Pacific Power Batteries

What Pacific Power Batteries does

Pacific Power Batteries is a privately held, family-owned specialty battery retailer founded in 1985 and headquartered in Everett, Washington. The company operates five company-owned retail stores and two independently owned franchise locations (Bellingham and Kirkland, run by Frank and Cheri Nelson) across Washington State, supported by a Shopify-based e-commerce site that ships via UPS. The core business is the retail distribution of more than 5,200 SKUs spanning alkaline, lithium-ion, sealed lead acid, NiMH, and Ni-Cad chemistries, serving applications from household electronics and coin cells to automotive/truck/heavy equipment, marine/RV, generator, lawn tractor, and wheelchair use. The company also operates as an authorized STAR EV golf cart dealer and sells previously owned Club Car, EZ-Go, and Yamaha carts with tiered maintenance services ($199 a la carte, $299 annual).

Beyond commodity resale, Pacific Power Batteries generates revenue and differentiation through value-added in-store services: custom battery pack assembly using electrode welding, free battery testing (specific gravity, load, CCA/amp-hour analysis), professional battery installation with OBD backup support for modern vehicles, propane tank refills, and a battery recycling program that processed 1.6 million pounds of lead-acid batteries in 2021 through EPA-licensed U.S. smelters, with other chemistries routed to Battery Solutions, Inc. The 'Battery School' blog and 'Zombie batteries' refurbishment program (reselling trade-ins at 50% of new price) function as content-led acquisition and margin enhancement. Customer segments include individual consumers, commercial/industrial accounts (logging, construction, municipalities, military branches), golf cart owners, and marine/RV users. Revenue is not publicly disclosed, no institutional funding rounds have been raised, and the business has grown entirely organically since founding.

Name

Pacific Power Batteries

Legal name

Pacific Power Batteries

Website

https://pacificpowerbatteries.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Power Batteries is a family-owned, Everett-based specialty battery retailer operating five company-owned and two franchise stores across Washington State, distributing 5,200+ SKUs and offering custom pack building, golf cart sales, recycling, and installation services to consumers and commercial accounts.

Ownership category

akta.pro rank

Product category

Battery Retail

NAICS

Battery Manufacturing (33591), Outdoor Power Equipment Retailers (444230)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Battery Recycling & Materials Recovery (Li-ion, LFP, Flow, Lead-Acid) (EUAMALAE), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Battery retail
• Custom battery packs
• Battery recycling
• Golf cart sales
• Battery installation services

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Battery Sales: Retail sale of various battery types including alkaline, lithium-ion, sealed lead acid, NiMH, Ni-Cad, and specialty batteries. Products range from household consumer batteries to commercial and industrial grade batteries. The company stocks over 5,200 different SKU items.
2. Golf Cart Sales and Service: Sales of new STAR EV golf carts and previously owned golf carts (Club Car, EZ-Go, Yamaha). Services include annual maintenance ($299), a la carte maintenance ($199), parts, modifications, and accessories. Previously owned carts typically 3-6 years old.
3. Battery Installation Services: Professional battery installation into cars, trucks, heavy equipment, and wheelchairs. Nominal fee charged for installation service including proper tools, backup power support for modern vehicles, and charging system testing.
4. Battery Recycling: Lead-acid battery recycling sent to EPA licensed U.S. smelters (1.6 million pounds in 2021). Recycling services for Ni-Cad, Ni-MH, lithium-ion, alkaline, and carbon-zinc batteries with associated fees.
5. Propane Sales: Propane tank refills and sales of new 5-gallon filled propane tanks available at Everett, Marysville, and Wenatchee locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Power Batteries is a regional battery retailer operating 5 company-owned stores and 2 franchise locations across Washington State, stocking over 5,200 SKUs of alkaline, lithium-ion, sealed lead acid, NiMH, Ni-Cad, and specialty batteries for household, automotive, marine/RV, golf cart, and commercial applications. The company complements product sales with value-added services including custom battery pack building via electrode welding, free battery testing, professional installation, battery recycling, and STAR EV golf cart sales and service.

Product overview

Pacific Power Batteries operates as a regional battery retailer with 5 company-owned stores and 2 franchise locations in Washington State, offering over 5,200 different SKU items. The core product portfolio centers on batteries across multiple chemistries including alkaline, rechargeable (NiMH/NiCd/lithium-ion), and sealed lead acid types, serving applications from household electronics to marine/RV, golf carts, generators, and commercial uses. The company is an authorized STAR EV golf cart dealer and sells previously owned golf carts from Club Car, EZ-Go, and Yamaha. Supporting the battery business, Pacific Power Batteries provides value-added services including custom battery pack building, free battery testing, professional installation, and battery recycling. The company also offers complementary products like battery chargers from brands such as NOCO and Schumacher, flashlights, coin cells, battery boxes, work gloves, and propane. The business model combines brick-and-mortar retail with e-commerce, supported by in-store services at seven Washington State locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Alkaline Batteries Standard alkaline batteries in AA, AAA, C, D, 9V, and specialty sizes from brands such as GP, Duracell, and Energizer for household and consumer electronics.
• Rechargeable Batteries Rechargeable batteries including NiMH, NiCd, and lithium-ion types in AA, AAA, 18650, 14500, and specialty sizes.
• Sealed Lead Acid (SLA) Batteries Sealed lead acid batteries for backup power, UPS systems, security systems, and deep cycle applications in various voltages and amp-hour ratings.
• Marine/RV Batteries Deep cycle marine and RV batteries including gel and AGM types for boats, motorhomes, and recreational vehicles.
• Golf Carts Previously owned golf carts from Club Car, EZ-Go, and Yamaha, plus new STAR EV electric golf carts sold through authorized dealership.
• Generator Batteries Specialized batteries for generators including 51R-410 and 26R-450 models with varying CCA ratings.
• Lawn Tractor/Mower Batteries Batteries specifically designed for lawn tractors and mowers in U1 size configurations.
• Battery Chargers Battery chargers and maintainers for automotive, motorcycle, marine, wheelchair, and golf cart applications from brands such as NOCO, Schumacher, Battery Tender, and Deltran.
• Flashlights/Worklights LED flashlights, worklights, and tactical lighting from brands like Nebo, Westinghouse, Duracell, and FLIPO.
• Coin Cells/Button Cells Small-format batteries including CR2032, CR2016, and silver oxide types from Murata and Renata for watches, calculators, medical devices, and electronics.
• Propane Tanks 5-gallon propane tanks, both new filled and refill services, available at Everett, Marysville, and Wenatchee store locations.
• Custom Battery Pack Building Service Custom battery pack building using electrode welder technology producing very high voltage at very low amperage to create custom packs for devices including dust busters, hand tools, medical devices, and door locks.
• Battery Recycling Service Battery recycling program accepting lead-acid (sent to EPA licensed U.S. smelters), Ni-Cad, Ni-MH, lithium-ion, alkaline, and carbon-zinc batteries with associated fees.
• Battery Installation Service Professional battery installation into cars, trucks, heavy equipment, and wheelchairs with charging system testing and OBD backup power support for modern vehicles, for a nominal fee.
• Battery Testing Service Free battery testing using specific gravity checks, load testing, and continuity testing with CCA and amp-hour capacity analysis.
• Golf Cart Services Golf cart maintenance services including annual maintenance ($299), a la carte maintenance ($199), parts, modifications, and accessory installation.
• Propane Refill and Sales Service Propane tank refills and certified dispensing services for BBQs, forklifts, and motor homes with trained employees ensuring safe handling.
• Custom Cables Service Custom cable building services using electrode welding for battery pack applications.

Quantifiable outcome

• 40 years in business (since 1985)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Frank and Cheri Nelson (Franchise Owners)coreChannel Partner/ Reseller/ Distributor · 1 January 1985Franchise operators of Pacific Power Batteries stores in Bellingham and Kirkland. Independently owned and managed franchise relationship since the company's expansion beyond its original operations.
• STAR EVcoreChannel Partner/ Reseller/ DistributorPacific Power Batteries is an Authorized Dealer of STAR EV Golf Carts, selling new electric golf carts and providing service, parts, and maintenance for STAR EV products.
• Battery Solutions, Inc.minorImplementation/ SI/ Consulting PartnerProcessor for recycling other chemistry batteries (Ni-Cad, Ni-MH, Lithium Ion, Alkaline, Carbon-Zinc). Batteries are collected at store level, sorted by chemistry, and shipped to Battery Solutions, Inc. for processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battery Mart: Online specialty retailer of consumer and industrial batteries (alkaline, lithium, SLA, NiMH) plus chargers and accessories. Direct overlap with PPB's e-commerce SKU breadth and target customers, though pure-play online versus PPB's hybrid retail.
• Battery Junction: Niche online retailer specializing in specialty batteries (coin cells, rechargeable packs, hobbyist chemistries) with technical customer support. Comparable to PPB's specialty chemistry assortment and custom pack building orientation.
• Interstate Batteries: National battery distribution and retail franchise system serving automotive, commercial, and marine markets through authorized distributors. Comparable to PPB's commercial-truck and heavy-equipment battery roots and franchise-style distribution model.
• Batteries Plus: Largest U.S. specialty battery retailer with 700+ stores offering multi-chemistry battery sales, pack building, device repair, and recycling. Closest direct comparison to PPB's specialty battery retail + services model, though at vastly greater scale and national footprint.

Broad incumbents

• O'Reilly Auto Parts: National auto parts retailer carrying extensive battery lines (Super Start, O'Reilly) with in-store testing, installation, and recycling. Comparable automotive battery retail overlap to PPB's commercial truck and consumer vehicle battery offering.
• NAPA Auto Parts: National auto parts distribution and retail network (including NAPA AutoCare service centers) with robust battery program and commercial accounts. Comparable to PPB's commercial/fleet and consumer battery business with broader service ecosystem.
• AutoZone: National auto parts retailer with deep battery assortment (Duralast, Valucraft, Optima), in-store testing and installation, and free recycling. Overlaps with PPB's automotive/truck battery business and free testing/installation services at much larger national scale.
• Home Depot: Big-box home improvement retailer carrying lawn mower, generator, marine, and SLA batteries from multiple brands, competing with PPB on commodity consumer battery SKUs. Indirect overlap on hardware SKUs; PPB differentiates via service depth and breadth of chemistries.

Others

• Trojan Battery Company: Leading manufacturer of deep-cycle batteries for golf carts, floor scrubbers, RVs, and renewable energy — directly aligned with PPB's golf cart, marine/RV, and SLA segments. Comparable as an upstream brand partner and category-defining supplier.
• Crown Battery: U.S. lead-acid battery manufacturer and distributor serving industrial, motive power, and renewable energy markets. Adjacent supplier of the type of batteries PPB sells and recycles; comparable in Pacific Northwest industrial customer base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PacificPowerBatteries
• Instagraminstagram.com/pacificpowerbatteries
• Xx.com/ppbatteries
• LinkedInlinkedin.com/company/pacific-power-batteries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Power Batteries