Kites Senior Care
KITES Senior Care is a Bengaluru-headquartered, single-specialty geriatric care provider operating since 2016 in India, delivering out-of-hospital transitional, palliative, and dementia care to elderly individuals through owned specialized care centers and home-based services across six cities.
- Company typePrivate
- Founded2016
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kites Senior Care does
KITES Senior Care (legally Lifebridge Senior Care Private Limited) is a Bengaluru-headquartered, single-specialty geriatric care provider operating in India since 2016. The company delivers out-of-hospital care services for elderly individuals across the clinical continuum of transitional and rehabilitation care (post-surgery and post-hospitalization), palliative and hospice care (comfort, pain management, counseling), and dementia and Alzheimer's care (residential, day care, and memory clinics), alongside an extensive portfolio of specialized offerings including ICU and critical care at home, geriatric physiotherapy, home nursing, speech and respiratory therapies, post-stroke, knee and hip replacement, post-CABG, post-COVID, Parkinson's, and cancer rehabilitation, plus respite, memory clinics, second-opinion services, and free geriatric family counseling.
At a technology layer, the company relies on its proprietary KSC (KITES) Care Management Protocol — a protocol-driven care methodology with physician monitoring — supported by the seniorshield mobile application that integrates with health-tracking platforms such as Google Fit. Care delivery follows a dual-channel model combining owned-and-operated specialized care centers (skilled nursing facilities, hospice, and memory care units) with in-home service delivery. Pricing is structured as monthly subscription packages ranging from approximately INR 25,000 to INR 85,000 per month depending on care intensity (with dementia memory care averaging INR 45,000–65,000), paid predominantly out-of-pocket by families. The company operates across six cities — Bengaluru, Hyderabad, Chennai, Coimbatore, Kochi, and Kolkata — with approximately 450 care beds and over 6,000 elders served cumulatively. A Series A round of Rs 45 crore ($5.4 million) was led by Ranjan Pai's family office in March 2024, with an additional INR 40 crore expansion plan announced to double bed capacity to 1,000 by March 2027.
Kites Senior Care firmographics
Firmographics- Name
- Kites Senior Care
- Legal name
- Lifebridge Senior Care Private Limited
- Website
- https://kitesseniorcare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KITES Senior Care is a Bengaluru-headquartered, single-specialty geriatric care provider operating since 2016 in India, delivering out-of-hospital transitional, palliative, and dementia care to elderly individuals through owned specialized care centers and home-based services across six cities.
- Ownership category
- akta.pro rank
Kites Senior Care industry classification
Industry- Product category
- Geriatric Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Memory Care Respite (Short-Term) (HSABAEAD)
Keywords
Where Kites Senior Care is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Kites Senior Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Assisted Care Centers: Monthly packages for care at specialized care facilities including skilled nursing facilities, hospice and memory care centers
- Geriatric Home Care: Care services delivered in the comfort of the senior's home, rendered by experienced and compassionate professionals
- Dementia Day Care: Day care services for seniors with dementia in early to mid stages, offering socialization and activities in a safe environment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly care packages for seniors |
| Subscription | Monthly | Dementia care costs ranging from basic to specialized memory care |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kites Senior Care product offering
Product offeringCore offering
KITES Senior Care provides comprehensive 'out-of-hospital' geriatric care services for elderly individuals, delivered both at its own specialized care centers and at seniors' homes. Core offerings include post-surgery and post-hospitalization transitional and rehabilitation care, palliative and hospice care, dementia and Alzheimer's care, and general geriatric home care, all overseen by physicians under a proprietary KITES Care Management Protocol.
Product overview
Kites Senior Care is a single specialty focused on geriatric care, founded in 2016 as a division of Lifebridge Group. The company operates a portfolio of specialized care services delivered through dedicated care centers and home-based care. The core offerings include Transitional & Rehab Care (post-surgery and post-hospitalization rehabilitation), Palliative Care & Hospice (comfort and pain management), Dementia & Alzheimer's Care (comprehensive program including residential, day care, and memory clinics), and Geriatric Home Care (comprehensive home-based services). Beyond these core services, the company provides specialized offerings including ICU & Critical Care at Home, Geriatric Physiotherapy, Home Nursing, Speech & Respiratory Therapies, Post-Stroke Rehabilitation, Parkinson's Disease Care, Cancer Care, Respite Care, Elder Supportive Care, and Caregiver Support. The company also operates a digital platform through its mobile application 'seniorshield' that integrates with health tracking devices like Google Fit. Services are available across multiple cities including Bengaluru, Chennai, Hyderabad, Coimbatore, Kochi, and Kolkata.
Differentiator
Problem solved
Functional benefit
Products and services
- Transitional & Rehab Care
Quantifiable outcome
- Cared for over 6,000 elders
- +2 more outcomes
Companies that use Kites Senior Care
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kites Senior Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Kites Senior Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Serene Communities (Columbia Pacific Communities)majorSerene Communities partnered with KITES Senior Care to provide clinical care support for senior living projects. The first project Serene BILVANI One in Hyderabad includes clinical care support from KITES Senior Care. This is part of Serene Communities' ₹400 crore partnership with Prathima Group for senior living developments.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Kites Senior Care competitors and assessment
Company assessmentDirect peers
- Portea Medical: India's largest home healthcare brand offering post-hospitalization, chronic care, and elder care services at home. Comparable to KITES' Geriatric Home Care and ICU & Critical Care at Home offerings, both serving urban Indian seniors with subscription-style home-based care delivery.
- Nightingales Home Health Services: India-based home healthcare provider (now part of Medwell) offering skilled nursing, post-hospitalization rehab, and chronic disease management for elders. Closely comparable service portfolio to KITES across home nursing, rehabilitation, and palliative care.
- Tribeca Care: India-focused senior care provider offering home-based dementia, palliative, and post-hospitalization services. Strong direct competitor to KITES' Dementia & Alzheimer's Care and Palliative Care & Hospice lines, particularly in metro markets.
- HealthCare atHOME (HCAH): India-based provider of home health, post-surgery rehabilitation, and chronic care services. Comparable to KITES in offering multi-disciplinary home care for elders, with a similar subscription-style delivery model.
Broad incumbents
- Apollo HomeCare: Home healthcare arm of Apollo Hospitals, one of India's largest hospital chains. Comparable to KITES for geriatric home care, nursing, and post-hospitalization services, but with the scale and inpatient referral advantage of a national hospital group.
- Antara Senior Living: Max Group's senior living and care business offering assisted living, memory care, and home care across India. Comparable to KITES for premium assisted living and dementia care, but operates primarily residential communities rather than the hybrid center-plus-home model.
Regional players
- Columbia Pacific Communities: India's leading senior living operator, parent of the Serene Communities brand that partners with KITES. Comparable as an adjacent player in the senior care ecosystem — they provide the residential layer while KITES provides the clinical care layer.
- Samarth Elder Care (Samarth by ASLI): India-based home-based elder care provider offering dementia, palliative, and assisted daily living services. Comparable to KITES' home care and dementia day care offerings, particularly relevant for non-metro and Tier-2 Indian markets.
- Ashiana Senior Living: Indian senior living and assisted living community operator with projects across multiple cities. Comparable to KITES for the residential/assisted living layer but does not directly operate home care or skilled nursing services.
Emerging players
- Care24: India-based on-demand home healthcare platform providing nursing, attendant, and post-hospitalization services. Comparable to KITES for home-based elder care delivery, though Care24 is more of a marketplace model with broader (non-elder) care scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kites Senior Care social profiles
Digital presenceKites Senior Care compliance and trust
Trust signalCompliance1 record
Kites Senior Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kites Senior Care leadership team
Management profileNumber of profiles
Profiles1 record
Kites Senior Care funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kites Senior Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kites Senior Care
What does Kites Senior Care do?
KITES Senior Care provides comprehensive 'out-of-hospital' geriatric care services for elderly individuals, delivered both at its own specialized care centers and at seniors' homes. Core offerings include post-surgery and post-hospitalization transitional and rehabilitation care, palliative and hospice care, dementia and Alzheimer's care, and general geriatric home care, all overseen by physicians under a proprietary KITES Care Management Protocol.
Is Kites Senior Care a public or private company?
Kites Senior Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kites Senior Care founded?
Kites Senior Care was founded in 2016. It employs 51 to 100 people.
Where is Kites Senior Care based?
Kites Senior Care is headquartered in Bengaluru, India, in the Asia region.
How does Kites Senior Care make money?
Three revenue lines are on record. Assisted Care Centers are the primary driver. The others are geriatric Home Care and dementia Day Care.
Who are Kites Senior Care's main competitors?
Direct peers on record are Portea Medical, Nightingales Home Health Services, Tribeca Care and HealthCare atHOME (HCAH). Broad incumbents are Apollo HomeCare and Antara Senior Living. Regional players are Columbia Pacific Communities, Samarth Elder Care (Samarth by ASLI) and Ashiana Senior Living. Care24 is listed as an emerging player.
Does Kites Senior Care have an API?
No public API is recorded for Kites Senior Care.
What industry is Kites Senior Care in?
Kites Senior Care's product category is Geriatric Care Services. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 624120 and its SIC code is 8050.