Deep Sentinel
Deep Sentinel sells AI-powered security cameras bundled with 24/7 live guard monitoring for residential and commercial customers across all 50 U.S. states, combining edge computer vision with human intervention to stop intruders in real time and contact police within 30 seconds.
- Company typePrivate
- Founded2017
- HeadquartersPleasanton, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Deep Sentinel does
Deep Sentinel Corp. is a Pleasanton, California-based home and business security company that combines on-premise AI video analysis with 24/7 live human guard monitoring to intervene in crime in real time. Its technology stack pairs wireless or PoE security cameras with a local AI hub that processes 50+ frames per second to distinguish human intruders from benign motion, then escalates to U.S.-based LiveSentinel guards — including retired law enforcement officers — who engage intruders via two-way audio, trigger a 104dB siren, and contact police within a contractual 30-second window. The company sells the DS2 wireless system and PoE camera lines direct-to-consumer through deepsentinel.com and a phone sales line (833-983-6006), and ships to all 50 U.S. states.
The core economic engine is a recurring subscription layered on hardware: residential monitoring starts at $60/month, business wireless from $150/month, and PoE-based enterprise deployments are priced by consultation. Add-on modules include the FlashBang anti-intrusion system (pepper blasts, smoke, sirens), the SentinelNow on-demand guard service, and the recently launched Mobile Monitoring Trailer for off-grid sites. A Authorized Security Partner Program and a certified installer network extend reach beyond direct sales, and a Bring-Your-Own-Camera integration — including a first-mover API partnership with UniFi Protect — opens the installed base of third-party cameras as a recurring-revenue channel without hardware replacement.
Founded by David Selinger (a former Amazon data scientist who also co-founded Redfin and Rich Relevance) in 2017, Deep Sentinel has raised approximately $15M in Series B funding led by Egis Capital Partners with Intel Capital participation, alongside earlier investors including Jeff Bezos (Bezos Expeditions), Shasta Ventures, and Lux Capital. The company operates in a hybrid GTM — product-led growth for residential and DIY SMB, direct inside-sales for business, and field sales plus channel partners for verticals like cannabis dispensaries, auto dealerships, parking operators, and construction sites.
Deep Sentinel firmographics
Firmographics- Name
- Deep Sentinel
- Legal name
- Deep Sentinel Corp.
- Website
- https://deepsentinel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deep Sentinel sells AI-powered security cameras bundled with 24/7 live guard monitoring for residential and commercial customers across all 50 U.S. states, combining edge computer vision with human intervention to stop intruders in real time and contact police within 30 seconds.
- Ownership category
- akta.pro rank
Deep Sentinel industry classification
Industry- Product category
- AI-Powered Video Surveillance Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Remote Video Guarding / Virtual Patrol (Guard + CCTV) (BPAKAAAL)
- akta.pro secondary industries
- Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF), CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where Deep Sentinel is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deep Sentinel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Subscription Monitoring Services: Monthly recurring subscription for live guard monitoring services. Residential starts at $60/month. Business surveillance starts at $150/month for wireless systems. Includes 24/7 live guard monitoring, AI threat detection, 2-way audio intervention, and verified police contact.
- Hardware/Camera Sales: One-time purchase of security cameras and AI hubs. Wireless camera packs range from $399 (1 camera) to $1499 (6 cameras). Includes local AI hub with 64GB storage.
- Professional Installation Services: Optional professional installation for PoE and wireless systems through network of certified installers across the U.S.
- Partner/Reseller Program: Authorized security partner program for installers and security companies to resell and deploy Deep Sentinel solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Monitoring - Starts at $60/month |
| Subscription | Monthly | Business Wireless DS2 System - Starts at $150/month |
| Subscription | Monthly | Traditional Security Systems - Starts at $15/month |
| Subscription | Monthly | PoE Business Systems - Professional Installation Required |
| Usage-based | Pay-as-you-go | SentinelNow - On-Demand Guard Support |
| Subscription | Multi-year contract | Mobile Security Trailers - Enterprise Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Deep Sentinel product offering
Product offeringCore offering
Deep Sentinel designs, sells, and monitors AI-powered security camera systems for residential and commercial properties. Its wireless (DS2) and Power-over-Ethernet camera systems connect to a local AI hub that processes 50+ frames per second to identify potential threats, after which LiveSentinel-trained security guards engage intruders via two-way audio, trigger 104dB sirens, and contact law enforcement within 30 seconds of verified threats. The offering is delivered through bundled hardware purchases plus monthly subscription monitoring services, with optional add-ons including the FlashBang active deterrent, solar-powered Mobile Monitoring Trailers, and SentinelNow on-demand guard access.
Product overview
Deep Sentinel offers a unified security platform combining AI-powered hardware (wireless and PoE cameras) with 24/7 live guard monitoring services. The core product lineup consists of the DS2 Wireless Camera System and PoE Camera Systems, both featuring built-in AI for threat detection and two-way audio for guard intervention. Add-on modules include the FlashBang anti-intrusion system (deployed during active threats), the Mobile Monitoring Trailer (for remote/off-grid locations), and SentinelNow (on-demand guard access). All camera systems connect to a local AI hub that processes video feeds and streams verified threats to LiveSentinel guards who engage intruders, trigger alarms, and contact police within 30 seconds. The platform is offered for both residential and commercial segments under the Deep Sentinel for Business sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- LiveSentinel: Professionally trained security guards that monitor and respond to security threats detected by Deep Sentinel's AI technology.
- FlashBang
- SentinelNow
- DS2
Products and services
- DS2 Wireless Security Camera System Completely wireless security camera system with local AI threat detection and two-way audio intervention; available in 1–6 camera packs and designed for DIY or professional installation. Targeted at residential homeowners and small-to-medium businesses.
- PoE (Power-over-Ethernet) Camera Systems Power-over-Ethernet camera systems with 2K/4K video, professional installation required, and integration with most PoE brands. Sold to business customers through consultation-based pricing.
- Live Guard Monitoring Service 24/7 subscription-based live guard monitoring of Deep Sentinel camera feeds, including two-way audio engagement, siren triggering, and verified police dispatch within 30 seconds. Sold to both residential and business customers.
- Mobile Monitoring Trailer Solar-powered, fully mobile security platform that combines AI-powered PTZ cameras with live guard intervention and rapid deployment for off-grid and high-risk remote sites without power or internet infrastructure. Sold via multi-month and multi-year contracts.
- FlashBang Anti-Intrusion System Active deterrent hardware that combines pepper blasts, smoke bombs, sirens, and strobes, remotely triggerable by LiveSentinel guards upon detecting threats. Sells as an add-on to Deep Sentinel camera systems.
- SentinelNow (Security on Demand) On-demand guard service delivering instant access to live Deep Sentinel guards at the press of a button, available on a pay-as-you-go basis to de-escalate situations or dispatch law enforcement.
- Deep Sentinel for Business Commercial security package bundling Deep Sentinel hardware and live guard monitoring with business-specific features such as custom monitoring hours, indoor camera deployment, 10-second guard intervention, and after-hours coverage. Serves cannabis, retail, auto dealerships, construction, parking, warehouses, offices, and multi-family residential customers.
Quantifiable outcome
- 30-second police contact time vs. 8-10 minute industry average
- +7 more outcomes
Companies that use Deep Sentinel
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
Deep Sentinel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
Deep Sentinel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UniFi (Ubiquiti)coreDeep Sentinel integration with UniFi's Protect camera platform enables existing UniFi camera users (G5, G6, and AI series) to access Deep Sentinel's AI-powered live-guard monitoring without replacing hardware. Deep Sentinel is the first security company to gain preview access to UniFi's new API. Deployment achievable within hours.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Deep Sentinel competitors and assessment
Company assessmentDirect peers
- Stealth Monitoring: Stealth Monitoring offers live video surveillance with trained operators for commercial properties, multifamily, auto dealerships, and construction. Directly comparable in business model (AI + live operator intervention) and named by Deep Sentinel as a comparator.
- SimpliSafe: SimpliSafe offers DIY-installed home security systems with optional professional monitoring starting at roughly $15-$25/month. Direct competitor in the DTC, e-commerce-led home security category that Deep Sentinel compares itself against.
- Vivint Smart Home: Vivint provides professionally installed smart home security with cameras, sensors, and professional monitoring. Overlaps directly with Deep Sentinel on smart home security, professional monitoring service, and bundled camera + subscription pricing for homeowners.
- Netwatch (an Everon company): Netwatch provides proactive video monitoring with audio intervention for commercial sites, multifamily, and industrial customers. Direct competitor in remote video guarding with intervention-led response, also called out by Deep Sentinel.
- Pro-Vigil: Pro-Vigil provides remote video monitoring services for construction sites, dealerships, and commercial properties using AI-assisted live guards. One of the most direct competitors in the live-guard video monitoring segment that Deep Sentinel explicitly names in its comparison pages.
- Arlo Technologies: Arlo sells DIY wire-free home security cameras with optional subscription-based cloud monitoring. Competes with Deep Sentinel on residential wireless camera hardware and subscription monitoring tier.
Broad incumbents
- Ring (Amazon): Ring, owned by Amazon, dominates the DIY doorbell and outdoor camera market with optional Ring Protect monitoring plans. The largest consumer security camera installed base in the U.S., competing for the same residential customers Deep Sentinel targets.
- ADT: ADT is the largest traditional home and business security monitoring company in the U.S., offering professionally installed alarm systems and 24/7 monitoring. Deep Sentinel explicitly positions against ADT on price-per-feature and response time, making ADT the canonical broad incumbent benchmark.
- Google Nest (Nest Secure / Nest Cam): Google's Nest line includes indoor/outdoor cameras and a home security offering bundled with Google Home. A broad incumbent with significant AI/data resources to compete in AI-verified residential monitoring.
Emerging players
- Eagle Eye Networks: Eagle Eye Networks is a cloud-native video surveillance and AI analytics platform serving managed security providers. Adjacent competitor enabling third-party camera monitoring programs similar to Deep Sentinel's BYOC initiative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Deep Sentinel social profiles
Digital presenceDeep Sentinel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Sentinel leadership team
Management profileNumber of profiles
Profiles2 records
Deep Sentinel funding detail
Funding detailFunding overview
Funding rounds10 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Sentinel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Sentinel
What does Deep Sentinel do?
Deep Sentinel designs, sells, and monitors AI-powered security camera systems for residential and commercial properties. Its wireless (DS2) and Power-over-Ethernet camera systems connect to a local AI hub that processes 50+ frames per second to identify potential threats, after which LiveSentinel-trained security guards engage intruders via two-way audio, trigger 104dB sirens, and contact law enforcement within 30 seconds of verified threats. The offering is delivered through bundled hardware purchases plus monthly subscription monitoring services, with optional add-ons including the FlashBang active deterrent, solar-powered Mobile Monitoring Trailers, and SentinelNow on-demand guard access.
Is Deep Sentinel a public or private company?
Deep Sentinel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deep Sentinel founded?
Deep Sentinel was founded in 2017. It employs 101 to 250 people.
Where is Deep Sentinel based?
Deep Sentinel is headquartered in Pleasanton, United States, in the North America region.
How does Deep Sentinel make money?
Four revenue lines are on record. Subscription Monitoring Services are the primary driver. The others are hardware/Camera Sales, professional Installation Services and partner/Reseller Program.
Who are Deep Sentinel's main competitors?
Direct peers on record are Stealth Monitoring, SimpliSafe, Vivint Smart Home, Netwatch (an Everon company), Pro-Vigil and Arlo Technologies. Broad incumbents are Ring (Amazon), ADT and Google Nest (Nest Secure / Nest Cam). Eagle Eye Networks is listed as an emerging player.
Does Deep Sentinel have an API?
No public API is recorded for Deep Sentinel.
What industry is Deep Sentinel in?
Deep Sentinel's product category is AI-Powered Video Surveillance Services. Its primary akta.pro industry code is BPAKAAAL, Remote Video Guarding / Virtual Patrol (Guard + CCTV), with a secondary code of HSAHACAB, Remote Video Monitoring Services (Live/Virtual Guard). Its NAICS code is 561621 and its SIC code is 7381.