Copper Cow Coffee
Copper Cow Coffee is a Los Angeles-based specialty Vietnamese coffee company selling single-serve pour-overs, latte kits, ground coffee, and shelf-stable creamers to individual consumers via DTC and national retail, and to corporate and hospitality buyers via gifting and wholesale programs.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Copper Cow Coffee does
Copper Cow Coffee is a Los Angeles-based, privately held specialty coffee company that sells Vietnamese coffee products to individual consumers, corporate gifting buyers, and hospitality venues in the United States. Founded by Debbie Wei Mullin in 2017 (some sources cite 2018), the company positions itself around three functional pillars: (1) accessibility of Vietnamese coffee culture for at-home preparation, (2) ingredient authenticity via real-herb-and-spice blending rather than artificial flavoring, and (3) ethical sourcing from Vietnam's Central Highlands, where it works with the country's first organic-certified coffee farms and pays farmers at roughly 2x market rate.
The company's core product architecture is a single-serve pour-over filter with a built-in filter mechanism — the consumer adds hot water to a mug, producing a serving of approximately 238–272 mg of caffeine in roughly 90 seconds without any brewing equipment. The line extends to shelf-stable sweetened condensed milk creamers (no refrigeration required), latte kits (pour-overs paired with creamers), ground and whole bean coffee, and limited-edition extensions including Thai Tea Latte and a Vietnamese Coffee Puffcorn bundle co-developed with Like Air.
The revenue model combines direct-to-consumer e-commerce on Shopify (with subscribe-and-save options and a coffee rewards loyalty program), retail distribution through national chains including Target, Walmart, Whole Foods, H-E-B, and Sprouts across multiple western U.S. states, a dedicated corporate gifting program (minimum 5 bundles per order with personalized notes), a wholesale portal for existing retail partners, and a hospitality program targeting hotels and properties. Pricing is small-ticket unit-based: pour-over 8-count boxes retail at $13–$16, 48-count boxes at $49–$58, latte kits at $14–$18, and gift bundles at $29–$65, with subscription discounts of 10–20% and tiered corporate gifting at $28–$49 per recipient. The company has raised at least $11.5 million across multiple rounds since founding, including an $8.5 million Series A in May 2021 co-led by Cultivian Sandbox Ventures and Arborview Capital.
Copper Cow Coffee firmographics
Firmographics- Name
- Copper Cow Coffee
- Legal name
- Copper Cow Coffee, Inc.
- Website
- https://coppercowcoffee.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Copper Cow Coffee is a Los Angeles-based specialty Vietnamese coffee company selling single-serve pour-overs, latte kits, ground coffee, and shelf-stable creamers to individual consumers via DTC and national retail, and to corporate and hospitality buyers via gifting and wholesale programs.
- Ownership category
- akta.pro rank
Copper Cow Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Dairy Product (except Frozen) Manufacturing (31151), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)
- SIC
- Beverages (2080), Dairy Products (2020)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee (CRADAHAF), Refrigerated Creamers & Coffee Enhancers (CRADACAM), Fluid Milk & Cream Beverages (Whole/Skim, Half-and-Half) (AFAFAEAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Copper Cow Coffee is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Copper Cow Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of Vietnamese coffee products including pour-over filters, latte kits, ground coffee, and creamers through e-commerce storefront and retail partners. One-time purchase model with optional subscription for recurring deliveries.
- Corporate Gifting: Bulk corporate gifting program with tiered bundle options (2-Pack Latte Bundle at $28/recipient, 4-Pack Latte Bundle at $49/recipient). Minimum 5 bundles per order with free shipping.
- Wholesale/Retail Distribution: Wholesale distribution through retail partners including Target, Walmart, Whole Foods, H-E-B, and Sprouts. Products include single-serve pour overs, ground coffee, latte kits, and creamers.
- Hospitality Program: B2B hospitality program targeting hotels and properties. Tiered pricing for coffees, creamers, and signature lattes. Coffee service upgrade for hospitality venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Serve Pour Overs - 8ct box |
| Unit Pricing | Pay-as-you-go | Single Serve Pour Overs - 48ct box |
| Unit Pricing | Pay-as-you-go | Latte Kits - 5ct |
| Unit Pricing | Pay-as-you-go | Mystery Latte Bundle - 10ct |
| Unit Pricing | Pay-as-you-go | Ground Coffee - 10-12oz bag |
| Unit Pricing | Pay-as-you-go | Latte Creamers |
| Unit Pricing | Pay-as-you-go | Bundles |
| Subscription | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | Like Air Collaboration Bundle |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels7 records
Copper Cow Coffee product offering
Product offeringCore offering
Copper Cow Coffee produces and sells specialty Vietnamese coffee products including pre-filled single-serve pour-over filters, latte kits (pour-overs paired with sweetened condensed milk creamers), ground and whole-bean coffee, and shelf-stable creamer singles. The company sells direct-to-consumer via its Shopify storefront with subscribe-and-save, plus through national retailers, wholesale, corporate gifting, and hospitality programs across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Serve Pour Over Coffee Filters Pre-filled single-serve Vietnamese-style pour-over coffee filters (Classic Black, Churro, Vanilla, Salted Caramel) for individual consumers and offices; no equipment required beyond hot water and a mug.
- Latte Kits Bundled 5-count kits pairing pour-over coffee with shelf-stable sweetened condensed milk creamers in Classic, Churro, Vanilla, Salted Caramel, and Thai Tea flavors, for at-home Vietnamese-style latte preparation.
- Mystery Latte Bundle Limited promotional 10-count bundle of pour-overs plus creamers in mystery/undisclosed flavors, priced at $15 to drive trial and gifting.
- Ground and Whole Bean Coffee 10-12 ounce bags of Vietnamese robusta-based coffee in Organic Classic (whole bean and ground), Churro, Vanilla, Classic Black, and Đề Classic Black variants for traditional brewing methods.
- Latte Creamers (Shelf-Stable Sweetened Condensed Milk Singles) Single-serve shelf-stable sweetened condensed milk creamers in Classic and Mocha variants, made from milk and sugar only with no artificial preservatives, for use with coffee or tea at home or on the go.
- Vietnamese Coffee Puffcorn & Latte Bundle (Copper Cow Coffee x Like Air) Limited-edition co-branded bundle pairing Like Air's Vietnamese Coffee Puffcorn with 8 Copper Cow Coffee lattes, sold online-exclusive through TikTok Shop and both brands' websites at $29.99.
- Coffee and Latte Bundles Curated gift and variety bundles combining pour-overs, latte kits, creamers, and mugs, including Pour Over Variety Bundle + Mug, Latte Gift Set, and Best Sellers Set.
- Digital Gift Cards Email-delivered digital gift cards in $25, $50, and $100 denominations redeemable on the Copper Cow Coffee online store.
- Corporate Gifting Program B2B gifting service for companies purchasing Vietnamese coffee bundles for employees, clients, and teams, with tiered per-recipient bundles ($28 and $49), personalization, and a dedicated concierge for orders of five or more bundles.
- Hospitality Program B2B coffee service program for hotels and hospitality properties offering tiered pricing on coffees, creamers, and signature lattes for guest rooms and lobby service, requiring no equipment for guests.
Quantifiable outcome
- Caffeine content 2x stronger than standard coffee shop brew (238-272mg per serving)
- +2 more outcomes
Companies that use Copper Cow Coffee
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Copper Cow Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Copper Cow Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Like AirflagshipCo-branded collaboration launched January 2026 for Vietnamese Coffee Puffcorn - a limited-edition snack combining Like Air puffcorn with Copper Cow Coffee's Vietnamese coffee profile. Sold as online-exclusive bundle through TikTok Shop and both brands' websites at $29.99. Marks Like Air's first flavor collaboration of 2026.
- TargetcoreNational retail partner carrying Copper Cow Coffee products including pour-overs and ground coffee at locations across Utah, Nevada, Idaho, Colorado, and California.
- WalmartcoreNational retail partner offering Copper Cow Coffee latte kits at locations across Utah, Idaho, Nevada, Wyoming, Oregon, Montana, and Colorado.
- Whole Foods MarketcorePremium natural grocery retailer carrying Copper Cow Coffee ground coffee and latte kits at locations in Utah, Idaho, Nevada, Wyoming, California, and Colorado.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Copper Cow Coffee competitors and assessment
Company assessmentBroad incumbents
- Nespresso (Nestlé): Premium single-serve coffee system from Nestlé. Competes with Copper Cow for the premium single-serve at-home coffee occasion, though via a machine-and-pod model rather than pour-over.
- Keurig Dr Pepper: Mass-market single-serve coffee platform dominating U.S. at-home brewing. Sets the price-and-convenience benchmark Copper Cow must beat in the equipment-free single-serve niche.
- Stumptown Coffee Roasters: Specialty coffee roaster (Peet's/Peet's Coffee subsidiary) with grocery distribution of ground and single-serve coffee. Competes in the same premium retail coffee aisles as Copper Cow.
- Blue Bottle Coffee: Specialty coffee brand (Nestlé-owned) with national retail and DTC presence. Overlaps with Copper Cow in premium specialty coffee retail and subscription channels but at much larger scale.
Emerging players
- Cometeer: Premium flash-frozen single-serve coffee that customers brew at home with hot water. Competes for the same equipment-free, high-quality at-home coffee occasion though with a frozen format.
- Cusa Tea & Coffee: Single-serve pour-over technology for tea and coffee with no equipment needed. Direct format overlap with Copper Cow's pour-over packs in adjacent tea category.
Direct peers
- Steeped Coffee: Single-serve pour-over coffee with compostable, equipment-free filter packs. Closest format competitor to Copper Cow's pre-filled pour-over, sharing the no-machine, hot-water-only value proposition.
- Lacàph Coffee: Specialty Vietnamese coffee company offering Vietnamese-grown beans with a focus on heritage and direct farmer relationships. Overlaps with Copper Cow on Vietnamese coffee authenticity and premium positioning.
- Nguyen Coffee Supply: Vietnamese-American specialty coffee brand founded by a first-generation Vietnamese-American. Directly competes with Copper Cow in the premium Vietnamese coffee category with similar heritage-led branding and DTC plus retail distribution.
Regional players
- Philz Coffee: Bay Area-based specialty coffee chain with growing retail packaged coffee distribution. Comparable on specialty coffee positioning and DTC/retail packaged coffee, with a cafe-led model Copper Cow does not operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Copper Cow Coffee social profiles
Digital presenceCopper Cow Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Copper Cow Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Copper Cow Coffee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Copper Cow Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Copper Cow Coffee
What does Copper Cow Coffee do?
Copper Cow Coffee produces and sells specialty Vietnamese coffee products including pre-filled single-serve pour-over filters, latte kits (pour-overs paired with sweetened condensed milk creamers), ground and whole-bean coffee, and shelf-stable creamer singles. The company sells direct-to-consumer via its Shopify storefront with subscribe-and-save, plus through national retailers, wholesale, corporate gifting, and hospitality programs across the United States.
Is Copper Cow Coffee a public or private company?
Copper Cow Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Copper Cow Coffee founded?
Copper Cow Coffee was founded in 2018. It employs 11 to 50 people.
Where is Copper Cow Coffee based?
Copper Cow Coffee is headquartered in Los Angeles, United States, in the North America region.
How does Copper Cow Coffee make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are corporate Gifting, wholesale/Retail Distribution and hospitality Program.
Who are Copper Cow Coffee's main competitors?
Broad incumbents on record are Nespresso (Nestlé), Keurig Dr Pepper, Stumptown Coffee Roasters and Blue Bottle Coffee. Emerging players are Cometeer and Cusa Tea & Coffee. Direct peers are Steeped Coffee, Lacàph Coffee and Nguyen Coffee Supply. Philz Coffee is listed as a regional player.
Does Copper Cow Coffee have an API?
No public API is recorded for Copper Cow Coffee.
What industry is Copper Cow Coffee in?
Copper Cow Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of CRADAHAF, Ready-to-Drink (RTD) Coffee. Its NAICS code is 311920 and its SIC code is 2080.