REBELS 0.0%

What REBELS 0.0% does

REBELS 0.0% (legal entity: Freespirited Drinks AG, UID CHE-451.535.259) is a Zurich-headquartered, privately held Swiss beverage company founded in 2020 that produces and sells a portfolio of six non-alcoholic spirits: Rosso (bitter aperitif), Dolce Spritz (spritz), Botanical Dry (gin alternative), Sweet Amaretti (amaretto), Malt Blend (whiskey alternative), and Dark Spice (rum alternative). Each SKU is handcrafted at a production facility in Valais using a proprietary double-distillation process applied to natural botanicals — two different water-based distillation techniques are used sequentially, and no alcohol is employed at any stage of production, yielding trace alcohol content below 0.04%. The portfolio is extended with bundled trio/duo sets, ready-to-mix cocktail sets (Whiskey Sour, Amaretto Sour, Spiced Mojito, Gin Basil Smash, G&T, Easy Spritz), gift packs, gift cards, and a curated third-party alcohol-free sparkling wine (SOBER LOVER). The technology is positioned as genuinely '0.0%' versus competitors that often start from an alcoholic base and then remove ethanol.

Name

REBELS 0.0%

Legal name

Freespirited Drinks AG

Website

https://rebels00.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

REBELS 0.0% is a Zurich-based Swiss producer of premium double-distilled non-alcoholic spirits (gin, whiskey, rum, amaretto, spritz, and aperitif alternatives) sold via DTC e-commerce, 600 COOP stores in Switzerland, and B2B premium hospitality channels across 14 European countries.

Ownership category

akta.pro rank

Product category

Alcohol-free spirits

NAICS

Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Alcohol-free spirits
• Non-alcoholic beverages
• Mindful drinking
• Botanical distillates
• Ready-to-mix cocktails

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through rebels00.com online store to consumers. Includes single bottles, bundle sets (Duo, Trio, All-Inclusive sets), and gift cards. Revenue is generated through one-time product transactions with no subscription component mentioned.
2. Retail Distribution: Products distributed through physical retail outlets, notably 600 COOP stores across Switzerland. Revenue generated through wholesale/distributor relationships with retailers.
3. B2B/Hospitality Sales: Products sold to premium bars, restaurants, and hotels including Michelin-starred establishments. Volume sales to hospitality venues for cocktail programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

REBELS 0.0% manufactures and sells a portfolio of double-distilled, alcohol-free spirits (Rosso, Dolce Spritz, Botanical Dry, Sweet Amaretti, Malt Blend, Dark Spice) alongside bundled packs, ready-to-mix cocktail sets, and gift cards. Products are handcrafted in Switzerland using natural botanicals and a proprietary two-step water-based distillation process that never introduces alcohol, targeting sober-curious consumers and premium hospitality venues seeking full-flavor zero-proof cocktail alternatives.

Product overview

REBELS 0.0% is Switzerland's first alcohol-free spirits brand, offering a portfolio of six core double-distilled alcohol-free spirits: ROSSO (bitter aperitif), DOLCE SPRITZ (spritz), BOTANICAL DRY (gin alternative), SWEET AMARETTI (amaretto), MALT BLEND (whiskey alternative), and DARK SPICE (rum alternative). The portfolio also includes bundled trio and duo packs, ready-to-mix cocktail sets, gift packs with mixers, and gift cards. Products are handcrafted in Switzerland using natural botanicals and a unique double distillation process, targeting health-conscious consumers, the sober-curious movement, and mindful drinkers who seek full-flavor cocktail experiences without alcohol. Distribution spans retail (including Coop in Switzerland) and direct-to-consumer online sales across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• REBELS 0.0% ROSSO (alcohol-free Bitter Aperitif) A bold 0.0% bitter aperitivo made from natural botanicals, designed to be sipped neat on the rocks or used in bitter-forward cocktails such as Negroni and Americano. Targeted at sober-curious consumers and premium hospitality venues.
• REBELS 0.0% DOLCE SPRITZ (alcohol-free Spritz) An alcohol-free bitter-sweet aperitivo spritz featuring bitter orange and sweet rhubarb notes, used as a base for long drinks and spritz-style cocktails including Italian Spritz and Easy Spritz.
• REBELS 0.0% BOTANICAL DRY (alcohol-free gin alternative) A double-distilled alcohol-free botanical spirit inspired by classic gin, featuring juniper, floral botanicals, citrus, rose petal, and lavender. Used as a versatile base for gin-based cocktails and Gin & Tonic.
• REBELS 0.0% SWEET AMARETTI (alcohol-free Amaretto) A double-distilled alcohol-free spirit inspired by Amaretto, with sweet marzipan notes of almonds, vanilla, and cherry. Designed for amaretto-based cocktails and long drinks including Amaretto Sour.
• REBELS 0.0% MALT BLEND (alcohol-free whiskey alternative) A double-distilled alcohol-free dark spirit inspired by classic whiskey, featuring oak, vanilla, dark dried fruits, creamy caramel, and smoky notes. Used in whiskey-based drinks such as Whiskey Sour and Espresso Martini.
• REBELS 0.0% DARK SPICE (alcohol-free rum alternative) A double-distilled alcohol-free dark spirit inspired by classic rum, featuring caramel, sugar cane, oak bark, warm spices, and a gentle chili finish. Used in rum-based cocktails including Mojito and Dark & Stormy.
• REBELS 0.0% BESTSELLER TRIO with Spritz A trio bundle of three 500ml bottles (Dolce Spritz, Sweet Amaretti, Botanical Dry) curated for mixing popular alcohol-free cocktails including Amaretto Sour, Italian Spritz, and Gin & Tonic.
• REBELS 0.0% NEGRONI Set A cocktail set pairing Rosso and Botanical Dry spirits for preparing an alcohol-free Negroni.
• REBELS 0.0% Aperitivo DUO (Dolce Spritz & Rosso) A duo pack combining Dolce Spritz and Rosso for aperitivo occasions and Italian-style bitter-sweet serves.
• REBELS 0.0% WHISKEY SOUR Perfect Cocktail Set A ready-to-mix set combining Malt Blend spirit with mixers for preparing an alcohol-free Whiskey Sour cocktail.
• REBELS 0.0% AMARETTO SOUR Perfect Cocktail Set A ready-to-mix set for preparing an alcohol-free Amaretto Sour cocktail at home.
• REBELS 0.0% SPICED MOJITO Perfect Cocktail Set A ready-to-mix set including Dark Spice spirit and Mikks Citrus Lemon mixer for preparing an alcohol-free Spiced Mojito cocktail.
• REBELS 0.0% GIN BASIL SMASH Perfect Cocktail Set A ready-to-mix set for preparing an alcohol-free Gin Basil Smash cocktail.
• REBELS 0.0% G & T Ready to Mix Set A ready-to-mix set using Botanical Dry spirit for preparing an alcohol-free Gin & Tonic drink.
• REBELS 0.0% EASY SPRITZ SET A ready-to-mix set for preparing an easy alcohol-free spritz drink.
• REBELS 0.0% Gift Packs Pre-curated gift sets combining various REBELS 0.0% spirits with mixers and accessories, available in variants such as Basil Smash, Gin & Tonic, Spritz Tonic, and Whiskey Sour.
• REBELS 0.0% Gift Card Digital gift cards redeemable on rebels00.com in denominations of CHF 30, 50, 75, 100, and 150, delivered as PDF via email.

Quantifiable outcome

• Available in 600 COOP stores in Switzerland
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• COOP SwitzerlandcoreChannel Partner/ Reseller/ DistributorREBELS 0.0% products are now available in 600 COOP stores across Switzerland, representing the company's major retail distribution breakthrough. COOP is one of Switzerland's largest supermarket chains.
• Dirk Hany (Bar am Wasser)flagshipStrategic or Co-development PartnerSwitzerland's most awarded bartender and Co-Owner of Bar am Wasser co-created the ROSSO product. Described as hands-down the most complex and flavorful alcohol-free bitter aperitivo.
• Magdalena RestaurantflagshipOthers2 Michelin Star Restaurant in Rickenbach, Switzerland. Featured as 'Game Changer #1' partner using REBELS 0.0% for non-alcoholic cocktail pairings with character and creativity.
• Sexy Fish LondonflagshipOthers#92 of the Top500 Bars (2023) and Best New International Cocktail Bar (2022). Head Bartender Samuel Page endorses the Malt Blend product.
• Cervo Mountain ResortflagshipOthers5-star design hotel awarded 'Best Luxury Mountain Resort in Western Europe' and 'Best Luxury Sustainable Hotel' in Zermatt, Switzerland.
• Naturhotel ForsthofgutflagshipOthers5-star luxury hotel in Austrian Alps, winner of 'Eco Hotel of the Year 2024'. Barkeeper Tom Fix uses REBELS 0.0% to show mindful choices can be refined and luxurious.
• The Coral RoomflagshipOthersBar of the 5-star Bloomsbury Hotel in London, ranked among London's best hotel bars by Condé Nast and Time Out. Head Bartender John Ortega endorses the brand.
• Burdock Punch&CocktailsminorOthersSalzburg, Austria venue. Winners of the 2021 Falstaff Bartender of the Year award. Owner Attila Szelhoffer endorses the brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seedlip: UK-based pioneer in non-alcoholic distilled spirits (founded 2015, acquired by Diageo 2019). Direct competitor in the alcohol-free botanical spirit category targeting premium hospitality and DTC channels with comparable positioning around sophisticated cocktail bases.
• Aplós: US-based non-alcoholic spirit brand offering hemp-infused alternatives. Competes for the same sober-curious premium consumer in DTC channels and on-premise programs.
• Three Spirit Drinks: UK functional non-alcoholic botanical spirit brand. Competes in the same alcohol-free cocktail base category with similar bartender endorsement and premium positioning strategy.
• Lyre's Spirit Co. Australian-founded non-alcoholic spirit brand offering the broadest portfolio of spirit alternatives (gin, whiskey, rum, amaretto, spritz, aperitif). Closely mirrors REBELS' multi-SKU strategy and premium hospitality channel focus.
• Pentire: UK-based non-alcoholic spirit brand made from plants native to the Cornish coast. Targets premium hospitality venues and health-conscious consumers with a botanical distillation approach comparable to REBELS' Botanical Dry.
• Ghia: Non-alcoholic aperitif brand positioned for premium hospitality and mindful drinkers. Closely comparable to REBELS' Rosso and Dolce Spritz bitter aperitif SKUs in target use case (aperitivo moment).

Emerging players

• Fluère: Dutch-origin non-alcoholic distilled spirit brand competing in the European premium hospitality channel. Comparable product positioning and bartender-driven go-to-market approach.
• Athletic Brewing Company: Leading US craft non-alcoholic brewer. Comparable as an alcohol-free beverage category pioneer demonstrating the scale potential of premium mindful-drinking brands, though in beer rather than spirits.
• The Pathfinder Hemp Spirit: Non-alcoholic hemp-based spirit alternative with comparable premium cocktail positioning and bartender endorsement strategy targeting sober-curious consumers.

Broad incumbents

• BevZero (alcohol-free wine/spirits): Dealcoholization services provider that supplies technology and services to producers of low/no-alcohol wines and spirits. Adjacent infrastructure provider for the same alcohol-free category REBELS operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreeingTheSpiritOfSpirits
• LinkedInlinkedin.com/company/rebels00
• Instagraminstagram.com/rebels0.0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBELS 0.0%