What Johnson Financial Group does

Johnson Financial Group is a privately held, family-owned bank holding company headquartered at 555 Main Street, Racine, Wisconsin, founded in 1970 by Samuel C. Johnson. It operates an integrated financial services platform serving consumers, small businesses, middle-market companies, and high-net-worth individuals across Wisconsin through 22+ branch locations and digital channels. The company delivers personal banking, business and commercial banking, mortgage lending, and wealth management through wholly-owned subsidiaries Johnson Bank and Johnson Wealth Inc., managing $14 billion in assets under administration. As of 2025 it had 850-1,000+ associates statewide and was ranked the #1 privately owned bank in Wisconsin.

The product portfolio is anchored by three digital platforms: MyJFG for personal and business banking, AccessJFG for commercial clients, and a Tamarac-powered Wealth Management & Trust Portal. These integrate third-party services including Zelle, Autobooks, Schwab Alliance, LPL Financial, Okta, and mobile wallets. Revenue is interest-income-led (FY2025 core revenue of $324 million, up 11% year-over-year), supplemented by deposit fees and service charges, wealth management fees on $14B AUM, mortgage origination revenue, and commercial banking services including cash management, treasury management, and capital markets products such as interest rate derivatives. The company distributes through advisor-led relationship banking, direct-to-consumer digital onboarding, and a community-led branch model, with specialty practices serving airline pilots, physicians, and attorneys.

The company is led by Chairman Helen Johnson-Leipold (fifth-generation family leader) and President & CEO Jim Popp, with divisional leadership covering Johnson Bank (Rob Nielsen), Johnson Wealth (Jeff Pierce, overseeing the $10B wealth management division), and a C-suite spanning CFO, CHRO, Chief Strategy and Innovation Officer, and Chief Risk Officer. As a private, family-owned institution with no external investors and a Tier I Capital Ratio of 17.6%, decision-making is locally rooted and the company emphasizes community involvement through United Way, Habitat for Humanity, and regional event sponsorships.

Name

Johnson Financial Group

Legal name

Johnson Financial Group

Website

https://johnsonfinancialgroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Johnson Financial Group is a privately held, family-owned bank holding company headquartered in Racine, Wisconsin, operating 22+ branches statewide. It provides personal banking, commercial banking, mortgage lending, and wealth management services to consumers, small businesses, and middle-market clients, managing $14 billion in assets under administration.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)

SIC

State Commercial Banks (6022), Investment Advice (6282)

akta.pro primary industry

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Bank-Affiliated Retail Wealth Management (FSAAAAAB)

Keywords

• Retail banking services
• Commercial banking solutions
• Wealth management services
• Mortgage lending products
• Treasury management services

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loan portfolios including personal loans, mortgages, business loans, and commercial loans. Core revenue of $324 million in 2025 with 11% increase over prior year.
2. Deposit Fees and Service Charges: Fees from deposit accounts including checking, savings, money market, and CD accounts
3. Wealth Management Fees: Fees from investment management, financial planning, retirement planning, trust and estate planning, and institutional wealth services. Manages $14 billion in assets under administration.
4. Mortgage Lending: Revenue from home purchase loans, refinance loans, construction loans, home equity loans and lines of credit
5. Commercial Banking Services: Cash management, treasury management, commercial loans, commercial real estate financing, and capital markets services for commercial clients

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Johnson Financial Group provides a full-service integrated financial platform delivering personal banking (checking, savings, CDs, HSAs, credit/debit cards, mortgages, home equity, personal loans), business banking (cash management, ACH, merchant services, business loans, equipment leasing), commercial banking (commercial loans, commercial real estate, treasury management, capital markets, interest rate derivatives, public sector banking), and wealth management (investment management, financial planning, estate planning, family office services, institutional wealth). Distribution is through 22+ Wisconsin branches, advisor-led relationship banking, and digital platforms MyJFG (personal/business), AccessJFG (commercial), and the Wealth Management & Trust Portal.

Product overview

Johnson Financial Group operates as an integrated financial services platform offering personal banking, business banking, commercial banking, mortgage lending, and wealth management services. The product portfolio centers on MyJFG Digital Banking (personal), MyJFG Business, and AccessJFG (commercial) as the primary digital banking platforms, supplemented by specialized services for targeted professions (pilots, physicians, attorneys). Core banking products include checking, savings, CDs, and credit cards; mortgage offerings span purchase loans, refinancing, construction loans, and home equity products; wealth management encompasses financial planning, investment management, estate planning, and retirement planning. Treasury and cash management services serve business and commercial clients with tools for receivables/payables management, ACH processing, and merchant services. The company also offers specialized industry solutions for healthcare, manufacturing, nonprofits, professionals, and trades sectors. The architecture is platform-plus-service oriented, where digital portals serve as the primary access points for the full range of financial products.

Differentiator

Problem solved

Functional benefit

Brands

• MyJFG: Digital banking platform for personal and business customers offering online and mobile banking, bill pay, Zelle, mobile check deposit, and account management.
• AccessJFG
• Your Money. Your Mission.

Products and services

• MyJFG Digital Banking Online and mobile banking platform enabling personal banking clients to manage accounts, transfer funds, deposit checks remotely, pay bills, and send/receive money via Zelle across desktop, tablet, and mobile devices.
• MyJFG Business Digital banking solution for small business clients providing convenient online and mobile banking for handling banking needs from the office, home, or on the go.
• AccessJFG Commercial digital banking platform providing an intuitive, modern and consistent digital banking experience across any device for commercial clients.
• Checking Accounts Personal checking account options with various features including overdraft services, designed to simplify everyday banking with lifestyle fit.
• Savings and Money Market Accounts Interest-earning savings vehicles allowing clients to earn more while saving for life's surprises, with money market options for higher yields.
• Certificates of Deposit (CDs) Term deposit products with competitive special rates, allowing clients to earn more with CD special rates tailored to financial goals.
• Health Savings Account (HSA) Tax-advantaged savings account for individuals with high-deductible health plans, combining savings with healthcare expense management.
• Credit Cards Credit card products offering increased purchasing power with rewards opportunities, available for personal and business use.
• Home Loans Comprehensive mortgage lending including purchase loans, refinance options, and construction financing for primary residences, second homes, and investment properties.
• Home Equity Loans & Lines of Credit Revolving credit lines secured by home equity for home improvements, debt consolidation, or other major expenses.
• Personal Loans & Lines of Credit Unsecured personal loans and credit lines for various financial needs including debt consolidation, major purchases, and unexpected expenses.
• Private Banking High-touch banking services for affluent clients offering cash management solutions, borrowing solutions, and financial priorities planning with personalized service.
• Wealth Strategy Comprehensive wealth management approach integrating financial planning, investment management, and legacy protection tailored to individual client goals.
• Estate Planning Strategy development for caring for loved ones through proper documentation, trust arrangements, and asset distribution planning.
• Family Wealth Planning Multi-generational wealth preservation strategies helping families grow, manage, and protect wealth across generations.
• Family Office Services Comprehensive wealth management services for high-net-worth families including financial planning, investment management, and administrative services.
• Retirement & Financial Planning Financial planning services defining how income and assets can provide for lifetime needs, including retirement longevity calculations and 401k planning tools.
• Investment Management Professional portfolio management services including fixed income, emerging markets debt, and mortgage-backed securities strategies.
• Invest Your Way Self-directed investment platform allowing clients to manage their own investment portfolios with support from advisors.
• Retirement Plan Services Employer-sponsored retirement plan services helping organizations become employers of choice with tailored retirement benefit programs.
• Not-For-Profit and Institutional Services Specialized banking and wealth management services for nonprofit organizations and institutional clients.
• Business Accounts Business checking and deposit accounts managing cash flow while gaining optimal returns based on business needs.
• Business Loans Flexible financing options for entrepreneurs and small businesses to support growth and operational needs.
• Equipment Leasing Leasing solutions for business equipment acquisition, preserving capital while maintaining operational capabilities.
• Merchant Services Payment processing services enabling businesses to accept card payments quickly, accurately, and securely.
• Cash Management Comprehensive business cash management services including account management, payment processing, and fund transfers.
• Commercial Loans Flexible financing options for middle-market companies supporting commercial growth and expansion needs.
• Commercial Real Estate Commercial property financing solutions for acquiring, developing, or refinancing commercial real estate investments.
• Treasury Management Comprehensive treasury services including liquidity management, deposit services, payables and receivables management, and fraud prevention.
• Capital Markets Advanced financial products including interest rate derivatives to help companies manage interest rate risk as they explore new markets.
• Public Sector Banking Specialized banking services for government entities and public sector organizations.
• International Banking Solutions Foreign exchange and international transaction services for businesses with global banking needs.
• Specialized Services for Airline Pilots Specialized financial planning services tailored for airline pilots at United Airlines, American Airlines, and Southwest Airlines, addressing industry-specific compensation structures, retirement timing, and benefits.
• Specialized Services for Physicians Career-stage-based financial planning services for physicians from starting out through retirement, including student loan management and retirement planning.
• Specialized Services for Attorneys Financial planning and wealth management solutions tailored for attorneys and law firms, including practice management and succession planning.

Quantifiable outcome

• Core revenue of $324 million increased 11% year-over-year
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• Feeding America Eastern WisconsinminorStrategic or Co-development Partner · 1 January 2025Johnson Financial Group partners with Feeding America Eastern Wisconsin for community service initiatives, having helped feed 7,000 families through this partnership.
• Associated BankminorStrategic or Co-development Partner · 1 January 2024Johnson Financial partnered with Associated Bank to provide funding for an affordable-housing project in Madison, Wisconsin. This represents a co-development partnership for community investment.
• FHLBank ChicagominorStrategic or Co-development Partner · 1 January 2024Johnson Financial Group supports affordable housing through partnership with Federal Home Loan Bank of Chicago, providing down payment grants and housing stability programs.
• The Appleton GroupminorOthers · 1 January 2024Johnson Financial Group signed agreement to acquire The Appleton Group, a registered investment advisor with $210 million in assets under management based in Appleton, Wisconsin. This represents an acquisition to expand wealth management capabilities.
• Risk StrategiesminorOthers · 1 January 2023Johnson Financial Group sold its insurance business (Johnson Insurance Services) to Boston-based Risk Strategies, a specialty insurance brokerage and risk management consulting firm. This was a business divestiture rather than a strategic partnership.
• United WayminorStrategic or Co-development PartnerAnnual partnership with local United Way organizations through dollar-for-dollar matching of associate pledges. $387k in associate dollars matched in recent year.
• Habitat for HumanityminorStrategic or Co-development PartnerPartnership with Habitat for Humanity Kenosha to help homeowners. Also partnered to service mortgages at no cost for Racine Habitat for Humanity.
• Marcus Performing Arts CenterminorStrategic or Co-development PartnerTitle sponsor of Marcus Performing Arts Center Broadway series with multi-year extension commitment.
• American BirkebeinerminorStrategic or Co-development PartnerAnnual sponsor of the American Birkebeiner ski race in Hayward, Wisconsin, supporting this legacy event.
• Junior AchievementminorStrategic or Co-development PartnerPartnership supporting Junior Achievement's Business Challenge program with 1,500 Wisconsin students participating.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Town Bank: Wisconsin-based community bank providing personal, business, and mortgage banking. Operates with a similar local decisioning and relationship-led approach as Johnson Financial Group.
• Nicolet National Bank: Wisconsin-headquartered community bank with similar mix of commercial, retail, and wealth management services. Closely comparable in scale, geographic focus, and integrated banking-plus-wealth strategy.
• First Business Financial Services: Wisconsin-based bank holding company focused on business banking, commercial lending, and wealth management. Highly comparable in targeting middle-market commercial clients within Wisconsin.
• Associated Banc-Corp: Wisconsin-headquartered regional bank offering consumer, commercial, and wealth management. While larger, it competes directly with JFG across the same Wisconsin footprint and client segments.
• WaterStone Bank: Wisconsin community bank serving consumer and small business customers with mortgage and deposit products. Comparable scale and similar relationship-driven community banking model.
• Wintrust Financial Corporation: Multi-state community bank holding company with integrated wealth management (Great Lakes Advisors, Wintrust Investments). Closely comparable business model of community banking plus wealth, though operating across multiple states.
• Commerce Bancshares: Privately controlled community bank holding company with consumer, commercial, and wealth management. Comparable in family-controlled ownership structure and integrated community-bank-plus-wealth model.
• Pinnacle Financial Partners: Community bank with strong wealth management and commercial banking focus. Similar relationship-banking model and integrated fee-income strategy, though operating in different geographies.
• Old National Bancorp: Community-focused regional bank offering commercial, retail, and wealth management services. Comparable in balancing traditional community banking with fee-based wealth and treasury services.
• Glacier Bancorp: Multi-state community bank holding company emphasizing relationship banking across diverse geographies. Comparable in disciplined community-bank model with conservative risk profile and steady growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/johnsonbank
• YouTubeyoutube.com/@johnsonfinancialgroupWI
• Facebookfacebook.com/johnsonbank
• LinkedInlinkedin.com/company/johnson-financial-group
• Instagraminstagram.com/johnsonfinancialgroup/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Financial Group