Cloud Water Brands

What Cloud Water Brands does

Cloud Water Brands is a New York City-based wellness beverage company founded in 2020 that produces natural hemp-extract beverages formulated with botanicals and sweetened with organic honey (25mg hemp extract per serving). The company sells through two channels: a direct-to-consumer e-commerce storefront operated on Shopify (currently in a "reopening soon" transition state) and major U.S. retail distribution, with Walmart and CVS named as core retail partners and an explicit goal of exceeding 10,000 store locations by the end of 2023.

The business model is conventional CPG one-time product sales, with revenue generated through wholesale to retail partners and DTC online orders. Pricing is not publicly disclosed. The company has raised approximately $7.7M across two rounds — a $2.7M round in March 2021 and a $5M Series A in September 2022 led by ID8 Investments — earmarked primarily for U.S. distribution expansion rather than product or technology development.

Operationally, Cloud Water Brands runs a lean team (11–50 employees) with a leadership bench comprising co-founder and CEO Marc Siden, co-founder and partner Barry Kellman, COO Carol Dollard, and CFO Jonathan Bednarsh. There is no disclosed proprietary technology, AI/ML capability, patent portfolio, or third-party certification in the input data; the competitive position is built on retail shelf access and brand positioning in the hemp-infused functional beverage category.

Name

Cloud Water Brands

Legal name

Cloud Water Brands

Website

https://cloudwaterbrands.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud Water Brands is a New York City-based wellness beverage company, founded in 2020, that sells natural hemp-extract drinks sweetened with organic honey through major U.S. retail chains (Walmart, CVS) and a Shopify direct-to-consumer storefront.

Ownership category

akta.pro rank

Product category

Wellness Beverages

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Hemp beverages
• Wellness drinks
• Functional beverages
• CBD infused drinks
• Natural hemp water

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Wellness Beverage Sales: Cloud Water Brands generates revenue through the sale of wellness beverages to consumers via retail distribution channels and direct-to-consumer e-commerce. The company is focused on expanding its retail footprint to increase product sales volume.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cloud Water Brands produces and sells a natural hemp beverage infused with botanicals and 25MG of hemp extract, sweetened with organic honey. The company distributes the beverage through major U.S. retail chains such as Walmart and CVS, as well as through a direct-to-consumer Shopify storefront, targeting health-conscious consumers seeking functional wellness drinks.

Product overview

Cloud Water Brands is a New York City-based wellness beverage company. The source data does not provide specific product names, descriptions, or details about their product portfolio. Their online store was temporarily closed (reopening soon), and their beverages are distributed through major retail chains including Walmart and CVS.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Hemp Beverage with Botanicals (25MG Hemp Extract, Organic Honey) A natural wellness beverage containing 25MG of hemp extract, infused with botanicals and sweetened with organic honey, marketed to health-conscious consumers and distributed through major U.S. retail chains including Walmart and CVS as well as direct-to-consumer e-commerce.

Quantifiable outcome

• Target of 10,000+ store locations by end of 2023

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is identified as a major retail distribution target for Cloud Water Brands' wellness beverages. The Series A funding is intended to support growth in stores including Walmart locations by end of 2023.
• CVScoreChannel Partner/ Reseller/ DistributorCVS is identified as a major retail distribution target for Cloud Water Brands' wellness beverages. The Series A funding is intended to support growth in stores including CVS locations by end of 2023.
• ShopifycoreTechnology or IntegrationCloud Water Brands operates its e-commerce storefront on the Shopify platform. The website is currently password-protected indicating a store transition or temporary closure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Recess: Recess makes hemp extract-infused sparkling waters and is one of the most recognized direct peers to Cloud Water. Both target the same health-conscious adult consumer with low-calorie, hemp-functional beverages distributed through DTC and retail.
• Cann: Cann produces CBD-infused social tonics marketed as a low-calorie, alcohol-alternative beverage. It is a direct comparable on hemp-extract beverage format, dose, and wellness/social occasion positioning.
• Daytrip: Daytrip is a hemp-infused sparkling water brand sold in multi-packs through DTC and emerging retail. Closely comparable product format (sparkling water + hemp extract) and target consumer to Cloud Water.
• Weller: Weller is a CBD-infused sparkling water brand sold via DTC and select retail. Direct comparable on format (sparkling water + CBD), low-calorie positioning, and target demographic to Cloud Water.
• Vybes: Vybes makes hemp extract-infused wellness beverages in bottled formats. Overlaps with Cloud Water on the hemp-wellness positioning and DTC/retail GTM motion, though Vybes leans more on a broader ingredient story (e.g., apple cider vinegar).

Broad incumbents

• Olipop: Olipop is a leading functional soda brand positioned around gut health and prebiotics. Not hemp-based, but a comparable functional-beverage brand competing for the same shelf set and health-conscious consumer at Walmart/CVS-tier retailers.
• Athletic Brewing: Athletic Brewing is a leading non-alcoholic, functional beverage brand with broad retail distribution. Comparable as a scaled wellness-alternative CPG brand that shares retail buyer relationships and shelf with functional/hemp beverages.
• Poppi: Poppi is a functional soda brand with apple cider vinegar positioning sold in major retail including Walmart and Target. Comparable as a scaled functional/wellness CPG brand competing for the same shelf space and consumer wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://cloudwaterbrands.com
• Xx.com/wearecloudwater
• Pinterestpinterest.com/pin/create/button/?url=https://cloudwaterbrands.com&media=//cloudwaterbrands.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12_1024x1024.gif&description=

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Water Brands