What Ptmind does

Ptmind is a privately held technology company founded in 2010 in Beijing by Robin Zheng, operating dual headquarters in Beijing (Product & Technology center) and Tokyo (Japan regional headquarters). The company's core product, Ptengine, is an AI-augmented SaaS platform for website analytics, heatmaps, A/B testing, page editing, and personalization that requires only a single-tag implementation and operates without engineering support. Ptengine is sold through a self-serve product-led growth model with freemium entry and PV-based subscription tiers, supplemented by enterprise sales for large accounts, and serves 200,000+ customers across 180+ countries, processing up to 910 million web events per month on an approximate 1,000-server infrastructure maintaining a 99.99% SLA.

The firm operates two adjacent business lines that reuse its behavioral-data core. VIVAIA, a sustainable D2C women's footwear brand originally launched in 2020, has been operated by Ptmind in Japan since 2022 and reached approximately JPY 2.5 billion in annual sales within three years, functioning as a real-world testbed for Ptengine capabilities. In 2026, Ptmind extended into generative AI with Kocoro, a Mac-based AI personal assistant with persistent local memory and IM/Chrome integrations, and Shannon, an AI agent execution infrastructure platform; AI Heatmap and the Page Studio / PT AI Insight pre-launches extend AI capabilities into the Ptengine core offering under a co-development partnership with Hakuhodo DY ONE.

Revenue derives from SaaS subscriptions (Ptengine, PV-based tiers with freemium entry), D2C footwear retail (VIVAIA Japan), and nascent subscription/usage revenue from Kocoro and Shannon. The company is led by founder/CEO Robin Zheng, Co-founder/COO Leevis Xue, SVP Leo Li (ex-Baidu/Microsoft/Alibaba and a prior ByteDance-acquired founder), Chief Scientist Wayland Zhang (a Geoffrey Hinton alumnus), and Chief Advisor Takeshi Hanai (former Rakuten director and Mizuho Asia & Oceania head). It holds ISO 27001, P-Mark, GDPR, and CCPA certifications, and has raised approximately USD $22M (or 34 billion JPY as of 2017) in disclosed funding.

Name

Ptmind

Legal name

北京铂金智慧网络科技有限公司

Website

https://ptmind.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Ptmind (founded 2010, Beijing) builds Ptengine, an AI-augmented SaaS platform for website heatmaps, A/B testing, and conversion optimization used by 200,000+ companies globally, and also operates the VIVAIA sustainable footwear brand in Japan and the Kocoro/Shannon AI products.

Ownership category

akta.pro rank

Product category

Web Analytics and Conversion Optimization Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Web analytics software
• Heatmap analysis tools
• A/B testing platform
• Conversion rate optimization
• Website personalization software

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Ptengine: Annual and monthly subscription revenue from Ptengine web analytics and optimization SaaS platform. Pricing is based on page view volume tiers and includes heatmaps, A/B testing, web chat, and personalization capabilities.
2. D2C Brand Operations - VIVAIA: Ptmind operates the Japan business of sustainable footwear brand VIVAIA, generating revenue through direct-to-consumer e-commerce sales of footwear products in the Japanese market.
3. AI Products - Kocoro & Shannon: Revenue from AI products including Kocoro (Mac-based AI partner application) and Shannon (AI agent execution infrastructure). Kocoro launched beta on June 3, 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ptmind develops and sells Ptengine, an AI-powered SaaS platform for website analytics, heatmaps, A/B testing, no-code page editing, web chat, and personalization, used by over 200,000 companies across 180+ countries. The company also operates VIVAIA, a D2C sustainable women's footwear brand in Japan, and recently launched Kocoro (Mac AI personal assistant) and Shannon (AI agent execution infrastructure). The portfolio is unified by 15 years of behavioral data accumulated across the Ptengine user base.

Product overview

Ptmind operates three distinct business lines: (1) Ptengine, an AI-powered website optimization SaaS platform offering heatmaps, visitor analytics, A/B testing, page editing, and personalization with a no-code approach; (2) VIVAIA, a D2C sustainable women's footwear brand operated by Ptmind in Japan as a 'living lab' for testing Ptengine capabilities; and (3) Kocoro & Shannon, Ptmind's generative AI business providing an on-Mac AI personal assistant (Kocoro) with persistent memory and an AI agent execution infrastructure (Shannon). The portfolio is unified by 15 years of behavioral data accumulated across 200,000+ companies using Ptengine, which powers AI features across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Ptengine: AI-powered website optimization SaaS platform featuring heatmaps, visitor analytics, A/B testing, web chat, and personalization.
• VIVAIA
• Kocoro
• Shannon

Products and services

• Ptengine AI-powered website optimization SaaS platform combining heatmaps, visitor analytics, page editing, A/B testing, web chat, and personalization. Requires a single tag implementation with no-code operations for all features. Used by over 200,000 companies across 180+ countries for website analytics, heatmap analysis, A/B testing, landing page optimization, web personalization, and conversion rate optimization.
• Kocoro AI personal assistant that runs on Mac, featuring persistent memory ('理解グラフ') stored locally, supporting schedule management, email automation, competitive monitoring, and browser automation through IM integrations and MCP support. Designed for individuals and teams seeking an on-device AI partner for daily task automation.
• Shannon AI agent execution infrastructure serving as Kocoro's backend and available for integrating AI agents into proprietary business systems. Supports parallel execution, automatic retry, and budget-based auto-stop. Designed for businesses needing stable operation of AI agents in production environments.
• VIVAIA D2C sustainable women's footwear brand founded in 2020 in the U.S., operated in Japan by Ptmind since 2022. Serves over 5.2 million customers across 61+ countries, targeting 100% carbon neutrality. Focused on comfort, style, and eco-friendly materials.

Quantifiable outcome

• Reduces barrier to use to 1/10 and accelerates optimization cycle 10x (company stated goal)
• +9 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Hakuhodo DY ONEcoreStrategic or Co-development Partner · 16 June 2026Ptmind partnered with Hakuhodo DY ONE (Minato, Tokyo) to co-develop AI-driven Landing Page Optimization (LPO) solutions. The partnership leverages Ptmind's 15 years of behavioral data from 200,000+ companies using Ptengine alongside Hakuhodo DY ONE's expertise in LP operation and consumer insights. The collaboration focuses on developing AI features including 'Page Studio' and 'PT AI Insight,' with results and case studies planned for public release in H2 2026. Multiple real client engagements have already begun.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotjar: Hotjar is a SaaS platform offering heatmaps, session recordings, and user feedback that directly overlaps with Ptengine's core analytics and heatmap offering. Both target mid-market and SMB digital marketing teams with no-code, freemium entry points and global self-serve distribution.
• Contentsquare: Contentsquare is a digital experience analytics platform (acquired Heap) competing directly with Ptengine in session-level behavioral analytics, heatmaps, and conversion optimization for enterprise digital teams. It is a materially larger competitor with stronger enterprise penetration and broader integrations.
• VWO (Visual Website Optimizer): VWO is an end-to-end CRO platform combining heatmaps, A/B testing, personalization, and session recordings — a near-identical product scope to Ptengine. The company serves a similar SMB and mid-market audience globally, making it one of the closest direct competitors in feature parity and pricing tiering.
• Optimizely: Optimizely is an experimentation and personalization platform that competes head-on with Ptengine's A/B testing and personalization modules, particularly at the enterprise end of the market. Both platforms offer no-code test creation and integrate with major CMS/commerce systems.
• AB Tasty: AB Tasty is a European-headquartered A/B testing and personalization platform that competes with Ptengine in mid-market and enterprise experimentation, particularly across European and Japanese subsidiaries of global brands. Both compete on no-code test creation and personalization capabilities.
• FullStory: FullStory provides digital experience analytics combining session replay, heatmaps, and behavioral data — overlapping significantly with Ptengine's analytics and heatmap capabilities. It targets mid-market and enterprise customers with a similar PLG plus enterprise sales motion.
• Crazy Egg: Crazy Egg is one of the original heatmap and A/B testing SaaS platforms targeting SMBs and content marketers — directly overlapping with Ptengine's classic heatmap product. It serves a similar self-serve buyer persona.

Broad incumbents

• Microsoft Clarity: Microsoft Clarity is a free heatmap and session replay tool built into the Microsoft ecosystem, providing free competition to Ptengine's SMB-tier offering. As a free incumbent, it pressures PLG conversion to paid tiers.
• Google Analytics 4: Google Analytics 4 is the free, deeply embedded incumbent in web analytics with native integrations across Google Ads, Search Console, and BigQuery. While not a 1:1 feature competitor with Ptengine (less heatmap/A/B testing depth), it is the dominant baseline against which paid analytics tools must justify their cost.

Emerging players

• Amplitude: Amplitude is a product analytics platform with growing CRO and experimentation capabilities. While its primary focus is product (in-app) analytics, its web experimentation expansion puts it in partial overlap with Ptengine for digital marketing teams adopting product-led analytics approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ptengine
• Facebookfacebook.com/ptengine

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ptmind