What Lume Cannabis does

Lume Cannabis Co. (legal entity Lume Cannabis, Inc.) is a vertically integrated cannabis operator headquartered in Troy, Michigan, founded in 2019. The company operates 38 retail dispensary locations across Michigan — self-described as the state's largest cannabis retailer — serving both adult-use recreational consumers (21+) and medical patients. Lume runs a direct-to-consumer omni-channel model combining physical retail, online ordering with in-store and curbside pickup, and delivery in select markets. Its product portfolio spans approximately 901 SKUs across cannabis flower, pre-rolls, vaporizers, concentrates, edibles, topicals, CBD, and cannabis-infused beverages, including proprietary branded lines such as Gold Label Live Rosin (solventless ice-water extraction), the Rip Pod System (proprietary vaporizer hardware), AMP'D Infused Flower, Blackout Flower (dark-cured strains stored at 20°C in hermetically sealed glass), Lume Effect Gummies (six outcome-based formulations: Dream, Unwind, Focus, Move, Center, Recover), and BUZZN THC Seltzer (7.5mg THC sparkling beverages).

The business is structured around a vertically integrated cultivation, extraction, and manufacturing platform paired with a Michigan-only retail footprint. Input supply is balanced between Lume's own cultivation and curated partnerships with Michigan boutique growers (Society C, Michigrown, Doghouse Farms, Classic Roots, Freedom Green) plus third-party brand partners (Jeeter, Wyld, Mitten Extracts, Swisher, Cali-Blaze). Pricing is unit-based with frequent bundle promotions (e.g., 2/$25 gummies, 2/$35 infused 5-packs, $14 1/8ths, $79 select ounces). The loyalty program (Lume Cannabis Rewards) ramps new-customer discounts from a free shake ounce on first visit to 40% off the second visit and 50% off the third, designed to drive repeat purchase frequency. The company has 1,001-5,000 employees, is privately held, has no disclosed institutional investors (the only disclosed fundraise is a $9M round on 2021-02-09 with undisclosed investors), and operates under the leadership of founder Dave Morrow. Reported brand signals include a 4.7-star average Google rating across dispensary locations and consistent cultivation of high-THC strains reaching 30% or more.

Name

Lume Cannabis

Legal name

Lume Cannabis, Inc.

Website

https://lume.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lume Cannabis Co. is a vertically integrated Michigan cannabis operator running 38 dispensaries statewide, producing proprietary lines (Gold Label Live Rosin, Rip Pod System, Blackout Flower) alongside curated grower partnerships, serving adult recreational consumers and medical patients via direct-to-consumer retail, online ordering, and delivery.

Ownership category

akta.pro rank

Product category

Retail Cannabis Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary
• Cannabis flower
• Cannabis concentrates
• Cannabis pre-rolls
• Cannabis edibles

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: Point-of-sale revenue from selling cannabis flower, concentrates, edibles, vaporizers, pre-rolls, and accessories directly to consumers at 38 Michigan dispensary locations and through online ordering with pickup

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lume Cannabis Co. is a vertically-integrated Michigan cannabis retailer that cultivates, manufactures, and sells a catalog of 901+ cannabis products — including flower, pre-rolls, vaporizers, concentrates, edibles, topicals, CBD, and accessories — across 38 owned-and-operated dispensary locations. The company combines proprietary in-house lines (Gold Label Live Rosin, Rip Pod System, AMP'D Infused Flower, Blackout Flower, Effect Gummies, BUZZN THC Seltzer) with curated third-party brands and offers online ordering, in-store pickup, curbside pickup, and delivery.

Product overview

Lume Cannabis Co. operates as a vertically-integrated cannabis dispensary and retailer in Michigan, offering a comprehensive portfolio of proprietary and curated cannabis products across multiple consumption categories. The company's core offerings include whole cannabis flower (with proprietary strains like Jenny Kush and curated partnerships with Michigan growers), pre-rolls, vaporizers (including the proprietary Rip pod system and 510 thread cartridges), concentrates (featuring Gold Label live rosin and cold cure products), and edibles (with the branded Lume Effect gummy line offering six distinct effect-based formulations). Key differentiators include the premium Gold Label sub-brand featuring solventless live rosin extracts, the AMP'D infused flower line, the Rip proprietary pod system, and the BUZZN THC seltzer beverages. The company operates 38 dispensary locations across Michigan with online ordering and in-store pickup capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Label Live Rosin Premium solventless cannabis concentrate line featuring ice-water extraction methods that preserve full terpene and cannabinoid content; includes live rosin carts, pods, and infused products.
• Rip Pod System Proprietary pod-based vaping system featuring pre-filled Gold Label live rosin or Liquid Diamonds cartridges paired with a rechargeable battery system designed to prevent clogging.
• AMP'D Infused Flower Live resin-infused cannabis flower line that enhances THC and terpene levels for a more potent and flavorful smoking experience.
• Lume Effect Gummies Effect-based edible line with six formulations — Dream (sleep), Unwind (relaxation), Focus (mental clarity), Move (energy), Center (balance), and Recover (relief) — each with specific cannabinoid and terpene ratios.
• BUZZN THC Seltzer Cannabis-infused sparkling beverages delivering 7.5mg of THC with natural flavors, providing a discrete consumption option.
• Cannabis Flower Whole cannabis buds including proprietary strains like Jenny Kush, GMO Cookies, Chem de la Chem, Dulce, and curated products from Michigan growers, available in various weights and configurations.
• Pre-rolls Ready-to-smoke pre-rolled cannabis cigarettes available in single-strain and blended varieties, standard and infused formats, in various sizes from mini joints to multi-pack options.
• THC Vapes and Cartridges Vaporizer products including 510-thread cartridges, disposable pens, and pod-based systems featuring distillate, live resin, and live rosin concentrates.
• Cannabis Concentrates Dabbing products including shatter, wax, budder, live resin, live rosin, rosin jam, crumble, batter, and bubble hash in various weights.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, baked goods, and beverages with various THC dosages and formulations.
• Topicals Cannabis-infused topical products including balms and transdermal patches for localized relief.
• CBD Products High-CBD cannabis products for customers seeking non-psychoactive therapeutic benefits.
• Blackout Flower Hand-picked, hand-trimmed cannabis strains cured in complete darkness and stored in hermetically-sealed glass jars at controlled temperature to optimize aromatics, terpenes, and flavonoid content.
• Bubble Hash Infused Pre-rolls Pre-rolled joints infused with bubble hash concentrate for enhanced potency and flavor.
• Cold Cure Live Rosin Solventless concentrate made from flash-frozen cannabis using ice-water extraction and cold curing process to preserve terpene profile.

Quantifiable outcome

• 4.7-star average Google review rating across all dispensary locations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Society CcoreChannel Partner/ Reseller/ DistributorMichigan boutique cannabis grower supplying premium flower and cannabis products to Lume dispensaries. Society C is one of Lume's curated brand partners for high-quality artisanal products.
• MichigrowncoreChannel Partner/ Reseller/ DistributorMichigan-based cannabis cultivator providing premium flower products through Lume's retail locations. Part of Lume's curated selection of boutique grower products.
• Doghouse FarmscoreChannel Partner/ Reseller/ DistributorMichigan boutique cannabis producer supplying Lume dispensaries with premium cultivated products. Takes same pride in growing methods as Lume's own cultivation.
• JeeterminorChannel Partner/ Reseller/ DistributorInfused pre-roll brand available at Lume Michigan dispensary locations. Featured brand in Lume's curated product selection.
• WyldminorChannel Partner/ Reseller/ DistributorPopular cannabis edibles brand featuring gummy products available through Lume dispensaries. Included in daily deal promotions.
• Mitten ExtractsminorChannel Partner/ Reseller/ DistributorMichigan-based cannabis concentrate and cartridge brand supplying Lume's vaporizer product category.
• Swisher BluntsminorChannel Partner/ Reseller/ DistributorPre-roll and blunt brand available at Lume dispensaries for customer purchase.
• Cali-BlazeminorChannel Partner/ Reseller/ DistributorCali-based cannabis brand featuring vape cartridges and pre-rolls carried at Lume Michigan locations.
• Classic RootsminorChannel Partner/ Reseller/ DistributorMichigan cannabis cultivator partner supplying flower products to Lume dispensaries.
• Freedom GreenminorChannel Partner/ Reseller/ DistributorMichigan-based cannabis grower providing products to Lume's curated brand lineup.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cookies: Cookies operates a multi-state chain of cannabis dispensaries under the Cookies brand, with branded genetics, apparel, and proprietary product development. Directly comparable to Lume as a vertically-integrated cannabis retailer with proprietary, brand-led product lines operating multiple storefronts across U.S. state markets.
• Stiiizy: Stiiizy is a cannabis brand built around a proprietary pod-based vaporizer system and pod batteries, with owned retail stores in multiple states. Directly comparable to Lume's Rip Pod System and in-house vaporizer strategy - both companies lead with proprietary hardware plus branded concentrates sold through owned dispensaries.
• Planet 13 Holdings: Planet 13 operates large-footprint cannabis dispensaries (with flagship superstore locations) and in-house cultivation/processing. Directly comparable to Lume as a vertically-integrated, retail-led cannabis operator with proprietary product lines and omnichannel ordering.

Broad incumbents

• Curaleaf Holdings: Curaleaf is one of the largest U.S. multi-state cannabis operators, with cultivation, processing, and dispensary retail across dozens of states. Broadly comparable to Lume as a vertically-integrated cannabis retailer with proprietary brands and multi-location retail presence, though at vastly greater scale and geographic breadth.
• Trulieve Cannabis Corp. Trulieve operates a vertically-integrated cannabis platform with hundreds of dispensaries across the U.S., including strong Florida and Pennsylvania footprints. Directly comparable as a state-leading cannabis retailer with in-house cultivation, branded product lines, and aggressive loyalty/promotional programs.
• Green Thumb Industries: Green Thumb Industries is a national cannabis consumer packaged goods company and retailer (RISE dispensaries) with operations across multiple U.S. states. Comparable to Lume as a multi-state dispensary operator with proprietary branded cannabis products and a focus on retail customer experience.
• Cresco Labs: Cresco Labs is a multi-state cannabis operator combining wholesale distribution (Sunnyside) and retail with proprietary branded product lines. Comparable to Lume in offering proprietary branded flower, concentrates, and vapes through owned retail, though at significantly greater scale and geographic reach.
• Verano Holdings: Verano is a vertically-integrated multi-state cannabis operator with cultivation, processing, and retail (Zen Leaf, MUV) across the U.S. Comparable to Lume in vertically-integrated cannabis operations with proprietary product brands sold through owned dispensaries; broader geographic footprint.

Regional players

• Native Roots: Native Roots operates a multi-location cannabis dispensary chain concentrated in Colorado, with proprietary branded flower and concentrates. Directly comparable to Lume as a state-dominant cannabis retailer with in-house cultivation and product lines, though serving a different geography.
• The Flowery: The Flowery is a Florida-based vertically-integrated cannabis cultivator and retailer with multiple dispensaries emphasizing in-house flower and premium cultivation. Comparable to Lume as a state-leading, cultivation-forward cannabis retailer; operates in Florida rather than Michigan and does not directly compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lume Cannabis