What Renew Digital does

Renew Digital is a privately held US-based reseller of certified pre-owned dental imaging equipment, founded in 2010 and headquartered in Chamblee, Georgia (3719 North Peachtree Road, Building 200, Suite 250). The company acquires used dental imaging hardware, runs each unit through an in-house certification process, and resells it to dental practices at 30-50% below new-equipment pricing. Its portfolio spans four modalities—panoramic X-ray, cephalometric X-ray, cone beam computed tomography (CBCT) in small, medium, and large field-of-view configurations, and intraoral scanners—sourced from leading OEMs including i-CAT, DEXIS, Planmeca, Sirona/Dentsply Sirona, Vatech, Carestream Dental, Alliedstar, and iTero (Align Technology).

The business model is a one-time equipment sale with a fully bundled service package: every purchase includes professional on-site installation, training, a comprehensive parts-and-labor warranty, unlimited Help Desk support, and—for 3D systems—a Windows 11 PC. Pricing ranges from approximately $10,995 (Alliedstar AS 260 intraoral scanner) to $64,995 (i-CAT FLX V17 CBCT), with most systems priced in the $25,000-$55,000 range, and the company offers promotional 0% financing. Revenue is generated through the company's owned e-commerce storefront (renewdigital.com), a phone-based consultative sales team (888-246-5611), and supporting marketing channels including an educational blog, email newsletter, and BirdEye-powered reviews; shipping is restricted to US destinations only.

The company serves six dental verticals—general dentistry, orthodontics, oral surgery, implant dentistry, endodontics, and dental sleep medicine—with no publicly disclosed anchor accounts. It is led by co-founders Bryan Delano and Lyle Miller, operates with 51-100 employees, and has raised approximately $17.2 million in disclosed funding across two rounds, including a $5.9 million Atlantic Street Capital-led round in June 2021 and an $11.2 million round in October 2023.

Name

Renew Digital

Legal name

Renew Digital, LLC

Website

https://renewdigital.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Renew Digital is a US-based reseller that certifies and resells pre-owned dental imaging equipment—including panoramic X-ray, cephalometric, CBCT systems, and intraoral scanners—to dental practices at 30-50% below new-equipment pricing.

Ownership category

akta.pro rank

Product category

Dental Imaging Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Dental Equipment & Supplies (3843), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE), Mobile/On-Site Dental Imaging Services (HLABAIAJ), Endodontic Imaging & CBCT Interpretation (Endodontic-Focused) (HLABADAJ)

Keywords

• Dental imaging equipment
• Certified pre-owned
• Cone beam CT
• Dental X-ray systems
• Intraoral scanners

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: One-time sale of certified pre-owned dental imaging equipment including panoramic X-rays, CBCT systems, cephalometric units, and intraoral scanners. Equipment is sold at 30-50% discount to new equipment prices. Includes installation, training, and warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Renew Digital is a US-based reseller of certified pre-owned dental imaging equipment, offering panoramic X-ray, cephalometric X-ray, cone beam CT (CBCT), and intraoral scanning systems from major manufacturers at 30–50% below new-equipment pricing. Every sale includes professional installation, on-site training, comprehensive parts and labor warranty, and for 3D systems a bundled Windows 11 PC, with financing options including 0% promotions.

Product overview

Renew Digital is a certified pre-owned dental imaging equipment reseller offering a portfolio of dental X-ray machines and cone beam CT systems from multiple manufacturers. The product lineup centers on four imaging modalities: panoramic X-rays, cephalometric X-rays, cone beam computed tomography (CBCT), and intraoral scanners. Products are sourced from major dental imaging brands including i-CAT, DEXIS (formerly KaVo), Planmeca, Sirona, Vatech, Carestream Dental, Alliedstar, and iTero. The company sells individual systems as well as multi-modality combination units (e.g., Panorex + Ceph + Cone Beam). Every purchase includes professional installation, on-site training, warranty coverage, and a Windows 11 PC. The portfolio spans small, medium, and large field of view CBCT systems, standalone panoramic units, upgradeable systems, and wireless intraoral scanners. Key software integrations include Anatomage (Tx STUDIO, Invivo 3D, Ez3D-i), Planmeca Romexis, Carestream CS 3D, Sirona Sidexis, and TWAIN connectivity with third-party imaging platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• iTero Element 5D Imaging System (Certified Pre-Owned) Certified pre-owned intraoral scanner for general dentistry, implants, oral surgery, and orthodontics using parallel confocal technology with 10–25 micron accuracy and 60-second full arch scan time, bundled with new laptop.
• Alliedstar AS 260 Intraoral Scanner Full color HD 3D intraoral scanner with 20-micron accuracy and 20-second full arch scan time, featuring autoclavable tips, bundled with new laptop for general dentistry, implants, oral surgery, and orthodontics.
• i-CAT FLX V17 Cone Beam Large field of view cone beam system with 3D imaging up to 17x23 cm FOV, supporting endodontics, implants, surgical guide fabrication, TMJ, sinus, airway, orthodontics, and orthognathic surgery; includes dedicated panoramic and cephalometric imaging.
• Sirona Orthophos XG 3D Panorex + Ceph + Cone Beam Hybrid 2D panoramic, cephalometric, and medium field of view (up to 8x8 cm) cone beam imaging system with CEREC CAD/CAM integration and Sidexis 3D software for general dentistry, orthodontics, endodontics, implants, and oral surgery.
• DEXIS OP 3D Panorex + Ceph + Cone Beam Combined panoramic, cephalometric, and medium field of view (5x5 to 9x14 cm) cone beam system with intuitive user interface, HD image resolution with Metal Artifact Reduction, and Low-Dose Technology.
• DEXIS OP 3D Panorex + Cone Beam Panoramic and cone beam system with CBCT field of view from 5x5 cm up to 9x11 cm (optional upgrade to 9x14 cm), intuitive interface, and Low-Dose Technology.
• DEXIS OP 3D Pro Panorex + Cone Beam (Large FOV) Large field of view cone beam system capturing up to 13x15 cm FOV for implant planning, featuring SMARTVIEW for FOV positioning and a large 10-inch user interface.
• Planmeca ProMax 3D Classic Panorex + Ceph + Cone Beam All-in-one dental imaging system with Planmeca SCARA technology, up to 30 imaging programs, small to medium FOV (up to 8x8 cm) cone beam, dedicated panoramic, and cephalometric imaging.
• Planmeca ProMax 3D Mid Panorex + Cone Beam Flexible system with 2D panoramic and large field of view CBCT from 4x5 cm up to 17x20 cm, SCARA technology, and optional cephalometric upgrade.
• i-CAT Next Generation Cone Beam Large FOV cone beam system with adjustable field of view up to 17x23 cm, traditional 2D panoramic, SureSmile certification, and Tx STUDIO software for comprehensive treatment planning.
• i-CAT FLX MV Cone Beam Medium field of view cone beam system with adjustable FOV up to 15.5 cm diameter, Quickscan+ mode for reduced radiation dose, and Tx STUDIO treatment planning software.
• Vatech PaX-i3D Green CT Panorex + Cone Beam (17x15) Large FOV cone beam system with green CT technology minimizing patient radiation dose, Rapid Scan feature delivering 3D scans in 5.9 seconds, and Ez3D-i imaging software.
• Carestream CS 9600 Premium Panorex + Cone Beam Large FOV cone beam system with dedicated panoramic capabilities, up to 14 selectable 3D fields of view (4x4 to 17x16 cm), high resolution scanning up to 90 μm, and CS 3D Imaging Software.
• Sirona Orthophos XG 3D Ready Panorex Upgradeable panoramic system that can be enhanced with cephalometric and/or medium FOV CBCT imaging as practice needs grow.
• Panoramic X-Ray Systems Certified pre-owned 2D panoramic X-ray machines for routine check-ups and general dentistry, including standard, pediatric, TMJ, and bitewing imaging programs.
• Cephalometric X-Ray Systems Certified pre-owned cephalometric X-ray systems with stable patient positioning and soft tissue definition, designed for orthodontic practices.
• Small Field of View Cone Beam Systems Focused-field cone beam systems for localized exams such as endodontics and single implant cases, minimizing patient radiation exposure.
• Medium Field of View Cone Beam Systems Mid-range cone beam systems for full dentition examinations including implant planning and third molar exams, capturing both dental arches.
• Large Field of View Cone Beam Systems Extended FOV cone beam systems for craniofacial imaging, orthodontics, orthognathic surgery, airway studies, and TMJ analysis covering areas from 11–24 cm in height.
• Trade-In and Sell-Back Program for Existing X-Ray Equipment Program enabling dental practices to trade in or sell their existing X-ray equipment back to Renew Digital with risk-free quote requests, refreshing their inventory toward newer or higher-spec systems.

Quantifiable outcome

• 30-50% cost savings on dental imaging equipment
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Henry Schein: Largest US dental distributor offering new and certified pre-owned dental equipment, supplies, and practice technology solutions. Comparable as a broad incumbent serving dental practices across equipment, software, and consumables.
• Patterson Companies: Major US dental and animal health distributor carrying imaging equipment, CAD/CAM, and practice management software. Comparable as an incumbent channel for dental imaging capital equipment.
• Benco Dental: Privately held full-service dental distributor offering equipment, supplies, and technology. Comparable as an incumbent competing for the same practice-level equipment purchase decisions.
• Dentsply Sirona: Largest dental equipment manufacturer (Sirona Orthophos, CEREC, inLab) and a key OEM supplier to Renew Digital. Comparable as the OEM whose products Renew Digital resells and which increasingly offers financing and certified pre-owned programs.
• Envista Holdings: Dental equipment manufacturer (DEXIS, KaVo, Nobel Biocare) and parent company of DEXIS — one of Renew Digital's primary brands. Comparable as an OEM whose products are central to Renew Digital's inventory.
• Planmeca: Dental imaging and equipment OEM (ProMax, Romexis software) whose products are sold by Renew Digital. Comparable as both an OEM supplier and a competitor offering new imaging systems.
• Carestream Dental: Dental imaging OEM (CS 9600, CS 3D Imaging Software) whose equipment is a featured Renew Digital product line. Comparable as an OEM whose new-equipment pricing and certified used channels compete directly.
• Align Technology (iTero): Manufacturer of iTero intraoral scanners that Renew Digital resells certified pre-owned. Comparable as a key OEM supplier and a competitor driving rapid intraoral scanner adoption in orthodontic practices.

Direct peers

• Dental Planet: Direct competitor selling certified pre-owned and refurbished dental equipment including chairs, lights, imaging, and handpieces. Most directly comparable peer given the same certified pre-owned model and dental practice customer base.

Emerging players

• Vatech: Dental CBCT and imaging OEM (PaX-i3D, Green CT) featured in Renew Digital's catalog. Comparable as a competing imaging brand at lower price points that Renew Digital resells as certified pre-owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renew-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Digital