What Moodfit does

Moodfit is a consumer mobile mental health application operated by Roble Ridge Software LLC, a privately held California LLC, and led by CEO and co-founder Ron Gentile. The app, available on iOS and Android, provides a consolidated suite of self-guided mental health tools including a mood journal, cognitive behavioral therapy (CBT) thought records, breathwork, mindfulness exercises, gratitude journaling, a nervous system regulation tool, grounding and mood boosting tools, mental health assessments, and medication tracking. It is built around the premise that thoughts, feelings, and behaviors operate within the context of the nervous system, and it offers four pre-configured onboarding programs (DESTRESS, GRATITUDE, POSITIVE, RELAX) that configure daily goals and notifications; a weekly Insights dashboard correlates lifestyle factors such as sleep, exercise, and nutrition with mood. The product explicitly avoids AI technology in favor of evidence-based clinical methodologies.

The company monetizes via a freemium subscription model. The free tier provides access to core tools with limited daily goals, while Moodfit Premium unlocks the full toolset, all programs, and Insights; subscriptions are sold monthly and annually through the Apple App Store, Google Play Store, and the company website, with a 7-day free trial and a 25% promotional code (SAVE25X9273). A scholarship program offers 50% or 75% discounts to users who cannot afford full price. GTM is product-led: acquisition runs primarily through app store SEO, an extensive educational blog, and earned media coverage (Forbes, Vogue, Men's Health, PsychCentral, Verywell Mind). Three dedicated verticals extend the consumer base: a 'For Organizations' employer offering, a 'For Providers' therapist companion product, and a student-focused positioning around academic and pre-med stress. No external institutional funding, enterprise customer logos, or revenue figures have been disclosed; the company appears bootstrapped with 11–50 employees.

Name

Moodfit

Legal name

Roble Ridge Software LLC

Website

https://getmoodfit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moodfit is a bootstrapped consumer mobile mental health app offering CBT, mood tracking, breathwork, mindfulness, and nervous system tools via a freemium subscription, serving individuals, employers, therapists, and students globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based revenue model offering enhanced features beyond the free tier. Users can subscribe via the website, Apple App Store, or Google Play Store. Subscriptions automatically renew until cancelled. Website purchases do not auto-renew.
2. Freemium: Free tier with basic features available to all users, providing tool access for mood journaling, basic tracking, and limited daily goals. Premium features unlock full tool access, insights, and programs.
3. Scholarships: Discounted subscriptions (50% or 75% off) offered to users who cannot afford full price, demonstrating commitment to accessibility

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Moodfit is a mobile mental health application for iOS and Android that provides customizable, evidence-based self-help tools including mood journaling, CBT thought records, breathwork, mindfulness, gratitude journaling, nervous system regulation, grounding, mood boosting, medication tracking, mental health assessments, and weekly insights reports. It is offered on a freemium model with a premium subscription unlocking the full toolset, pre-configured daily-goal programs (DESTRESS, GRATITUDE, POSITIVE, RELAX), and analytics, and is targeted primarily at individual consumers with secondary employer and therapist/provider offerings.

Product overview

Moodfit is a single, unified mental health app for mobile devices (iOS and Android) created by Roble Ridge Software LLC. The app provides a comprehensive, customizable set of tools based on mental health best practices, including Mood Journal, Nervous System Tool, Gratitude Journal, Breathwork, Mindfulness, CBT, Grounding Tool, Mood Boosting Tool, Insights (weekly reports), Mental Health Assessments, Medication Tracking, and Therapy Companion features. The core Moodfit product is complemented by four pre-configured program options (DESTRESS, GRATITUDE, POSITIVE, RELAX) that set daily goals, and premium subscription for full feature access. The app also offers organizational and provider versions for enterprise and clinical use. The platform is based on the relationship between thoughts, feelings, and behaviors within the nervous system context, using evidence-based approaches like CBT rather than AI technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Moodfit Mobile App

Quantifiable outcome

• Users report significant positive progress in their mental health journey, with testimonials describing being 'speechless as to how far I've progressed'
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, offering 1:1 licensed therapist sessions by subscription. It addresses the same end-user mental health need as Moodfit but delivers it through live clinician services rather than self-guided tools, positioning Moodfit as a complementary or low-cost alternative.
• Talkspace: Talkspace is a publicly traded online therapy and behavioral health platform serving both consumers and enterprise clients. It overlaps with Moodfit's mental health mission and its 'For Organizations' channel, though its core offering is live therapy rather than self-guided CBT tools.
• Spring Health: Spring Health is a B2B mental health benefits platform sold to employers, combining therapy, coaching, and digital tools. It represents the broader incumbent version of Moodfit's 'For Organizations' channel, suggesting how the employer mental health category is consolidating around full-stack platforms.

Direct peers

• Headspace: Headspace is one of the dominant consumer mindfulness and meditation apps, offering guided meditation, sleep, and focus content on a subscription model. It competes directly with Moodfit for the same individual consumer segment seeking self-guided mental health support.
• Calm: Calm is a leading meditation, sleep, and mental wellness app with a subscription model. It is a direct competitor to Moodfit in the consumer mental health and mindfulness category, with overlapping feature scope around breathwork and daily practices.
• Sanvello: Sanvello is a mental health app offering CBT-based tools, mood tracking, peer community, and coaching — closely mirroring Moodfit's core toolset of CBT thought records, mood journaling, and self-guided support. Acquired by Optum, it competes in the same DTx-adjacent consumer mental health space.
• Happify: Happify is a consumer mental wellness app using evidence-based activities, CBT, and positive psychology to reduce stress and build resilience. It targets the same self-help mental health audience as Moodfit with overlapping daily-practice and tracking features.

Emerging players

• Youper: Youper is an AI mental health app offering CBT-based chat, mood tracking, and personalized insights. It serves the same self-guided mental wellness audience as Moodfit but competes through AI personalization rather than a feature-comprehensive toolkit.
• Wysa: Wysa is an AI conversational mental health app combining a chatbot with self-guided CBT and mindfulness exercises. It addresses the same consumer mental health segment as Moodfit and is increasingly used as an employer benefit, partially overlapping with Moodfit's 'For Organizations' offering.
• Woebot Health: Woebot Health is an AI-driven mental health chatbot that delivers CBT-style conversations on demand. It targets overlapping use cases to Moodfit (stress, anxiety, mood management) but differentiates through conversational AI personalization rather than structured journaling and breathwork tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getmoodfit
• Facebookfacebook.com/getMoodfit
• Instagraminstagram.com/getmoodfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moodfit