Flipdish
- Company typePrivate
- Founded2015
- HeadquartersSandyford, Ireland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Flipdish firmographics
Firmographics- Name
- Flipdish
- Legal name
- Flipdish Limited
- Website
- https://flipdish.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Flipdish industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industry
- Mobile Ordering, POS & Campus Dining Technology (EDALADAN)
Keywords
Where Flipdish is headquartered
LocationHeadquarters
- HQ city
- Sandyford
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Flipdish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription fees for access to the Flipdish platform, POS system, online ordering, and other software features. Pricing varies by plan tier and restaurant size.
- Transaction/Processing Fees: Per-transaction fees on orders processed through the platform, including AI Phone Agent orders. Charged as percentage or fixed fee per order.
- AI Phone Agent Add-on: Additional monthly subscription for AI Phone Agent feature (£99 per location per month early bird) plus transaction fees on AI-handled orders.
- Hardware Sales: Sale of POS terminals, card readers, printers, kiosks, display screens, and other physical hardware components. Hardware remains property of Flipdish until full payment is received.
- Professional Services: Setup and onboarding fees, hardware installation services, managed marketing services, and other ancillary services billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Phone Agent - Early Bird Pricing |
| Subscription | Annual | Annual Adjustment Clause |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Flipdish product offering
Product offeringCore offering
Flipdish provides an AI-powered, all-in-one restaurant management platform that combines point-of-sale, online ordering websites and mobile apps, self-service kiosks, kitchen display systems, delivery dispatch, payment processing, and AI-driven marketing and analytics into a single dashboard for independent restaurants, takeaways, and chains. The platform is sold primarily via SaaS subscriptions with per-transaction processing fees, an AI Phone Agent voice-ordering add-on, and ancillary hardware sales for terminals and kiosks.
Product overview
Flipdish is an all-in-one restaurant management platform built for modern restaurants and takeaways. The core offering consists of AI Phone Agent (conversational AI for phone ordering), Online Ordering (websites and mobile apps), POS System (with Handheld POS option), Self-Service Kiosks, and Kitchen Display System. These core products are complemented by add-on modules including Restaurant Marketing, Marketplace Management, Delivery Integrations (via Uber Direct and Stuart), and Flipdish Pay. The platform is unified through a single dashboard that connects all ordering channels—online, in-store, kiosk, and third-party marketplaces—enabling restaurants to manage their entire operation from one place. Flipdish Labs represents the company's R&D division focused on emerging AI technologies including voice ordering, dynamic pricing, and inventory prediction.
Differentiator
Problem solved
Functional benefit
Brands
- Flipdish Labs: Dedicated to providing the hospitality industry with cutting edge technology powered by machine learning and artificial intelligence
- Flipdish Capital
Products and services
- AI Phone Agent Conversational AI product that answers restaurant phone calls, takes orders, processes secure card payments, and recommends upsells automatically, integrating with Flipdish POS and kitchen display systems. Sold to independent restaurants and chains that want to capture missed calls and increase average order value.
- Online Ordering Bespoke AI-optimized ordering website and mobile app that lets restaurants offer direct-to-consumer online ordering while keeping their own brand, built to maximize conversions and retain customer relationships versus third-party marketplaces. Used by independent restaurants, takeaways, and chains seeking a direct ordering channel with SEO-friendly, fast, intuitive UX.
- POS System All-in-one point-of-sale system managing orders, payments, menus, inventory, staff rotas, and delivery dispatch from a single hospitality-focused platform. Targeted at restaurants, takeaways, and chains needing a unified front-of-house and back-of-house system.
- Handheld POS Portable point-of-sale solution that lets staff take orders and process payments tableside, reducing wait times and improving customer service in restaurants and hospitality venues.
- Self-Service Kiosks Self-service ordering kiosks that process more orders, increase order value, and reduce labor dependency by allowing customers to place orders independently. Sold to restaurants and takeaways seeking higher throughput and upsell.
- Kitchen Display System Real-time order screens connecting directly to POS, organizing kitchen stations with customizable displays to handle orders from every sales channel with clear, accurate ticket information. Used by restaurant kitchens to replace paper tickets and coordinate multi-channel orders.
- Delivery Integrations Integrated delivery network using partners like Uber Direct and Stuart, with automatic order dispatch, tracking, and delivery under the restaurant's own brand. Sold to restaurants that want delivery capability without owning a fleet.
- Flipdish Pay Payment processing solution integrated into the Flipdish platform for handling transactions securely across in-store, online, kiosk, and phone channels. Used by restaurants needing a single integrated payments layer.
- Flipdish Labs Research and development division focused on cutting-edge hospitality technology powered by machine learning and AI, including voice-enabled ordering, dynamic pricing, menu performance analytics, facial recognition ordering and pay on kiosks, robotic and drone delivery, automated advertising, and end-to-end inventory tracking. Targeted at restaurant operators adopting emerging AI innovations.
- Flipdish Capital Financial services offering for restaurant partners providing capital access for growth. Sold to Flipdish restaurant customers needing financing to expand operations.
Quantifiable outcome
- 30% increase in average order value (Farina Pizza)
- +7 more outcomes
Companies that use Flipdish
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Flipdish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature5 records
Flipdish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Uber DirectcoreDelivery integration partner allowing Flipdish customers to fulfill direct delivery orders through Uber's delivery fleet. Orders are automatically dispatched, tracked, and delivered under the restaurant's brand.
- StuartcoreDelivery integration partner providing additional delivery fulfillment options for Flipdish restaurant customers. Part of the integrated delivery network mentioned on platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights8 records
Flipdish competitors and assessment
Company assessmentDirect peers
- ChowNow: Direct online ordering platform for independent restaurants. Comparable positioning to Flipdish's online ordering product with similar focus on commission-free direct ordering.
- Deliverect: Belgium-based restaurant-tech platform connecting POS systems with delivery marketplaces. Direct overlap with Flipdish's Marketplace Management product and similar European footprint.
- Olo: Restaurant SaaS focused on direct digital ordering for chains. Overlaps with Flipdish's online ordering and marketplace management products, particularly for enterprise restaurant brands.
- Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants. Competes directly with Flipdish in the UK and EU with comparable POS, online ordering, and table-management capabilities.
- Toast: US-listed restaurant POS and management platform. Closest direct competitor, offering POS, online ordering, payroll, and marketing — comparable all-in-one approach but with deeper US chain penetration.
Broad incumbents
- Clover (Fiserv): POS and business management platform from Fiserv serving SMBs including restaurants. Competes on POS hardware and integrated payments though broader than restaurant-only.
- Square (Block): Broad SMB payments and POS incumbent. Offers Square for Restaurants as a dedicated vertical solution; competes with Flipdish on POS hardware and integrated payments for smaller operators.
Others
- Uber Direct: Delivery integration partner of Flipdish, but also a competitive threat through Uber Eats. Represents both an integration channel and a potential competing front-end for restaurant discovery and ordering.
Emerging players
- GloriaFood: Online ordering system targeting small and independent restaurants. Competes with Flipdish's lower-tier offering on free/affordable online ordering, particularly in EU markets.
Regional players
- Trustpilot-style review platforms / Just Eat (for restaurant-side tech): European-headquartered food delivery marketplace offering restaurant-facing ordering technology. Adjacent competitor to Flipdish's marketplace and ordering capabilities in UK/EU markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flipdish social profiles
Digital presenceFlipdish compliance and trust
Trust signalCompliance4 records
Flipdish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flipdish leadership team
Management profileNumber of profiles
Profiles7 records
Flipdish subsidiaries and ownership
Company hierarchySubsidiaries3 records
Flipdish funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flipdish M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flipdish
What does Flipdish do?
Flipdish provides an AI-powered, all-in-one restaurant management platform that combines point-of-sale, online ordering websites and mobile apps, self-service kiosks, kitchen display systems, delivery dispatch, payment processing, and AI-driven marketing and analytics into a single dashboard for independent restaurants, takeaways, and chains. The platform is sold primarily via SaaS subscriptions with per-transaction processing fees, an AI Phone Agent voice-ordering add-on, and ancillary hardware sales for terminals and kiosks.
Is Flipdish a public or private company?
Flipdish is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flipdish founded?
Flipdish was founded in 2015. It employs 251 to 500 people.
Where is Flipdish based?
Flipdish is headquartered in Sandyford, Ireland, in the Europe region.
How does Flipdish make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction/Processing Fees, AI Phone Agent Add-on, hardware Sales and professional Services.
Who are Flipdish's main competitors?
Direct peers on record are ChowNow, Deliverect, Olo, Lightspeed Restaurant and Toast. Broad incumbents are Clover (Fiserv) and Square (Block). Uber Direct is listed as an others. GloriaFood is listed as an emerging player. Trustpilot-style review platforms / Just Eat (for restaurant-side tech) is listed as a regional player.
Does Flipdish have an API?
Yes. Flipdish provides a developer portal and API for integration purposes. The developer documentation is available at developers.flipdish.com. Developer documentation is at developers.flipdish.com/docs/getting-started.
What industry is Flipdish in?
Flipdish's product category is Restaurant Management Software. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of EDALADAN, Mobile Ordering, POS & Campus Dining Technology. Its NAICS code is 5182 and its SIC code is 7372.