Cowlar
- Company typePrivate
- Founded2017
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cowlar does
Cowlar Inc. is a privately held agricultural IoT company that designs and sells smart neck collars and supporting software for dairy cattle monitoring. Its core product is a rugged, IP68-rated wearable collar equipped with infrared temperature sensors and a 6-axis motion detector that continuously captures ambient and core body temperature, activity, step count, gait, posture, eating behavior, rumination, and lameness indicators for each individual cow. Data is relayed to a solar-powered base station (Cow Router) with a 2+ mile wireless range, which transmits via cellular connectivity to Cowlar's cloud servers, where proprietary algorithms combining dairy science, expert knowledge, and machine learning produce real-time alerts for heat/estrus detection, early disease symptoms, stress, and feed optimization, delivered through an online dashboard, SMS, email, and robotic phone calls. The system is priced at $69-$99 per collar and $99 per base station (free with 20+ collar orders), with an implied recurring subscription for ongoing data processing and recommendations.
Cowlar firmographics
Firmographics- Name
- Cowlar
- Legal name
- Cowlar Inc.
- Website
- https://cowlar.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cowlar industry classification
Industry- Product category
- Dairy Farm Management Technology
- NAICS
- Veterinary Services (54194)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where Cowlar is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cowlar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales - Cowlar Units: One-time hardware sale of smart neck collar devices. Each Cowlar monitors individual cows for temperature, activity, and behavior. Retails at $99, early bird pricing at $69.
- Hardware Sales - Base Station: Solar-powered base station (Cow Router) that communicates with Cowlars within a 2-mile range and transmits data to cloud servers. Sold separately at $99. Required for farm operations.
- SaaS / Data Insights Subscription: Ongoing data processing, machine learning analysis, and actionable recommendations delivered via dashboard, text, email, and phone. Implied recurring revenue model for continuous monitoring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cowlar Smart Collar - Early Bird |
| One time/ perpetual license | Pay-as-you-go | Cowlar Smart Collar - Standard |
| Unit Pricing | Pay-as-you-go | Base Station (Cow Router) |
| Unit Pricing | Pay-as-you-go | Waitlist Booking |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cowlar product offering
Product offeringCore offering
Cowlar sells a smart neck-collar system for dairy cows that continuously monitors each animal's temperature, activity, and behavior using infrared temperature and 6-axis motion sensors, then transmits data via a solar-powered base station to cloud-based machine-learning algorithms. The service delivers actionable recommendations for heat/estrus detection, early disease detection, stress management, and feed optimization through a web dashboard and SMS/phone/email alerts. Customers purchase the hardware (collar and base station) and subscribe to the analytics service to monitor herds ranging from 5 to 5,000 cows.
Product overview
Cowlar is a smart dairy farm management system consisting of wearable smart neck collars for individual cows and a solar-powered base unit hub. The collars monitor temperature, activity, and behavior 24/7, transmitting data via the base station to Cowlar's servers where proprietary machine learning algorithms generate actionable recommendations. Farmers receive alerts and guidance through an online dashboard, customizable text messages, and phone/robotic calls. The system addresses key dairy farm challenges including reproduction/heat detection, disease prevention, feed optimization, and labor reduction.
Differentiator
Problem solved
Functional benefit
Brands
- Cowlar Design Studio: Design studio division of Cowlar for product design services, accessible at cowlardesignstudio.com
- Dairy Business
Products and services
- Cowlar Smart Neck Collar
Quantifiable outcome
- Missed estrus costs $500 per occurrence due to delayed lactation and calving; Cowlar prevents missed heats
- +7 more outcomes
Companies that use Cowlar
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Cowlar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Cowlar partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cowlar competitors and assessment
Company assessmentBroad incumbents
- Lely: Lely is a major Dutch dairy equipment manufacturer offering the Astronaut milking robot plus the Lely Horizon farm management platform—bundling monitoring capabilities with parlor hardware as a broader solution competing with Cowlar's standalone collar.
- BouMatic: BouMatic is a long-established dairy equipment manufacturer offering milking parlors and SmartDairy management software—relevant as a broad incumbent overlapping with Cowlar's monitoring and herd management domain.
- DeLaval: DeLaval is a global dairy industry incumbent offering milking robots, herd management software (DelPro), and cow monitoring solutions as part of an integrated portfolio—representing both a competitor and potential acquirer of Cowlar's standalone monitoring technology.
Direct peers
- Smaxtec: Smaxtec is an Austrian dairy cow health monitoring company using bolus and ear sensors to deliver continuous temperature, activity, and rumination analytics—competing head-to-head with Cowlar in the precision dairy health monitoring space.
- AfiMilk: AfiMilk is a leading dairy cow monitoring and milking systems provider offering AfiAct leg tags and AfiMilk parlor software for heat detection and health monitoring—directly competing with Cowlar in the dairy cow IoT monitoring category.
- SCR Dairy (Allflex Livestock Intelligence): SCR Dairy (now part of Allflex/Merck) provides the Heatime and eSense collar-based systems for heat detection, rumination monitoring, and health alerts—offering nearly identical functionality to Cowlar's smart neck collar proposition.
- CowManager: CowManager is a Netherlands-based dairy cow monitoring specialist offering ear sensor-based fertility, health, and nutrition modules—directly comparable to Cowlar's multi-sensor heat detection and disease monitoring capabilities.
Emerging players
- Connecterra: Connecterra is an Amsterdam-based AI dairy startup using a smart wearable (Ida) to provide farmer insights on cow health and productivity—a closely comparable early-stage AgTech peer to Cowlar with similar AI-driven monitoring positioning.
- Moocall: Moocall is an Irish agtech company offering calving sensors and breeding-related wearables for livestock—an emerging player in the livestock wearable space with a more narrow, single-use focus than Cowlar's broader monitoring suite.
- Moonshot (Agritech startup): Moonshot is an early-stage agtech startup offering IoT-based livestock monitoring solutions including rumination and heat detection collars—a comparable emerging player in the precision dairy monitoring category.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cowlar social profiles
Digital presenceCowlar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cowlar leadership team
Management profileNumber of profiles
Profiles4 records
Cowlar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cowlar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cowlar
What does Cowlar do?
Cowlar sells a smart neck-collar system for dairy cows that continuously monitors each animal's temperature, activity, and behavior using infrared temperature and 6-axis motion sensors, then transmits data via a solar-powered base station to cloud-based machine-learning algorithms. The service delivers actionable recommendations for heat/estrus detection, early disease detection, stress management, and feed optimization through a web dashboard and SMS/phone/email alerts. Customers purchase the hardware (collar and base station) and subscribe to the analytics service to monitor herds ranging from 5 to 5,000 cows.
Is Cowlar a public or private company?
Cowlar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cowlar founded?
Cowlar was founded in 2017. It employs 1 to 10 people.
Where is Cowlar based?
Cowlar is headquartered in Memphis, United States, in the North America region.
How does Cowlar make money?
Three revenue lines are on record. Hardware Sales - Cowlar Units are the primary driver. The others are hardware Sales - Base Station and saaS / Data Insights Subscription.
Who are Cowlar's main competitors?
Broad incumbents on record are Lely, BouMatic and DeLaval. Direct peers are Smaxtec, AfiMilk, SCR Dairy (Allflex Livestock Intelligence) and CowManager. Emerging players are Connecterra, Moocall and Moonshot (Agritech startup).
Does Cowlar have an API?
No public API is recorded for Cowlar.
What industry is Cowlar in?
Cowlar's product category is Dairy Farm Management Technology. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 54194 and its SIC code is 3523.