beastcoast

What beastcoast does

M80 (the operating brand of beastcoast) is a multi-title esports organization founded in 2017 and headquartered in New York. It fields competitive rosters in five game titles — Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, and 2XKO — and has accumulated major championship credentials including the Munich Major (Rainbow Six Siege) and EVO Japan 2026 (2XKO). The organization is led by Founder and Co-CEO Grant Zinn.

M80 monetizes through four revenue streams: (1) direct-to-consumer merchandise sales via a Shopify storefront at m80.gg/shop offering jerseys ($75), hoodies ($65), t-shirts ($32-$36), hats ($25-$30), and accessories; (2) sponsorship and partnership deals with gaming peripheral brands including Wooting, Zowie, skinrave, PREF*RE, and Portal; (3) tournament prize winnings from competitive play; and (4) esports training camps operated in partnership with IMG Academy for Summer 2026. The organization has raised approximately $2.62M in disclosed funding across 2020-2021 from investors including Techstars, Andover Ventures, Elevate Ventures, Flywheel Fund, and Kube VC.

The go-to-market motion is community-led, leveraging an audience of 101K on X/Twitter, 42K on TikTok, 20.7K on Instagram, 8.5K on YouTube, 1.2K on Twitch, plus an active Discord server and email newsletter. The underlying technology stack is a conventional web-based platform with Shopify-based e-commerce, social media distribution, and Discord community tools — there is no proprietary technology, app, or AI capability disclosed. M80 has 11-50 employees and operates privately.

Name

beastcoast

Website

https://beastcoast.gg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

M80 (operating brand of beastcoast) is a New York-based multi-title esports organization fielding competitive teams in Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, and 2XKO. It serves esports fans, professional players, and aspiring talent through tournament competition, branded merchandise, sponsorships, and IMG Academy training camps.

Ownership category

akta.pro rank

Product category

Esports Organization

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Esports organization
• Competitive gaming teams
• Esports merchandise
• Esports training camps
• Professional gaming brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Merchandise Sales: Direct-to-consumer e-commerce sales of branded merchandise including jerseys, hoodies, t-shirts, hats, and accessories. Products are priced at $25-$75 with customizable options.
2. Sponsorships and Partnerships: Partnership deals with gaming peripheral companies (Wooting, Zowie, skinrave, PREF*RE, Portal), equipment providers, and training institutions that provide financial support and brand exposure.
3. Esports Competition Revenue: Tournament prize winnings from competitive play across multiple game titles. Notable achievements include Munich Major Champions and EVO Japan 2026 2XKO Champion.
4. Esports Training Camps: Partnership with IMG Academy to run esports camps, providing training programs for aspiring players and generating camp registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

beastcoast (operating as M80) is a multi-title esports organization that runs professional competitive gaming teams across Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, and 2XKO. The company sells branded merchandise including jerseys ($75), hoodies ($57-$65), t-shirts ($32-$36), hats ($25-$30), and gaming accessories through its direct-to-consumer e-commerce storefront, and operates esports training camps in partnership with IMG Academy.

Product overview

M80 is an esports organization operating as a multi-title competitive gaming brand with professional teams in Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, and 2XKO (fighting games). The organization's primary offerings include competitive esports teams and associated merchandise/product line, featuring branded apparel such as jerseys, hoodies, t-shirts, hats, and gaming accessories like mousepads. The merchandise portfolio includes the M80 Fuse Jersey ($75), various hoodies ($65), graphic t-shirts ($32-$36), hats ($25-$30), mousepads ($35), and zip-up hoodies ($57). M80 also partners with IMG Academy to offer esports training camps.

Differentiator

Problem solved

Functional benefit

Products and services

• M80 Branded Apparel (Jerseys, Hoodies, T-Shirts) Team-branded apparel including customizable jerseys ($75), hoodies ($57-$65), and graphic t-shirts ($32-$36) sold directly to esports fans and gaming enthusiasts. Features Dark Midnight, Shock Yellow, navy, and team colorways across various gaming-themed designs.
• M80 Headwear (Tan Hat, Black Hat, Impact Hat) Team-branded caps in tan ($25), black ($25), and Impact ($30) styles sold to esports fans and gaming enthusiasts as fan merchandise.
• M80 Gaming Accessories (Mousepad, Chain) Gaming accessories including an official team-branded mousepad ($35) and Turbo Chain accessory targeted at esports fans and gaming enthusiasts who use M80-branded gear in their setups.
• Professional Esports Teams (Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, 2XKO) Professional competitive esports teams representing M80 across five game titles: Counter Strike, VALORANT, Rainbow Six Siege, Rocket League, and 2XKO. Teams compete in major tournaments and generate prize winnings, including Munich Major Champions and EVO Japan 2026 2XKO Champion results.
• Esports Training Camps (IMG Academy Partnership) Esports training camps operated in partnership with IMG Academy providing aspiring young esports players with professional coaching, structured skill development, and access to professional-level training facilities.

Quantifiable outcome

• Munich Major Champions - Rainbow Six Siege team victory
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• IMG AcademycoreStrategic or Co-development Partner · 24 February 2026Partnership to run expanded esports training camps for summer 2026. IMG Academy provides facilities and infrastructure while M80 provides professional coaching and brand endorsement. The camps offer aspiring players access to professional-level training.
• WootingminorGTM or Marketing PartnerGaming peripheral manufacturer partnership providing sponsorships and product support for M80 players. Wooting is known for rapid-fire keyboard technology used by competitive gamers.
• ZowieminorGTM or Marketing PartnerGaming peripheral manufacturer partnership providing esports equipment sponsorship including gaming mice and accessories for M80 competitive teams.
• skinraveminorGTM or Marketing PartnerGaming platform partnership offering skin-related services and products for M80 community and players.
• PREF*REminorGTM or Marketing PartnerGaming-related partnership providing product support and marketing collaboration with M80 esports organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team Liquid: Global multi-title esports organization with deep competitive history in Counter Strike and other FPS titles; directly comparable to M80 in title coverage and brand-led merchandise model.
• Cloud9: Long-standing multi-title esports organization with rosters across Counter Strike, VALORANT and other FPS titles; directly comparable to M80's multi-title North American positioning.
• Gen.G: Global esports organization with strong VALORANT presence and growing Counter Strike roster; directly comparable to M80 in competitive positioning and brand-driven audience model.
• 100 Thieves: Multi-title North American esports organization competing in VALORANT and other titles; M80 is shown playing 100 Thieves in published match content, evidencing direct on-server competition.
• NRG Esports: Multi-title North American esports org with VALORANT and other rosters; closely comparable in scale, geography and content-driven brand strategy to M80.
• Sentinals: North American esports org with strong VALORANT presence and competing merchandise brand; competes in the same titles and targets a similar fan demographic as M80.

Regional players

• LOUD: Brazilian-rooted multi-title esports org with VALORANT and other rosters; comparable multi-title structure and merchandise-led brand model, though operating primarily in a different core geography than M80.

Broad incumbents

• FaZe Clan: Large publicly-listed esports and gaming lifestyle brand with broad multi-title presence and significant merchandise operation; competes with M80 for sponsorships, content attention and talent across multiple titles.
• TSM (Team SoloMid): Established North American esports organization with multi-title operations and a sizable content/merchandise business; comparable brand-led model with a longer operating history than M80.
• OpTic Gaming: Legacy North American esports brand now operating multiple competitive rosters; comparable audience demographic and content/merch model to M80, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/m80gg
• YouTubeyoutube.com/@m80gg
• Instagraminstagram.com/m80gg_
• TikToktiktok.com/@m80gg_
• Facebookfacebook.com/beastcoastg
• LinkedInlinkedin.com/company/beastcoast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beastcoast