VYBES
VYBES is a Los Angeles-based, founder-led CPG company that produces and sells a single line of magnesium glycinate mood drinks (six flavors, 300mg per bottle) directly to consumers and through 2,500+ U.S. retail stores, targeting wellness-focused adults seeking natural daily support for mood, stress, and sleep.
- Company typePrivate
- Founded2018
- HeadquartersWest Hollywood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VYBES does
VYBES is a Los Angeles-based consumer products company founded in 2018 by Jonathan Eppers that produces and sells a single beverage line called Mood — ready-to-drink magnesium glycinate mood drinks formulated at 300mg per 12oz bottle (71% of daily value). The product is positioned around the science of magnesium's role as a cofactor for GABA receptor function and the synergistic calming effects of glycine, targeting health-conscious consumers seeking natural daily support for mood, stress, and sleep without caffeine or added sugar. The line comprises six flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, Strawberry Lavender), all vegan, non-GMO, organic, and made in California, with an associated Mood Mixed Pack and limited apparel merchandise (embroidered caps).
VYBES monetizes through three primary revenue streams: direct-to-consumer e-commerce at idrinkvybes.com with one-time 6-pack ($29.94) and 12-pack ($59.88) purchases, recurring subscriptions under the Better Mood Club (15% off at 2-week cadence, 10% off at 4-week cadence, both with free shipping), and wholesale distribution to 2,500+ U.S. retail locations spanning grocers (Erewhon, Bristol Farms, Raley's, Fresh Thyme, Mother's Market, Heinen's), cafes, gyms, and wellness shops (Earthbar, Laurel Supply). The go-to-market blends product-led subscription mechanics, community-led growth via a no-follower-minimum brand ambassador program offering sales commission, and content marketing centered on magnesium education. The company is privately held with no disclosed external funding, founder-owned and operated at 1-10 employees, and ships nationwide from California.
VYBES firmographics
Firmographics- Name
- VYBES
- Legal name
- VYBES
- Website
- https://idrinkvybes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VYBES is a Los Angeles-based, founder-led CPG company that produces and sells a single line of magnesium glycinate mood drinks (six flavors, 300mg per bottle) directly to consumers and through 2,500+ U.S. retail stores, targeting wellness-focused adults seeking natural daily support for mood, stress, and sleep.
- Ownership category
- akta.pro rank
VYBES industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where VYBES is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VYBES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (One-time): One-time purchase of 6-pack ($29.94) or 12-pack ($59.88) bottles shipped directly to consumer. Orders ship within one business day from California.
- Subscription (Better Mood Club): Recurring subscription model with 2-week or 4-week delivery cadences. 2-week subscriptions receive 15% discount, 4-week receive 10% discount. Both include free shipping. Members gain access to exclusive merch, event invites, and 60-day welcome gift.
- Wholesale/Retail Distribution: Approved retailers can purchase products at discounted wholesale pricing through the VYBES website wholesale portal. Stocked in 2,500+ grocers, cafes, gyms and wellness shops across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-pack single purchase |
| Unit Pricing | Pay-as-you-go | 12-pack single purchase |
| Subscription | Monthly | 2-week subscription - Better Mood Club |
| Subscription | Monthly | 4-week subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
VYBES product offering
Product offeringCore offering
VYBES produces and sells a line of functional beverages called Mood — each 12oz bottle delivers 300mg of magnesium glycinate (71% daily value) formulated to support mood regulation, stress management, and sleep. The line is available in six flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, Strawberry Lavender) sold as individual bottles, Mixed Packs (6-pack or 12-pack), or via the Better Mood Club subscription. Products are vegan, non-GMO, organic, caffeine-free with no added sugar, and made in California.
Product overview
VYBES is a wellness drink company offering a single product line called Mood — magnesium glycinate mood drinks designed to support a balanced mood and daily baseline. The Mood line consists of six distinct flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, and Strawberry Lavender), each containing 300mg of magnesium glycinate. Products are available as individual bottles, as a Mixed Pack (6-pack or 12-pack), or via subscription through the Better Mood Club. The company also sells apparel merchandise including embroidered caps. All products are vegan, non-GMO, organic, and made in California.
Differentiator
Problem solved
Functional benefit
Brands
- Better Mood Club: Subscription membership program offering 15% off orders, free shipping, exclusive merch, and early access to new flavors for committed daily users.
Products and services
- Blackberry Hibiscus Mood Drink Magnesium glycinate mood drink in a deep, tart blackberry hibiscus flavor with notes of clove and cinnamon. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Blood Orange Lime Mood Drink Magnesium glycinate mood drink in a bright, zesty blood orange and lime flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Blueberry Mint Mood Drink Magnesium glycinate mood drink in a bright, cooling blueberry and mint flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Passionfruit Pineapple Mood Drink Magnesium glycinate mood drink in a tropical passionfruit and pineapple flavor with bourbon vanilla. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Peach Ginger Mood Drink Magnesium glycinate mood drink in a warm peach and Peruvian ginger flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Strawberry Lavender Mood Drink Magnesium glycinate mood drink in a soft, floral strawberry and wild lavender flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
- Mood Mixed Pack Variety pack containing all six Mood flavors. Available in 6-pack (one bottle of each flavor) or 12-pack (two bottles of each flavor). Each bottle contains 300mg magnesium glycinate. Sells at 4.9 stars from verified buyers.
- Better Mood Club Subscription Recurring subscription membership for VYBES Mood drinks with 2-week or 4-week delivery cadences. 2-week subscriptions receive 15% discount and 4-week receive 10% discount, both with free shipping. Members receive access to exclusive merch, event invites, member-only flash drops, and a 60-day welcome gift. Can pause, skip, or cancel anytime.
- Dad Embroidered Cap Black embroidered cap designed in Los Angeles. Unisex, one size. Sold as branded merchandise to support the VYBES lifestyle brand.
- Mood Dad Cap (Heritage Embroidered) Heritage embroidered cap in navy featuring the signature Mood Man character. Soft, garment-washed cotton with unstructured fit, adjustable back strap, and curved brim. Designed in Los Angeles. Sold as branded merchandise to support the Better Mood Club community.
Quantifiable outcome
- 68% of Americans don't meet recommended daily intake for magnesium
- +2 more outcomes
Companies that use VYBES
Customer profileSegments2 records
Ideal customer profiles2 records
VYBES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VYBES partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ErewhoncorePremium natural grocery chain stocking VYBES Mood drinks in their cold beverage section. Part of the 2,500+ retail store network.
- Bristol FarmscoreUpscale grocery retailer in California stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
- Raley'scoreRegional grocery chain in Western US stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
- Fresh ThymecoreNatural grocery retailer specializing in health-focused products, stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
- Mother's MarketcoreOrganic and natural grocery chain in Southern California stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
- Heinen'scoreRegional grocery retailer in Ohio and Florida stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
- EarthbarminorWellness-focused retailer and smoothie bar chain stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VYBES competitors and assessment
Company assessmentDirect peers
- Kin Euphorics: Functional mood and relaxation beverage built around adaptogens and nootropics. Most directly comparable to VYBES in target use case (calm/mood without alcohol or caffeine), premium DTC positioning, and subscription-led GTM.
- Recess: Mood/calm beverage brand combining adaptogens and hemp with a similar premium, design-forward DTC identity. Competes for the same 'daily calm ritual' consumer and similar retail shelf placement at upscale grocers.
- De Soi: Non-alcoholic functional aperitif built around adaptogens and botanicals. Targets the same premium wellness consumer with a similar adaptogen-anchored value proposition and multi-channel DTC + retail distribution.
- Ghia: Non-alcoholic functional aperitif using botanicals for a calm, social occasion. Shares VYBES's premium positioning, design-led branding, and focus on relaxation/balance without alcohol or stimulants.
- Mati: Botanical functional beverage positioned around energy and focus from plant-based inputs. Comparable as a premium, ingredient-story-led functional beverage brand selling through DTC and select retail.
- Sunwink: Functional wellness drinks built around adaptogens, herbs, and superfoods for mood and immunity. Closely comparable ingredient philosophy and target wellness consumer to VYBES.
Emerging players
- TRIP: CBD-infused functional drinks marketed for calm and recovery. Comparable as a premium functional beverage targeting stress/mood use cases, though anchored on CBD rather than magnesium.
- AG1 (Athletic Greens): Daily greens-and-supplement drink positioned as a foundational daily ritual for mood, energy, and sleep. Comparable in 'one bottle a day replaces multiple supplements' framing, though powder-format and broader ingredient profile.
Broad incumbents
- PepsiCo (Driftwell / keVita): Major beverage incumbent with a functional 'calm' SKU (Driftwell) and a kombucha/probiotic portfolio (keVita). Represents the large-scale competitive threat — broader portfolio, deeper retail relationships, and significantly larger marketing budget than VYBES.
Others
- Hum Nutrition: Premium wellness supplement brand sold DTC with a strong 'daily ritual' and ingredient-story narrative. Comparable in positioning toward the wellness-conscious female consumer and in subscription-led retention, but in supplement format rather than beverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VYBES social profiles
Digital presenceVYBES financial estimates
Financial estimateRevenue estimate
Valuation estimate
VYBES leadership team
Management profileNumber of profiles
Profiles1 record
VYBES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VYBES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VYBES
What does VYBES do?
VYBES produces and sells a line of functional beverages called Mood — each 12oz bottle delivers 300mg of magnesium glycinate (71% daily value) formulated to support mood regulation, stress management, and sleep. The line is available in six flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, Strawberry Lavender) sold as individual bottles, Mixed Packs (6-pack or 12-pack), or via the Better Mood Club subscription. Products are vegan, non-GMO, organic, caffeine-free with no added sugar, and made in California.
Is VYBES a public or private company?
VYBES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VYBES founded?
VYBES was founded in 2018. It employs 1 to 10 people.
Where is VYBES based?
VYBES is headquartered in West Hollywood, United States, in the North America region.
How does VYBES make money?
Three revenue lines are on record. Direct Product Sales (One-time) is the primary driver. The others are subscription (Better Mood Club) and wholesale/Retail Distribution.
Who are VYBES's main competitors?
Direct peers on record are Kin Euphorics, Recess, De Soi, Ghia, Mati and Sunwink. Emerging players are TRIP and AG1 (Athletic Greens). PepsiCo (Driftwell / keVita) is listed as a broad incumbent. Hum Nutrition is listed as an others.
Does VYBES have an API?
No public API is recorded for VYBES.
What industry is VYBES in?
VYBES's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production. Its NAICS code is 3121 and its SIC code is 2080.