What Koupon does

Koupon provides c-store retailers and CPG brands with technology to connect and engage with shoppers and grow sales. The company was founded in 2011 in Addison, Texas, and has been venture-backed across six disclosed rounds totaling approximately $16.3M, with strategic participation from Altria (CPG), DFJ Mercury, Trailblazer Capital, Matthew Pritzker Company, and a 2020 facility from Espresso Capital. Leadership includes founder T.J. Person, CFO John Curreri, and EVPs spanning brand partnerships, retail partnerships, product, engineering, and client success, indicating a small but functionally complete operating team.

The technology and product data associated with the company positions it within a broader convenience and fuel ecosystem platform that combines an AI foundation (PDIQ, with agentic AI and a skills marketplace), enterprise wholesale ERP (PDI Enterprise, used by customers such as Colonial Oil Industries for 100% of invoicing), point-of-sale and store systems, loyalty, payments and fleet payments, an offer and promotions network, logistics solutions for carriers and haulers, managed cybersecurity (PDI MNSE), and an industry insights and analytics layer. A consumer-facing application (GasBuddy) is referenced with 6.4+ million monthly active users, and the platform is reported to serve 200,000+ customers across 60+ countries. Note: this product and scale footprint materially exceeds what is consistent with a company of 11-50 employees and ~$16.3M cumulative funding, so readers should treat the platform-level evidence as potentially attributable to a parent, partner, or combined entity rather than Koupon standalone.

Monetization is enterprise subscription-based with annual billing and quote-based pricing, supplemented by transaction-based revenue from payment processing, managed cybersecurity subscriptions, and professional services for implementation and integration. Go-to-market is direct enterprise field sales with inside-sales inbound capture via website CTAs, reinforced by flagship industry events (Connections Live 2026, UNITI expo 2026 EMEA, quarterly CL!Q webinars), an extensive content resource center, and active social and PR channels targeting the convenience retail, petroleum wholesale, consumer brands, carriers, and restaurant verticals.

Name

Koupon

Website

https://koupon.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Koupon provides c-store retailers and CPG brands digital engagement and coupon technology to connect with shoppers and grow sales. Founded in 2011 in Addison, TX, the company serves convenience retail and consumer packaged goods verticals via enterprise subscription software.

Ownership category

akta.pro rank

Product category

Retail Marketing Technology

NAICS

Grocery and Convenience Retailers (4451), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Retail (5900), Retail-Misc General Merchandise Stores (5399), Retail-Convenience Stores (5412)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Traditional Convenience Stores (C-Stores) (CRAHABAA), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF), Live Shopping Platforms (CRAFANAD)

Keywords

• Digital coupon platform
• Shopper engagement software
• C-store marketing technology
• CPG retail engagement
• Mobile offer network

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: Recurring software licensing for enterprise ERP, back-office, POS, and store systems solutions for convenience retailers, petroleum wholesalers, and carriers. Subscription-based model with enterprise-grade deployment.
2. Payments and Fleet Solutions: Payment processing and fleet payment solutions including loyalty, consumer payments, and fleet card services. Transaction-based revenue from payment processing.
3. Professional Services: PDI Professional Services providing implementation, integration, and consulting services to supplement customer teams.
4. Managed Services: Managed Network Secure Edge (MNSE) cybersecurity services with 24/7 monitoring bundled as a subscription service.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Koupon provides c-store retailers and CPG brands with a digital platform to connect and engage with shoppers, delivering targeted offers, digital coupons, and loyalty solutions that drive in-store sales and loyalty. The platform operates an Offer Network linking brand advertisers with retailers' point-of-sale and consumer touchpoints.

Product overview

PDI Technologies offers a platform-plus-modules architecture serving fuel wholesale and convenience retail. The core offerings include PDIQ (AI foundation with agents and skills marketplace), PDI Enterprise (wholesale ERP/invoicing), POS and Store Systems, and the GasBuddy consumer app. The portfolio spans consumer engagement solutions (Loyalty, Payments, Fleet Payments, Offer Network), productivity tools (ERP/Back Office, Logistics), security (Network Management, Cybersecurity), and analytics (Insights and Analytics). Over 200,000 customers in 60+ countries rely on these integrated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Offer Network Offer and promotional network connecting brands with consumers through targeted offers delivered at the point of sale; designed for c-store retailers and CPG brand advertisers seeking to influence shopper purchase decisions.
• PDI Loyalty Loyalty marketing solutions enabling retailers to engage consumers directly through points, rewards, and personalized promotions; targets c-store retailers looking to drive repeat visits and basket size.
• PDI Payments Payment processing and consumer transaction solutions built for c-store retailers, integrating with loyalty and offer redemption to provide a unified checkout experience.
• Fleet Payments Mobile and card-based fleet fuel payment solutions for businesses operating vehicle fleets; accepted across the participating c-store network for fuel and in-store purchases.
• PDIQ AI Platform Generative AI platform powering conversational, predictive, and agentic capabilities across the company's enterprise solutions and consumer products; includes chatbot, marketing, loyalty, and pricing assistants.

Quantifiable outcome

• 200,000+ customers in 60+ countries rely on PDI solutions
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catalina Marketing: Shopper intelligence and personalized digital media platform for CPG brands and retailers, including c-store operators. Comparable to Koupon in targeting the same advertiser-retailer-shopper activation loop.
• Quotient Technology (now Neptune Retail Solutions): Digital coupon and promotions platform historically focused on connecting CPG brands with retailers and shoppers. Most direct comparable to Koupon's stated offering of connecting c-store retailers and CPG brands with shoppers to drive sales.
• Inmar: Operates digital coupon, promotions, and retail-media solutions for CPG brands and grocery/c-store retailers. Direct overlap with Koupon's core use case of issuing and measuring digital offers at retail.
• SavingStar: Digital grocery and c-store couponing platform that links brand offers to shopper loyalty accounts. Smaller-scale direct peer serving the same CPG-to-shopper engagement workflow.
• Coupons.com (parent: Quotient/Neptune): Consumer-facing digital coupon destination historically co-marketed with Quotient/Neptune Retail Solutions. Direct adjacency to Koupon's promotional-network value proposition.

Broad incumbents

• PDI Technologies: Large, multi-product ecosystem serving c-store retail, petroleum wholesale, and consumer brands with ERP, payments, loyalty, and the GasBuddy consumer app. Overlaps with Koupon's c-store engagement and CPG activation surface area as part of a much broader platform.
• NCR Voyix: Enterprise POS and retail technology provider with customer-loyalty and CPG-offer capabilities across convenience and grocery. Broader incumbent whose offer-management modules compete with specialized platforms like Koupon.
• 84.51° (Kroger Precision Marketing): Retail-media network for Kroger monetizing first-party shopper data to CPG advertisers. Competes for CPG activation spend even though it is retailer-owned and not a horizontal platform.

Emerging players

• Aisle Labs (Ahold Delhaize retail media): Retail-media technology vendor serving grocers and c-store-adjacent formats with digital couponing and CPG activation tooling. Comparable emerging player targeting the same workflow at smaller scale.
• Shopmium: Digital receipt-based cashback and couponing app connecting CPG brands with shoppers. Comparable emerging digital activation approach even though distribution model differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Kouponmedia
• Facebookfacebook.com/kouponmedia
• LinkedInlinkedin.com/company/koupon-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koupon