Align
Align provides a cloud-based engagement platform for senior care facilities, combining employee engagement surveys, customer experience measurement, real-time feedback, and care-transition planning for skilled nursing, assisted living, and post-acute providers in the United States.
- Company typePrivate
- Founded2011
- HeadquartersWausau, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Align does
Align+Engage, LLC (operating as Align) is a privately held software company founded in 2011 and headquartered at 1124 Merrill Avenue, Wausau, Wisconsin, that provides a cloud-based engagement platform purpose-built for the senior care industry. The platform unifies four integrated solutions delivered through the totalE mobile application and align30.com portal: Employee Engagement (survey-based workforce measurement with touchpoint surveys, onboarding check-ins, and leadership development content), Customer Experience (resident and family satisfaction surveys with CoreQ benchmarking and advanced reporting), In the Moment Feedback (real-time tablet/iPad feedback collection during the resident stay), and Transitions of Care (post-acute discharge and transition-planning workflows with editable discharge summaries, medication summaries, and follow-up scheduling). The company's stated leadership team carries more than 200 years of combined post-acute care experience, and the platform is positioned around domain specialization rather than novel technical infrastructure.
Revenue is generated primarily through subscription-based access to the platform, sold via a sales-led, demo-driven go-to-market model targeting senior care facilities across the United States, including skilled nursing facilities, assisted living communities, independent living, memory care, and post-acute care providers. Pricing is not publicly disclosed and prospects are routed to a sales conversation ([email protected] or 715-261-2770). The company uses content marketing — an extensive Library of eBooks, papers, case studies, and senior-wellness resources — alongside the annual Workplace Excellence Award program (which recognized 100+ facilities across 21+ states in 2025) as primary demand-generation and brand-building channels. Geographic scope is U.S.-only; there are no disclosed funding rounds beyond a single unverified 2015 raise, no public institutional backing, no subsidiaries, and no patents.
Align firmographics
Firmographics- Name
- Align
- Legal name
- Align+Engage, LLC
- Website
- https://align30.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Align provides a cloud-based engagement platform for senior care facilities, combining employee engagement surveys, customer experience measurement, real-time feedback, and care-transition planning for skilled nursing, assisted living, and post-acute providers in the United States.
- Ownership category
- akta.pro rank
Align industry classification
Industry- Product category
- Senior Care Engagement Software
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industry
- Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM)
Keywords
Where Align is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Align business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription Services: Subscription-based access to the Align engagement platform including totalE Mobile Application and align30.com website with associated portals. The service collects and analyzes employee and customer data for the purpose of providing strategies for employee engagement and retention in senior care settings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Align product offering
Product offeringCore offering
Align provides a subscription-based, cloud-hosted senior care engagement platform consisting of the totalE Mobile Application and the align30.com website with associated portals. The platform bundles four solutions—Employee Engagement, Customer Experience, In the Moment Feedback, and Transitions of Care—designed to help skilled nursing facilities, assisted living communities, and post-acute care providers measure workforce engagement, capture resident/family feedback, and manage discharge planning.
Product overview
Align+Engage, LLC offers a unified senior care engagement platform focused on increasing engagement with seniors and those who serve them. The core platform consists of four integrated solutions: Employee Engagement Solution (survey and engagement tools for workforce), Customer Experience Solution (resident and family surveys), In the Moment Feedback (real-time feedback via tablet/iPad), and Transitions of Care (Engage Transition Planning Solution for post-acute care transitions). These are complemented by the totalE Mobile Application, the Workplace Excellence Award recognition program, and a Library of educational resources. The company also provides wellness resources for seniors. The platform is designed for the senior care market including skilled nursing facilities, assisted living communities, and post-acute care providers.
Differentiator
Problem solved
Functional benefit
Brands
- totalE: Mobile application for employee engagement and customer experience in senior care settings
Products and services
- Employee Engagement Solution
Companies that use Align
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Align technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Align partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Align competitors and assessment
Company assessmentBroad incumbents
- WellSky: WellSky is a major healthcare technology platform serving post-acute, hospice, home health, and senior care with EHR, care coordination, and analytics. A broad incumbent whose care transition and provider-engagement tools overlap with Align's Transitions of Care solution, though at significantly larger scale and with deeper integration.
- PointClickCare: PointClickCare is the dominant cloud EHR platform for skilled nursing facilities and senior living, serving the majority of large SNF operators in North America. A broad incumbent with embedded employee/resident engagement modules that increasingly compete with standalone platforms like Align.
- MatrixCare: MatrixCare (now part of ResMed) is a major EHR and care coordination platform for skilled nursing, senior living, and home health, with embedded resident engagement functionality. Comparable to Align as a broad incumbent serving the same senior care buyer.
- Yardi Senior Living: Yardi's Senior Living Suite provides ERP, resident services, and operational software to senior living operators, including functionality that overlaps with Align's resident experience and employee engagement capabilities. Comparable as a broad platform competitor to senior care facilities.
- Qualtrics: Qualtrics is a leading experience management platform covering customer, employee, and product experience, with a healthcare practice. Comparable to Align's survey-based engagement solutions as a broad incumbent, though Qualtrics is a generalist platform that lacks senior-care-specific content and benchmarks.
Emerging players
- Culture Amp: Culture Amp is an employee experience platform offering engagement surveys, performance, and development tools. Comparable to Align's Employee Engagement Solution as an emerging player, particularly for mid-market and enterprise customers, though not healthcare-specific.
- Icon潜c Healthcare: Iconic Healthcare provides employee engagement and culture solutions specifically for senior care and skilled nursing operators, overlapping directly with Align's employee engagement product positioning. An emerging player with comparable focus on the senior care vertical.
- Officevibe: Officevibe is a lightweight employee engagement platform offering pulse surveys, anonymous feedback, and manager dashboards. Comparable to Align's Employee Engagement Solution as an emerging player in the engagement measurement category, though not healthcare-specialized.
Direct peers
- NRC Health: NRC Health specializes in healthcare experience (patient, employee, and consumer) measurement and improvement, with deep presence in senior living and skilled nursing. Directly comparable to Align's customer experience and employee engagement offerings, including transition-of-care and workforce solutions.
- Press Ganey: Press Ganey is the leading healthcare patient/resident experience measurement company, offering CAHPS, CoreQ, and employee engagement surveys to hospitals, health systems, and senior care providers. Directly comparable to Align's Customer Experience and Employee Engagement solutions, though Press Ganey serves a broader healthcare footprint at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Align social profiles
Digital presenceAlign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Align leadership team
Management profileNumber of profiles
Profiles11 records
Align funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Align M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Align
What does Align do?
Align provides a subscription-based, cloud-hosted senior care engagement platform consisting of the totalE Mobile Application and the align30.com website with associated portals. The platform bundles four solutions—Employee Engagement, Customer Experience, In the Moment Feedback, and Transitions of Care—designed to help skilled nursing facilities, assisted living communities, and post-acute care providers measure workforce engagement, capture resident/family feedback, and manage discharge planning.
Is Align a public or private company?
Align is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Align founded?
Align was founded in 2011. It employs 1 to 10 people.
Where is Align based?
Align is headquartered in Wausau, United States, in the North America region.
How does Align make money?
One revenue line is on record: software Subscription Services.
Who are Align's main competitors?
Broad incumbents on record are WellSky, PointClickCare, MatrixCare, Yardi Senior Living and Qualtrics. Emerging players are Culture Amp, Icon潜c Healthcare and Officevibe. Direct peers are NRC Health and Press Ganey.
Does Align have an API?
No public API is recorded for Align.
What industry is Align in?
Align's product category is Senior Care Engagement Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAPAM, Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling). Its NAICS code is 62412 and its SIC code is 7370.