Holiday World RV

What Holiday World RV does

Holiday World RV is a family-owned recreational vehicle dealership group headquartered in Katy, Texas, operating six physical retail locations across Texas (Katy, Alvarado, League City, Mesquite, Willis) and New Mexico (Las Cruces). Founded by Michael Peay in September 1996 as Holiday World of Houston, the company has grown from two small Houston dealerships on less than four acres to a multi-location regional group celebrating its 30th anniversary in 2026, with 168 employees and a combined inventory of more than 1,000 new and used units representing over 90 RV brands including Airstream, Grand Design, Keystone, Newmar, Forest River, Fleetwood, Tiffin, and others.

The company's core business is the sale of new and used recreational vehicles spanning all major RV types — Class A and Class A diesel motorhomes, Class B, Class C, Super C diesel, fifth wheels, travel trailers, toy haulers, and a dedicated Airstream sub-channel at airstreamofhouston.com. Revenue is generated through one-time hardware sales transactions (with prices ranging from sub-$15,000 entry-level travel trailers to $750,000+ luxury diesel motorhomes), recurring service and collision repair revenue, parts and accessories sales, F&I income from financing arranged through 12+ lenders (dealer reserve/commission), trade-in and consignment programs, and RV insurance offered through the Priority RV Network. The dealership's GTM motion is direct-to-consumer via walk-in traffic, phone-based inside sales, and an online inventory search and pre-qualification website that funnels transactions to physical dealerships for completion.

Holiday World's distribution model is exclusively brick-and-mortar; there is no e-commerce transaction path. The company operates its own sales, parts, service, and collision-repair departments at each location and is a member of the Priority RV Network, which extends its service footprint to 160+ dealer partners across North America for traveling customers. There is no proprietary technology platform, no public APIs, no AI/ML capabilities, and no disclosed revenue, funding, or M&A activity. The company has announced expansion to Amarillo and Weatherford, TX, and is actively hiring, indicating measured organic growth within a private, family-controlled ownership structure with no institutional investment disclosed.

Name

Holiday World RV

Legal name

Holiday World RV

Website

https://hwhrv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned RV dealership group operating six retail locations across Texas and New Mexico, selling new and used recreational vehicles from 90+ brands. Serves individual consumers and families with sales, financing, service, parts, collision repair, trade-ins, consignment, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles across multiple categories (Class A, B, C motorhomes, travel trailers, fifth wheels, toy haulers) from manufacturers including Grand Design, Keystone, Newmar, Airstream, and others. Revenue is one-time, transaction-based per unit sold.
2. Used RV Sales: Sale of pre-owned recreational vehicles taken in trade or sourced separately. Complements new inventory with budget-friendly options across all RV types.
3. RV Parts & Accessories: Sale of replacement parts, accessories, and components for RV maintenance and customization through dedicated parts departments at each location.
4. RV Service & Repair: Workshop service departments at each location perform routine maintenance, repairs, and collision repair. Generates recurring service revenue from the existing customer base.
5. RV Financing: Facilitates RV financing through a network of over a dozen lending partners. The dealership earns dealer reserve or commission income on financed transactions. The company also offers trade-in, consignment, and direct sell services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Holiday World RV is a family-owned multi-location recreational vehicle dealership group that sells new and used RVs from over 90 brands across all major RV types — Class A, B, C, Super C Diesel motorhomes, fifth wheels, travel trailers, and toy haulers. The offering is rounded out by in-house service and collision repair, parts and accessories, financing through 12+ lenders, RV insurance via the Priority RV Network, trade-ins, consignment, and a direct RV purchase program.

Product overview

Holiday World RV is a family-owned RV dealership operating 6 locations across Texas and New Mexico, offering a unified dealership experience with both online browsing and in-person sales, service, parts, and financing. The core offering includes new and used recreational vehicles across all major types: Class A motorhomes (gas and diesel), Class B motorhomes, Class C motorhomes, Class Super C diesel motorhomes, fifth wheels, travel trailers, and toy haulers. The company carries over 90 brands including Airstream, Coachmen RV, Dynamax, Fleetwood RV, Forest River RV, Grand Design, Gulf Stream RV, Keystone RV, Newmar, and Renegade. Supporting services include RV sales, RV service and maintenance, collision repair, parts and accessories, financing through multiple lenders, RV insurance via Priority RV Network, trade-ins, and consignment services. The company is part of the Priority RV Network providing roadside assistance across over 160 dealer partners nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales Sale of new recreational vehicles across all major RV types — Class A (gas and diesel), Class B, Class C, Super C Diesel motorhomes, fifth wheels, travel trailers, and toy haulers — from over 90 manufacturers including Grand Design, Keystone, Newmar, Airstream, Coachmen, Fleetwood, Forest River, and Tiffin; targeted at individual consumers and families for personal recreational use.
• Used RV Sales Sale of pre-owned recreational vehicles taken in trade or sourced separately, available across all RV types at budget-friendly price points (e.g., units starting around $9,995) for individual consumers seeking lower-cost entry into RV ownership.
• RV Service & Repair Workshop service departments at each dealership location perform routine maintenance, repairs, and emergency fixes on all RV types, staffed by highly trained technicians; provides recurring post-sale service to individual RV owners.
• RV Parts & Accessories Sale of replacement parts, accessories, and components for RV maintenance and customization through dedicated parts departments at each of the six locations, supporting both DIY RV owners and the in-house service operations.
• RV Financing Facilitation of RV loans through a network of over a dozen lending partners offering a variety of payment plans; the dealership earns dealer reserve or commission income on financed transactions. Includes online pre-qualification without SSN and a payment calculator.
• RV Insurance Comprehensive insurance coverage offered through the Priority RV Network, including exterior protection, road hazards, parts and labor, and premium total coverage options, for individual RV owners.
• Trade-In Your RV RV trade-in service that allows customers to apply the value of their current RV toward a new purchase at any Holiday World location.
• RV Consignment RV consignment service for individual owners who want to sell their vehicle through the dealership's sales network, with Holiday World handling the sale in exchange for a fee or commission.
• RV Collision Repair Specialized collision repair services to restore RVs after accident damage, performed at the dealership group's service facilities for individual RV owners.
• Sell Your RV (Direct Purchase) Program through which Holiday World directly purchases RVs from individual owners (distinct from trade-in and consignment), providing an acquisition channel that feeds the dealership's used inventory.

Quantifiable outcome

• 30 years of continuous operation and customer-first service with growth from 2 small Houston dealerships to 6 regional locations
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Priority RV NetworkcoreChannel Partner/ Reseller/ DistributorHoliday World RV is a member of the Priority RV Network, a dealer network of over 160 RV dealerships across North America. Membership provides customers with Priority Service access at any partner dealer when traveling, enhancing the post-sale service experience. The network logo (Priority RV Network) appears prominently on Holiday World's website and materials as a key differentiator. Holiday World also offers Priority RV Network-branded insurance products through this partnership.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Thor Industries: Largest global RV manufacturer (NYSE: THO) owning Airstream, Jayco, Keystone, and dozens of other brands carried by Holiday World. Broad incumbent upstream of Holiday World, shaping inventory supply, pricing, and manufacturer-direct initiatives.
• Winnebago Industries: Major RV manufacturer (NYSE: WGO) producing motorhomes, travel trailers, and specialty vehicles under the Winnebago, Grand Design, and Newmar brands. Both a key OEM supplier and a competitor via direct-to-consumer pilot programs.

Direct peers

• RV One: Multi-location RV dealership group operating across the Southeast and Midwest US. Comparable regional dealership model with new/used sales, service, and parts offerings.
• General RV Center: One of the largest family-owned RV dealership groups in the US, with supercenter locations across the Midwest, South, and East. Comparable multi-location, family-operated, full-service (sales/service/parts) model to Holiday World.
• Camping World Holdings: The largest US RV dealership group (NYSE: CWH), operating 200+ locations across the country with new/used RV sales, service, parts, and financing. Camping World is the most direct nationwide comparable to Holiday World's dealership model, although at vastly greater scale.
• Blue Compass RV: Large multi-state RV dealership network with 100+ locations across the US offering new and used RVs, service, parts, and financing. Comparable group-level scale and product breadth to Holiday World.
• National Indoor RV Centers: Multi-state RV dealership group focused on indoor, climate-controlled showroom facilities. Operates premium-positioned dealerships with new/used RV sales, service, and consignment similar to Holiday World's full-service model.
• Lazydays RV: Publicly traded RV dealership group (NASDAQ: GORV) operating supercenter dealerships across the Sun Belt with new/used RV sales, service, and financing. Closest public comparable on multi-state, multi-revenue-stream dealership economics.

Regional players

• McClain's RV Superstores: Family-owned RV dealership group operating across Texas and Oklahoma with similar multi-location, multi-brand sales/service model. Comparable regional peer with overlapping Texas footprint.
• Big Tex RV: Texas-based RV dealership group with multiple locations across the state. Direct geographic and product overlap with Holiday World within the Texas market, competing head-to-head in Houston, DFW, and surrounding metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/holidayworldrv
• YouTubeyoutube.com/channel/UCBeOssPsbgQuSjQjEvNd14Q
• Facebookfacebook.com/holidayworldrv
• LinkedInlinkedin.com/company/holiday-world-rv
• Instagraminstagram.com/holidayworldrvs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday World RV