Admitad
Admitad is a German-headquartered global performance marketing platform connecting 3,000+ advertisers with 100,000+ publishers via affiliate, influencer, loyalty, mobile OEM, and contract/payout solutions across 10+ country offices and 30+ currencies.
- Company typePrivate
- Founded2009
- HeadquartersHeilbronn, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Admitad does
Admitad is a German-headquartered global performance marketing platform founded in 2009 by Alexander Bachmann and headquartered in Heilbronn, Germany, operating through Admitad GmbH (Germany) and Admitad International FZ-LLC (UAE). The company runs a horizontally structured platform connecting 3,000+ advertisers with 100,000+ publishers across six core products: Admitad Perform (affiliate marketing with CPA, CPL, CPS models), Admitad Creator (influencer marketing across Instagram, TikTok, YouTube, Telegram), Admitad Rewards (loyalty/cashback placement), Admitad Mobile (OEM/app install advertising), Admitad Flow (contract management and global payouts in 30+ currencies), and Admitad Seller (marketplace/DTC). Supporting infrastructure includes the Admitad Store marketplace, Admitad Extension browser tool, Admitad Teleport no-redirect tracking technology, and Trendweave (a 2025 creator commerce social shopping platform).
The company's revenue mechanics are primarily commission-based, with advertisers paying on CPA, CPL, or CPS outcomes, supplemented by SaaS subscription plans (Rise/Peek) for publishers and managed-services revenue from Admitad Flow's contract/payout platform. Distribution combines direct enterprise sales with dedicated account managers for advertisers and a self-serve registration portal (store.admitad.com) for publishers and creators, with localized offices across 10+ countries covering North America, West Europe, APAC (India as strategic command center, plus Indonesia), LATAM (Brazil, Mexico), and MENA (UAE, Saudi Arabia). The proprietary technology stack differentiates via Server-to-Server (S2S) integration and Admitad Teleport's redirect-less tracking — claimed to recover 30%+ of previously ad-blocked clicks and validated by case-study uplifts (GRAN +189% tracked conversions, Méliuz +84% EPC, +79% tracked actions).
The company has pursued growth through both organic expansion and acquisitions (Adgoal 2019, Tapfiliate 2021, CheckScan 2021, Pampadu 2021) and is referenced as part of the Mitgo Group corporate family via its careers page. Disclosed commercial scale includes 3,000+ advertisers, 100,000+ publishers (India/APAC), INR 350 crore in advertiser sales facilitated through Admitad India in 2020, and 40% transaction growth for Admitad India in FY24-25. Recognition includes the 2026 AliExpress Affiliate of the Year award at the Brand+ Global Summit and the 2025 Global Most Loved Workplaces designation at the Mitgo Group level.
Admitad firmographics
Firmographics- Name
- Admitad
- Legal name
- Admitad GmbH
- Website
- https://admitad.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Admitad is a German-headquartered global performance marketing platform connecting 3,000+ advertisers with 100,000+ publishers via affiliate, influencer, loyalty, mobile OEM, and contract/payout solutions across 10+ country offices and 30+ currencies.
- Ownership category
- akta.pro rank
Where Admitad is headquartered
LocationHeadquarters
- HQ city
- Heilbronn
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Admitad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing Commissions: Revenue generated through CPA (Cost Per Action), CPL (Cost Per Lead), and CPS (Cost Per Sale) commission models. Advertisers pay for actual conversions, leads, or sales generated through the publisher network.
- Influencer Marketing Fees: Revenue from influencer marketing campaigns with flexible payment options including per post, per sale, or hybrid models across Instagram, TikTok, YouTube, and Telegram.
- SaaS Platform Fees: Revenue from SaaS-based solutions like Rise and Peek plans offering tools for performance marketing management, tracking, and analytics.
- Flow Platform Services: Contract management and global payout services for managing partnerships with freelancers, bloggers, and affiliates, handling legal compliance and multi-currency settlements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Commission-based pricing tied to performance metrics |
| Subscription | Monthly | SaaS subscription plans for publishers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Admitad product offering
Product offeringCore offering
Admitad operates a global performance marketing and partner collaboration platform that connects advertisers with publishers, influencers, creators, loyalty programs, and mobile OEMs. It enables brands to acquire customers through CPA, CPL, and CPS commission models with real-time tracking, deep analytics, and automated global payouts in 30+ currencies. The platform supports affiliate marketing, influencer marketing, loyalty/cashback programs, mobile OEM advertising, and contract management for external partners.
Product overview
Admitad is a German technology and performance marketing company (headquartered in Heilbronn) operating as a comprehensive partner collaboration platform. The platform connects advertisers with publishers across multiple channels including affiliates, influencers, creators, loyalty programs, OEM providers, and media publishers. The core product suite includes Admitad Perform (affiliate marketing), Admitad Creator (influencer marketing), Admitad Rewards (loyalty marketing), Admitad Mobile (mobile OEM advertising), Admitad Flow (contract management and payouts), and Admitad Seller (marketplace seller solutions). Supporting infrastructure includes the Admitad Store marketplace (3,000+ brands), Admitad Extension browser tool, Admitad Teleport tracking technology, and Admitad Academy education platform. The company operates globally across North America, West Europe, APAC, Latam, and MENA regions, with India serving as a strategic command center for APAC expansion. The platform supports 30+ currencies and multiple advertising models including CPA, CPL, and CPS.
Differentiator
Problem solved
Functional benefit
Brands
- Admitad Perform: Affiliate Marketing platform for any business, supporting CPA, CPL, and CPS models.
- Admitad Creator
- Admitad Rewards
- Admitad Mobile
- Admitad Flow
- Admitad Seller
- Admitad Store
- Admitad Teleport
- Admitad Academy
- Trendweave
- Telegram advertising
Products and services
- Admitad Perform Affiliate marketing platform enabling customer acquisition via CPA, CPL, and CPS commission models. Connects brands with a global ecosystem of vetted affiliate partners with real-time tracking, deep analytics, and automation from integration to payouts. For advertisers (brands and agencies) and publishers (affiliates).
- Admitad Creator Influencer marketing platform enabling collaboration with creators across Instagram, TikTok, YouTube, and Telegram. Supports promo code and link tracking, flexible payment options (per post, per sale, or hybrid), and measurable results. For advertisers and creators/influencers.
- Admitad Rewards Loyalty marketing platform enabling brands to place offers inside leading cashback, mileage, and bank loyalty programs to reach millions of engaged users where they redeem rewards. For advertisers and loyalty program operators.
- Admitad Mobile Mobile OEM advertising platform driving app installs, registrations, and sales via alternative app stores, OEM placements, and exclusive mobile inventories. Reaches users beyond the duopoly with CPC-to-CPA optimization. For advertisers and mobile OEMs.
- Admitad Flow Contract collaboration platform for managing and paying external partners including freelancers, bloggers, and affiliate partners. Handles contracts, compliance, and automated global payouts in 30+ currencies. For advertisers and agencies.
- Admitad Seller Performance marketing solution for marketplace sellers and DTC brands. Attracts high-intent shoppers via a global network of affiliates and media partners with full-funnel tracking, flexible payouts, and multi-channel attribution.
- Admitad Store Internal marketplace connecting publishers with 3,000+ advertiser brands and affiliate programs across categories including e-commerce, travel, finance, and more. Publishers can browse and join programs with transparent commission rates.
- Admitad Teleport Next-generation affiliate tracking technology that sends users directly to advertiser websites without redirects. Resistant to ad blockers, cookie restrictions, and GDPR/ePrivacy compliance issues. Available in Script (10-min install) and API (1-hour integration) variants. For publishers and advertisers.
- Trendweave Social shopping platform launched by Admitad India for digital creators and influencers to set up personalized 'TW Shops' selling products across fashion, beauty, fitness, and home categories. Includes Instagram DM tools, product linking, and performance tracking.
- Telegram Advertising Advertising solution enabling brands to run customer interactions and campaigns on the Telegram messaging platform.
Quantifiable outcome
- Admitad Teleport increases conversion rate of previously blocked clicks/links by 30%+
- +6 more outcomes
Companies that use Admitad
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles4 records
Admitad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Admitad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlowwowcoreJoint research partnership producing MENA e-commerce reports analyzing 6.8 million online orders. Released 2024 MENA e-commerce report revealing 30%+ growth and $1.8 billion market valuation. Flowwow projects 300% GMV increase in 2025.
- Mitgo GroupcoreAdmitad India is part of the global Mitgo group. Mitgo Group is the parent company overseeing Admitad and related performance marketing entities.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Admitad competitors and assessment
Company assessmentDirect peers
- Awin: Awin is a global affiliate marketing network connecting advertisers with publishers worldwide. It is one of Admitad's closest direct competitors, offering similar CPA/CPL/CPS tracking and a comparable multi-region footprint (now owned by Axel Springer).
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks, serving enterprise advertisers with performance-based marketing. It competes directly with Admitad Perform across e-commerce, travel, and finance verticals.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network and partner marketing platform. It directly competes with Admitad in CPA-based affiliate marketing and serves a similar advertiser base of global e-commerce and retail brands.
- Impact: Impact is a partner management platform covering affiliate, influencer, and B2B partnerships. It competes directly with the full Admitad product suite, particularly Perform and Creator, and is known for its enterprise SaaS positioning.
- Partnerize: Partnerize is a partner management and affiliate marketing SaaS platform serving enterprise brands. It competes directly with Admitad Perform in the SaaS-enabled affiliate and partner marketing category.
- Tradedoubler: Tradedoubler is a European-headquartered affiliate and performance marketing network. It overlaps with Admitad's European footprint and competes for the same advertiser and publisher base in CPA/CPL programs.
- ShareASale: ShareASale is an affiliate marketing network owned by Awin/Axel Springer, serving SMB and mid-market advertisers. It competes directly with Admitad Store's marketplace positioning for publishers seeking affiliate programs.
- PartnerStack: PartnerStack is a partner management platform focused on B2B SaaS affiliate and referral programs. It overlaps with Admitad's Online Services/SaaS advertiser segment and Creator's collaboration tooling.
- LTK (RewardStyle): LTK is a leading influencer marketing and creator commerce platform. It competes directly with Admitad Creator and Trendweave for influencer-driven performance campaigns and social shopping integrations.
Emerging players
- Cardlytics: Cardlytics operates a card-linked offer platform reaching consumers through bank channels. It intersects with Admitad Rewards and Admitad's Decathlon/Revolut card-linked offer case study, representing an emerging competitive angle in loyalty and rewards-based acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Admitad social profiles
Digital presenceAdmitad compliance and trust
Trust signalCompliance2 records
Admitad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Admitad leadership team
Management profileNumber of profiles
Profiles4 records
Admitad subsidiaries and ownership
Company hierarchySubsidiaries1 record
Admitad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Admitad M&A and investment
M&A and investmentM&A4 records
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Admitad
What does Admitad do?
Admitad operates a global performance marketing and partner collaboration platform that connects advertisers with publishers, influencers, creators, loyalty programs, and mobile OEMs. It enables brands to acquire customers through CPA, CPL, and CPS commission models with real-time tracking, deep analytics, and automated global payouts in 30+ currencies. The platform supports affiliate marketing, influencer marketing, loyalty/cashback programs, mobile OEM advertising, and contract management for external partners.
Is Admitad a public or private company?
Admitad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Admitad founded?
Admitad was founded in 2009. It employs 501 to 1,000 people.
Where is Admitad based?
Admitad is headquartered in Heilbronn, Germany, in the Europe region.
How does Admitad make money?
Four revenue lines are on record. Affiliate Marketing Commissions are the primary driver. The others are influencer Marketing Fees, saaS Platform Fees and flow Platform Services.
Who are Admitad's main competitors?
Direct peers on record are Awin, CJ Affiliate (Commission Junction), Rakuten Advertising, Impact, Partnerize, Tradedoubler, ShareASale, PartnerStack and LTK (RewardStyle). Cardlytics is listed as an emerging player.
Does Admitad have an API?
Yes. Admitad provides a public API for publishers and advertisers to integrate with its platform. The API enables publishers to access their accounts, perform third-party integrations, and control their partner marketing infrastructure. Documentation available at developers.admitad.com. Developer documentation is at developers.admitad.com/hc/en-us.