yellowpop
Yellowpop is a Miami-based, direct-to-consumer LED neon sign company selling customizable decorative lighting and its PopBox portable line to global consumers and businesses, differentiated by exclusive licensing deals with iconic artists (Haring, Warhol, Basquiat, Scharf, Indiana), MLB, and McCormick brands.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What yellowpop does
Yellowpop is a direct-to-consumer LED neon sign company that designs, sells, and ships customizable decorative lighting to individual consumers and businesses worldwide. Its core product is custom LED neon signs built around a proprietary quality standard it brands as CertiLED, sold through a self-serve e-commerce platform with a 5-minute custom design tool, free worldwide shipping, and a 2-year guarantee. The company also sells PopBox, a cordless, rechargeable sculptural LED light line, plus complementary accessories including a physical Color Wheel preview tool, peel-and-stick wallpaper, and gift cards. Pricing on standard SKUs ranges from approximately $129 to $2,290, with promotional discounts of up to 50% and a 20% discount on custom text designs.
The company's differentiation rests on a content library of exclusive licensed collaborations with cultural estates and brands — Keith Haring Foundation, Andy Warhol Visual Arts, Jean-Michel Basquiat Estate, Kenny Scharf, Robert Indiana, MLB (all 30 teams), and McCormick (Frank's RedHot, Old Bay, French's) — and on a B2B division serving restaurants, retail, gyms, salons, offices, and bars with custom signage, including a flagship deployment across 485 Bonchon restaurants globally. The company operates localized e-commerce storefronts across the US, UK, France, EU, Canada, UAE, and South Korea. Founded in 2018 by Jeremy Cortial and Ruben Grigri, Yellowpop is headquartered at 274 NW 27th Street, Miami, FL, and is venture-backed, having raised a $4 million Series A led by Eutopia VC in June 2021. The brand has been featured in Architectural Digest, GQ, Hypebeast, ELLE, Apartment Therapy, and the New York Times, and maintains a 4.9-star rating from over 1,900 customer reviews.
yellowpop firmographics
Firmographics- Name
- yellowpop
- Legal name
- Yellowpop
- Website
- https://yellowpop.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellowpop is a Miami-based, direct-to-consumer LED neon sign company selling customizable decorative lighting and its PopBox portable line to global consumers and businesses, differentiated by exclusive licensing deals with iconic artists (Haring, Warhol, Basquiat, Scharf, Indiana), MLB, and McCormick brands.
- Ownership category
- akta.pro rank
yellowpop industry classification
Industry- Product category
- Decorative LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Holiday & Decorative String Lighting Retail (CRAIAHAJ)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where yellowpop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
yellowpop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for custom LED neon signs sold directly to consumers and businesses through e-commerce. Products include standard designs, artist collaborations, and custom-made signs.
- Artist Licensing: Revenue from licensing agreements with artists including Keith Haring, Andy Warhol, Jean-Michel Basquiat, Kenny Scharf, and MLB for branded neon art pieces.
- B2B/Enterprise Sales: Custom LED neon solutions for businesses including restaurants, retail stores, gyms, beauty spas, offices, and bars. Includes wholesale and trade programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard LED Neon Signs |
| Unit Pricing | Pay-as-you-go | Artist Collaboration Products |
| Unit Pricing | Pay-as-you-go | PopBox Products |
| Unit Pricing | Pay-as-you-go | Custom Neon Signs |
| Unit Pricing | Pay-as-you-go | Sale Items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
yellowpop product offering
Product offeringCore offering
Yellowpop designs, manufactures, and sells custom and licensed LED neon signs for home decor and commercial spaces through a direct-to-consumer e-commerce platform. The portfolio includes standard designs, the cordless PopBox rechargeable LED line, and exclusive collaborations with artists such as Andy Warhol, Keith Haring, Jean-Michel Basquiat, and Kenny Scharf, plus MLB-licensed team products. A self-serve online design tool allows customers to create custom text neons in under five minutes, while a dedicated B2B division serves restaurants, retail, offices, gyms, and hospitality venues.
Product overview
Yellowpop is a direct-to-consumer LED neon sign company offering a portfolio of customizable lighting products. The core offering includes LED Neon Signs (custom text, logos, and designs), the PopBox line (cordless, rechargeable sculptural LED lights), and complementary accessories like the Color Wheel and Peel and Stick Wallpaper. The company differentiates through artist collaborations with Keith Haring, Jean-Michel Basquiat, Andy Warhol, and Kenny Scharf, as well as a Major League Baseball (MLB) licensing partnership. Products range from customizable consumer neons ($129-$2,290) to specialized business solutions for industries including restaurants, retail, and hospitality. The portfolio is organized around three pillars: custom creations, licensed artist collaborations, and PopBox portable LED art pieces.
Differentiator
Problem solved
Functional benefit
Brands
- PopBox: Exclusive sculptural LED light product line - cordless, rechargeable LED light that reimagines iconic art.
- CertiLED
Products and services
- LED Neon Signs Custom LED neon signs for home decor and business use, available in various designs including text, logos, and artwork from artist collaborations. Prices range from $129 to $2,290.
- PopBox Exclusive sculptural LED light that is cordless, rechargeable, and portable, featuring licensed artwork from artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring. Priced at $299 per unit.
- Yellowpop x Keith Haring Collection Licensed LED neon sign collection featuring Keith Haring's iconic artwork including Barking Dog, Dance Love, Radiant Baby, and Flying Man designs.
- Yellowpop x Jean-Michel Basquiat Collection Licensed LED neon sign collection featuring Jean-Michel Basquiat's iconic imagery including The Crown, PEZ Dispenser, Trumpet Painting, and World Famous designs.
- Yellowpop x Andy Warhol Collection Licensed LED neon sign collection featuring Andy Warhol's iconic imagery including Banana, Campbell's Soup, Flowers, and Brillo Box designs.
- Yellowpop x Kenny Scharf Collection Licensed LED neon sign collection featuring Kenny Scharf's playful artwork including CHARMONY and FUNZ INSIDE TOO designs.
- MLB x Yellowpop Collection Official MLB-licensed LED neon signs and PopBox products featuring all 30 Major League Baseball team logos, including rounded logos, standard logos, and helmet designs.
- YP Collection Yellowpop's own original neon creations and designs, distinct from artist collaborations.
- Color Wheel Physical color wheel accessory allowing customers to discover and preview LED neon colors in real life before purchasing.
- Peel and Stick Wallpaper Wallpaper products offered alongside neon signs for coordinated room decoration.
- Gift Card Digital gift cards available for purchase to give as gifts toward Yellowpop products.
- Business Neon Solutions Custom LED neon signage solutions for businesses including offices, restaurants, retail stores, bars and nightclubs, gyms, and beauty salons, featuring free quotes and wholesale options.
Quantifiable outcome
- 4.9 star average rating from over 1900 customer reviews
- +3 more outcomes
Companies that use yellowpop
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
yellowpop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
yellowpop partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Keith Haring FoundationcoreLicensed collaboration featuring Keith Haring's iconic artwork including Barking Dog, Dance Love, Radiant Baby, Flying Man in LED neon format
- Andy Warhol Visual ArtscoreLicensed collaboration featuring Andy Warhol's iconic imagery including Banana, Campbell Soup, Flowers in LED neon format
- Jean-Michel Basquiat EstatecoreLicensed collaboration featuring Jean-Michel Basquiat's iconic artwork including Crown, PEZ Dispenser, Trumpet Painting in LED neon format
- MLB (Major League Baseball)coreOfficial MLB x Yellowpop collection bringing all 30 MLB team logos to life as LED neon signs and PopBox versions
- Kenny ScharfflagshipCollaboration featuring Kenny Scharf's whimsical artwork including Charmony, Funz Inside Too in LED neon format
- McCormick (Frank's RedHot, Old Bay, French's)flagshipLicensed LED neon products featuring McCormick brands including Frank's RedHot, Old Bay, and French's
- Robert IndianaflagshipLicensed collaboration featuring Robert Indiana's iconic LOVE, ART, and AMOR sculptures in LED neon format
- BonchonflagshipB2B customer partnership providing custom LED neon signage for 485 Bonchon restaurants worldwide, defining the brand's new prototype design
Scale indicators3 records
Recent moves6 records
Expansion highlights8 records
yellowpop competitors and assessment
Company assessmentDirect peers
- Custom Neon: Custom Neon is one of the most prominent direct competitors in the custom LED neon sign space, offering a self-serve online design tool, free worldwide shipping, and a comparable price range. Like Yellowpop, it serves both consumers and businesses with build-to-order signage.
- Bespoke Neon: Bespoke Neon offers custom and bespoke LED neon signs for homes, weddings, and commercial venues with worldwide shipping, a 5-minute online configurator, and B2B services. It overlaps Yellowpop on product, target audience, and go-to-market motion.
- Neon Pixels: Neon Pixels sells custom LED neon signs online with a configurator and ships globally, primarily targeting consumers and small businesses. Comparable in product category and self-serve funnel to Yellowpop.
- Neon Creations: Neon Creations is a UK-based custom LED neon sign maker serving both consumers and brands with bespoke and off-the-shelf designs. Operates in the same vertical with similar trade/wholesale programs as Yellowpop.
- Designer Neons: Designer Neons sells custom LED neon signs worldwide via an online storefront, with categories such as home, business, wedding, and events directly comparable to Yellowpop's segmentation.
Emerging players
- Love Neons: Love Neons is a smaller direct-to-consumer LED neon brand focused on wedding, event, and home decor signage. Partial overlap with Yellowpop's DTC assortment and use cases, but narrower segment focus.
- Neon Mama: Neon Mama sells custom LED neon signs online for home decor, weddings, and businesses with global shipping. Smaller scale than Yellowpop but product and channel overlap are material.
Broad incumbents
- Pooky: Pooky is a DTC decorative lighting retailer offering lamps, pendants, and home lighting to a similar aspirational consumer. Product overlap is indirect (decorative lighting vs. neon signs), but target customer and channel strategy are comparable.
- Article: Article is a large DTC modern furniture and home decor retailer reaching the same design-conscious consumer segment as Yellowpop. Different product category but overlapping customer base, channel mix, and brand-positioning playbook.
- Lumens: Lumens is an online specialty retailer of designer lighting and modern home furnishings. It overlaps Yellowpop on the premium home-lighting discovery and purchase journey and competes indirectly for ambient-room upgrades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
yellowpop social profiles
Digital presenceyellowpop financial estimates
Financial estimateRevenue estimate
Valuation estimate
yellowpop leadership team
Management profileNumber of profiles
Profiles2 records
yellowpop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yellowpop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yellowpop
What does yellowpop do?
Yellowpop designs, manufactures, and sells custom and licensed LED neon signs for home decor and commercial spaces through a direct-to-consumer e-commerce platform. The portfolio includes standard designs, the cordless PopBox rechargeable LED line, and exclusive collaborations with artists such as Andy Warhol, Keith Haring, Jean-Michel Basquiat, and Kenny Scharf, plus MLB-licensed team products. A self-serve online design tool allows customers to create custom text neons in under five minutes, while a dedicated B2B division serves restaurants, retail, offices, gyms, and hospitality venues.
Is yellowpop a public or private company?
yellowpop is a private company. It is classified as venture growth investor backed and is currently operating.
When was yellowpop founded?
yellowpop was founded in 2021. It employs 11 to 50 people.
Where is yellowpop based?
yellowpop is headquartered in London, United Kingdom, in the Europe region.
How does yellowpop make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are artist Licensing and B2B/Enterprise Sales.
Who are yellowpop's main competitors?
Direct peers on record are Custom Neon, Bespoke Neon, Neon Pixels, Neon Creations and Designer Neons. Emerging players are Love Neons and Neon Mama. Broad incumbents are Pooky, Article and Lumens.
Does yellowpop have an API?
No public API is recorded for yellowpop.
What industry is yellowpop in?
yellowpop's product category is Decorative LED Lighting. Its primary akta.pro industry code is CRAIAHAJ, Holiday & Decorative String Lighting Retail, with a secondary code of CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 3351 and its SIC code is 5731.