where users exchange points or cash for gifts and services. Revenue generated from product sales and commission on transactions within the automotive product marketplace.
4. Enterprise Parking Management Services: Subscription and service fees from enterprise clients using the business platform for employee parking benefits, unified payment, and fleet management. Includes services for car-sharing operators and corporate parking solutions.
5. Hardware Sales and Installation: Sale and installation of parking equipment including license plate recognition cameras, barrier gates, and payment kiosks. The 'three free' policy (free installation, free maintenance, free upgrades) may apply to software-only upgrades while hardware generates direct revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

ETCP provides a cloud-based smart parking management platform that combines license plate recognition, IoT-connected parking hardware (cameras, barrier gates), and electronic payment processing to enable unmanned, cashless parking operations. The company serves parking facility operators with end-to-end hardware + software solutions, individual car owners via a mobile app, and enterprise clients through an open API platform and enterprise management portal.

Product overview

ETCP是智慧停车行业解决方案提供商，采用"核心平台+模块化解决方案"的架构。核心产品包括：ETCP智慧停车系统（硬件+软件解决方案）、ETCP无人值守系统（云托管模式）、ETCP动态收费系统三大核心产品线。面向车主提供ETCP停车APP（含支付宝服务窗、车载APP）；面向企业合作伙伴提供开放平台（API+H5接入）、企业版平台（停车费代缴、营销服务）；面向特定行业提供智慧商圈、智慧社区、智慧医疗、车联网、车共享、行业营销等垂直解决方案；此外还有E米商城和城市级静态交通平台等产品。覆盖商业综合体、医院、写字楼、商超、酒店、小区、社会公共等多种停车场景，业务触达240余座城市。

Differentiator

Problem solved

Functional benefit

Brands

• ETCP企业版: A B2B platform enabling enterprises to manage employee parking benefits, centralized parking fee payments, discount parking, and coupon marketing campaigns.
• E米商城

Products and services

• ETCP Smart Parking System (Hardware Solution) (ETCP智慧停车系统（硬件解决方案）) End-to-end hardware solution including unmanned toll robot, camera all-in-one machine, camera fill light all-in-one machine, and dedicated high-speed gate machine enabling vehicle recognition, unmanned tolling, and automatic barrier operation. Targeted at parking facility operators.
• ETCP Smart Parking System (Software Solution) (ETCP智慧停车系统（软件解决方案）) Cloud-based management software providing parking space management, fee management, vehicle traffic management, and data analytics functions. Supports both hardware+software and software-only upgrade paths for parking facility operators.
• ETCP Unmanned Parking System (ETCP无人值守系统) Cloud-hosted unmanned parking system using local software + cloud services to replace traditional toll booth staff, achieving fully unmanned electronic tolling and service at parking facility entrances and exits, with annual labor cost savings of hundreds of thousands of yuan per facility.
• ETCP Dynamic Pricing System (ETCP动态收费系统)
• ETCP Parking Mobile App (ETCP停车APP) Consumer-facing mobile app providing nearby parking lot search, parking lot details, precision navigation, voice recognition for finding parking spaces, electronic parking fee payment, reverse car search, and coupon management. Supports iOS and Android plus Alipay service window and in-vehicle app integration.
• ETCP Open Platform (ETCP开放平台) Open API platform for enterprise partners providing electronic parking payment (WeChat and Alipay), real-time parking data (POI info, live parking space availability), vehicle entry/exit information push, group account parking/vehicle management, and long-term vehicle activation/renewal. Supports H5 and API integration.
• Standardized H5 Integration (标准化H5页面接入) Standardized H5 page-based integration enabling rapid embedding into WeChat public platforms or apps. Supports registration/login, license plate binding, nearby parking query, electronic parking fee payment, and order/coupon viewing.
• ETCP Enterprise Platform (ETCP企业版平台) B2B enterprise platform for corporate parking fee payment, discount parking, coupon marketing, employee parking benefit management, parking record reconciliation, and unified invoicing. Offers time-rental enterprise services and smart parking open services.
• Smart Commercial Zone Solution (智慧商圈解决方案) Smart parking solution for shopping malls, commercial complexes, property management, and group commercial real estate operators, providing electronic parking payment, member points integration, and precision marketing services to help commercial zones acquire customers and activate engagement. Successful cases include Wanda Feifan and Shanghai Bailian Group.
• Smart Community Solution (智慧社区解决方案) Smart community solution for property developers, property management companies, residential-commercial buildings, office properties, and residential real estate groups, providing temporary parking electronic payment, long-term rental management, and visitor permission management to address parking management disorder.
• Smart Medical Solution (智慧医疗解决方案) Smart parking solution for hospitals using big data to address surrounding traffic challenges, providing humanized medical staff benefits and one-stop management of patient family services.
• Connected Vehicle Solution (车联网解决方案) Service solution for automotive OEMs, vehicle networking companies, vehicle system suppliers, and map data providers, providing dynamic parking data (5,000+ facilities with 99%+ accuracy, 266,000+ facilities covering 200+ cities), in-vehicle high-frequency payment scenarios, complete account systems, and non-stop electronic payment support. Successful case includes YunOSAuto.
• Car-sharing Solution (车共享解决方案) Scenario service product for time-rental enterprises addressing challenges of parking lot deployment, parking fee management, and rigid business models. Provides nationwide cross-city vehicle return support, unified parking fee payment, entry/exit information push, and unified invoicing.
• Industry Marketing Solution (行业营销方案) Industry marketing solution based on parking lot scenarios providing advertising systems (light boxes, gate arms, in-venue materials), parking coupon marketing, enterprise parking fee payment, and points marketing. Covers 240 cities' core commercial zones with 82 million registered car owners as high-frequency traffic entry points.
• City-level Static Traffic Platform (城市级静态交通平台) Parking management platform for city governance, collecting and analyzing multi-dimensional parking lot data to achieve visualized, data-driven urban parking management. Matches and balances parking demand with space supply, easing parking difficulties in old communities, hospitals, schools, and hotspot areas. Already partnered with cities including Chengdu.
• E-Mall (E米商城) E-commerce platform based on the ETCP parking user base where users can exchange points or cash for gifts and services, integrating automotive marketplace offerings for ETCP's registered user community.

Quantifiable outcome

• Toll collection efficiency increased 3-4x compared to traditional parking facilities
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• Wanda Feifan (万达飞凡)coreStrategic or Co-development PartnerSuccess case partnership for smart commerce parking integration. Wanda Feifan implemented ETCP's electronic parking payment and member benefits system, enabling seamless parking experiences at Wanda shopping centers and integration with Wanda's member CRM system.
• Shanghai Bailian Group (上海百联集团)coreStrategic or Co-development PartnerSuccess case partnership where Shanghai Bailian Group integrated ETCP's parking services with their retail member system. Implemented electronic parking payment, member points integration, and targeted marketing capabilities.
• YunOSAutocoreTechnology or IntegrationIn-vehicle smart parking integration where YunOSAuto implemented ETCP's parking payment capabilities directly into vehicle head units. Enables drivers to view parking fees and pay without stopping at exits.
• Car-sharing and Shared Mobility OperatorscoreTechnology or IntegrationPlatform partnerships with car-sharing operators providing cross-city vehicle return support, unified parking fee payment, real-time vehicle entry/exit notifications, dynamic fee allocation, and unified invoice management for shared mobility fleets.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SKIDATA: Provider of parking access and revenue control systems (PARCS) and digital parking solutions globally. Closely comparable to ETCP's barrier-gate, LPR-camera and cloud parking-management combination.
• 停简单 (Tingjiandan): One of the leading Chinese smart-parking platforms competing head-to-head with ETCP in unattended cashier-less parking, LPR-enabled gates and operator SaaS across major Chinese cities.
• JustPark: UK-based parking reservation and payment marketplace serving drivers and operators. Comparable to ETCP in monetizing underutilized parking inventory via app and dynamic pricing.
• SpotHero: North American parking marketplace and reservation platform connecting drivers with parking operators. Comparable to ETCP in connecting operators with cashless drivers via app and enterprise integrations.
• Flowbird (Parkeon): Global provider of parking meters, pay stations and PARCS hardware/software for municipalities. Direct comparable to ETCP's hardware-and-software smart parking system offering.
• ParkMobile: US-based smart parking app for finding, reserving and paying for parking via mobile. Most direct international comparable to ETCP's consumer mobile payment and reservation platform.
• 蜜蜂停车 (Bee Parking / Mifeng): Chinese smart-parking operator providing LPR-based unmanned parking, app payments and operator cloud management. Direct China competitor with overlapping product set to ETCP.
• EasyPark Group: European leader in mobile parking payments and operator software, present in 20+ countries. Closest international direct peer to ETCP in both consumer parking payment and operator SaaS.

Broad incumbents

• AutoNavi (Gaode) Maps: Alibaba-owned leading Chinese map platform embedding parking search, reservation and payment. Functions as both a distribution channel for ETCP and a potential competitor/disintermediator in parking data and payment.
• Baidu Maps: Baidu's mapping platform with embedded parking data and payment. A broad incumbent that competes with ETCP for parking discovery and potentially integrates parking features natively, threatening ETCP's data layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETCP