Mr Bing Foods
Mr Bing Foods is a New York-based packaged food company that produces and distributes East Asian-inspired chili crisp, sriracha, and Asian BBQ sauces to U.S. consumers through DTC e-commerce, traditional grocery, Amazon, and foodservice wholesale channels.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mr Bing Foods does
Mr Bing Foods is a New York-based packaged food company that produces and distributes East Asian-inspired condiments under the Mr Bing brand. The company's portfolio centers on Mr Bing Chili Crisp, a crispy condiment built on a proprietary four-pepper blend (combining complementary heat, smokiness, and fruitiness) with umami-rich mushroom powder, crunchy garlic and onion, and non-GMO expeller-pressed canola oil, available in Mild and Spicy variants in 7oz retail jars and larger foodservice formats (32oz pouches, 64oz PET jars). A complementary Mr Bing Sriracha line uses Thai 'sky-pointing' chilis, and in May 2026 the company launched a new line of four Asian BBQ sauces (Chili Crisp, Gochujang, Thai Chili, and Korean Chili-inspired flavors) in 14.75oz retail bottles plus a 74oz foodservice format.
The business sells through a multi-channel GTM: direct-to-consumer e-commerce via a Shopify storefront at mr-bing.com, Amazon.com, traditional grocery retail (over 10,000 doors and 4,000+ retailers including Jewel-Osco, Shaw's, Albertsons regions, and Hannaford), and a foodservice/wholesale channel with bulk SKUs and sample-request functionality. Pricing is unit-based, with retail chili crisp at $11.99/7oz jar, sriracha at $9.99/18oz, BBQ sauces at $9.49/14.75oz, and wholesale cases ranging from $45 to $82.
Mr Bing Foods was founded in 2019 as a spin-off from the Mr Bing jianbing restaurant business (which operated in NYC from 2015 to 2020 and earned the Vendy Awards Rookie of the Year in 2016), and pivoted fully to packaged goods during the 2020 pandemic. The company is minority-owned (NMSDC-certified) and counts celebrity chef Jet Tila as a co-owner and brand partner. Reported headcount is 1-10, and disclosed funding totals approximately $3.68M in equity across a 2023 seed/Series A and a 2024 round led by Branded Hospitality with Evolution VC Partners and LvlUp Ventures.
Mr Bing Foods firmographics
Firmographics- Name
- Mr Bing Foods
- Legal name
- Mr Bing Foods Inc.
- Website
- https://mr-bing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mr Bing Foods is a New York-based packaged food company that produces and distributes East Asian-inspired chili crisp, sriracha, and Asian BBQ sauces to U.S. consumers through DTC e-commerce, traditional grocery, Amazon, and foodservice wholesale channels.
- Ownership category
- akta.pro rank
Mr Bing Foods industry classification
Industry- Product category
- Asian Condiments and Sauces
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI)
Keywords
Where Mr Bing Foods is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr Bing Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Mr Bing sells products directly to consumers through their Shopify-powered online store, offering individual items, multi-packs, and merchandise. Prices range from $9.49 for single bottles to $21.98 for multi-packs.
- Retail Distribution: Products sold through traditional retail channels including grocery stores (Jewel-Osco, Shaw's, Albertsons regions, Hannaford) and Amazon.com. Revenue generated from wholesale to retailers who resell to end consumers.
- Foodservice/Restaurant Wholesale: Bulk products sold to restaurants and foodservice operators through the wholesale portal, featuring large-format packaging (64oz jars, 32oz pouches) at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chili Crisp 7oz - Mild or Spicy |
| Unit Pricing | Pay-as-you-go | Chili Crisp 2-pack |
| Unit Pricing | Pay-as-you-go | Sriracha 18oz |
| Unit Pricing | Pay-as-you-go | Asian BBQ Sauces 14.75oz |
| Unit Pricing | Pay-as-you-go | Chili Crisp 64oz PET Jar - Wholesale |
| Unit Pricing | Pay-as-you-go | Chili Crisp 32oz Pouch - Wholesale |
| Unit Pricing | Pay-as-you-go | BBQ Sauce 74oz - Wholesale |
| Unit Pricing | Pay-as-you-go | Dry Chili Crisp Mix - Wholesale |
| Unit Pricing | Pay-as-you-go | Branded T-shirt |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Mr Bing Foods product offering
Product offeringCore offering
Mr Bing Foods manufactures and sells branded East Asian-inspired packaged sauces for retail consumers and foodservice operators. The core offering is Mr Bing Chili Crisp, a crispy condiment with a proprietary four-pepper blend, mushroom powder, and crunchy garlic and onion, sold in 7oz retail jars and 32oz/64oz wholesale formats. The portfolio also includes Sriracha sauce and a recently launched line of Asian BBQ sauces in four retail SKUs.
Product overview
Mr Bing Foods is a Pan-Asian street sauce brand offering a portfolio of chili crisp, sriracha, and Asian BBQ sauces. The core products include Mr Bing Chili Crisp (available in Mild and Spicy in 7 oz retail jars and larger wholesale formats including 32 oz pouches and 64 oz PET jars) and Mr Bing Sriracha (18 oz and 29 oz bottles). The company recently expanded into Asian BBQ sauces with four retail SKUs: Sweet & Spicy Chili Crisp BBQ Sauce, Sweet & Tangy Chili Crisp BBQ Sauce, Hot Honey Thai Chili BBQ Sauce, and Sweet & Spicy Korean Chili BBQ Sauce (all 14.75 oz). Additional products include Dry Chili Crisp Mix and branded merchandise. Products are distributed through retail (over 10,000 doors), Amazon, and foodservice channels.
Differentiator
Problem solved
Functional benefit
Brands
- Jet Tila Brand Partnership: Jet Tila serves as Co-owner and Celebrity Chef for Mr Bing. He is a Celebrity Chef, Restauranteur, and Food Network personality whose experiences inspire Mr Bing's sauces.
Products and services
- Mr Bing Chili Crisp Mr Bing's flagship crispy chili condiment made with a proprietary four-pepper blend combining complementary heat, smokiness, and fruitiness, plus umami-rich mushroom powder, crunchy garlic and onion, and non-GMO expeller-pressed canola oil. Sold in 7oz retail jars in Mild and Spicy variants.
- Mr Bing Asian BBQ Sauce Line Line of pourable Asian-inspired BBQ sauces in 14.75oz bottles including Sweet & Spicy Chili Crisp BBQ, Sweet & Tangy Chili Crisp BBQ, Hot Honey Thai Chili BBQ, and Sweet & Spicy Korean Chili BBQ variants. Designed for wings, sandwiches, dips, and veggies, and targeting the 'swicy' (sweet + spicy) consumer trend.
Quantifiable outcome
- Chili crisp grew 498% on Asian cuisine menus and 760% across all US menus over four years (Datassential data)
Companies that use Mr Bing Foods
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Mr Bing Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mr Bing Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jet TilacoreJet Tila, Celebrity Chef, Restauranteur, and Food Network personality serves as Co-owner and Brand Partner. He developed recipes inspired by his experiences and has created signature dishes using Mr Bing products, including Honey Chili Crisp Chicken Wings and Cashew Chicken. His involvement brings credibility and culinary expertise to the brand.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Mr Bing Foods competitors and assessment
Company assessmentDirect peers
- Fly By Jing: Premium Sichuan chili crisp and sauce brand sold DTC, at retail, and via foodservice. Closest comparable to Mr Bing in product format (chili crisp), premium positioning, founder-driven storytelling, and target consumer overlap.
- Momofuku (Chili Crunch): David Chang's Momofuku brand sells a Chili Crunch SKU that is one of the most-recognized mass-market chili crisps in US grocery. Direct competitor in the chili crisp category with shared retail channels and consumer demographic.
- Lao Gan Ma: Original category-defining Chinese chili crisp/spicy sauces brand with strong US presence. Comparable in core product, but operates at dramatically larger scale and lower price point, defining the price/value benchmark against which Mr Bing's premium positioning is judged.
- Huy Fong Foods (Sriracha): Maker of the iconic 'rooster' Sriracha and other chili sauces. Directly comparable via Mr Bing's Sriracha SKU and shared foodservice/retail channels, but operates at a vastly larger scale and a fundamentally different (non-premium) price tier.
- Yellowbird Foods: Premium, clean-label hot sauce and condiment CPG brand sold through DTC, grocery retail, and foodservice. Comparable in category (sauces/condiments), premium positioning, certification story (Non-GMO, clean ingredients), and retail/wholesale GTM structure.
- TRUFF: Premium condiment CPG brand (sauces, hot sauces, mayos) positioned for trend-driven consumers with strong DTC, retail, and foodservice presence. Similar brand-led, premium-anchored playbook to Mr Bing in the same broader CPG-condiments category.
- S&B Foods: Established Japanese maker of chili oils and Asian-style condiments sold globally and in US retail. Comparable on chili-oil product format and category expertise, though at much larger scale and with a broader portfolio of Asian staples.
Broad incumbents
- Kikkoman: Largest global Asian-sauce brand (soy sauce, teriyaki, Asian-style sauces) with deep retail penetration. Overlaps with Mr Bing in the Asian-condiments shelf set, but operates at massive scale across a broad portfolio rather than specializing in chili crisp/premium East Asian street sauces.
- Frank's RedHot: Iconic American hot-sauce brand owned by McCormick & Co. with broad US grocery and foodservice presence. Comparable on hot-sauce category and retail/foodservice distribution, but competes in the mainstream spicy-condiment set rather than the premium Asian-chili-crisp niche.
- McCormick & Company: Global spice, seasoning, and condiment manufacturer with extensive US foodservice and retail reach. Relevant as a strategic acquirer and as the parent/competitive backdrop for any premium CPG sauce brand aiming to scale beyond the independent stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mr Bing Foods social profiles
Digital presenceMr Bing Foods compliance and trust
Trust signalCompliance7 records
Mr Bing Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Bing Foods leadership team
Management profileNumber of profiles
Profiles3 records
Mr Bing Foods funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Bing Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Bing Foods
What does Mr Bing Foods do?
Mr Bing Foods manufactures and sells branded East Asian-inspired packaged sauces for retail consumers and foodservice operators. The core offering is Mr Bing Chili Crisp, a crispy condiment with a proprietary four-pepper blend, mushroom powder, and crunchy garlic and onion, sold in 7oz retail jars and 32oz/64oz wholesale formats. The portfolio also includes Sriracha sauce and a recently launched line of Asian BBQ sauces in four retail SKUs.
Is Mr Bing Foods a public or private company?
Mr Bing Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mr Bing Foods founded?
Mr Bing Foods was founded in 2020. It employs 1 to 10 people.
Where is Mr Bing Foods based?
Mr Bing Foods is headquartered in New York, United States, in the North America region.
How does Mr Bing Foods make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and foodservice/Restaurant Wholesale.
Who are Mr Bing Foods's main competitors?
Direct peers on record are Fly By Jing, Momofuku (Chili Crunch), Lao Gan Ma, Huy Fong Foods (Sriracha), Yellowbird Foods, TRUFF and S&B Foods. Broad incumbents are Kikkoman, Frank's RedHot and McCormick & Company.
Does Mr Bing Foods have an API?
No public API is recorded for Mr Bing Foods.
What industry is Mr Bing Foods in?
Mr Bing Foods's product category is Asian Condiments and Sauces. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKADAE, Hot Sauce & Chili Sauce Manufacturing. Its NAICS code is 311941 and its SIC code is 2090.