What New Use Energy does

New Use Energy Solutions, Inc. (NUE) is a privately held, veteran-led American company founded in 2019 and headquartered in Scottsdale, Arizona, with warehouse facilities in Phoenix, Arizona and Anacortes, Washington. The company designs and manufactures ruggedized portable solar and battery power systems that replace traditional fuel-fired generators across military, emergency response, film production, government, telecommunications, marine, and golf/utility vehicle use cases. Its product portfolio is organized around the SunCase™ professional power station series (models 605, 1213, 2425, and 3651 ranging from 550Wh/600W to 5kWh/3.6kW), complemented by the NUESolar™ portable solar panel line, NUEPower™ sealed lithium batteries (12V-48V), SunKit™ modular power systems, SunWing™ mobile solar trailers, and NUE Trailer platforms (NUE-6 through NUE-15) extending the architecture to battalion-scale 20-41 kWh forward operating base power.

The underlying technology stack centers on LiFePO4 prismatic cells (3,000-6,000 cycle life) housed in fire-retardant, weather-resistant SunCase enclosures engineered to operate from -40°F to over 120°F with the case closed. Differentiating features include EMI-shielded electronics with tested low RF emissions, multi-source recharging (solar up to 1,800W, vehicle DC 10-100V, AC, generators, fuel cells, and wind), a daisy-chain UPS capability supporting up to four units for 20kWh distributed capacity with 20ms transfer time, and an Arctic variant with heated cells and satellite-grade insulation. The NUE Asset Management Platform (AMP) provides fleet GPS tracking, state-of-charge monitoring, runtime prediction, geofencing, and API integration into customer enterprise systems. Products carry UN38.3, UL1973, TAA, and (pending) MIL-STD-810 certifications.

The business model is hardware sales of one-time purchases priced from $890 (entry SunCase 605) to over $35,000 (SunWing trailer), with a SunCase Rental Program supplementing direct sales. Go-to-market combines a Shopify-based direct-to-consumer e-commerce storefront, a dedicated enterprise field sales motion targeting U.S. military, NATO, and federal buyers (with GPC payment and NDAA Section 889 compliance documentation), and channel partnerships with ADS, Noble, Atlas Advisors (WEXMAC), and Defense Innovation Unit (SWMAC). The company has demonstrated meaningful operational traction with 1,000+ units deployed across 30+ Ukrainian Armed Forces brigades, 20+ validated U.S. and NATO programs, 45+ global military deployments, and a presence in 36+ countries.

Name

New Use Energy

Legal name

New Use Energy Solutions, Inc.

Website

https://newuseenergy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

New Use Energy is a veteran-led American manufacturer of ruggedized LiFePO4 portable solar and battery power stations (SunCase, NUESolar, NUEPower, SunWing, NUE Trailer) that replace fuel-fired generators for military, emergency response, film, government, and off-grid applications.

Ownership category

akta.pro rank

Product category

Portable Power Stations

NAICS

Battery Manufacturing (33591)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)

Keywords

• Portable power stations
• Solar battery systems
• Rugged power solutions
• Tactical energy equipment
• Off-grid power systems

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Portable Power Stations: One-time sale of SunCase, NUEPower, NUESolar products including power stations, solar panels, batteries, and accessories. Primary revenue stream with prices ranging from $890 to $35,000+ for trailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Use Energy designs, manufactures, and sells ruggedized LiFePO4 portable power stations, solar panels, sealed batteries, mobile solar-battery trailers, and supporting accessories under brands such as SunCase, NUESolar, NUEPower, SunKit, and SunWing. The portfolio is purpose-built for mission-critical, off-grid, and tactical use cases, replacing diesel/gasoline generators with silent, multi-source rechargeable battery systems for military, emergency response, film production, government, telecommunications, and other professional applications.

Product overview

New Use Energy is a veteran-led American company specializing in rugged, professional-grade portable solar and battery power systems for mission-critical applications. The portfolio is organized as a modular ecosystem centered on the SunCase™ professional power station series (605 at 550Wh/600W; 1213 at 1.3kWh/1200W; 2425 at 2.5kWh/2400W; 3651 at 5kWh/3600W), paired with the NUESolar™ portable solar panel line (120W to 240W ratings including a TAA-compliant tactical variant), the NUEPower™ sealed battery sub-brand for marine/off-grid/backup use (12V–48V configurations), and the NUEPower™ golf cart battery line (36V/48V/72V with metal case options). Higher-capacity add-on solutions include the SunKit™ modular power station series and SunWing™ mobile solar+battery trailer systems, while the NUE Trailer series (NUE-6 through NUE-15, ranging 20–41kWh) extends the architecture to battalion-scale forward operating base power. The product ecosystem is held together by a common LiFePO4 battery chemistry, multi-source recharging (solar, AC, vehicle DC), and an optional NUE Asset Management Platform (AMP) for fleet tracking and diagnostics. A full line of accessories (chargers, LCD displays, mounting kits, stealth backpacks, off-road wheel kits) and a SunCase Rental Program round out the offering, which serves military/defense, emergency management, film/TV production, government/municipalities, telecommunications, and golf/utility vehicle markets.

Differentiator

Problem solved

Functional benefit

Brands

• SunCase: Flagship rugged portable power station series featuring professional-grade LiFePO4 battery systems in various capacities from 550Wh to 5kWh
• NUESolar
• NuePower
• SunKit
• SunWings
• NUEDrive
• SunFreez
• PowerPac

Products and services

• SunCase 605 Ultra-portable ruggedized LiFePO4 power station delivering 550Wh capacity and 600W inverter output in a 16-17 lb man-portable form factor for military, emergency, and professional field use.
• SunCase 1213 Ruggedized 1.28-1.3 kWh LiFePO4 portable power station with 1200W inverter, ~30 lb weight, 6000-cycle lifespan, and 75-minute AC recharge, designed for military, first responders, and mission-critical environments.
• SunCase 2425 Professional-grade 2560Wh LiFePO4 battery generator with 2400W continuous output, 51.2V DC, solar-ready up to 400W, and 64 lb 2-person carry design for Starlink, tactical radios, drone batteries, and medical equipment.

Quantifiable outcome

• 1,000+ NUE units in active Ukrainian combat use across 30+ brigades
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• AEG PresentsflagshipGTM or Marketing Partner · 10 December 2025AEG Presents supported AY Young's clean-energy-powered concert at Cervantes' Masterpiece Ballroom in Denver as part of the 'Road to 1000' series. NUE's portable solar and battery systems powered the event, demonstrating sustainable touring technology and replacing traditional generators.
• Khasm LabscoreTechnology or Integration · 16 July 2025Strategic partnership combining Khasm Labs' KEEN private 5G network platform with NUE's portable solar and battery power systems for deployable off-grid communications infrastructure. Successfully demonstrated during military exercise maintaining reliable 5G performance and real-time data transfer without fixed infrastructure. Positioning for emergency response, homeland security, and remote industrial deployments.
• Fairchild AFB Comms SquadroncoreImplementation/ SI/ Consulting Partner · 25 June 2025Portable 5G network deployment using KEEN + NUE integrated solution at Fairchild Air Force Base, validating tactical communications capabilities for military applications.
• Footprint ProjectcoreStrategic or Co-development PartnerHumanitarian partnership deploying NUE's portable solar and battery systems in disaster relief and crisis response scenarios. Systems battle-tested in hurricane aftermath and war zones including Ukraine.
• BlueGate Boat & RV StorageminorChannel Partner/ Reseller/ DistributorRetail partner offering exclusive NUE battery products for boat and RV storage customers through member-exclusive offers.
• Chuckanut Golf CartsminorChannel Partner/ Reseller/ DistributorRegional retail partner for NUE golf cart battery products, serving Pacific Northwest customers.
• Pacific Power BatteriesminorChannel Partner/ Reseller/ DistributorDistribution partner for NUE battery products across 5 retail locations, expanding market reach for consumer and commercial battery solutions.
• ADScoreChannel Partner/ Reseller/ DistributorResale agreement partner for federal and defense market distribution, enabling government procurement through established channels.
• NoblecoreChannel Partner/ Reseller/ DistributorResale agreement partner for federal and defense market distribution, facilitating government purchasing of NUE products.
• Atlas Advisors (WEXMAC)coreChannel Partner/ Reseller/ DistributorOnboarding partner for WEXMAC contract vehicle, expanding federal procurement channel access.
• Defense Innovation Unit (SWMAC)coreChannel Partner/ Reseller/ DistributorSWMAC channel partner for defense innovation procurement, enabling access to cutting-edge portable power solutions for military programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EcoFlow: EcoFlow is a leading portable power station and solar generator brand competing head-to-head with NUE's SunCase line in residential, outdoor, and increasingly ruggedized commercial use cases. Both companies target the same core buyer replacing fuel generators with LiFePO4-based portable battery systems, though EcoFlow's scale and retail reach are substantially larger.
• Jackery: Jackery is a high-volume portable power station competitor selling LiFePO4-based systems across consumer, RV, marine, and emergency backup channels. Direct product overlap with NUE's NUEPower and SunCase lines in capacity ranges from 300Wh to 12kWh, with Jackery dominating mainstream retail distribution.
• Bluetti: Bluetti manufactures LiFePO4 portable power stations, solar panels, and home backup batteries with overlapping capacity tiers and use cases to NUE. Strong direct-to-consumer e-commerce presence and growing federal/emergency channel make it a relevant comparable for both commercial and tactical market positioning.
• Goal Zero: Goal Zero (an NRG Energy company) produces portable power stations paired with foldable solar panels for outdoor, emergency, and expeditionary use cases directly comparable to NUE's SunCase + NUESolar system. Stronger consumer brand recognition but lighter tactical/military specification than NUE.
• Anker Solix: Anker's Solix line targets the same portable power station and home backup market as NUE with LiFePO4-based products at competitive price points. Comparable in capacity tiers and product ecosystem approach, with significantly larger consumer brand and retail distribution.
• SFC Energy: SFC Energy manufactures military-grade portable fuel cell and hybrid power systems for defense, security, and industrial applications. Direct competitor in the tactical/portable power category serving NATO and allied militaries, with a more established European defense footprint but a different primary chemistry (fuel cell vs LiFePO4).
• Renogy: Renogy is a solar power and battery storage company selling portable panels, power stations, and lithium battery banks directly comparable to NUE's NUESolar and NUEPower product lines. Stronger residential/off-grid positioning but expanding into ruggedized and mobile applications.
• Lion Energy: Lion Energy manufactures portable lithium power stations, solar generators, and home backup batteries with similar capacity tiers and emergency-preparedness positioning to NUE. Comparable in product architecture and target buyer, though smaller scale and narrower tactical/military offering.

Emerging players

• BioLite: BioLite develops off-grid energy solutions including portable power stations and solar panels for outdoor, humanitarian, and developing-market applications. Overlapping mission-driven positioning with NUE's humanitarian/emergency response use cases, though smaller product portfolio focused on lower-capacity systems.

Broad incumbents

• Dometic: Dometic is a broad incumbent in mobile power, cooling, and energy solutions for marine, RV, and overland markets. Overlaps with NUE's marine and off-grid battery line (NUEPower) at much larger scale and broader product portfolio, though Dometic does not target military/tactical applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nue-newuseenergy
• Facebookfacebook.com/newuseenergy
• LinkedInlinkedin.com/company/new-use-energy
• Instagraminstagram.com/newuseenergy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Use Energy