Reap Interactive
Reap Interactive is an Irish agritech startup that builds passive livestock monitoring systems — using sensors at cattle water stations to track daily individual weight, water intake, and behaviour for beef, dairy, and calf farmers.
- Company typePrivate
- Founded2015
- HeadquartersBoyle, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Reap Interactive firmographics
Firmographics- Name
- Reap Interactive
- Legal name
- Reap Interactive
- Website
- https://reapinteractive.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reap Interactive is an Irish agritech startup that builds passive livestock monitoring systems — using sensors at cattle water stations to track daily individual weight, water intake, and behaviour for beef, dairy, and calf farmers.
- Ownership category
- akta.pro rank
Reap Interactive industry classification
Industry- Product category
- Livestock Monitoring Hardware
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Livestock & Dairy Equipment (IMAHACAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where Reap Interactive is headquartered
LocationHeadquarters
- HQ city
- Boyle
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Reap Interactive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware System Sales (Bovine Range): Sale of physical monitoring units (Bovine Plus, Bovine Grade, Bovine Junior) installed in farm yards. Hardware includes stainless steel construction built for farm conditions, sensors, and connectivity hardware. Installation performed by the company team.
- Ongoing Monitoring/Data Subscription: Continuous animal monitoring and data access via dashboard available on phone, tablet, or laptop. The system captures daily individual animal data including weight, behavior, and water consumption with health alerts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Bovine Plus - For beef and dairy herds |
| Hybrid | Multi-year contract | Bovine Junior - For calf farming |
| Hybrid | Multi-year contract | Bovine Grade - Upgrade for fat cover and carcass insight |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Reap Interactive product offering
Product offeringCore offering
Reap Interactive designs, builds, and sells the Bovine Range, a passive livestock monitoring system installed at farm water stations that captures daily individual cattle weight, water intake, and behavior without handling or collars. Hardware units (Bovine Plus, Bovine Junior, and the Bovine Grade camera upgrade) are sold to farmers and paired with a subscription-based cloud dashboard delivering health alerts and performance analytics. The company installs each system on-site at the customer's farm and targets beef, dairy, and calf farmers primarily in Ireland with international expansion.
Product overview
Reap Interactive offers The Bovine Range, a suite of agricultural monitoring products for beef, dairy, and calf farmers. The portfolio consists of two core hardware/software products: Bovine Plus (for beef and dairy herds, covering up to 50-60 animals) and Bovine Junior (for calves up to 12 months, covering up to 75 animals). An optional upgrade called Bovine Grade adds fat cover and carcass imaging via camera to Bovine Plus. All products operate on the same core platform—passively monitoring individual animal weight, water intake, and behaviour daily without handling or collars, with data accessible via smartphone, tablet, or laptop. Installation is performed by Reap's team, and systems can run on solar or mains power with mobile network connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Bovine Plus: Core Reap system for beef and dairy herds. Monitors daily individual weight gain, water intake, and behaviour. Covers up to 60 animals per unit, solar powered for outdoor use.
- Bovine Junior
Products and services
- Bovine Plus The core Reap passive livestock monitoring system designed for beef and dairy herds. Bovine Plus tracks daily individual weight gain, water intake, and behavior as cattle visit water stations, covering up to 50-60 animals per unit. It runs on mains or solar power with Wi-Fi or mobile network connectivity and is installed on-site by the Reap team. Intended for commercial beef and dairy farmers who need continuous individual-animal visibility between weigh-ins.
- Bovine Junior A compact passive monitoring unit built specifically for calves up to six months, with growth-rate monitoring extending up to 12 months. Bovine Junior tracks individual calf growth rates, feed conversion, and behavior daily and is particularly suited to dairy calf sheds. It covers up to 75 calves per unit and runs on mains or solar power. Intended for dairy calf farmers and calf-rearing operations.
- Bovine Grade An upgrade module for Bovine Plus that adds fat cover and carcass insight via a camera addition, providing visual data on animal body composition and finishing status. Bovine Grade is sold as an add-on to the core Bovine Plus unit and is intended for beef finishing operations that need additional carcass-readiness insight alongside weight, water intake, and behavior monitoring.
Quantifiable outcome
- 97% weight accuracy compared to standard weigh crush
- +2 more outcomes
Companies that use Reap Interactive
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Reap Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Reap Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farmers JournalminorIreland's most respected agricultural publication that featured Reap Interactive and awarded them the FBD National Hall of Fame Award 2025. Provides media coverage and industry credibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reap Interactive competitors and assessment
Company assessmentBroad incumbents
- DeLaval DelPro: Major global dairy equipment incumbent offering integrated herd management software, milking robots, and sensor systems. Comparable capability set to Reap's monitoring/dashboard, but positioned as part of a wider dairy farm portfolio rather than dedicated to lightweight passive monitoring.
- Lely (Astronaut, Horizon): Global dairy automation leader with milking robots and farm management software including per-cow monitoring. Adjacent overlap with Reap on cattle-level data and alerts, though Lely's deeper footprint is in robotic milking rather than passive yard monitoring.
- BouMatic (RealTime): Established dairy equipment manufacturer with herd management sensors and activity monitoring systems. Competes with Reap in the dairy monitoring layer while serving a broader milking system customer base.
Direct peers
- Allflex Livestock Intelligence (MSD Animal Health): Dominant global supplier of livestock identification, monitoring sensors, and visual + electronic ear tags for cattle health and behavior tracking. Directly competes with Reap in cattle monitoring for beef and dairy, but operates at vastly larger scale with deep R&D and global distribution.
- Dairymaster (MooMonitor+): Irish-headquartered dairy equipment and monitoring provider with MooMonitor+ health and fertility tags. Comparable to Reap on cattle reproductive/behavior monitoring, and a particularly close reference point given shared Irish agtech ecosystem and dairy farmer base.
- Afimilk: Long-established dairy cow monitoring platform offering pedometers, heat detection, and herd management software. Direct competitor in the dairy segment of Reap's market, with mature install base across Europe, North America, and Israel.
- Smaxtec: Austrian-founded company providing intraruminal bolus sensors and cloud analytics for cattle health monitoring (rumination, temperature, pH). Comparable to Reap in serving precision dairy/beef producers with continuous individual animal data.
- Cainthus (Cargill): Computer vision cattle monitoring platform acquired by Cargill; analyzes behavior, body condition, and feed intake via cameras rather than hardware sensors. Overlaps with Reap on Bovine Grade's vision-based carcass insight feature.
- Cowlar: Smart collar/wearable for cattle that tracks activity, temperature, and behavior to detect heat and health issues. Similar target customer (small/midsize farms) to Reap, but uses wearable hardware rather than Reap's passive-at-water-station approach.
Emerging players
- Moonshot Agritech: Irish/UK agritech startup focused on data-driven livestock and pasture management tools. Compares to Reap as a fellow emerging precision livestock technology company operating in the same regional agtech ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reap Interactive social profiles
Digital presenceReap Interactive compliance and trust
Trust signalCompliance1 record
Reap Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reap Interactive leadership team
Management profileNumber of profiles
Profiles4 records
Reap Interactive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reap Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reap Interactive
What does Reap Interactive do?
Reap Interactive designs, builds, and sells the Bovine Range, a passive livestock monitoring system installed at farm water stations that captures daily individual cattle weight, water intake, and behavior without handling or collars. Hardware units (Bovine Plus, Bovine Junior, and the Bovine Grade camera upgrade) are sold to farmers and paired with a subscription-based cloud dashboard delivering health alerts and performance analytics. The company installs each system on-site at the customer's farm and targets beef, dairy, and calf farmers primarily in Ireland with international expansion.
Is Reap Interactive a public or private company?
Reap Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reap Interactive founded?
Reap Interactive was founded in 2015. It employs 1 to 10 people.
Where is Reap Interactive based?
Reap Interactive is headquartered in Boyle, Ireland, in the Europe region.
How does Reap Interactive make money?
Two revenue lines are on record. Hardware System Sales (Bovine Range) is the primary driver. The others are ongoing Monitoring/Data Subscription.
Who are Reap Interactive's main competitors?
Broad incumbents on record are DeLaval DelPro, Lely (Astronaut, Horizon) and BouMatic (RealTime). Direct peers are Allflex Livestock Intelligence (MSD Animal Health), Dairymaster (MooMonitor+), Afimilk, Smaxtec, Cainthus (Cargill) and Cowlar. Moonshot Agritech is listed as an emerging player.
Does Reap Interactive have an API?
No public API is recorded for Reap Interactive.
What industry is Reap Interactive in?
Reap Interactive's product category is Livestock Monitoring Hardware. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of IMAHACAG, Livestock & Dairy Equipment. Its SIC code is 700.