What Crazy Egg does

Crazy Egg is a privately held website behavior analytics and conversion rate optimization platform founded in 2005-2006 by Amee Shah and John Butler (and associated with co-founders Hiten Shah and Neil Patel), headquartered in Redwood City, California and operating as a remote-first organization of 11-50 employees. The platform combines heatmaps, scrollmaps, confetti maps, and list reports with session recordings, A/B testing, conversion funnels, error tracking, web analytics, on-site surveys, and popup CTAs into a single behavioral analytics suite, installed via a JavaScript tracking snippet or via native integrations with Shopify, WordPress, Google Tag Manager, Google Analytics 4, Zapier, Segment, Wix, Squarespace, Magento, and major CMS platforms. An AI Analysis feature overlays automated interpretation of behavioral data across report types. Compliance posture includes GDPR, CCPA, HIPAA, and ISO 27001 (inherited through AWS hosting).

Name

Crazy Egg

Legal name

Crazy Egg, Inc.

Website

https://crazyegg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Crazy Egg provides website behavior analytics and conversion optimization tools—including heatmaps, session recordings, A/B testing, and AI-powered analysis—to over 449,000 websites, serving SMBs, agencies, e-commerce businesses, and enterprise customers globally.

Ownership category

akta.pro rank

Product category

Website Optimization Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Heatmap analytics
• Website optimization
• Session recordings
• A/b testing
• Conversion rate optimization

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription plans billed based on tracked pageviews, number of heatmap reports, and session recordings. Plans range from Starter ($29/mo) to Enterprise ($599/mo). No overages - data collection pauses when limits are reached.
2. Add-on Capacity: Additional heatmap reports or recording capacity available as standalone add-ons for customers needing more than their plan limits.
3. Professional Services - CRO Audit: Page content audits ($249/page), behavioral analysis ($749+/page), and new page design services ($2,500+/page) for conversion rate optimization.
4. Affiliate Referrals: Partner program through PartnerStack where partners earn commission on new customer referrals. Commission rates shown in PartnerStack portal.
5. Free Plan: Free tier with surveys feature only, no credit card required. Serves as acquisition funnel for paid plan upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Crazy Egg sells a SaaS website optimization platform that lets website owners install a single JavaScript snippet to capture and visualize visitor behavior through heatmaps, session recordings, on-site surveys, error tracking, traffic source analysis, conversion funnels, and built-in A/B testing. The platform is sold on tiered annual subscriptions (Starter $29/mo to Enterprise $599/mo) with a free Surveys/Instant Heatmaps tier, unlimited domains and team seats on every plan, and AI-powered analysis to interpret behavior and recommend improvements.

Product overview

Crazy Egg is a website optimization platform built as a unified suite of behavioral analytics and experimentation tools. The core portfolio includes Heatmaps (visual click/scroll behavior reports with sub-types like scrollmaps, confetti maps, and list reports), Session Recordings (visitor session playback), A/B Testing (split-test experimentation with automatic winner detection), Web Analytics (simplified real-time traffic reporting), Conversion Analytics (goal and funnel tracking), Traffic Analysis, Errors Tracking (technical error diagnostics), Surveys (on-site visitor feedback), and Popup CTAs (overlay call-to-action testing). The platform offers a free tier with Instant Heatmaps and Surveys, while paid plans (Starter at $29/mo, Plus at $99/mo, Pro at $249/mo, Enterprise at $599/mo) add increasing volumes of tracked pageviews, heatmap reports, and recordings. All plans include unlimited domains and team members. The platform integrates natively with Shopify, Google Analytics, Google Tag Manager, Segment, and major CMS platforms (WordPress, Wix, Squarespace, Drupal, Joomla, Magento). An AI Analysis feature automates interpretation of behavioral data across all report types.

Differentiator

Problem solved

Functional benefit

Products and services

• Heatmaps Visual behavior analytics tool using heatmaps, scrollmaps, confetti maps, and list reports to show where visitors click, scroll, and interact on a website, helping website owners identify high-performing content and UX friction points.
• Session Recordings Video-like playback of individual visitor sessions that lets website owners watch how visitors navigate, where they encounter friction, and how they interact with specific pages or elements.
• A/B Testing Built-in website experimentation tool that creates and runs split tests on page variants, automatically detects winning variants based on conversion goals, and routes more traffic to the best-performing version.
• Web Analytics Real-time traffic reporting dashboard that provides simplified website metrics, AI-automated analysis, and exportable data tables without complex configuration or navigation.
• Errors Tracking Diagnostic tool that identifies technical errors occurring on a website, determines which errors impact visitors most, and identifies which user segments are most affected.
• Conversion Funnels Analytics feature that tracks how visitors move through defined conversion paths on a website, identifying drop-off points and quantifying where engagement is lost.
• Popup CTAs Overlay tool that deploys buttons, popups, or sticky bars on existing website pages to test new messages, offers, or calls-to-action with click and conversion rate metrics.
• Surveys On-site feedback collection tool that deploys targeted surveys with 50+ pre-built templates or custom question flows directly on the website to gather real-time visitor insights.
• Traffic Analysis Traffic attribution and segmentation tool that organizes campaign parameters automatically, comparing referral sources, traffic channels, and campaigns against each other with behavioral heatmap overlays.
• Conversion Analytics Conversion tracking feature that monitors high-value actions on a website, segmenting performance by audience attributes such as device type, country, UTM parameters, and traffic source.
• CRO Audit Professional Service Conversion rate optimization professional service offering page content audits at $249 per page, behavioral data analysis using Crazy Egg tools starting at $749 per page, and full new page design packages starting at $2,500 per page.

Quantifiable outcome

• WallMonkeys saw a 550% increase in their conversion rate when they A/B tested their homepage
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify integration allowing ecommerce merchants to easily install Crazy Egg tracking code and analyze visitor behavior on their Shopify stores for conversion optimization.
• WordPresscoreTechnology or IntegrationNative WordPress integration enabling WordPress site owners to quickly install and configure Crazy Egg tracking for behavior analytics.
• Google Tag ManagercoreTechnology or IntegrationIntegration with Google Tag Manager for simplified tag management and tracking code deployment across websites.
• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics 4 (GA4) for A/B Testing allowing users to view traffic data segmented by test or page variant within GA4.
• ZapiercoreTechnology or IntegrationIntegration with Zapier to send conversion goal and survey notifications to 7,000+ apps, enabling automation workflows across users' existing tools.
• PartnerStackcoreChannel Partner/ Reseller/ DistributorThird-party affiliate platform managing the Crazy Egg Partner Program. Affiliates earn commissions for referring new paying customers through unique referral links.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lucky Orange: Lucky Orange provides heatmaps, session recordings, live chat, and conversion funnels targeted at SMB and e-commerce customers. It is a direct SMB competitor with a comparable pricing model and feature set.
• Hotjar: Hotjar offers heatmaps, session recordings, surveys, and feedback widgets targeting SMB and mid-market customers. It is the closest direct competitor to Crazy Egg across the same SMB-focused PLG go-to-market motion and product portfolio.
• FullStory: FullStory provides session replay, heatmaps, and digital experience analytics with a strong enterprise and product analytics orientation. It directly overlaps with Crazy Egg's recordings and heatmap offerings while competing upmarket.
• VWO (Visual Website Optimizer): VWO combines A/B testing, heatmaps, session recordings, and on-page surveys in a single CRO platform. It competes head-on with Crazy Egg across experimentation and behavior analytics, particularly with SMB and mid-market customers.

Emerging players

• Microsoft Clarity: Clarity is a free heatmap and session replay tool from Microsoft, offering unlimited traffic capture with no sampling. It poses a direct freemium threat to Crazy Egg's lower-tier paid plans and Instant Heatmaps.
• Mixpanel: Mixpanel is a product analytics platform used by digital teams to analyze user behavior, funnels, and experimentation. It overlaps with Crazy Egg's web analytics, funnel, and conversion tracking capabilities for digital-first teams.
• Heap: Heap (now part of Contentsquare) provides autocapture digital analytics and retroactive funnel analysis. It overlaps with Crazy Egg's web analytics and funnel offerings for product-led and growth teams.

Broad incumbents

• Optimizely: Optimizely is a broad experimentation and digital experience platform serving enterprise marketing teams. It competes in Crazy Egg's A/B testing and experimentation category with a heavier, enterprise-oriented footprint.
• AB Tasty: AB Tasty offers A/B testing, personalization, and feature experimentation for mid-market and enterprise brands. It is a direct competitor in Crazy Egg's experimentation category with a stronger European footprint.
• Contentsquare: Contentsquare is a large digital experience analytics platform with session replay, heatmaps, and journey analysis following its acquisition of Hotjar. It competes in the same enterprise CRO and behavior analytics category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CrazyEgg
• YouTubeyoutube.com/channel/UCJNe_xmPi07YezxaqfoRVqg
• Facebookfacebook.com/crazyegganalytics
• LinkedInlinkedin.com/company/crazy-egg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Egg