Make My Day, Inc.
Make My Day, Inc. is an Israeli software company that provides AI-powered EV route planning, charging optimization, and fleet management solutions to fleet operators, OEMs, CPOs, and telematics providers across Europe, the US, and Latin America.
- Company typePrivate
- Founded2017
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Make My Day, Inc. does
Make My Day, Inc. is an Israeli-headquartered software company founded in 2017 that develops an AI-powered platform for electric vehicle route planning, charging optimization, and fleet management. The platform processes structured inputs — real-time traffic, charging station availability, energy prices, and driver preferences — to produce route, charging, and battery-prediction outputs with a publicly stated 98% battery prediction accuracy, protected by a granted US patent (US 2024/0361137 A1).
The product surface spans three core modules — a Routing & Charging App for drivers, an EV Fleet Management System for real-time performance optimization, and a Fleet Electrification Planning Tool for upfront TCO and infrastructure planning — plus a Charging Optimization API and vertical-specific modules for OEMs, fleet managers, CPOs/e-MSPs, and telematics/FMS providers. The company is a member of the NVIDIA Inception Program and maintains offices in Israel (Herzliya/Tel Aviv), the United States (Tenafly, NJ), and Spain (Barcelona).
The business model is B2B SaaS with subscription and API/integration revenue streams, sold via direct enterprise sales, API-first integrations, and OEM-embedded channels. Pricing is quote-based with no publicly disclosed tiers. Named customers include Holcim LATAM, Ituran Global, and Charging Robotics; major disclosed partners include TotalEnergies/Way Konect, Chery Commercial Vehicle, Hyundai Motor Group, and EIT Urban Mobility. Capital raised to date totals approximately $5.7M ($4.3M in December 2021 from Capital Nature, CBG, Chevron Technology Ventures, and Next Gear Ventures, plus a $1.4M SAFE tranche in June 2024), with an $8M Series A currently in market.
Make My Day, Inc. firmographics
Firmographics- Name
- Make My Day, Inc.
- Legal name
- Make My Day
- Website
- https://makemydayapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make My Day, Inc. is an Israeli software company that provides AI-powered EV route planning, charging optimization, and fleet management solutions to fleet operators, OEMs, CPOs, and telematics providers across Europe, the US, and Latin America.
- Ownership category
- akta.pro rank
Make My Day, Inc. industry classification
Industry- Product category
- EV Fleet Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)
- akta.pro secondary industries
- EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Fleet Management & Charging Solutions (THADAKAJ)
Keywords
Where Make My Day, Inc. is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Make My Day, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS / Platform Subscriptions: Make My Day generates revenue primarily through SaaS subscriptions to its EV route planning, charging optimization, and fleet management platform. The platform is offered to fleet managers, OEMs, CPOs, and telematics companies as a recurring subscription.
- API / Integration Fees: Revenue is also generated through API connectivity and integration services, offering Easy API Connectivity to partners and customers seeking to embed Make My Day's EV solutions into their own platforms and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Make My Day, Inc. product offering
Product offeringCore offering
Make My Day sells an AI-powered EV route planning and managed charging optimization platform comprising three core software products: a Routing & Charging App for Drivers, an EV Fleet Management System, and a Fleet Electrification Planning Tool. These are offered alongside a Charging Optimization API and vertical-specific solution modules for OEMs, fleet managers, CPOs/e-MSPs, and telematics companies, sold as SaaS subscriptions and API integrations to enterprise customers.
Product overview
Make My Day offers a comprehensive EV fleet intelligence platform consisting of three core products: the Routing & Charging App for Drivers (AI-powered navigation with optimized routes and charging), the EV Fleet Management System (real-time fleet performance optimization), and the Fleet Electrification Planning Tool (cost assessment and infrastructure planning). These are complemented by an API product (Charging Optimization API) for integrations and sector-specific solution modules for OEMs, Fleet Managers, CPOs/e-MSPs, and Telematics/FMS companies. The platform is designed to help companies electrify their fleets and manage them efficiently through AI-driven tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Routing & Charging App for Drivers AI-powered route and charging optimization app that guides EV drivers to their destinations on the best possible routes with minimal downtime. Targeted at EV drivers and integrated with fleet operations.
- EV Fleet Management System Easy-to-use software system that optimizes EV fleet performance in real time, ensuring efficiency and reliability for fleet operators. Used by commercial and industrial fleet managers.
- Fleet Electrification Planning Tool Software tool that accurately assesses the costs of fleet electrification, creates comprehensive charging infrastructure plans, and evaluates environmental impact for organizations transitioning their fleets to electric vehicles.
- Charging Optimization API API product enabling seamless integration of Make My Day's EV charging optimization and fleet optimization capabilities into partner platforms and customer products. Designed for OEMs, CPOs, telematics providers, and enterprise integrators.
- OEM Solutions EV charging and route optimization solution module for EV OEMs that enhances electric vehicles with cutting-edge charging solutions to empower end customers to drive seamlessly.
- Fleet Managers Solutions AI-powered solution module for fleet managers that reduces costs and optimizes routes and charging to maximize fleet performance for commercial EV fleets.
- CPOs and e-Mobility Service Providers (EMSP) Solutions Solution module for Charge Point Operators and e-Mobility Service Providers that boosts charging network usage, improves charging efficiency, and attracts more EV drivers and fleets by integrating advanced EV charging technology.
- Telematics & Fleet Management System Companies Solutions Solution module for telematics and FMS companies offering advanced EV routing, battery prediction, and charging optimization capabilities to enhance EV fleet efficiency and performance within their own platforms.
Quantifiable outcome
- 98% battery prediction accuracy through route and charge planning technology
- +2 more outcomes
Companies that use Make My Day, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Make My Day, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Make My Day, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Chery Commercial VehiclecoreMake My Day signed a collaboration agreement with Chery Commercial Vehicle to explore next-generation software and digital solutions for electric commercial fleets and drivers. The collaboration aligns with Chery's DELIVAN vision for intelligent commercial mobility, unveiled at the Birmingham Commercial Vehicle Show. Together they aim to deliver real value for fleets across Europe.
- TotalEnergies (Way Konect)coreIsraeli startup Make My Day and Way Konect, the green tech affiliate of TotalEnergies, signed a commercial agreement to integrate Make My Day's electric vehicle route planning technology into the TotalEnergies driver app. This enables optimized routes and real-time data for a seamless driving experience. The agreement could pave the way for collaborations with Charge Point Operators and other energy companies across Europe and the U.S.
- EIT Urban MobilityminorMake My Day is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. This affiliation is noted on the company's website footer, indicating alignment with European mobility innovation ecosystems.
- NVIDIAcoreMake My Day joined the NVIDIA Inception Program in January 2026, gaining access to advanced GPU technology, deep learning frameworks, and a network of industry experts. This collaboration accelerates the training of Make My Day's data models, which analyze real-time traffic, charging station availability, energy prices, and user preferences for AI-driven path optimization.
- Hyundai Motor GroupcoreMake My Day is collaborating with Hyundai on its Software-Defined Vehicle (SDV) project, enhancing Hyundai's SDV initiative with optimized route planning, charging management, and real-time data analytics. This partnership integrates Make My Day's fleet optimization tools into the SDV ecosystem.
- Solar Impulse FoundationminorMake My Day was awarded the Solar Impulse Efficient Solution Label by the Solar Impulse Foundation (founded by Bertrand Piccard), recognizing its EV Route & Charging Optimization platform for feasibility, environmental impact, and profitability. The label is part of the Foundation's goal to identify 1,000 clean and profitable solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Make My Day, Inc. competitors and assessment
Company assessmentDirect peers
- A Better Routeplanner (ABRP): ABRP is a dedicated EV route planning and battery prediction platform serving individual drivers and fleets. It is the most direct competitor to Make My Day's core EV routing and charging optimization capability, with comparable algorithms for predicting energy use and recommending charging stops.
- ev.energy: ev.energy is a managed EV charging software platform for residential, workplace, and fleet segments. Like Make My Day, it focuses on optimizing EV charging schedules based on cost, carbon, and grid signals, and serves utility and fleet customers globally.
- ChargePoint: ChargePoint is one of the largest global Charge Point Operators with a software platform (ChargePoint Cloud) for charging network management, billing, and driver services. Make My Day's CPO/EMSP solutions target the same network optimization use case from a software-first perspective.
- Circontrol: Circontrol manufactures EV charging hardware and provides a cloud-based charging management platform for CPOs and fleets. It overlaps with Make My Day's CPO and fleet electrification planning offerings, particularly in European markets.
Broad incumbents
- Geotab: Geotab is a leading telematics and fleet management platform that is increasingly embedding EV-specific routing, charging, and battery analytics. It competes with Make My Day for telematics/FMS companies and large enterprise fleet customers with a broader suite of fleet intelligence tools.
- Samsara: Samsara offers a comprehensive fleet management platform with growing EV-specific features for routing, asset tracking, and operational analytics. It targets the same enterprise fleet customer segment as Make My Day, though with a much broader product portfolio.
- Here Technologies: Here Technologies provides mapping, routing, and location services with EV-specific extensions (HERE EV Routing) for OEMs and fleets. It is a potential competitor to Make My Day's OEM-embedded motion, particularly with automotive manufacturers seeking in-vehicle EV intelligence.
- TomTom: TomTom offers EV routing APIs and maps integrated into automotive dashboards and consumer navigation apps. It competes with Make My Day in the OEM-embedded and telematics integration segments, leveraging deep relationships with global car manufacturers.
Emerging players
- Verra Mobility: Verra Mobility operates smart mobility solutions across fleets, including tolling, violations, and increasingly connected vehicle services. Its expansion into fleet electrification and route intelligence places it as an adjacent peer to Make My Day's EV routing focus.
Others
- OPTIMUS (by Geotab Marketplace): OPTIMUS and similar EV-focused add-on solutions in the Geotab marketplace extend traditional telematics with electric vehicle intelligence. They represent the ecosystem of third-party EV modules that compete with or complement Make My Day's telematics integration offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Make My Day, Inc. social profiles
Digital presenceMake My Day, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make My Day, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Make My Day, Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make My Day, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make My Day, Inc.
What does Make My Day, Inc. do?
Make My Day sells an AI-powered EV route planning and managed charging optimization platform comprising three core software products: a Routing & Charging App for Drivers, an EV Fleet Management System, and a Fleet Electrification Planning Tool. These are offered alongside a Charging Optimization API and vertical-specific solution modules for OEMs, fleet managers, CPOs/e-MSPs, and telematics companies, sold as SaaS subscriptions and API integrations to enterprise customers.
Is Make My Day, Inc. a public or private company?
Make My Day, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Make My Day, Inc. founded?
Make My Day, Inc. was founded in 2017. It employs 11 to 50 people.
Where is Make My Day, Inc. based?
Make My Day, Inc. is headquartered in Herzliya, Israel, in the Middle East region.
How does Make My Day, Inc. make money?
Two revenue lines are on record. SaaS / Platform Subscriptions are the primary driver. The others are API / Integration Fees.
Who are Make My Day, Inc.'s main competitors?
Direct peers on record are A Better Routeplanner (ABRP), ev.energy, ChargePoint and Circontrol. Broad incumbents are Geotab, Samsara, Here Technologies and TomTom. Verra Mobility is listed as an emerging player. OPTIMUS (by Geotab Marketplace) is listed as an others.
Does Make My Day, Inc. have an API?
Yes. Make My Day offers an API for EV charging and fleet optimization integration. The website mentions 'Easy API Connectivity' as a solution for seamless integration with their advanced EV solutions, streamlining API management and integration for EV charging and fleet optimization.
What industry is Make My Day, Inc. in?
Make My Day, Inc.'s product category is EV Fleet Management Software. Its primary akta.pro industry code is EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace), with a secondary code of EUAFAKAJ, EV Fleet Charging & V2G Energy Management Platforms. Its NAICS code is 541511 and its SIC code is 7373.