GeoMoby
GeoMoby is a Perth-based B2B SaaS company that provides a patented, cloud-based Live Tracking Platform for real-time personnel, vehicle and asset visibility across underground mines, surface operations and culturally sensitive sites, serving mining operators and their contractors in Australia and internationally.
- Company typePrivate
- Founded2013
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoMoby does
GeoMoby is a privately held, Perth-based (Western Australia) B2B location-intelligence software company founded in 2013 by Chris Baudia. The company builds a cloud-based Live Tracking Platform (LTP) that fuses GPS, Bluetooth Low Energy (BLE), fusion sensors and patented live-tracking algorithms to deliver real-time visibility of personnel, vehicles and assets across indoor, outdoor and underground environments. Its core differentiator is an underground Real-Time Location System (RTLS) built on a proprietary Bluetooth mesh of 'lunchbox'-sized, cable-free green nodes (spacing ~400m underground, ~600m in open pits), protected by a registered underground-location patent, with a second registered patent covering a geofencing engine claimed to deliver 20x the accuracy of industry standards.
The product portfolio is structured around the Geo Platform LTP, with vertical modules for Underground Mining (RTLS), Health and Safety (contact tracing, body temperature monitoring, PowerBI reporting), Real-Time Monitoring / 'Visualise Your People', Asset Management and Productivity, plus the GeoMoby Protect sub-product for Aboriginal cultural heritage and environmental site protection. Supporting offerings include the GeoMoby Zero Harm Android app, a Virtual Beacon tablet app, BLE tags, GeoMoby Gateways, smartwatch integration, and custom firmware/connector development. Notable enterprise customers and partners include Cisco Systems (global co-development), Topdrill/JBC Contracting (30-rig Protect rollout), AngloGold Ashanti, Northern Star Resources (KCGM), FMR Investments, Red Earth Health Solutions, and HanRoy.
GeoMoby monetises primarily through annual or multi-year enterprise SaaS subscriptions to the LTP, supplemented by hardware sales (BLE tags, gateways, smartwatches, custom firmware) and professional/managed services (custom integration, deployment oversight, 24/7 monitoring). All pricing is quote-based with a pilot/trial intake, no public price list is published, and go-to-market combines direct enterprise field sales, a partner-led motion through Cisco, regional sales contacts across Africa, Canada, the Middle East, South America and Asia, and a trilingual (English/French/Spanish) self-serve website. The company is venture-backed (~$4.25M AUD across a 2021 seed and a 2022 round, with small non-dilutive grants), founder-led, and operates with a lean team of approximately 15 staff, mostly software specialists based in Perth.
GeoMoby firmographics
Firmographics- Name
- GeoMoby
- Legal name
- GeoMoby
- Website
- https://geomoby.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoMoby is a Perth-based B2B SaaS company that provides a patented, cloud-based Live Tracking Platform for real-time personnel, vehicle and asset visibility across underground mines, surface operations and culturally sensitive sites, serving mining operators and their contractors in Australia and internationally.
- Ownership category
- akta.pro rank
GeoMoby industry classification
Industry- Product category
- Mining Location Intelligence Software
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industry
- High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI)
Keywords
Where GeoMoby is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
GeoMoby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS subscription (Live Tracking Platform): Recurring SaaS subscription for the all-in-one Live Tracking Platform (LTP) / Geo Platform, including access to the GeoMoby Admin Platform, real-time contextual data, analytics and geofencing engine. Operated as a multi-tenant cloud solution.
- Hardware sales (BLE tags, gateways, smartwatches, firmware): Sale of GeoMoby BLE tags, GeoMoby Gateways, smartwatches/wearables, firmware customisation and custom connector development. Hardware itemised in the Contact Tracing product features with an 'Enquire' CTA.
- Professional services (customisation, integration, deployment): Custom integration and deployment services including firmware customisation, custom connector development, on-site installation oversight by GeoMoby technicians, and tailoring of platform to customer requirements. Pilot/Trial onboarding and proof-of-concept engagements in complex mine environments.
- Managed services (24/7 monitoring and customer support): Continuous 24/7 location monitoring delivered through the event-based rules engine and proactive alerting to medical units and operations centres (e.g., body temperature and contact-tracing alerts in Red Earth Health Solutions case study).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise quote — pilot/trial-led sales |
| Subscription | Annual | Contact Tracing product (SaaS + hardware) |
| Other | Multi-year contract | Cultural Heritage Protection (GeoMoby Protect) |
| Usage-based | Annual | Underground Mining / RTLS deployment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
GeoMoby product offering
Product offeringCore offering
GeoMoby sells a patented cloud-based Live Tracking Platform (LTP) that combines GPS, Bluetooth Low Energy (BLE) tags and gateways, fusion sensors, and proprietary live tracking algorithms with an event-based rules engine. Its flagship is a proprietary underground Bluetooth mesh network of "lunchbox" green nodes that delivers a real-time location system (RTLS) for GPS-denied mining environments. The platform is sold with industry-specific solutions (Underground Mining, Health & Safety, Contact Tracing, Cultural Heritage Protection) and supporting BLE hardware, primarily to mining, resources, construction and heritage operators.
Product overview
GeoMoby is a Perth-based, patented, cloud-based location intelligence platform — a single 'Geo Platform LTP' (Live Tracking Platform) at its core, with a suite of modules and dedicated sub-products tailored to specific industries. The portfolio is structured around three main geolocation solutions — Underground Mining (powered by the patented Underground RTLS Bluetooth mesh nodes and Cisco-integrated technology), Surface/Productivity/Health & Safety monitoring (delivered through the GeoMoby Zero Harm app, BLE tags, the Virtual Beacon tablet app, and PowerBI-powered dashboards), and Cultural Heritage Protection (delivered as 'GeoMoby Protect' for Aboriginal heritage and environmental sites). Supporting sub-products include the GeoMoby Contact Tracing module (with patient-zero identification and PowerBI reports) and the Real-Time Monitoring / 'Visualise Your People' module. The platform combines GPS, BLE, fusion sensors, patented live tracking algorithms, and an event-based rules engine to deliver real-time visibility, safety monitoring, productivity insights, and ESG compliance reporting.
Differentiator
Problem solved
Functional benefit
Brands
- GeoMoby Protect: A location-services and geofencing product line from GeoMoby that uses GPS, fusion sensors, and GeoMoby's patented live tracking algorithms to geofence sites and trigger alerts when users enter or approach heritage or environmental sites, even in remote areas with no connectivity. Deployed initially with Topdrill's subsidiary JBC Contracting across 30 drilling rigs.
Products and services
- Geo Platform LTP (Live Tracking Platform) Cloud-based, all-in-one patented live tracking platform that fuses contextual data, analytics, 3D indoor/outdoor/underground mapping, and an event-based rules engine to deliver 24/7 real-time visibility of people, vehicles and assets. Operated as a multi-tenant SaaS with customisable triggers, alerts, and replays for enterprise customers in mining, resources and construction.
- Underground RTLS (Real-Time Location System) Patented real-time location system for underground mining built on a proprietary Bluetooth mesh of bright green, lunchbox-sized nodes (no cabling, no electricians). Provides real-time location of personnel, vehicles and assets with up to 400m node spacing underground and 600m in open pits, with full site deployment achievable in approximately 2 days.
- Health and Safety Solution Real-time worker health and safety monitoring solution that tracks body temperature, geolocation and contact exposure from site arrival and triggers automatic alerts to workers, supervisors and medical centres. Supports contact tracing, heat maps, COVID cluster tracking, patient zero tree maps, and PowerBI reporting for industrial and mining operators.
- GeoMoby Protect (Cultural Heritage Protection)
- GeoMoby Contact Tracing Advanced contact tracing solution for COVID-19 and infectious disease management built on BLE live mapping, journey mapping, single-button-click contact notifications, patient zero identification, cluster tracking, heat maps and PowerBI reports. Distributed as a subscription-based SaaS with associated BLE hardware.
Companies that use GeoMoby
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
GeoMoby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
GeoMoby partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- HanRoycoreHanRoy is implementing GeoMoby Protect to strengthen cultural heritage protection at the Mulga and McPhee sites, announced in March 2026 (Perth, Western Australia). Supports on-ground heritage protection across HanRoy's mining operations.
- Topdrill / JBC ContractingcoreJBC Contracting (a wholly-owned subsidiary of Topdrill, the Kalgoorlie-based drilling contractor) contracted to roll out GeoMoby's Protect technology to 30 drilling rigs across its Australian operations. It is the first time a large exploration drilling contractor has fully incorporated GeoMoby Protect into operations. The deployment supports Aboriginal cultural heritage and environmental site protection and improves Topdrill's automatic ESG reporting for its mining clients. Topdrill operates 30 drilling rigs, 310 staff and runs three offices in Kalgoorlie and Perth.
- Cisco SystemsflagshipGeoMoby and Cisco Systems announced a global collaboration in October 2023 to work together on underground mining solutions. Cisco's underground networking technology extracts telemetry that GeoMoby visualises on its Live Tracking Platform, producing an all-in-one 3D map and real-time location system for fully operational smart mines. Joint value proposition includes reduced gaps in network connectivity, OT/IT convergence (traffic management, ventilation automation, IoT sensors, data collection) and a new solution blueprint that extends value for Cisco customers via specialist ecosystem partners such as GeoMoby. Co-marketing includes a Cisco blog post on the new agreement and joint PR.
- PWD Digital AgencyminorPWD Digital Agency (pwd.com.au) is credited in the website footer as GeoMoby's digital agency partner that built and maintains the multilingual corporate website.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
GeoMoby competitors and assessment
Company assessmentDirect peers
- MST Global: MST Global delivers digital communications, tracking and safety solutions for underground and open-pit mines, mirroring GeoMoby's mine-site personnel visibility, geofencing and emergency-response proposition.
- Maptek: Maptek provides 3D mapping, mine planning and operational visibility software for mining, overlapping with GeoMoby's 3D indoor/outdoor/underground mapping and real-time location capabilities on the Live Tracking Platform.
- Quuppa: Quuppa is a leading Bluetooth Low Energy-based RTLS platform provider used in industrial, healthcare and mining environments; it is the closest technology analog to GeoMoby's patented BLE-mesh indoor/outdoor/underground positioning engine.
- Strata Worldwide: Strata Worldwide provides proximity detection, tracking, and digital communications systems for underground mining (e.g., HazardAvert, MineNet), directly competing with GeoMoby's BLE-mesh underground RTLS and personnel-tracking proposition in the same mining customers.
- RCT Solutions: RCT provides equipment automation, vehicle tracking, and people-tracking solutions for underground and surface mining, directly comparable to GeoMoby's underground RTLS, asset management and personnel visibility modules.
Broad incumbents
- Caterpillar (Cat MineStar): Caterpillar's Cat MineStar Command for Underground and related fleet/equipment tracking products compete for the same underground mining digital budget that GeoMoby targets with its RTLS and Live Tracking Platform.
- Epiroc: Epiroc's 6th Sense portfolio includes underground automation, fleet management and digital solutions for mining; it competes with GeoMoby's underground RTLS and Live Tracking Platform inside the same underground mining buyer base.
- Hexagon Mining: Hexagon's mining division provides safety, fleet management, productivity and real-time location solutions for underground and surface mines, overlapping GeoMoby's RTLS, asset tracking and safety analytics offering but at much greater scale and breadth.
- Sandvik: Sandvik's AutoMine and Digital Mining solutions cover underground automation and digital monitoring, making it a broad incumbent that could displace or bundle GeoMoby-style underground RTLS for major mining operators.
Emerging players
- Inpixon: Inpixon offers indoor positioning, BLE RTLS and location analytics for industrial and enterprise customers; while not mining-specialised, it is a comparable BLE RTLS platform that could expand into GeoMoby's vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GeoMoby social profiles
Digital presenceGeoMoby financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoMoby leadership team
Management profileNumber of profiles
Profiles4 records
GeoMoby funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoMoby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoMoby
What does GeoMoby do?
GeoMoby sells a patented cloud-based Live Tracking Platform (LTP) that combines GPS, Bluetooth Low Energy (BLE) tags and gateways, fusion sensors, and proprietary live tracking algorithms with an event-based rules engine. Its flagship is a proprietary underground Bluetooth mesh network of "lunchbox" green nodes that delivers a real-time location system (RTLS) for GPS-denied mining environments. The platform is sold with industry-specific solutions (Underground Mining, Health & Safety, Contact Tracing, Cultural Heritage Protection) and supporting BLE hardware, primarily to mining, resources, construction and heritage operators.
Is GeoMoby a public or private company?
GeoMoby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoMoby founded?
GeoMoby was founded in 2013. It employs 11 to 50 people.
Where is GeoMoby based?
GeoMoby is headquartered in Perth, Australia, in the Oceania region.
How does GeoMoby make money?
Four revenue lines are on record. SaaS subscription (Live Tracking Platform) is the primary driver. The others are hardware sales (BLE tags, gateways, smartwatches, firmware), professional services (customisation, integration, deployment) and managed services (24/7 monitoring and customer support).
Who are GeoMoby's main competitors?
Direct peers on record are MST Global, Maptek, Quuppa, Strata Worldwide and RCT Solutions. Broad incumbents are Caterpillar (Cat MineStar), Epiroc, Hexagon Mining and Sandvik. Inpixon is listed as an emerging player.
Does GeoMoby have an API?
No public API is recorded for GeoMoby.
What industry is GeoMoby in?
GeoMoby's product category is Mining Location Intelligence Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLAEAMAI, High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks). Its NAICS code is 517112 and its SIC code is 3576.