Bay Bank

What Bay Bank does

Bay Bank is a privately held, FDIC-insured community bank founded in 1995 and headquartered at 2555 Packerland Drive in Green Bay, Wisconsin. The bank operates three branches — two in Green Bay (Packerland and West Mason) and one in Keshena serving the greater Menominee/Oneida area — supported by an extensive ATM network, Interactive Teller Machines, online and mobile banking platforms, and a phone-banking channel. The bank has grown to over $100 million in assets with 36 employees and is wholly owned by the Oneida Nation, a federally recognized tribal government that became sole owner in 2000 when assets stood at $65 million.

Bay Bank offers a full-service retail and small-business banking platform: four personal checking tiers, four savings tiers, CDs and IRAs (including a Grow CD for minors), auto/recreation/personal loans, Visa credit and debit cards, conventional fixed-rate mortgages, HELOCs, construction/lot/investment property loans, and a suite of business banking products spanning two business checking accounts, business savings, money market, SBA loans, BIA Indian Loan Guarantee Program financing, and cash management tools (ACH, Wire, Bill Pay, Remote Deposit Capture, Positive Pay). A core differentiator is that Bay Bank is the only Greater Green Bay bank approved to originate HUD Section 184 Indian Home Loan Guarantee Program mortgages — fixed-rate, low-down-payment loans for enrolled tribal members on and off trust land — with over $80 million facilitated since 2005. Technology is built on standard community-bank infrastructure (online banking at baybankgb.onlinebank.com, iOS/Android mobile apps, Zix email encryption, VeriSign SSL, Credit Sense credit monitoring, Notifi alerts, SecureNow education), supplemented by the ConnectFi loan-origination platform and a 2024-2025 Enrich.org financial education portal.

The revenue model is that of a traditional spread-based community bank augmented by fee income. Primary revenue is net interest income from mortgage (conventional and Section 184), commercial, agricultural, auto, recreation vehicle, and personal lending, plus HELOCs and second mortgages. Secondary revenue comes from monthly service charges, per-check/deposit fees, and minimum-balance fees across personal and business checking and savings tiers; CD/IRA term spreads; cash management service fees (Positive Pay, Remote Deposit Capture, ACH/Wire); credit card interest and fees; and ancillary services such as gift card activation, safe deposit boxes, and wire transfers. Customer acquisition is sales-led and relationship-based, with all loan decisions made locally; pricing is publicly disclosed across deposit, lending, and card products.

Name

Bay Bank

Legal name

Bay Bank

Website

https://baybankgb.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Bank is a privately held, Oneida Nation-owned community bank in northeastern Wisconsin operating three branches in Green Bay and Keshena, offering personal and small-business banking, SBA and BIA loans, and exclusive HUD Section 184 mortgages for tribal members.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Community banking services
• Personal and business lending
• Tribal mortgage loans
• Small business financing
• Deposit accounts and CDs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest earned on mortgage loans (conventional, Section 184, construction, HELOC), personal loans (auto, recreation vehicles), and commercial/business loans
2. Personal Checking Account Fees: Monthly service charges, per-check fees, and minimum balance fees from personal checking accounts including Direct Deposit, Regular, NOW, and Senior Checking
3. Business Checking and Savings Fees: Monthly service charges, per-item fees for checks and deposits, minimum balance fees from Small Business Checking, Regular Business Checking, and Business Money Market accounts
4. Certificate of Deposit and IRA Fees: Fees and interest spread from Certificates of Deposit (terms from 91 days to 5 years) and Individual Retirement Accounts (traditional and Roth IRA plans)
5. Cash Management Services: Fees for business cash management tools including ACH Manager, Wire Manager, Remote Deposit Capture, and Positive Pay services
6. Credit Card Fees: Interest and fees from Visa credit card products including classic and gold card options
7. Card Services: Fees from ATM/debit cards and gift cards (gift cards have $3 activation fee)

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Bay Bank is a community bank delivering retail and small business banking products and services, including personal and business checking/savings accounts, CDs, IRAs, personal loans, mortgages (conventional and HUD Section 184), HELOCs, business loans, SBA loans, and Indian Country financing. It serves customers through three Wisconsin branch locations, an ATM/ITM network, online and mobile banking, and cash management tools, with all loan decisions made locally.

Product overview

Bay Bank is a community bank offering a comprehensive portfolio of banking products and services through three branch locations in the Greater Green Bay area and Keshena, Wisconsin. The bank operates as a single unified institution rather than a platform-plus-modules architecture. Personal banking includes four checking account types (Direct Deposit, Regular, NOW, and Senior Checking), four savings account types (Regular, Direct Deposit Savings, Holiday Savings, and Money Market), and CDs/IRAs including a Grow CD for minors. Lending products encompass auto loans, recreation vehicle loans, personal loans, credit cards, conventional mortgages, HUD Section 184 Indian Home Loans, construction loans, lot loans, HELOCs, second mortgages, and investment property loans. Business banking includes Small Business Checking, Regular Business Checking, Business Savings, Business Money Market, small business loans, SBA loans, and Indian Country Financing. Online and mobile services feature online/mobile banking, Bill Pay, Zelle peer-to-peer payments, eStatements, Mobile Deposit, Credit Sense credit monitoring, Notifi alerts, Remote Deposit Capture, Positive Pay fraud protection, and Cash Management tools. The bank serves as a CDFI and is the only Greater Green Bay bank offering HUD Section 184 loans for tribal members.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Four personal checking account options — Direct Deposit Checking, Regular Checking, NOW Checking (interest-bearing), and Senior Checking (for ages 55+) — with Visa debit cards and tiered minimum balance and monthly fee structures.
• Personal Savings Accounts
• Certificates of Deposit and IRAs
• Business Checking Accounts
• Business Savings and Money Market
• Personal Loans
• Credit Cards
• Conventional Mortgages
• HUD Section 184 Indian Home Loan Guarantee Program

Quantifiable outcome

• Over $80 million in Section 184 loans facilitated since 2005
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Federal Home Loan Bank of ChicagocoreStrategic or Co-development PartnerPartnership to assist potential homebuyers with down payment grants through the Down Payment Plus program. Grant amounts vary annually and prospective homebuyers must contribute minimum $1,000 toward purchase and complete homebuyer education course.
• Enrich Financial EducationminorStrategic or Co-development PartnerDigital financial education platform partnership providing self-guided resources on budgeting, saving, credit management, and financial planning. Available to everyone, not just Bay Bank customers.
• Oneida NationcoreStrategic or Co-development PartnerFounded in 1995 and became sole owner in 2000. Deep partnership including unique mortgage programs, entrepreneurial programs, and Oneida Small Business Project 2000 with over $5 million in investments to over 100 Oneida small business owners.
• Small Business Administration (SBA)coreChannel Partner/ Reseller/ DistributorSBA Loans program offering guaranteed business loans for small businesses including various SBA loan products for startups, expansions, and commercial needs.
• Bureau of Indian Affairs (BIA)coreStrategic or Co-development PartnerBIA Approved Lender for The Indian Loan Guarantee Program providing commercial financing for properties held in Individual Trust, Tribal Trust, and Leased-Fee Trust within Indian Country.
• SSBCI ProgramcoreStrategic or Co-development PartnerState Small Business Credit Initiative program providing additional financing options for small businesses with general parameters and application available through the ConnectFi platform.
• ZellecoreTechnology or IntegrationFast, safe peer-to-peer payment service integrated within online and mobile banking through Bill Pay, enabling customers to send money to friends and family typically within minutes.
• ConnectFicoreTechnology or IntegrationOnline mortgage and personal loan application platform used for Section 184 loans, conventional mortgages, and personal loan applications.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Old National Bank: Large regional commercial bank with Wisconsin operations offering comparable personal, mortgage, and SMB products at greater scale and broader geographic reach.
• Associated Bank (Associated Banc-Corp): Headquartered in Green Bay, Associated Bank is the dominant regional commercial bank serving the same Northeastern Wisconsin market as Bay Bank with full personal, business, and mortgage banking — the most direct local competitor.
• BMO Harris Bank: Large national commercial bank with significant Green Bay and Wisconsin retail presence, competing on deposits, mortgages, and SMB banking with materially more resources than Bay Bank.
• U.S. Bank: National bank with branches in Green Bay, offering the full suite of consumer, mortgage, and small business products and competing for both retail deposits and SBA loans.

Direct peers

• Nicolet National Bank: Green Bay-based Wisconsin community bank offering personal, business, and mortgage lending with comparable branch footprint and customer profile, competing head-to-head for the same deposit and SMB customers.
• Bank First Corporation: Wisconsin-focused community bank with similar deposit, lending, and digital banking capabilities, comparable asset size, and overlapping customer base in the broader Wisconsin market.
• Native American Bank: National tribally owned community bank focused on Native American communities with Section 184 lending, SBA, and BIA financing — the closest like-for-like peer in mission, ownership structure, and product mix.

Regional players

• Johnson Financial Group: Wisconsin-based privately held banking and wealth group offering community banking products overlapping with Bay Bank, primarily serving Southeast Wisconsin rather than direct Green Bay overlap.
• Capital Credit Union: Wisconsin-based member-owned financial cooperative with branches in Green Bay offering comparable personal checking, savings, and consumer loan products, competing on local relationships.

Emerging players

• First Nations Bank of Montana: Tribally chartered community bank serving Native American communities with similar SBA, BIA, and Section 184 programs, overlapping in mission though not in territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baybankgb
• LinkedInlinkedin.com/company/bay-bank

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Bank