What Swatch On does

SwatchOn Co., Ltd. is a Seoul-headquartered cross-border fabric sourcing marketplace that connects fashion designers, apparel brands, and small-to-medium fashion businesses with verified textile mills and makers primarily in Korea, Japan, China, and Taiwan. The platform exposes 21,909+ catalog items from 500+ suppliers with structured metadata covering fiber composition, weight (gsm), color variants, pattern, finish, sustainability certifications, and country of origin, and supports delivery to 60+ countries. Core product features include free swatch samples for quality verification, low minimum order quantities (1–3 yards) enabling rapid sampling, in-stock catalog colors for prompt production schedules, a Custom Print Service for bespoke artwork, and curated Mood Boards for trend inspiration. A US subsidiary (SwatchOn USA Inc.) in Los Angeles supports North American operations.

The business operates a product-led, self-serve distribution model: designers sign up online, browse and filter the catalog, request free swatch samples, and place wholesale orders directly through the platform. Revenue is generated primarily through managed logistics and shipping services (cross-border coordination, customs documentation, delivery) layered on top of marketplace transactions; the platform also offers curated content marketing (Mood Boards) to drive top-of-funnel discovery. Pricing is unit-based per yard with volume discounts (e.g., $4.52–$11.42/yd depending on quantity tier) and shipping is billed separately. The company is privately held with no public ticker; cumulative disclosed funding since founding in 2017 is approximately $27.7M across multiple rounds, including a ~$20.2M round in April 2022 led by Kakao Ventures, Pavilion Capital, and TBT Partners. Leadership consists of co-founders Yonmi Jung (CEO) and Woosuk Lee.

Name

Swatch On

Legal name

SwatchOn Co., Ltd.

Website

https://swatchon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SwatchOn is a Seoul-based cross-border fabric sourcing marketplace connecting fashion designers and apparel brands with 500+ verified textile suppliers in Korea, Japan, China, and Taiwan, offering 21,909+ items, free swatch samples, low-MOQ ordering, custom printing, and delivery to 60+ countries.

Ownership category

akta.pro rank

Product category

Wholesale Fabric Marketplace

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industry

Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads) (CRAAAMAH)

Keywords

• Fabric sourcing marketplace
• Wholesale textile platform
• Cross-border fabric supply
• B2B apparel sourcing
• Asian textile marketplace

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure

Revenue model

1. Logistics and Shipping Services: Platform provides global logistics support for cross-border orders, handling international shipping coordination including customs documentation and delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SwatchOn operates a cross-border online fabric marketplace that connects fashion designers and apparel brands with 500+ verified textile mills and makers in Korea, Japan, China, and Taiwan. The platform lists over 21,000 fabric, trim, and print articles with in-stock catalog colors, enables free swatch sampling for quality verification, supports low-MOQ orders (as low as 1–3 yards), and provides global logistics coordination for delivery to 60+ countries.

Product overview

Swatch On is a cross-border fabric sourcing platform operating as a unified marketplace that connects fashion designers with verified fabric, trim, and print suppliers primarily from Korea, Japan, China, and Taiwan. The platform integrates its core Fabric Marketplace with complementary services including free swatch samples for quality verification, custom print capabilities for bespoke fabric production, curated mood boards for trend inspiration, and global logistics support for international delivery. Users can browse over 500 suppliers and 20,000+ fabric articles with in-stock catalog colors, order low-MOQ samples, and scale to wholesale quantities with transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Marketplace A cross-border fabric sourcing marketplace listing 500+ verified suppliers and 21,909+ fabric, trim, and print articles with in-stock catalog colors, low MOQs (1–3 yards), and tiered wholesale pricing for fashion designers and apparel brands worldwide.
• Free Swatch Sample Service A standalone sample-sourcing service that lets designers order free swatches of catalog fabrics to verify color, handfeel, and print quality before committing to wholesale quantities.
• Custom Print Service A bespoke production service available on select base fabrics (e.g., Silk Organza) where designers upload their own artwork files for custom-printed fabric production runs at low minimum quantities.
• Global Logistics Support Cross-border shipping coordination, customs documentation, and import handling supporting delivery of fabric orders from Asian suppliers to buyers in 60+ countries worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Alibaba: Alibaba.com is the world's largest B2B marketplace with a deep fabric/textile category serving global buyers. While it competes broadly on cross-border fabric sourcing, SwatchOn differentiates via curated verified mills, free swatch sampling, and a fashion-designer-focused UX — a more niche experience than Alibaba's open marketplace.
• Mood Fabrics: Mood Fabrics is a large US-based fabric retailer and wholesaler catering to designers and home sewers. While primarily retail/wholesale rather than a cross-border marketplace, it competes for the same SMB fashion-designer customer and offers a comparable sample-and-bulk workflow.

Direct peers

• Fibre2Fashion: Fibre2Fashion is a global textile and apparel B2B platform connecting buyers and sellers of fabrics, yarns, and garments. It overlaps directly with SwatchOn in cross-border textile marketplace services and targets similar fashion-industry buyers.
• Tissura: Tissura is an online fabric sourcing platform aggregating premium European mills for designers and brands. Like SwatchOn, it offers sample orders, transparent pricing, and direct-from-mill sourcing — but its supply base is European rather than Asian, making it a direct competitor for the same designer buyer demographic.
• Recovo: Recovo is a B2B marketplace for deadstock and surplus fabrics, enabling fashion brands to buy and sell leftover textile inventory. It competes with SwatchOn for the same fashion-designer/SMB buyer base, but with a sustainability/deadstock angle rather than mill-direct sourcing.
• Material Exchange: Material Exchange (now part of Lectra) is a digital materials marketplace for the fashion industry, connecting brands with textile suppliers and enabling digital material workflows. It directly competes with SwatchOn in digitizing fabric sourcing for fashion brands.
• Texfusion: Texfusion operates as an online fabric marketplace aggregating mills and converters for apparel buyers. It directly parallels SwatchOn's cross-border fabric sourcing model, serving fashion brands and designers seeking digital sample-to-bulk workflows.

Emerging players

• Queen of Raw: Queen of Raw operates a marketplace for excess and deadstock textiles using AI-driven inventory matching. It targets apparel brands seeking circular sourcing solutions, partially overlapping with SwatchOn's SMB fashion customer base on the supply side.
• Fashinza: Fashinza is a B2B fashion manufacturing and sourcing platform connecting global brands with vetted Asian apparel manufacturers. It overlaps with SwatchOn in serving SMB fashion brands sourcing from Asia, though its focus is broader (manufacturing + materials).

Others

• Sourcify: Sourcify is a B2B manufacturing sourcing platform helping brands find and manage production partners. While not fabric-specific, it overlaps with SwatchOn at the intersection of SMB fashion brands seeking vetted overseas suppliers and production partners.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/swatchonf
• Facebookfacebook.com/Swatchon.Official
• LinkedInlinkedin.com/company/swatchon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swatch On