Perch
Perch built 'Lift and Learn' interactive shelf-edge technology for brick-and-mortar retailers, detecting product lifts and delivering contextual content to shoppers. It sold enterprise hardware-and-software deployments to global brands and was acquired by Raydiant in 2022.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Perch does
Perch is a digital shopper marketing platform that built and sold 'Lift and Learn' technology — an interactive in-store hardware-and-software system that detects when a shopper lifts a product from the shelf and delivers contextual product information at the point of decision. The underlying architecture combines shelf-edge sensors and interactive displays with a content layer, creating an interactive customer journey at the physical retail shelf intended to convert browsing into purchase and to differentiate brick-and-mortar from e-commerce. The company sold primarily to large brick-and-mortar retailers and brand owners, with named customers spanning cosmetics (Sephora, CoverGirl, Jo Malone), consumer health and CPG (Johnson & Johnson, Unilever, Purina), department store (Macy's), sporting goods (Mizuno), eyewear (Sunglass Hut), and technology (Lenovo). Revenue was generated through hardware sales and the associated software platform, priced consultatively via a 'Book a demo' motion rather than through disclosed list pricing, reflecting an enterprise field-sales GTM targeting complex retail buyers.
Founded in 2012 and headquartered in New York, Perch operated with 11–50 employees and raised approximately $4.5 million across disclosed funding rounds between 2015 and 2021, with Alpaca VC as a repeat lead investor. In 2022, Perch was acquired by Raydiant and now operates as part of the Raydiant Experience Platform, where Lift and Learn is positioned alongside broader in-store experience tooling for physical retail. Trevor Sumner serves as CEO and Jason McDonnell as VP of Operations. The company is no longer an independent operating entity; its standalone financials, customer contracts, and roadmap are now subsumed into the parent.
Perch firmographics
Firmographics- Name
- Perch
- Legal name
- Perch
- Website
- https://perchinteractive.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Perch built 'Lift and Learn' interactive shelf-edge technology for brick-and-mortar retailers, detecting product lifts and delivering contextual content to shoppers. It sold enterprise hardware-and-software deployments to global brands and was acquired by Raydiant in 2022.
- Ownership category
- akta.pro rank
Perch industry classification
Industry- Product category
- In-Store Retail Technology / Digital Shopper Marketing
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Retail Tablets, Stands, Enclosures & Mounting Systems (HDACAKAK)
- akta.pro secondary industry
- Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)
Keywords
Where Perch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Perch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Lift and Learn Hardware and Software Platform: The company generates revenue through its Lift and Learn interactive technology platform, which includes both hardware (interactive displays/sensors at shelf) and software components that create engaging retail experiences for brick-and-mortar locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Perch product offering
Product offeringCore offering
Perch develops and sells Lift and Learn Technology — interactive shelf-edge hardware and software that detects when shoppers pick up a product at a physical retail shelf and delivers relevant product information to support purchasing decisions. Following the 2022 acquisition by Raydiant, the offering is delivered as part of the Raydiant Experience Platform targeting brick-and-mortar retailers.
Product overview
Perch offered a single core product called Lift and Learn Technology — an interactive in-store solution that detects product interactions at the shelf and delivers contextual information to shoppers. The company has since been acquired by Raydiant and now operates as part of the Raydiant Experience Platform, which enables brick-and-mortar retailers to create engaging shopping experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift and Learn Technology
Companies that use Perch
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Perch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Perch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RaydiantcoreRaydiant has acquired Perch, bringing the company into the Raydiant family. Perch joins Raydiant to bring amazing experiences to brick-and-mortar retail, transforming shopping from a location to an engaging journey. The acquisition combines Perch's Lift and Learn Technology with Raydiant's Experience Platform to create memorable shopping experiences for physical retail.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Perch competitors and assessment
Company assessmentDirect peers
- Cooler Screens: Cooler Screens transforms retail cooler doors and shelf-edge surfaces into interactive digital screens with sensors that detect shopper engagement. It is the most direct functional comparable to Perch's Lift and Learn model in physical retail.
- SES-imagotag (VusionGroup): Global leader in electronic shelf labels (ESL) and shelf-edge IoT hardware for retail. Comparable to Perch as a shelf-edge hardware provider adding digital interaction and data capture at the point of decision.
- Reflect Systems: Provider of in-store digital signage, interactive displays, and shopper engagement technology for retail and enterprise. Overlaps directly with Perch's interactive shelf and customer-facing display offerings.
- Instoremedia: In-store digital signage and content management platform used by retailers to drive in-aisle engagement. Overlaps with Perch's interactive shelf-edge customer journey use case.
Broad incumbents
- Stratacache: Large diversified digital signage, in-store media, and retail experience hardware/software company. Competes with Perch at the customer-facing display layer but as a much broader portfolio play rather than a shelf-edge specialist.
- Mood Media: Global provider of in-store media, music, scent, signage, and shopper engagement solutions for brick-and-mortar retail. Comparable to Perch at the experiential retail layer, but with a much broader and more established portfolio.
- Samsung (VXT / retail displays): Major display OEM with retail-focused digital signage offerings (Samsung VXT and MagicINFO). Competes with Perch at the customer-facing display hardware layer, but as a global electronics giant rather than a shelf-edge specialist.
Emerging players
- Aisle Labs: In-store digital signage and shopper analytics platform for grocery and retail. Comparable to Perch as a software-plus-display stack targeting brick-and-mortar shopper engagement, though with stronger emphasis on grocery.
- Vue.ai: Retail AI platform offering computer vision, product tagging, and personalization for in-store and e-commerce. Adjacent to Perch in that both pursue AI-driven in-store shopper engagement, but Vue.ai is more software-centric.
- Cloverleaf (now part of Mood Media): Shelf-edge dynamic digital displays and analytics for retail. Direct functional analogue to Perch's shelf-mounted interactive displays, now under Mood Media's broader retail experience portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Perch social profiles
Digital presencePerch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perch leadership team
Management profileNumber of profiles
Profiles2 records
Perch funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perch
What does Perch do?
Perch develops and sells Lift and Learn Technology — interactive shelf-edge hardware and software that detects when shoppers pick up a product at a physical retail shelf and delivers relevant product information to support purchasing decisions. Following the 2022 acquisition by Raydiant, the offering is delivered as part of the Raydiant Experience Platform targeting brick-and-mortar retailers.
Is Perch a public or private company?
Perch is a private company. It is classified as corporate owned and is currently acquired.
When was Perch founded?
Perch was founded in 2012. It employs 11 to 50 people.
Where is Perch based?
Perch is headquartered in New York, United States, in the North America region.
How does Perch make money?
One revenue line is on record: lift and Learn Hardware and Software Platform.
Who are Perch's main competitors?
Direct peers on record are Cooler Screens, SES-imagotag (VusionGroup), Reflect Systems and Instoremedia. Broad incumbents are Stratacache, Mood Media and Samsung (VXT / retail displays). Emerging players are Aisle Labs, Vue.ai and Cloverleaf (now part of Mood Media).
Does Perch have an API?
No public API is recorded for Perch.
What industry is Perch in?
Perch's product category is In-Store Retail Technology / Digital Shopper Marketing. Its primary akta.pro industry code is HDACAKAK, Retail Tablets, Stands, Enclosures & Mounting Systems, with a secondary code of HDACAKAJ, Electronic Shelf Labels (ESL) & Shelf-Edge Hardware. Its NAICS code is 4492 and its SIC code is 5731.