Reflectly
Reflectly is a Denmark-based company that operates an AI-powered mobile journaling app for individual consumers seeking mental wellness support, with a workplace variant for B2B mental wellness deployment.
- Company typePrivate
- Founded2017
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Reflectly does
Reflectly is a Denmark-based mobile application company that builds an AI-powered personal journaling platform marketed as "The World's First Intelligent Journal." The app processes user-written journal entries using natural language processing and generative AI to deliver structured reflections, personalized prompts, and mental wellness insights for individual consumers seeking a personal mental health companion. The platform extends into the B2B segment via Reflectly for Work, targeting workplace mental wellness use cases.
Reflectly firmographics
Firmographics- Name
- Reflectly
- Legal name
- Reflectly
- Website
- https://reflectly.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflectly is a Denmark-based company that operates an AI-powered mobile journaling app for individual consumers seeking mental wellness support, with a workplace variant for B2B mental wellness deployment.
- Ownership category
- akta.pro rank
Reflectly industry classification
Industry- Product category
- Mindfulness and Journaling Software
- NAICS
- Information (51)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)
Keywords
Where Reflectly is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Reflectly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile App Subscription: Based on the product positioning as a mindfulness journal app available through app stores, Reflectly likely operates on a freemium or subscription model typical of consumer mobile journaling apps. The specific pricing tier details are not publicly disclosed in the provided sources.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Reflectly product offering
Product offeringCore offering
Reflectly is a mobile journaling application that uses artificial intelligence to help individual users structure and reflect upon their daily thoughts and problems. Marketed as "The World's First Intelligent Journal," the app functions as a personal mental health companion, guiding users through AI-driven prompts and reflections in place of traditional pen-and-paper journaling. A separate workplace variant, Reflectly for Work, extends the same AI journaling capability to professional settings.
Product overview
Reflectly is an intelligent journaling platform consisting of two main products: the core Reflectly personal journal app and Reflectly for Work. Both offerings utilize artificial intelligence to help users structure and reflect upon their daily thoughts and problems. The platform is marketed as 'The World's First Intelligent Journal' and serves as a personal mental health companion, with the workplace version extending the same AI-driven journaling capabilities to professional settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Reflectly An AI-powered personal journal app that helps individual users structure and reflect upon their daily thoughts and problems using artificial intelligence, positioned as a personal mental health companion and distributed via the Apple App Store and Google Play.
- Reflectly for Work A workplace-focused version of the Reflectly journaling platform designed for professional use, extending the AI-driven journaling and reflection experience to employees and teams.
Companies that use Reflectly
Customer profileSegments1 record
Ideal customer profiles2 records
Reflectly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Reflectly partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Reflectly competitors and assessment
Company assessmentDirect peers
- Daylio: Mobile mood and activity tracking app with optional journaling features. Operates on the same app-store subscription model and targets the same individual mental wellness demographic.
- Stoic Journal: Mental health journaling app with guided prompts and mood tracking on iOS and Android. Direct competitor in AI-assisted personal journaling for mental wellness.
- Journey: Cross-platform journaling app with cloud sync and rich media support. Listed alongside Reflectly in third-party journal app comparisons and targets the same paying individual journaling segment.
- Day One: Premium consumer journaling app available on iOS and Android, repeatedly cited alongside Reflectly as a top journal app. Competes directly for the same paid personal journaling customer with cross-platform sync and multimedia entries.
- Penzu: Private online journaling service with a freemium subscription model. Cited together with Reflectly in journal app market reports and competes for the same individual mindfulness-journaling use case.
Broad incumbents
- Calm: Large-scale mental wellness platform spanning meditation, sleep, and increasingly journaling. While broader than Reflectly, Calm overlaps significantly in the AI-guided reflection and mindfulness journaling category and dwarfs Reflectly in capital, brand, and content.
- Headspace: Established consumer and employer mental wellness platform with content, coaching, and journaling features. Competes with Reflectly for both individual subscribers and corporate wellness contracts through Headspace for Work.
Emerging players
- Sanvello: Mental health support app combining peer community, coaching, and self-guided journaling. Adjacent competitor in the consumer mental wellness subscription market.
- Moodfit: Mental health app focused on mood tracking, cognitive exercises, and gratitude/journaling. Closely comparable to Reflectly's mental wellness use case on the same app-store distribution model.
- Wysa: AI-driven mental health chatbot app offering guided self-help and journaling on a freemium model. Overlaps with Reflectly's AI-guided reflection approach while pursuing both consumer and enterprise channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Reflectly social profiles
Digital presenceReflectly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflectly leadership team
Management profileNumber of profiles
Profiles5 records
Reflectly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflectly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflectly
What does Reflectly do?
Reflectly is a mobile journaling application that uses artificial intelligence to help individual users structure and reflect upon their daily thoughts and problems. Marketed as "The World's First Intelligent Journal," the app functions as a personal mental health companion, guiding users through AI-driven prompts and reflections in place of traditional pen-and-paper journaling. A separate workplace variant, Reflectly for Work, extends the same AI journaling capability to professional settings.
Is Reflectly a public or private company?
Reflectly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflectly founded?
Reflectly was founded in 2017. It employs 1 to 10 people.
Where is Reflectly based?
Reflectly is headquartered in Aarhus, Denmark, in the Europe region.
How does Reflectly make money?
One revenue line is on record: mobile App Subscription.
Who are Reflectly's main competitors?
Direct peers on record are Daylio, Stoic Journal, Journey, Day One and Penzu. Broad incumbents are Calm and Headspace. Emerging players are Sanvello, Moodfit and Wysa.
Does Reflectly have an API?
No public API is recorded for Reflectly.
What industry is Reflectly in?
Reflectly's product category is Mindfulness and Journaling Software. Its primary akta.pro industry code is HSABAEAH, Cognitive Stimulation & Reminiscence Therapy (Non-Clinical). Its NAICS code is 51 and its SIC code is 2741.