NRC Health

Name

NRC Health

Legal name

National Research Corporation

Website

https://nrchealth.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Healthcare Experience Management

NAICS

Health Care and Social Assistance (62), Information (51)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

Keywords

• Healthcare experience management
• Patient experience analytics
• Patient satisfaction surveys
• Healthcare AI platform
• Healthcare market research

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Recurring Contracts: NRC Health generates revenue primarily through subscription-based recurring contracts for its experience management solutions. Total Recurring Contract Value (TRCV) reached an all-time high of $152.1 million as of Q1 2026, representing 13% year-over-year growth. The company reports 99% recurring revenue, indicating a highly predictable revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

NRC Health provides a healthcare experience management platform that enables healthcare organizations to listen, understand, and improve patient, consumer, employee, and community experiences through multi-channel feedback collection, AI-powered analytics, and service recovery tools. Core products include conversational listening (nGage), CAHPS compliance surveying, leader rounding with ambient AI, EHR-integrated patient summaries (MyStory/MyView), AI-powered feedback analysis (nQuire), predictive service recovery (nAct), syndicated market insights, and governance advisory services through The Governance Institute.

Product overview

NRC Health offers healthcare's most comprehensive experience management platform built around the concept of 'Human Understanding.' The platform operates as a unified system with three core functional areas—Listen, Understand, and Improve—supported by the proprietary Huey AI engine. The product portfolio includes core listening solutions (nGage for cross-journey conversational listening, CAHPS surveying, Rounding with ambient AI, MyStory for EHR integration), analytics and understanding tools (nQuire for AI-powered feedback analysis, MyView for EHR-integrated patient summaries, Explore for trend analysis), and improvement applications (nAct for assisted service recovery, Compliment Sharing, Publishing for reputation management). These are organized into four solution areas: Patient Experience (PX), Consumer Experience (CX), Employee Experience (EX), and Market Experience (MX). The Governance Institute provides advisory services for healthcare boards, and the company produces research resources including the Experience Perspective annual report, nSights briefs, and podcasts (The Experience Shift, Patient No Longer). The platform integrates multi-channel feedback collection across SMS, email, IVR, phone, VRT, paper, patient portals, websites, apps, QR codes, and reviews from 55+ sites.

Differentiator

Problem solved

Functional benefit

Brands

• The Governance Institute: A membership organization serving not-for-profit hospital and health system board chairs, board members, healthcare executives, and physician and nurse leaders. Provides research, publications, online learning, conferences, and advisory services.
• Huey

Products and services

• NRC Health Experience Management Platform Healthcare's most comprehensive experience management platform enabling organizations to listen, understand, and improve patient, consumer, employee, and community experiences through AI-enabled products and multi-channel feedback collection. Built around the Human Understanding concept.
• Huey AI Engine Healthcare's first and most advanced AI engine for experience management, built exclusively for healthcare. A large language model trained on healthcare-specific data that supports natural language Q&A, patient feedback analysis, and predictive insights with secure, private AI that does not train on global models.
• nGage Conversational Listening Cross-journey conversational listening platform that captures feedback through adaptive human-centered conversations via omni-channel outreach including SMS, email, IVR, phone, VRT, paper, patient portals, websites, apps, and QR codes. Provides multi-source data capture for the most complete picture of patients, employees, consumers, and communities.
• CAHPS Compliance Surveying
• Leader Rounding with Ambient Listening AI Intelligent and predictive rounding conversations solution with AI-guided questions, real-time documentation, and ambient listening capabilities that helps healthcare leaders capture and document patient interactions. Demonstrated 60x increase in documentation depth with over 90% of rounds including complete, context-rich summaries.
• MyStory
• MyView
• nQuire
• Explore
• nAct
• Market Insights
• Community Insights
• AdVoice
• The Governance Institute Membership organization providing educational resources, programs, events, e-Learning, governance assessments, and expert advisors for healthcare boards, serving not-for-profit hospital and health system board chairs, board members, healthcare executives, and physician and nurse leaders.

Quantifiable outcome

• 60x increase in documentation depth with ambient listening AI for rounding
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Healthcare Experience Foundation (HXF)coreStrategic or Co-development Partner · 9 June 2026Strategic partnership to expand expertise and programs available to healthcare leaders for improving patient experience, workforce engagement, and safety. Combines NRC Health's experience platform and analytics with HXF's established leadership programs, which have delivered double-digit gains in communication and overall ratings, along with documented improvements including 15-20 point increases in patient loyalty from leadership rounding and over 30 percent improvements in readmission outcomes from structured care transition programs.
• MedalliaminorGTM or Marketing Partner · 24 March 2025NRC Health won Medallia's 2024 New Partner Award, recognizing the partnership's contribution to transforming healthcare experiences and improving touchpoints throughout the patient journey.
• The Governance InstitutecoreStrategic or Co-development PartnerThe Governance Institute, a part of NRC Health, is a membership organization serving not-for-profit hospital and health system board chairs, board members, healthcare executives, and physician and nurse leaders. Membership services are provided through research and publications, online learning, conferences, and advisory services.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Press Ganey: Press Ganey is the most direct competitor to NRC Health, offering patient experience surveys, CAHPS compliance, employee engagement, and reputation management solutions to hospitals and health systems. Both firms compete head-to-head for the same 250+ large health system accounts and similar CAHPS-driven RFPs.
• CipherHealth: CipherHealth provides patient experience, rounding, and outreach solutions to hospitals, competing with NRC Health's nGage, Rounding, and nAct service recovery products. Both vendors sell directly into large health systems for post-discharge follow-up and patient engagement workflows.
• Reputation.com: Reputation.com offers a reputation management and patient feedback platform that competes with NRC Health's Reputation solution, reviews monitoring, and Publishing products. Both target healthcare consumer experience and online review workflows.
• SPH Analytics (now Press Ganey): SPH Analytics was a healthcare-specific CAHPS, patient experience, and population health analytics firm that merged with Press Ganey. Its prior offering directly overlapped NRC Health's CAHPS surveying, Market Insights, and PX analytics products.

Broad incumbents

• Qualtrics: Qualtrics (an SAP company) is a broad-based experience management platform that competes with NRC Health in healthcare for patient, employee, and consumer experience programs. It offers a much wider cross-vertical footprint but less healthcare-specific depth than NRC Health's Huey and CAHPS tooling.
• Medallia: Medallia is a broad enterprise experience management platform with a growing healthcare vertical; NRC Health is both a partner and competitor, having won Medallia's 2024 New Partner Award. Both vendors target the same patient and employee feedback use cases inside health systems.
• Verint: Verint is a long-standing customer experience analytics and workforce engagement vendor with healthcare exposure. It competes with NRC Health on employee experience, contact center analytics, and enterprise feedback management use cases.

Emerging players

• Health Catalyst: Health Catalyst is a healthcare-focused data and analytics platform serving health systems, overlapping with NRC Health's analytics, benchmarking, and "Explore"-style DIY insight tools. While not a pure experience management competitor, it competes for the same health system analytics budget.
• GetWellNetwork: GetWellNetwork delivers patient engagement and experience tools to hospitals, overlapping with NRC Health's Patient Experience solution area. It focuses more on in-encounter digital engagement, while NRC Health emphasizes measurement, analytics, and rounding.
• PatientPoint: PatientPoint provides patient engagement and experience content at the point of care. While more focused on in-facility engagement than measurement, it competes with NRC Health for a portion of the patient experience budget inside health systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NRCHealth
• LinkedInlinkedin.com/company/11400
• Xx.com/nrchealth
• Facebookfacebook.com/nationalresearchcorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRC Health