ServiceMax
ServiceMax is a cloud-based field service management platform built natively on Salesforce for asset-centric OEMs and service operators, offering scheduling, entitlements, mobile tools, and generative-AI field service assistance across industrial, medical device, energy, and electronics verticals.
- Company typePrivate
- Founded2007
- HeadquartersPleasanton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What ServiceMax does
ServiceMax is a cloud-based field service management (FSM) software platform purpose-built for asset-centric service organizations, originally founded in 2007 and now operated as a wholly-owned subsidiary of PTC following a $1.46 billion acquisition in 2023. The platform is delivered through three primary product lines — ServiceMax Core (the flagship asset-centric FSM platform), ServiceMax Asset 360 for Salesforce Field Service (a native Salesforce extension), and ServiceMax FieldFX (a specialized offering for energy, oil & gas, and environmental services, extended by the 2021 LiquidFrameworks acquisition). Its architecture runs natively on Salesforce and is anchored by three proprietary engines: the Optimization Engine for real-time technician scheduling and routing, the Entitlements Engine for contract and warranty automation, and the Service Flow Engine for workflow orchestration. In February 2025 PTC launched ServiceMax AI, an agentic generative-AI assistant that leverages decades of installed-base asset and service data.
The platform serves OEMs, equipment dealers, and asset-intensive service operators across verticals including industrial equipment, medical devices, electronics and high-tech, oil & gas and energy, building/HVAC/construction, and equipment dealerships. Notable customers include Schneider Electric, Thermo Fisher Scientific, MilliporeSigma, Sony, Baker Hughes, B. Braun, and 3D Systems. The business model is enterprise SaaS subscription with quote-based annual contracts, supported by a consultative enterprise field sales motion executed through PTC's global sales organization and the Salesforce AppExchange channel. ServiceMax reported over $150 million in ARR by 2022 (up from ~$100M in 2021) with net retention rates of 115-121%, and serves customers in roughly 40 countries.
Monetization is concentrated in enterprise subscriptions with additional revenue from add-on modules (Service Board, Engage, Go Mobile, Depot Repair, ServiceMax AI) and adjacent products such as ServiceMax Engage for customer self-service. Distribution blends direct enterprise sales, digital marketing (case studies, IDC MarketScape leadership positioning), Salesforce AppExchange, and partner-led deployments. The company has been recognized as a Leader in the IDC MarketScape for AI-Enabled FSM (2025) and the QKS Group SPARK Matrix for FSM (2025), and operates from Pleasanton, California, with a headcount of 501-1,000.
ServiceMax firmographics
Firmographics- Name
- ServiceMax
- Legal name
- ServiceMax
- Website
- https://servicemax.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ServiceMax is a cloud-based field service management platform built natively on Salesforce for asset-centric OEMs and service operators, offering scheduling, entitlements, mobile tools, and generative-AI field service assistance across industrial, medical device, energy, and electronics verticals.
- Ownership category
- akta.pro rank
ServiceMax industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)
- akta.pro secondary industry
- Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)
Keywords
Where ServiceMax is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Markets served
ServiceMax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Revenue: ServiceMax operates as a cloud-based SaaS company providing field service management software on a subscription basis. The company achieved over $150 million in Annual Recurring Revenue by 2022, up from $100 million in 2021, with high net retention rates of 115-121%.
- Product Acquisitions (Land-and-Expand): Strategic acquisitions such as LiquidFrameworks have expanded ServiceMax's product portfolio and contributed to revenue growth, enabling cross-selling opportunities and expanded market presence in the energy sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ServiceMax Core - Asset-centric platform for service management |
| Subscription | Annual | ServiceMax Asset 360 for Salesforce Field Service |
| Subscription | Annual | ServiceMax FieldFX for energy service sectors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ServiceMax product offering
Product offeringCore offering
ServiceMax provides a cloud-based, asset-centric field service management (FSM) software platform built natively on Salesforce, delivering work execution, scheduling and dispatch, preventive maintenance, contract and entitlement management, mobile technician tools, depot repair, and customer self-service for OEMs and asset-intensive enterprises. Its suite is powered by three proprietary engines (Optimization, Entitlements, Service Flow) and augmented by ServiceMax AI, a generative-AI field service assistant, to maximize equipment uptime and technician productivity across industrial, medical device, electronics, energy, and construction industries.
Product overview
ServiceMax is a unified field service management platform built on Salesforce, offered through three main product lines: ServiceMax Core (the core platform for asset-centric industries), ServiceMax Asset 360 for Salesforce (for existing Salesforce customers), and FieldFX (specialized for energy sector services). The platform is augmented by ServiceMax AI (generative AI assistant), specialized modules including Service Board (scheduling/dispatch), Engage (customer self-service), Go Mobile (technician mobile tools), and Depot Repair (depot operations). The architecture is asset-centric, meaning it optimizes service delivery around equipment/assets rather than just work orders. The platform includes proprietary engines: Optimization Engine (intelligent scheduling), Entitlements Engine (contract/warranty automation), and Service Flow Engine (workflow automation). ServiceMax also acquired LiquidFrameworks to strengthen its energy sector offerings.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceMax Core: ServiceMax's platform built for asset-centric industries, enhancing asset uptime, boosting technician productivity with mobile tools, and delivering decision-making metrics.
- ServiceMax FieldFX
- ServiceMax Asset 360 for Salesforce
- ServiceMax AI
- ServiceMax Engage
Products and services
- ServiceMax Core Core cloud-based field service management platform built for asset-centric industries, enhancing asset uptime, boosting technician productivity with mobile tools, and delivering decision-making metrics for service organizations.
- ServiceMax Asset 360 for Salesforce Asset-centric field service management solution for existing Salesforce customers that increases revenue, efficiency, and agility by extending Salesforce Field Service with deeper asset and contract capabilities.
- ServiceMax FieldFX Field service management solution specialized for energy service sectors such as oil and gas, industrial, and environmental services, supporting complex ticketing and seamless online/offline operation.
- ServiceMax AI Generative AI-powered field service assistant that transforms decades of field service and asset data into real-time, actionable intelligence for service teams.
- ServiceMax Engage Customer self-service platform providing real-time data access, appointment scheduling, and asset data visibility for greater transparency, boosting retention and reducing service costs.
- ServiceMax Service Board Scheduling and dispatch management providing comprehensive tools to improve technician utilization, service efficiency, and customer experience, powered by the Optimization Engine for real-time optimal scheduling.
- ServiceMax Go Mobile Mobile-first tools for field technicians enabling access to work orders, customer info, service procedures, checklists, and forms with seamless online/offline operation.
- ServiceMax Depot Repair Depot repair module that connects asset history with repair workflows to improve cost control, keep repairs on schedule, and deliver consistent repair quality from inspection through refurbishment.
- LiquidFrameworks Mobile field operations management solution for the energy industry, particularly oil and gas companies, acquired to strengthen ServiceMax's energy-sector offerings.
Quantifiable outcome
- Eliminated 70% of paper-based processes (Schneider Electric)
- +4 more outcomes
Companies that use ServiceMax
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
ServiceMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
ServiceMax partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreServiceMax is built as a native application on the Salesforce platform, seamlessly integrating with CRM and Service Cloud, providing secure access on any device.
- ThingWorx (PTC)coreServiceMax integrates with ThingWorx IoT platform to enable remote support engineers with real-time asset data and service history for more effective issue investigation.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
ServiceMax competitors and assessment
Company assessmentEmerging players
- FieldEdge: FieldEdge serves HVAC, plumbing, and mechanical service contractors with FSM, dispatch, and mobile tools; it overlaps with ServiceMax in the building, construction, and HVAC segment but focuses on smaller contractor accounts.
- WorkWave: WorkWave provides FSM and route optimization for field service businesses across pest control, lawn care, and commercial services; it overlaps with ServiceMax conceptually on dispatch and mobile field workflows but targets SMB and mid-market rather than enterprise OEMs.
Direct peers
- Microsoft Dynamics 365 Field Service: Dynamics 365 Field Service provides scheduling, work order management, and mobile tools tightly integrated with the Microsoft enterprise stack; it competes with ServiceMax in mid-to-large enterprise accounts that are standardized on Microsoft for ERP/CRM.
- IFS: IFS provides enterprise FSM, asset management, and service lifecycle software with strong positioning in industrial equipment, aerospace & defense, and energy; IFS is widely regarded as ServiceMax's closest direct competitor in the asset-centric FSM segment, often head-to-head on enterprise deals.
- ServiceNow Field Service Management: ServiceNow's FSM offering, layered on its Now Platform and tied to its IT service management strength, is a major enterprise FSM competitor; both vendors target asset-centric service organizations and increasingly compete for the same CIO/field service executive budgets.
- Salesforce Field Service: Salesforce's native Field Service product is built on the same Salesforce platform that ServiceMax runs on, offering overlapping capabilities in work order management, scheduling, and mobile tools for asset-centric enterprises; ServiceMax Asset 360 directly competes with this offering inside the Salesforce ecosystem.
Broad incumbents
- SAP Field Service Management: SAP's FSM solutions (built on its broader ERP and asset performance management portfolio) compete with ServiceMax in large industrial accounts where SAP is the system of record; SAP's incumbent position is a frequent competitive blocker for ServiceMax in greenfield enterprise deals.
- ClickSoftware (Salesforce-owned): ClickSoftware, now part of Salesforce, has historically been a leading standalone FSM vendor with strong scheduling optimization capabilities; its absorption into Salesforce increases competitive overlap with ServiceMax inside Salesforce-led accounts.
- Oracle Field Service (formerly ClickSoftware): Oracle's Field Service cloud, anchored by its ClickSoftware acquisition, is a long-established FSM competitor with strong optimization and scheduling IP; it overlaps with ServiceMax in telecom, utilities, and industrial verticals.
- GE Vernova / GE Digital APM: GE previously owned ServiceMax (acquired in 2016) and continues to operate adjacent asset performance and field service software across power, energy, and aviation; this makes GE Digital a relevant incumbent peer in the asset-centric service software space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ServiceMax social profiles
Digital presenceServiceMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceMax leadership team
Management profileNumber of profiles
Profiles11 records
ServiceMax subsidiaries and ownership
Company hierarchySubsidiaries1 record
ServiceMax funding detail
Funding detailFunding overview
Funding rounds9 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceMax M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceMax
What does ServiceMax do?
ServiceMax provides a cloud-based, asset-centric field service management (FSM) software platform built natively on Salesforce, delivering work execution, scheduling and dispatch, preventive maintenance, contract and entitlement management, mobile technician tools, depot repair, and customer self-service for OEMs and asset-intensive enterprises. Its suite is powered by three proprietary engines (Optimization, Entitlements, Service Flow) and augmented by ServiceMax AI, a generative-AI field service assistant, to maximize equipment uptime and technician productivity across industrial, medical device, electronics, energy, and construction industries.
Is ServiceMax a public or private company?
ServiceMax is a private company. It is classified as corporate owned and is currently operating.
When was ServiceMax founded?
ServiceMax was founded in 2007. It employs 501 to 1,000 people.
Where is ServiceMax based?
ServiceMax is headquartered in Pleasanton, United States, in the North America region.
How does ServiceMax make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are product Acquisitions (Land-and-Expand).
Who are ServiceMax's main competitors?
Emerging players on record are FieldEdge and WorkWave. Direct peers are Microsoft Dynamics 365 Field Service, IFS, ServiceNow Field Service Management and Salesforce Field Service. Broad incumbents are SAP Field Service Management, ClickSoftware (Salesforce-owned), Oracle Field Service (formerly ClickSoftware) and GE Vernova / GE Digital APM.
Does ServiceMax have an API?
No public API is recorded for ServiceMax.
What industry is ServiceMax in?
ServiceMax's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEALAM, Field Service Management (FSM) & Dispatch Platforms, with a secondary code of BPAEAJAE, Field Services & Onsite Support (Dispatch/Break-Fix). Its NAICS code is 5182 and its SIC code is 7372.