Nguyen Coffee Supply

What Nguyen Coffee Supply does

Nguyen Coffee Supply is a privately held specialty coffee company founded in 2018 by Sahra Nguyen, a first-generation Vietnamese American, operating from Brooklyn, New York. The company imports green coffee beans directly from Vietnamese partner farms — including a fourth-generation farmer in the Central Highlands and a women-owned cooperative in Son La — and roasts in small batches weekly using a Loring automatic roasting system with proprietary roast profiles developed by the founder. Its product portfolio spans single-origin whole bean coffees (both arabica and robusta), a ground espresso SKU, ready-to-drink cold brew cans, traditional Vietnamese phin filters and glass brewing accessories, branded merchandise, and bulk 5-pound bags for wholesale and high-volume customers.

The business operates four revenue streams: direct e-commerce sales through its own storefront, customizable coffee subscriptions, a wholesale program supplying major U.S. retail chains (Whole Foods, Sprouts, Erewhon, Natural Grocers, Walmart, Albertsons) across all 50 states, and corporate gifting and office coffee programs. The company also ships internationally to eight countries across North America, Europe, Asia, and Oceania. Pricing on the DTC site ranges from $15 for a 12-ounce ground espresso bag to $129 for a 5-pound bulk bag, with subscription options including a Discovery Kit bundle and a flexible frequency-based coffee subscription. The company is woman-owned, FDA-registered, and promotes the Robusta Pledge industry initiative, positioning itself as the first specialty Vietnamese coffee company in the U.S. market.

Name

Nguyen Coffee Supply

Legal name

Nguyen Coffee Supply

Website

https://nguyencoffeesupply.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nguyen Coffee Supply is a Brooklyn-based specialty coffee company founded in 2018 that imports green beans directly from Vietnamese farmers, roasts in Brooklyn, and sells Vietnamese arabica and robusta coffees, RTD cold brews, and phin filters to U.S. consumers via e-commerce, wholesale retail, subscriptions, and corporate programs.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Specialty coffee roasting
• Vietnamese coffee beans
• Ready-to-drink coffee
• Coffee wholesale distribution
• Direct-trade coffee

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: The company operates its own e-commerce storefront selling coffee beans, RTD cans, brew tools, and merchandise directly to consumers. Products include ground espresso ($15), various coffee beans ($22-$66), RTD cold brew cans ($16), and merchandise ($14-$45).
2. Coffee Subscription: Recurring subscription model offering customizable coffee delivery. Subscribers can choose frequency (weekly, bi-weekly, monthly), quantity (1-3 bags), grind type, and coffee selection. First shipment includes a free Cold Brew Variety 12-Pack.
3. Wholesale Program: B2B wholesale channel supplying retail partners including Sprouts, Erewhon, Natural Grocers, Whole Foods, Walmart, and Albertsons. The company emphasizes availability in all 50 states.
4. Corporate Coffee Services: Corporate Gifting Program for client and employee appreciation, and Office Coffee Program for workplace beverage supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Nguyen Coffee Supply is America's first specialty Vietnamese coffee importer and roaster. The company sources green coffee beans through direct-trade relationships with Vietnamese farmers, roasts them in small batches weekly at its Brooklyn, NY facility using proprietary roast profiles, and sells single-origin Vietnamese arabica and robusta coffees, ready-to-drink cold brew cans, traditional phin filters, brewing accessories, and branded merchandise through its own e-commerce site, wholesale channels, and corporate programs.

Product overview

Nguyen Coffee Supply is America's first specialty Vietnamese coffee company offering a diverse portfolio of products centered around Vietnamese robusta and arabica coffee beans. The core offerings include single-origin whole bean coffees (Loyalty blend, Truegrit 100% robusta, Moxy 100% arabica, Hanoi, Saigon, Dalat, and Limited Edition Moka) sold in 12oz and 5lb formats, ready-to-drink cold brew cans (Espresso Black, Condensed Milk Latte, Coconut Milk Latte), and ground espresso. Supporting products include traditional Vietnamese phin filters (12oz, 24oz, and Large Phin Coffee Set), glass brewing accessories (500ml server, 1400ml pitcher, stackable mugs), and branded merchandise. The company also offers customizable coffee subscriptions and Discovery Kit subscriptions. Coffee is imported through direct-trade relationships with Vietnamese farmers and roasted fresh weekly in Brooklyn, NY. The company champions robusta beans and promotes diversity, sustainability, and cultural integrity in coffee culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Vietnamese Coffee: Ground Espresso 100% Robusta ground espresso coffee with rich, bold flavor and extra strong caffeine content. Medium-dark roast with notes of dark chocolate, roasted nuts, and caramelized sugar. Versatile for espresso machines, moka pots, phin filters, pour over, or drip coffee makers; sold in 12oz bags at $15.
• Loyalty (Robusta & Arabica Blend) Bestselling signature blend combining robusta and arabica beans for balance of bold, smooth, with subtle notes of fruit. Medium roast with pomelo and caramel flavors. Contains roughly 25% more caffeine than 100% arabica blends; 12oz bag at $22.
• Truegrit (100% Peaberry Robusta) Extra strong 100% peaberry robusta coffee with nearly 2x more caffeine content than arabica and 60% less sugar and fats. Bold hazelnut and zest flavor profile; 12oz bag.
• Moxy (100% Arabica) Bright and light 100% arabica coffee with wild berries and chocolate notes. A rare specialty bean from Vietnam comprising less than 10% of the country's total coffee production; 12oz bag.
• Hanoi (100% Robusta) Strong and rich dark roast 100% robusta coffee from Hanoi region with notes of figs and graham cracker; 12oz bag.
• Saigon (Arabica & Robusta Blend) Dark roast blend of arabica and robusta beans from Saigon with bold, cacao and blackberry flavor profile; 12oz bag.
• Dalat (100% Arabica) Smooth and rich 100% arabica coffee from Dalat region with ganache and strawberry notes; 12oz bag.
• Limited Edition Moka (100% Arabica Bourbon) Rare limited edition 100% Arabica Bourbon (Moka) bean from Da Lat, Vietnam. Originally from Yemen, prized for uniquely velvety, chocolatey and smooth profile. Only 30 bags (60kg) harvested per year.
• Vietnamese Coffee: Condensed Milk Latte (RTD) Ready-to-drink cold brew with indulgent condensed milk and bold Vietnamese robusta coffee. Inspired by cà phê sữa đá of Vietnam. 100 calories, 180mg caffeine, 11g sugar per can; sold in 12-packs.
• Vietnamese Coffee: Coconut Latte (RTD)

Quantifiable outcome

• Nearly 2x more caffeine content in robusta beans compared to arabica
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mr. Ton (4th Generation Farmer)coreStrategic or Co-development PartnerDirect-trade partnership with Mr. Ton, a 4th generation farmer who owns and operates his family farm in Vietnam's famed Central Highlands. The partnership brings specialty Vietnamese coffee green beans to the U.S. for fresh roasting.
• Women-Owned Coop in Son LacoreStrategic or Co-development PartnerPartnership with a women-owned cooperative in Son La, Vietnam. Together with Mr. Ton, they pursue the mission of bringing specialty Vietnamese coffee beans to the U.S. market through direct-trade relationships.
• Robusta Pledge Signatories (Blue Bottle Coffee, others)minorStrategic or Co-development PartnerThe Robusta Pledge movement includes signatories from across the coffee industry including Blue Bottle Coffee, roasters, cafes, and businesses committed to advancing opportunities for robusta farming communities through inclusivity and transparency.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Driftaway Coffee: Subscription-led specialty coffee roaster with strong educational content and single-origin focus. Comparable to Nguyen in D2C-first, subscription-anchored, content-driven specialty model.
• Counter Culture Coffee: Independent specialty coffee roaster known for sustainability, transparency, and direct-trade sourcing. Comparable in mission-driven positioning, education-led marketing, and specialty wholesale model.
• Càphê Roasters: Vietnamese-American specialty coffee roaster with direct-trade Vietnamese sourcing. Closely comparable to Nguyen in origin focus, diaspora-led storytelling, and small-batch roasting.
• Chameleon Cold-Brew: RTD cold brew coffee brand sold through mainstream grocery. Directly competes with Nguyen's RTD line for shelf space in the same retailer set (Whole Foods, Sprouts).
• Copper Cow Coffee: Vietnamese-inspired specialty coffee brand offering pour-over and RTD products via D2C subscription and retail. Directly comparable to Nguyen in origin focus, format mix, and channel strategy.
• High Brew Coffee: RTD cold brew and espresso brand positioned for active, on-the-go consumers. Comparable to Nguyen's RTD cans in format, price band, and grocery channel placement.

Broad incumbents

• La Colombe Coffee Roasters: Specialty coffee roaster with strong D2C, wholesale, and RTD (draft latte) presence. Comparable in combining roasted coffee, RTD, and café-style brand building, but at materially larger scale.
• Stumptown Coffee Roasters: Established specialty coffee roaster with national wholesale footprint and direct-trade positioning. Comparable in specialty roaster DNA and retail distribution, but as part of a Peet's-owned portfolio.
• Blue Bottle Coffee: Premium specialty coffee roaster with direct-trade sourcing and broad retail/D2C presence. Already a Robusta Pledge signatory alongside Nguyen, signaling overlap in values and potential category collision.

Emerging players

• Cometeer: Premium flash-frozen specialty coffee brand with strong D2C subscription engine. Comparable in subscription-led, tech-forward specialty coffee positioning but uses a different delivery format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nguyencoffeenyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nguyen Coffee Supply