Pej

What Pej does

Pej is a Swedish software company that builds a unified commerce platform purpose-built for the contract catering and food service industry. Founded in 2016 and headquartered in Malmö with a secondary office in Stockholm, Pej combines a white-label Guest App, a digital Wallet & Accounts module for employer subsidies and employee benefits, Self-Service tooling (kiosks, web ordering, Order Ready Boards), a Benefits & Loyalty module, and a Data & Analytics layer on a single SaaS backbone. Its Pej Guest Management platform is anchored by a sophisticated rules engine that handles per-member subsidies, discounts, rewards, and payment programs, and exposes ordering, configuration-sync, and reporting APIs. The technology stack is developed in-house and integrates natively with Oracle Simphony, Opera, and Trivec POS systems, alongside payments (Nets, Swish, Vipps, Verifone) and Oracle KDS for kitchen workflows. The company is ISO/IEC 27001 certified, PCI-DSS and GDPR compliant, and operates with full fiscal compliance in multiple European countries.

Pej sells primarily through enterprise direct sales with a 'Book a demo' motion, supplemented by regional channel partnerships (Oracle, Kuori in Finland, Van Hessen in Benelux). Customers include large contract caterers such as Compass Group France, Vermaat, and Toma, QSR chains including McDonald's Finland, Popeyes Romania, and Sibylla (150 sites deployed in under three weeks), theme parks (Gröna Lund, Kolmården), hotels (Scandic Go, HMSHost), and education operators (Incontro). Pricing is quote-based and not publicly disclosed, with annual SaaS subscription contracts. The company has raised approximately $2.96 million across a 2017 seed round and a 2019 round led by Schibsted, and reports operating across 11 European countries with 11-50 employees; no further institutional funding rounds have been disclosed, suggesting a bootstrapped, capital-efficient growth posture.

Name

Pej

Legal name

Pej AB

Website

https://pej.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pej provides a unified commerce SaaS platform — Guest App, Wallet, Self-Service, Benefits & Loyalty, and Analytics — purpose-built for European contract caterers and multi-site food service operators, with deep Oracle POS integration and ISO 27001-certified compliance.

Ownership category

akta.pro rank

Product category

Food Service SaaS

NAICS

Special Food Services (7223)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

akta.pro secondary industries

Mobile Ordering, POS & Campus Dining Technology (EDALADAN), Point-of-Sale (POS) & On-Property Commerce (THALACAI), Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

Keywords

• Contract catering software
• Food service platform
• Guest management SaaS
• Digital canteen solutions
• Employee benefits platform

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Pej operates as a B2B SaaS platform for contract catering enterprises, providing subscription-based access to their unified guest management platform. The platform includes guest management, loyalty programs, payment processing, self-service ordering, and analytics capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pej is a unified commerce SaaS platform for food service enterprises that brings together payments, employee benefits, loyalty, and self-service ordering in one central platform. It includes a white-label Guest App, digital wallet for food benefits and subsidies, self-service kiosks, order ready boards, and a rules engine for managing discounts, rewards, and invoicing across multi-site contract catering operations. The platform integrates with Oracle Simphony, Opera, and Trivec POS systems and serves contract caterers, QSRs, theme parks, schools, hotels, and arenas across 11 European countries.

Product overview

Pej offers a unified commerce platform for food service enterprises that brings together payments, employee benefits, loyalty, and self-service in one central platform. The core product is Pej Guest Management—a SaaS solution with a sophisticated rules engine that handles multiple rules, discounts, rewards, and payment programs per member. The platform consists of several integrated modules: the Guest App (white-label mobile application), Wallet & Accounts (digital wallet for benefits and subsidies), Self-Service (kiosk ordering, web ordering, and order ready boards), Data & Analytics (performance tracking and reporting), and Benefits & Loyalty (employee benefit management). The platform integrates with Oracle Simphony, Opera, Trivec, Nets, Swish, Vipps, and Verifone, and is ISO 27001 certified with full fiscal compliance across European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest App A customizable, white-label mobile application that provides an end-to-end guest experience in canteens—from ordering and payment to loyalty features—designed for contract caterers and food service enterprises.
• Wallet & Accounts Digital wallet module that stores and organizes personalized food service benefits, subsidies, and discounts from employers. Supports credit card, company badge, RFID, and QR code identification, and integrates with local mobile payment options such as Swish and Vipps.
• Self-Service Self-service product line combining kiosk ordering, web ordering, and order ready boards. Supports combo meals, upsell features, customizable branding, and local mobile payment options for contract catering and quick service restaurant environments.
• Data & Analytics Centralized analytics module for tracking client performance, measuring campaign success, comparing average transaction times, and assessing the impact of menu changes on sales across sites.
• Pej Guest Management SaaS platform for contract caterers built on a sophisticated rules engine that handles multiple rules, discounts, rewards, and payment programs per member. Includes APIs for ordering quotations, configuration data synchronization, and reporting and invoicing export.
• Benefits & Loyalty Module for managing employee food benefits, subsidies, and loyalty programs, enabling HR departments to customize offers and apply discounts for specific events or needs.
• Members Portal Members portal solution that enables merchants to manage guest loyalty, build groups of members, and attach discounts or benefits to specific member actions.
• Unmanned Store Solution that enables food service stores to operate 24/7 with unmanned operations, increasing revenue without additional labor costs while maintaining safety controls.

Quantifiable outcome

• 40% less time spent on guest administration
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and regional.

• OraclecoreTechnology or IntegrationStrategic Oracle partnership enabling seamless integration with Oracle Simphony Cloud ecosystem. Pej is a certified Oracle partner with deep technical integration into Oracle POS systems (Simphony, Opera) for guest management, reporting, and invoicing. The partnership enables new innovative digital solutions for the contract catering industry aligned with evolving client expectations.
• KuoricoreTechnology or IntegrationPartnership with Finnish tech leader Kuori, specializing in customized display solutions and Self-Service Kiosks. Kuori provides hardware (one of the thinnest kiosks on market with extended warranty) while Pej provides software. Together they offer fast food restaurants a swift and user-friendly restaurant experience in Finland.
• Van HessenregionalStrategic or Co-development PartnerStrategic partnership to serve the contract catering market in Benelux. The partnership combines Van Hessen's market position with Pej's technology platform to provide one of the most powerful and complete solutions on the Benelux market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flipdish: Dublin-based ordering, loyalty and digital marketing platform for restaurants and hospitality chains. Comparable because it competes for the same digital ordering/loyalty wallet use case among multi-site European food service brands.
• Trivec: Swedish/Nordic POS provider for restaurants and contract caterers that Pej integrates with. Comparable because it is a direct POS counterpart in the same Nordic contract catering market, sharing enterprise customers.
• Deliverect: Belgian-headquartered SaaS that connects restaurant POS systems to online ordering and delivery platforms. Comparable because it sits on top of the same Oracle/enterprise POS systems to digitize ordering for multi-site food service operators across Europe.

Broad incumbents

• Toast: US-headquartered restaurant management platform (POS, ordering, payments, loyalty) expanding in Europe. Comparable as a broad restaurant SaaS suite whose guest-facing ordering and loyalty features overlap with Pej's modules.
• Lightspeed Restaurant: Established restaurant POS and commerce platform with European footprint. Comparable because it targets the same multi-site restaurant and hospitality buyers with integrated POS, ordering, and payments, often competing for the same procurement budget.
• Oracle Food and Beverage (Oracle Simphony / Micros): Oracle's food service POS and enterprise platform that Pej integrates with. Comparable because it operates in the same contract catering / hospitality POS ecosystem; Pej is a certified partner, so they overlap in customer base and category while Oracle is the broader incumbent.
• Square (Block) Restaurants: Block's restaurant POS, payments, and online ordering suite. Comparable as a horizontally integrated commerce + payments platform targeting the same SMB and mid-market food service operators across Europe.

Emerging players

• Zuppler: Online ordering and marketing platform for restaurants and food service chains. Comparable as an adjacent SaaS offering online ordering and white-label mobile apps similar to Pej's Guest App module.
• Lunchbox: Restaurant digital ordering and guest experience platform. Comparable as a peer for enterprise food service digital ordering and loyalty, with overlap in multi-brand hospitality customers.

Regional players

• Sodexo (MySodexo / Vivante): Global contract caterer and on-site services company, which is both a potential customer and a competitor (Sodexo has built proprietary digital platforms for its own guests). Comparable because it operates in the same contract catering vertical and dictates technology procurement for its own sites.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pej

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pej