All Across Africa

What All Across Africa does

All Across Africa (AAA) is a US-domiciled, California-incorporated benefit corporation that operates an artisan supply-chain platform producing handcrafted natural-fiber home goods for global retailers, founded in 2013 by Greg Stone and Alicia Wallace. Its core operations span four African countries — Rwanda, Uganda, Ghana, and Tanzania — through a network of 104 cooperatives employing 7,654 artisans (98% women), using materials including sisal, raffia, and elephant grass, hand-dyed and Pantone-matched to retailer specifications, with a stated production range of 200 to 1.2 million pieces per order and shipping capacity of 15 containers per month out of Rwanda alone.

The company runs a dual-channel business model: a B2B supply-chain arm (All Across Africa) that produces customized, white-label, and branded home decor, table top, seasonal/gift, pet, accessories, handbags, and plant/floral items for major retailers under its H.O.M.E.S. (Human-Centered, Opportunity, Marketplace, Environment, Sustainability) framework and Nest Seal certification; and Kazi, a consumer-facing sub-brand launched in 2016 that sells direct-to-consumer via kazigoods.com and serves small retailers through a San Diego-based wholesale portal offering over 1,000 in-stock SKUs. Revenue flows from negotiated enterprise deals (anchored by accounts such as Starbucks Reserve, Costco, and World Market) and from the Kazi wholesale and DTC channels.

AAA's procurement and production model relies on structured cooperative governance, a proprietary fair-wage calculator, dedicated country directors, and an in-house design team split between Africa and the US, supported by impact-aligned debt financing (Ceniarth revolving credit facility established in 2019) and a Next Wave Impact investment the same year. The company holds B Corp and Nest Seal ethical-handcraft certifications, sells into global retailers, and is currently positioning itself to extend from artisan production into a broader Rwanda-based manufacturing support network.

Name

All Across Africa

Legal name

All Across Africa

Website

https://allacrossafrica.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

All Across Africa is a US-based benefit corporation that supplies major retailers with handcrafted natural-fiber home goods produced by a network of 7,654 artisans across 104 cooperatives in Rwanda, Uganda, Ghana, and Tanzania, and sells consumer and small-wholesale products through its Kazi brand.

Ownership category

akta.pro rank

Product category

Artisan Home Decor and Handcrafted Natural Fiber Goods

NAICS

Textile Product Mills (314), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Artisan home decor
• Handwoven natural fiber products
• Ethical supply chain
• Fair trade manufacturing
• Artisan cooperative sourcing

Headquarters

HQ city

National City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B2B Wholesale - Customized Products: AAA produces customized artisan products for major retailers and brands. Products are manufactured to retailer specifications and price requirements. Revenue comes from bulk orders of home decor, accessories, and gift items.
2. Kazi Brand Wholesale: The Kazi brand operates an easy-to-shop wholesale site with over 1,000 in-stock products ready to ship from San Diego. Targets small shop owners and retail buyers.
3. Kazi Brand Direct-to-Consumer: Kazi brand retails directly to consumers through kazigoods.com, offering artisan-made home decor and gift products.
4. B2B White-Label Production: AAA can produce shoe laces, hair ties, hats, keychains, and other natural fiber products under retailer brands, functioning as a manufacturing partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

All Across Africa is a B2B supply chain partner and manufacturer that produces customized natural fiber artisan products (home decor, baskets, table top, gifts) for major retailers and brands. The company operates a network of 7,654 artisans across 104 cooperatives in Rwanda, Uganda, Ghana, and Tanzania. It also runs the Kazi consumer brand offering wholesale and direct-to-consumer artisan home goods through kazigoods.com.

Product overview

All Across Africa operates as a dual-function organization: it is both a B2B supply chain services provider (All Across Africa) and a consumer-facing sub-brand (Kazi). The All Across Africa supply chain arm serves retailers of all sizes with white-label customized manufacturing of handcrafted natural fiber products, while the Kazi brand showcases artisan-crafted home décor and gift items through wholesale and direct-to-consumer channels. Products span Home Decor (wall decor, accessories, storage), Table Top (placemats, coasters, serving items), Seasonal & Gift (holiday ornaments and décor), Pet Products (huts, beds), Accessories & Handbags, and Plant & Floral (vases, planters). All products are made from natural fibers including sisal, raffia, and elephant grass, crafted by artisans across Rwanda, Uganda, Ghana, and Tanzania.

Differentiator

Problem solved

Functional benefit

Brands

• Kazi: Consumer-facing brand focused on home decor and gift market. Launched in 2016 to elevate artisan craft and create connections between US home decor and traditional African techniques. Features an easy-to-shop wholesale site with over 1,000 in-stock products shipped from San Diego. Products can be found at www.kazigoods.com.

Products and services

• Home Decor Handcrafted natural fiber home decor products including wall decor, decorative accessories, and storage items, produced for major retailers and brands and sold through the Kazi brand.
• Table Top Natural fiber table settings including napkin rings, coasters, wine charms, placemats, bread baskets, and statement pieces for events, restaurants, and home settings.
• Seasonal and Gift Heritage ornaments, on-trend holiday items, garlands, mantle figurines, tree skirts, and table top decor for the holiday season.
• Pet Products Pet huts and pet beds handcrafted from natural fibers, designed to complement home decor.
• Accessories and Handbags Woven components as well as finished accessories and handbags produced in partnership with leading handbag brands.
• Plant and Floral Natural fiber vases and planters for gift-giving and plant styling, crafted by artisans including mothers in the cooperative network.
• Kazi Brand Consumer-facing brand launched in 2016 focused on the home decor and gift market, showcasing artisan craft capabilities through wholesale and direct-to-consumer channels. Kazi offers over 1,000 in-stock products shipped from San Diego.
• All Across Africa Supply Chain Services B2B supply chain services providing white-label manufacturing and customized production of natural fiber artisan products for retailers large and small. Offers customized products to specification, price engineering for channel needs, and scalable quality production from hundreds to millions of pieces.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting, core and flagship.

• Vision SpringsupportingStrategic or Co-development Partner · 1 December 2022Partnership to bring eye care to all artisans by end of 2023. Vision Spring received a $15 million gift from MacKenzie Scott targeting low-income workers. AAA partnered with Vision Spring to provide affordable eyeglasses and vision screenings to artisans, many of whom suffered from presbyopia causing them to stop weaving. Over 200 eyeglasses distributed in first two months. A permanent AAA team member conducts screenings and manages distribution.
• Nest (Build an Nest)coreStrategic or Co-development PartnerNest provides the Nest Standards and Seal of Ethical Handcraft, the only certification measuring social compliance within informal supply chains for handcrafted products. The certification audits and measures wages, materials, people and planet impact, ensuring traceability, fair wages, and sustainability. AAA products in Rwanda, Uganda, and Ghana carry the Nest Seal.
• Starbucks ReserveflagshipChannel Partner/ Reseller/ DistributorAAA partnered with Starbucks to bring handwoven gift items and home goods to Reserve Roastery locations in Seattle, Chicago, New York, and Milan. Products include coffee tumblers, storage baskets, and wall statements inspired by Starbucks' Rwanda Hingakawa Reserve coffee. This marks the first appearance of the Nest Seal in any Starbucks location. The partnership provides income for 500+ women in Rwanda.
• Ruhango District GovernmentsupportingStrategic or Co-development PartnerPartnership with Ruhango District in Rwanda's Southern Province. Mayor Valens Habarurema recognized AAA's impact on weavers' lives and committed to providing good working conditions. The district aims to be recognized as the capital district of weaving heritage in Rwanda. Local leadership supports AAA operations.
• Artisan CooperativescoreStrategic or Co-development Partner104 cooperatives across 3 African countries (Rwanda, Uganda, Ghana, Tanzania) representing 7,654 artisans. Cooperatives are registered with local government, function as unions with collective bargaining power, and provide peer-to-peer accountability. Each cooperative has elected leadership trained in fair election-based appointments.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Citizenry: Direct-to-consumer home decor brand that ethically sources handcrafted goods globally and sells through own e-commerce plus select retail partners; comparable to AAA in mission-driven artisan sourcing and woven/decor product mix, though AAA operates more as a B2B supply chain partner.
• Ten Thousand Villages: Long-standing fair-trade nonprofit retailer selling handcrafted home decor and gifts from artisans in developing countries; closely comparable to AAA's Kazi brand mission, customer base, and product categories (baskets, decor, gifts).
• Novica (National Geographic Society): Online marketplace connecting global artisans (including many African weavers) to consumers for home decor and accessories; directly comparable as a fair-trade handcrafted goods platform serving the same end consumer as Kazi.

Emerging players

• Made Trade: Certified B Corp marketplace for ethically sourced home goods and apparel from global artisans; comparable to AAA/Kazi in fair-trade positioning and product categories, but operates purely online without owning artisan production infrastructure.
• Goodee: B Corp online marketplace for ethically sourced home goods from artisan and designer partners; comparable mission and product mix to AAA/Kazi, with overlapping retailer-customer base in the design-conscious home decor market.

Broad incumbents

• SERRV International: One of the oldest fair-trade nonprofits in the US, working with artisan cooperatives globally to sell handcrafted goods; comparable to AAA in mission and artisan cooperative structure, but operates as a nonprofit rather than a B2B/for-profit model.
• Etsy: Global online marketplace for handmade and vintage goods including woven artisan home decor; broader and far larger than AAA, but intersects in the handmade home goods category and serves as both an indirect competitor (consumer discovery) and channel.
• West Elm: Major US home furnishings retailer with a Fair Trade Certified assortment and global artisan partnerships; a buyer and adjacent player to AAA, competing for the same ethical home decor wallet while also being a potential wholesale customer.
• Crate & Barrel: Large US home goods retailer with global artisan sourcing programs; overlaps with AAA's customer base (mid-to-premium home decor shoppers) and serves as both a potential wholesale partner and indirect competitor via private-label artisan lines.

Others

• Nest: Nonprofit industry body behind the Nest Standards and Seal of Ethical Handcraft that certifies AAA; not a competitor but a critical ecosystem enabler whose seal underpins AAA's B2B value proposition with major retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllAcrossAfrica
• LinkedInlinkedin.com/company/3632633
• Instagraminstagram.com/kazigoods
• Xx.com/AllAcrossAfrica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Across Africa