Fashinza
Fashinza is a B2B AI-driven fashion supply-chain marketplace connecting 200+ apparel brands with 250+ vetted manufacturers across India, Bangladesh, Vietnam, China, and Sri Lanka. The platform offers trend forecasting, supplier matching, real-time production tracking via QaPP smart-factory software, and integrated logistics through Fashinza LogX.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fashinza does
Fashinza, operating under legal entity SelfX Innovations Inc. (US-incorporated parent) with operational headquarters in Gurugram, India, is a B2B marketplace and end-to-end production platform for fashion brands and apparel manufacturers. Founded in 2020 by Pawan Gupta and Abhishek Sharma, the company connects 200+ brand customers — including Forever 21, H&M, Massimo Dutti, Myntra, Nykaa, Noon, and Amazon — with a vetted supply network of 250+ (claimed 1,000+) clothing manufacturers across India, Bangladesh, Vietnam, China, and Sri Lanka. The platform supports categories such as activewear, denim, kidswear, womenswear, outerwear, shirts, and home furnishing, with low minimum order quantities of 200 pieces per style.
The core platform is built on proprietary technology including FactoryOS (real-time production monitoring), the QaPP smart-factory tablet/LED application (deployed in 100+ factories post-Qckin acquisition, capturing QC metrics, AQL audits, and ground-level imagery), AI-powered supplier profiling and matching, and a trend-predicting algorithm that curates a catalogue of 10,000+ forecast-driven designs. Adjacent products include Fashinza LogX (multi-modal logistics, warehousing and fulfillment across 19,000+ Indian pincodes managing 6,000+ tonnes annually), interactive cost/ROI/logistics calculators, and a sustainability certification module (GOTS, FairTrade, BCI, Bluesign, OEKO-TEX, WRAP).
Revenue is generated primarily via transaction/marketplace commissions on production orders placed through the platform, supplemented by managed-services revenue from Fashinza LogX logistics and value-added services such as design customisation, tech-pack creation, and bespoke trend forecasting. Pricing is quote-based with free onboarding. Distribution combines direct enterprise sales ('Book a Demo'/'Contact Us' with dedicated Customer Success Managers), self-serve online sign-up, localized country storefronts in India/US/UAE, and a manufacturer onboarding motion. The company has cumulatively delivered 8.75M+ pieces, achieved EBITDA profitability in Q3 FY26, and is targeting ₹300-400 crore annual revenue.
Fashinza firmographics
Firmographics- Name
- Fashinza
- Legal name
- SelfX Innovations Inc.
- Website
- https://fashinza.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fashinza is a B2B AI-driven fashion supply-chain marketplace connecting 200+ apparel brands with 250+ vetted manufacturers across India, Bangladesh, Vietnam, China, and Sri Lanka. The platform offers trend forecasting, supplier matching, real-time production tracking via QaPP smart-factory software, and integrated logistics through Fashinza LogX.
- Ownership category
- akta.pro rank
Fashinza industry classification
Industry- Product category
- Fashion Supply Chain Marketplace
- NAICS
- Apparel Manufacturing (315)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Apparel & Textile Wholesale Marketplaces (CRAFAHAI)
- akta.pro secondary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
Keywords
Where Fashinza is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fashinza business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- B2B Manufacturing Marketplace / Transaction Fees: Fashinza operates as a B2B manufacturing marketplace connecting fashion brands with a network of vetted clothing manufacturers (250+ factories). Revenue is generated via transaction/marketplace commissions on each production order placed through the platform, with low-MOQ orders starting at 200 pieces per style.
- Fashinza LogX — Logistics, Warehousing & Fulfillment Services: Fashinza LogX is a managed logistics and fulfillment offering spanning multi-modal (road, rail, air, ocean) solutions, warehousing, and shipment management. Serviceable across 19,000+ Indian pincodes, handling 6,000+ tonnes annually with 20+ global shipping partners.
- Value-Added Services / Catalog Customization: Additional revenue from value-added services such as design customization, tech pack creation, fabric pre-booking, sampling, and bespoke trend forecasting / catalog offerings targeting deeper brand engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / Not publicly disclosed — 'Price on Request' across catalog items |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Fashinza product offering
Product offeringCore offering
Fashinza operates an AI-driven B2B marketplace connecting fashion brands with a vetted network of clothing manufacturers for end-to-end apparel production — from trend forecasting and design catalog curation to supplier matching, sampling, production tracking, and logistics/fulfillment. The platform bundles proprietary FactoryOS software, the QaPP smart-factory application, and Fashinza LogX logistics services under one production-to-delivery stack used by 200+ brands and 250+ factories across India, Bangladesh, Vietnam, China, and Sri Lanka.
Product overview
Fashinza is a single unified AI-driven B2B fashion supply chain platform — not a suite of separately sold products — augmented by acquired and add-on modules including FactoryOS (real-time production monitoring), QaPP (smart-factory software acquired via the Qckin acquisition, deployed across 100+ factories), Fashinza LogX (logistics, warehousing and fulfillment with 19,000+ Indian pin codes), the Fashinza Catalogue (10,000+ AI-curated forecast-driven designs), the Sustainability Initiative platform (factory audits and certifications such as GOTS, BCI, FairTrade), and a Supply Chain Management Software module for automated purchase orders and trend prediction. Brand-facing tools such as Cost Calculator, ROI Calculator and Logistic Cost Calculator wrap around the marketplace to give buyers instant quotes, margin modelling, and freight cost estimation. Together these components form a tech-enabled production-to-delivery stack for fashion brands, manufacturers, and retailers across India, the US, the UAE, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- QaPP: Smart factory technology platform comprising tablet and LED screen that enables real-time manufacturing visibility, automated data collection, quality control metrics, and production performance analytics for apparel manufacturers.
- Fashinza LogX
- FactoryOS
Products and services
- Fashinza Platform (B2B Fashion Supply Chain Marketplace) Tech-enabled, AI-driven B2B platform connecting 200+ fashion brands with 250+ vetted clothing manufacturers across India, Bangladesh, Vietnam, China, and Sri Lanka. Provides end-to-end production management from design to delivery, including instant costing, supplier matching based on past performance, sampling within one week, real-time production tracking, and direct delivery.
- QaPP (Smart Factory Software) Tablet + LED screen smart factory application providing real-time production visibility, automated data collection, QC analytics (defects per hundred units, line efficiency %), and inspection modules (sewing mid-line, end-line, AQL, finishing). Deployed across more than 100 smart factories.
- Fashinza LogX Unified logistics, warehousing and fulfillment solution offering multi-modal shipping (road, rail, air, ocean) with live shipment tracking and 19,000+ pin code serviceability across India; manages 6,000+ tonnes annually via 20+ global shipping partners.
- FactoryOS Real-time production monitoring platform that enables continuous visibility of manufacturing processes across partner factories, delivering Industry 4.0 readiness to brand partners and manufacturers.
- Fashinza Catalogue (Designs and Fabrics) AI-curated catalogue of 10,000+ forecast-driven designs across 500+ in-trend designs and fabrics, including 5,000+ 3D curated designs. Supports low MOQ orders starting at 200 pieces per style with customisable colours, brand labels, prints/logos and measurements across categories including Activewear, Basic, Denim, Kidswear, Outerwear, Shirts, Womenswear, and Home Furnishing.
- Sustainability Initiative Platform Sustainability module that audits partner factories and offers brands a range of certifications including GOTS, FairTrade, BCI, Bluesign, OEKO-TEX and others, with sustainable raw materials, dyes, and packaging available on demand.
- Logistic Cost Calculator Interactive logistics cost calculator for India domestic trucking that uses Google Maps to estimate freight cost between source and destination cities based on weight inputs.
Quantifiable outcome
- Reduces lead time to under 45 days
- +7 more outcomes
Companies that use Fashinza
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles4 records
Fashinza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability12 records
Feature7 records
Fashinza partnerships and signals
Strategic signalScale indicators21 records
Recent moves7 records
Expansion highlights6 records
Fashinza competitors and assessment
Company assessmentDirect peers
- Zilingo: Asia-based B2B fashion sourcing and manufacturing marketplace connecting brands to factories across South and Southeast Asia. Closest historical peer to Fashinza in product, geography and target customer, though Zilingo's 2023 collapse illustrates the operational fragility of this model.
- Sourcin: India-based B2B fashion sourcing platform connecting brands to vetted apparel manufacturers, with similar tech-enabled supplier discovery, low-MOQ capabilities, and trend-led design support targeting the same fashion-brand buyer.
- Joor: Global B2B wholesale fashion marketplace connecting brands and retailers for orders and showings; comparable two-sided marketplace model though focused on wholesale order management rather than manufacturing sourcing, making Fashinza more vertically integrated upstream.
- Maker's Row: US-based B2B marketplace connecting fashion brands with American apparel manufacturers. Directly comparable business model — two-sided marketplace + vetted factory network + production management — but with US-centric manufacturer base rather than South Asia.
- Sqetch: B2B platform connecting fashion brands with apparel and textile manufacturers globally, offering tech-enabled sourcing and sampling. Closely mirrors Fashinza's design-to-delivery marketplace positioning for SMB and mid-market fashion brands.
Broad incumbents
- Global Sources: Established Hong Kong-headquartered B2B sourcing marketplace spanning apparel, electronics and consumer goods. Comparable in marketplace mechanic for fashion sourcing, but broader scope and more transactional/lead-gen oriented than Fashinza's end-to-end production orchestration.
- Alibaba (1688.com): China-based wholesale marketplace with massive apparel-manufacturer inventory and global buyer base. Overlaps with Fashinza on B2B apparel sourcing but lacks the trend-forecasting, QC and logistics integrations that differentiate Fashinza.
- Arvind Limited: One of India's largest integrated apparel manufacturers and retailers with a global brand portfolio and US/EU distribution. Represents the incumbent manufacturing scale Fashinza's strategic pivot would have to compete with if it doubles down on production.
- Shahi Exports: India's largest apparel exporter with deep relationships to global fashion brands and a vertically integrated manufacturing footprint. Direct incumbent comparable as Fashinza pivots toward manufacturing, especially in the same India+Bangladesh production geography.
Emerging players
- GreyOrange: India-based AI and robotics supply-chain technology company serving retail and logistics. Adjacent peer with overlapping supply-chain tech capabilities and India-based operations, though focused on warehouse automation rather than apparel sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Fashinza social profiles
Digital presenceFashinza compliance and trust
Trust signalCompliance11 records
Fashinza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fashinza leadership team
Management profileNumber of profiles
Profiles5 records
Fashinza subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fashinza funding detail
Funding detailFunding overview
Funding rounds8 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fashinza M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fashinza
What does Fashinza do?
Fashinza operates an AI-driven B2B marketplace connecting fashion brands with a vetted network of clothing manufacturers for end-to-end apparel production — from trend forecasting and design catalog curation to supplier matching, sampling, production tracking, and logistics/fulfillment. The platform bundles proprietary FactoryOS software, the QaPP smart-factory application, and Fashinza LogX logistics services under one production-to-delivery stack used by 200+ brands and 250+ factories across India, Bangladesh, Vietnam, China, and Sri Lanka.
Is Fashinza a public or private company?
Fashinza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fashinza founded?
Fashinza was founded in 2020. It employs 251 to 500 people.
Where is Fashinza based?
Fashinza is headquartered in New York, United States, in the North America region.
How does Fashinza make money?
Three revenue lines are on record. B2B Manufacturing Marketplace / Transaction Fees are the primary driver. The others are fashinza LogX — Logistics, Warehousing & Fulfillment Services and value-Added Services / Catalog Customization.
Who are Fashinza's main competitors?
Direct peers on record are Zilingo, Sourcin, Joor, Maker's Row and Sqetch. Broad incumbents are Global Sources, Alibaba (1688.com), Arvind Limited and Shahi Exports. GreyOrange is listed as an emerging player.
Does Fashinza have an API?
No public API is recorded for Fashinza.
What industry is Fashinza in?
Fashinza's product category is Fashion Supply Chain Marketplace. Its primary akta.pro industry code is CRAFAHAI, Apparel & Textile Wholesale Marketplaces, with a secondary code of CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies. Its NAICS code is 315 and its SIC code is 5130.