Coulée Coffee
- Company typePrivate
- Founded2020
- HeadquartersKetchum, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Coulée Coffee firmographics
Firmographics- Name
- Coulée Coffee
- Legal name
- Coulee Coffee Co.
- Website
- https://couleecoffee.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Coulée Coffee industry classification
Industry- Product category
- Specialty Single-Serve Coffee Equipment & Compostable Filters
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
- akta.pro secondary industries
- Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee Blending & Flavoring (AFAFADAC)
Keywords
Where Coulée Coffee is headquartered
LocationHeadquarters
- HQ city
- Ketchum
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coulée Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Sale of SWIRL Brewing System ($174.99) as the primary hardware platform. One-time purchase enabling ongoing consumable revenue. Also includes accessories like Gooseneck Kettle ($75) and Vacuum Canister ($35).
- Coffee and Filter Consumables: Recurring sales of EcoPour filters (empty 50-pack at $19.99) and pre-filled coffee boxes (20-count at $27.99, 10-count at $14.99). Subscription option with 10% discount for recurring orders.
- B2B Hospitality Supply: Bulk supply agreements with hospitality partners like Staypineapple Hotels for in-room coffee service across hotel properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Swirl Brewing System - $174.99 one-time |
| Unit Pricing | Monthly | Coffee and Filter Consumables - $14.99 to $27.99 |
| Unit Pricing | Pay-as-you-go | Accessories - $9.95 to $75.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Coulée Coffee product offering
Product offeringCore offering
Coulée Coffee sells the SWIRL automated pour-over brewing system ($174.99) and EcoPour 100% compostable single-serve coffee filters pre-filled with specialty-grade 100% Arabica coffee, alongside accessories such as a gooseneck kettle, vacuum canister, and branded mug. The company targets home brewers, outdoor/adventure users, and boutique hospitality operators with a sustainability-led, plastic-free alternative to traditional single-serve pod systems.
Product overview
Coulée Coffee offers a unified product ecosystem centered on plastic-free single-serve coffee solutions. The core offering consists of the SWIRL Brewing System—an automated pour-over coffee maker priced at $174.99—and EcoPour™ Filters, which are 100% compostable single-serve pour-over filters available in pre-filled varieties (O.G., She-Devil Organic, Doc's Blend, Ripcord, B.I.O.N. Decaf) or empty packs for user-filled brewing. The company also sells accessories including the Coulee Gooseneck Kettle, Vacuum Canister, and Coulee Coffee Mug. The Swirl System uses precision-flow brewing at 205°F with a stainless-steel boiler and spigot (no plastic contact), while EcoPour filters are all-paper and compostable. All coffees use 100% Arabica beans sourced from origins including Colombia, Mexico, Brazil, and Honduras, with decaf options processed via Mountain Water Method. The company positions itself as purpose-driven, emphasizing sustainability and ethical sourcing.
Differentiator
Problem solved
Functional benefit
Brands
- SWIRL: The SWIRL Brewing System - an automated pour-over coffee maker that uses all-paper EcoPour filters with a stainless steel boiler and spigot.
- EcoPour
Products and services
- Core Roast Variety Pack – 20 Pre-Filled Paper EcoPours™ Variety pack of 20 individually wrapped, nitrogen-flushed EcoPour filters containing four flagship caffeinated roasts (O.G., She-Devil Organic, Doc's Blend, Ripcord), each filter pre-filled with 14g of 100% Arabica specialty-grade coffee. Priced at $27.99.
- Empty (All Paper) EcoPour – 50 Pack All-paper compostable filters (50-pack) made entirely from paper-based materials for plastic-free brewing, compatible with the SWIRL system or any standard mug for manual pour-over. Priced at $19.99.
- RipCord – 20 Pre-Filled (Paper) EcoPour Box Italian Dark Roast with notes of dark chocolate and toasted nuts, full-bodied and syrupy finish, low acidity; 14g of premium coffee per pre-filled EcoPour filter.
- Doc's Blend – 20 Pre-Filled Paper EcoPour Box Dark roast without acidity, rich bold flavor with notes of brown sugar, hazelnut, and plum; 100% Arabica beans sourced from Brazil and Honduras; 14g per filter, named after the founder/CEO.
- BION (Decaf) – 20 Pre-Filled Paper EcoPour Box Decaffeinated coffee using Mountain Water Process preserving rich flavor; smooth, full-bodied medium roast with notes of molasses and milk chocolate; 100% Arabica from Marcala, Honduras; 14g per filter.
- She-Devil Organic – 20 Pre-Filled Paper EcoPour Box Smooth, medium roast organic coffee with soft, creamy sweetness and syrupy finish; 100% Arabica single origin from Chiapas, Mexico; 14g per filter.
- O.G. – 20 Pre-Filled Paper EcoPour Box Medium roast with creamy, bold, tangy profile and smooth finish; 100% Arabica single origin from Antioquia, Colombia; 14g per filter.
- Variety Pack – 20 Pre-Filled Paper EcoPour Box Mixed variety pack including 6 She-Devil Organic, 6 Doc's Blend, 6 O.G., and 2 B.I.O.N. Decaf; each EcoPour 14g of nitrogen-flushed 100% Arabica coffee.
- SWIRL Brewing System Automated pour-over coffee maker using a rotating arm to replicate barista pour-over movements, heating water to 205°F; stainless-steel boiler and spigot with no plastic in the brew path; altitude sensing up to 4,000 feet; compatible with EcoPour filters. Priced at $174.99.
- Coulee Gooseneck Kettle Rapid-boil gooseneck kettle with 100% food-grade 304 stainless-steel interior, ergonomic counterbalanced handle, and no-drip spout for precise water flow. Priced at $75.00.
- Vacuum Canister 1.35L glass vacuum canister with USB-rechargeable battery, one-button electric operation for automatic air removal, maintains freshness for months; holds up to 16oz of whole bean coffee. Priced at $35.00.
- Coulee Coffee Mug Classic branded coffee mug designed for use with EcoPour filters for manual pour-over brewing. Priced at $9.95.
- Empty EcoPour – Legacy PLA Version – 50 Pack Original compostable EcoPour filters made from PLA (polylactic acid) bioplastic material that users fill with their own coffee or loose-leaf tea; compatible with the SWIRL system or placed over standard mugs.
Quantifiable outcome
- Nearly 145,000 plastic pods diverted from landfills annually through Staypineapple partnership
- +1 more outcomes
Companies that use Coulée Coffee
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Coulée Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coulée Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Staypineapple HotelscoreStrategic partnership making Coulée Coffee the exclusive in-room coffee provider across all nine Staypineapple properties, launching in April 2026. Introduces SWIRL Brewing System and 100% compostable EcoPour Filters, replacing traditional single-serve plastic pod machines with café-style pour-over experience. Aligns with Staypineapple's existing sustainability initiatives including elimination of single-use plastic water bottles.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Coulée Coffee competitors and assessment
Company assessmentBroad incumbents
- Nespresso: Global premium single-serve coffee pioneer with proprietary pod brewers and a vast consumables catalog; competes with Coulée in the premium automated single-serve segment but at significantly larger scale and brand recognition.
- Keurig Dr Pepper: Mass-market single-serve coffee incumbent dominating the U.S. pod category with K-Cup brewers; relevant comparable as the dominant single-serve hardware-plus-pod ecosystem Coulée is attempting to disrupt with compostable EcoPour filters.
- Blue Bottle Coffee: Premium specialty coffee brand with strong DTC subscription and retail café presence; relevant comparable for Coulée's premium positioning, sourcing narrative, and direct-to-consumer go-to-market motion.
- Melitta: Established coffee filter and brewer brand with deep retail penetration in paper pour-over filters; a broad incumbent whose paper filter business competes head-on with Coulée's EcoPour consumables.
Direct peers
- Hario: Japanese pour-over equipment and filter manufacturer (V60 drippers, paper filters) competing in the manual pour-over space; directly comparable as a pour-over filter format competitor whose paper filters overlap with Coulée's EcoPour design philosophy.
- Trade Coffee: Specialty coffee subscription service delivering curated roasts to consumers; comparable as a DTC-first premium coffee brand targeting quality-conscious home brewers with subscription-driven retention.
- Bruvi: Premium single-serve coffee brewer with proprietary pod system targeting sustainability-conscious consumers; directly comparable to Coulée's SWIRL + EcoPour hardware-plus-consumables model in the plastic-free single-serve category.
- Fellow Products: Premium specialty coffee equipment brand (kettles, grinders, pour-over gear) targeting the same quality-conscious home brewer segment as Coulée, with overlapping customer demographics and DTC-led distribution.
Emerging players
- Cirkul: Direct-to-consumer cartridge-based flavored water and coffee system; comparable as a venture-backed single-serve cartridge hardware-plus-consumables DTC brand targeting similar convenience-seeking but customization-oriented consumers.
- Cometeer: Venture-backed DTC brand delivering flash-frozen coffee concentrates in single-serve aluminum capsules; an emerging single-serve format competitor pursuing convenience and quality in premium coffee, with comparable hardware-adjacent subscription economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coulée Coffee social profiles
Digital presenceCoulée Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coulée Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Coulée Coffee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coulée Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coulée Coffee
What does Coulée Coffee do?
Coulée Coffee sells the SWIRL automated pour-over brewing system ($174.99) and EcoPour 100% compostable single-serve coffee filters pre-filled with specialty-grade 100% Arabica coffee, alongside accessories such as a gooseneck kettle, vacuum canister, and branded mug. The company targets home brewers, outdoor/adventure users, and boutique hospitality operators with a sustainability-led, plastic-free alternative to traditional single-serve pod systems.
Is Coulée Coffee a public or private company?
Coulée Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coulée Coffee founded?
Coulée Coffee was founded in 2020. It employs 1 to 10 people.
Where is Coulée Coffee based?
Coulée Coffee is headquartered in Ketchum, United States, in the North America region.
How does Coulée Coffee make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are coffee and Filter Consumables and B2B Hospitality Supply.
Who are Coulée Coffee's main competitors?
Broad incumbents on record are Nespresso, Keurig Dr Pepper, Blue Bottle Coffee and Melitta. Direct peers are Hario, Trade Coffee, Bruvi and Fellow Products. Emerging players are Cirkul and Cometeer.
Does Coulée Coffee have an API?
No public API is recorded for Coulée Coffee.
What industry is Coulée Coffee in?
Coulée Coffee's product category is Specialty Single-Serve Coffee Equipment & Compostable Filters. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules), with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 31192 and its SIC code is 2080.