Uello

What Uello does

Uello is a Brazilian logistics-technology (logtech) company founded in 2016 and headquartered in São Paulo, focused on last-mile and middle-mile transportation management for enterprise shippers. Since 2022 it has operated as a subsidiary of Lojas Renner S.A., Brazil's largest apparel retail chain, following an acquisition that embedded Uello's technology into Renner's retail logistics stack.

The company's core product is Uello 360, a multi-module SaaS transportation management platform comprising Torre de Controle (control-tower visibility), Roteirizador (route optimization using heuristics such as Nearest Neighbor, Ant Colony Optimization and Genetic Algorithms), Uello Tracking (real-time shipment visibility), a Driver App, and Uello Express, a crowdshipping delivery network of independent riders and drivers. The platform integrates with major enterprise resource planning systems (SAP, Oracle, TOTVS, LINX, Bluesoft) and is positioned for corporate supply-chain operations rather than SMB or consumer-facing use.

Uello's business model combines B2B SaaS subscriptions for the Uello 360 platform with transactional logistics revenue from the Uello Express crowdshipping service. Disclosed enterprise customers include British American Tobacco operations in Brazil and Chile, with Lojas Renner serving as the strategic anchor and parent. The company employs between 101 and 250 people and has raised approximately USD 8.5 million in disclosed venture funding across a 2018 seed round, a 2020 round, and a 2021 Series A led by Btomorrow Ventures (BAT's corporate venture arm), before transitioning to subsidiary status under Renner.

Name

Uello

Legal name

Uello Tecnologia LTDA.

Website

https://uello.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Uello is a Brazilian SaaS logtech company, founded 2016 and a subsidiary of Lojas Renner, that provides the Uello 360 transportation management platform (control tower, route optimization, tracking, driver app, and crowdshipping) to enterprise shippers including British American Tobacco in Brazil and Chile.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)

Keywords

• Transportation management software
• Last-mile delivery platform
• Route optimization software
• Logistics SaaS
• Control tower monitoring

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Platform Subscription: Uello operates primarily as a SaaS transportation management platform provider, charging enterprise clients subscription fees for access to the Uello 360 platform including route optimization, control tower, tracking, and driver management capabilities. The platform serves as a unified tool for planning and operational management.
2. Express Delivery Services: Uello provides express freight services for large and medium-sized corporate clients using optimized routing technology, generating revenue through delivery service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Uello sells a cloud-based SaaS transportation management platform called Uello 360 that unifies route optimization, a customizable control tower, a driver mobile app, and real-time customer tracking into a single system for managing last-mile delivery operations. It also provides an express freight delivery service (Uello Express) for corporate clients needing time-sensitive shipments, and operates a crowdshipping network that blends proprietary and third-party fleet capacity. Its primary customers are large enterprise retailers, industrial companies, logistics operators, and field-services firms in Brazil and Chile.

Product overview

Uello offers a modular SaaS platform called Uello 360 for transportation management, comprising several integrated modules: the core Uello 360 platform, Torre de Controle (control tower for real-time monitoring), Roteirizador (route optimization), Uello Express (express delivery service), Aplicativo do Entregador (driver mobile app), and Uello Tracking (customer-facing tracking). The platform serves corporate clients in retail, logistics, industry, and services sectors, providing end-to-end visibility and control over last-mile delivery operations.

Differentiator

Problem solved

Functional benefit

Brands

• Uello 360: SaaS platform for end-to-end transport management, offering modules for route optimization (roteirizador), control tower, driver app, and delivery tracking for enterprise logistics operations.
• Uello Express

Products and services

• Uello 360

Quantifiable outcome

• Digital proof of delivery eliminating paper-based processes and manual handling
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• Lojas RennercoreStrategic or Co-development Partner · 1 January 2022Uello was acquired by Lojas Renner in 2022 and now operates as part of the Lojas Renner S.A. ecosystem as an integrator in the group's logistics platform. This strategic acquisition integrates Uello's technology into Renner's retail operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lalamove: On-demand same-day delivery and crowdshipping platform operating across LATAM including Brazil. Comparable on enterprise B2B last-mile delivery, real-time driver dispatch, and route optimization for SMEs and large shippers.
• FreteBras: Brazilian freight marketplace and TMS-style platform for trucking and cargo matching with route optimization. Comparable as a Brazilian B2B logistics technology provider serving enterprise shippers and carriers with digital freight capabilities.
• CargoX: Brazilian digital freight platform connecting shippers to trucking carriers with route optimization and tracking. Comparable on Brazil-focused B2B logistics technology and emphasis on freight efficiency, though oriented to long-haul trucking rather than last-mile.
• Loggi: Brazilian last-mile delivery and crowdshipping platform serving enterprise and SMB shippers with route optimization and same-day delivery. Directly comparable to Uello on geography (Brazil), target customer (large enterprise), and core offering (last-mile technology + crowdsourced capacity).

Broad incumbents

• Descartes Systems Group: Global TMS and logistics technology vendor serving large enterprise shippers, 3PLs, and carriers. Comparable on transportation management functionality and enterprise B2B customer base, though broader and more internationally entrenched than Uello.
• iFood: Brazil's dominant food delivery super-app with a large logistics arm (iFood Logs) serving enterprise and restaurant shippers. Comparable as a Brazilian last-mile and crowdshipping operator, though broader consumer-facing and with significantly greater capital and route density.
• Rappi: LATAM super-app operating delivery, crowdshipping, and B2B logistics services across Brazil, Mexico, Colombia, and other markets. Comparable on crowdsourced delivery and LATAM last-mile focus, with a much broader consumer-facing product portfolio.
• Manhattan Associates: Global supply chain, WMS, and TMS software provider for large enterprise retailers and 3PLs. Comparable on TMS/WMS functionality sold to enterprise retail shippers (e.g., Lojas Renner-like customers), though as part of a much broader supply chain suite.

Emerging players

• TruckPad: Brazilian digital trucking marketplace and fleet management platform connecting independent truckers to shippers. Comparable on Brazil-focused logistics technology and B2B freight matching, with overlap on driver app and routing capabilities.
• 99 (DiDi): Brazilian ride-hailing platform owned by DiDi that has expanded into delivery and logistics services. Comparable on crowdsourced driver capacity and Brazilian last-mile presence, though primarily consumer-facing ride-hailing with logistics as an extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uellobr
• Facebookfacebook.com/uellobr
• LinkedInlinkedin.com/company/uellobr
• Instagraminstagram.com/uellobr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uello