AMAP
Amap (高德地图) is Alibaba Group's AI-native mapping platform serving Chinese consumers, automotive OEMs, ride-hailing users, and tourism operators with spatial intelligence, autonomous driving integration, and Qwen-powered AI travel assistance.
- Company typePrivate
- Founded2008
- HeadquartersGlen Ellyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AMAP does
Amap (高德地图), formerly Autonavi Software, is Alibaba Group Holding Limited's AI-native mapping and navigation platform, originally founded in China in 2008 and acquired by Alibaba in 2014 for approximately $1.5 billion. The platform serves Chinese consumers for daily navigation and travel, automotive OEMs (notably XPENG and HERE Technologies partners), ride-hailing aggregators competing with DiDi, and tourism operators across the Greater Bay Area — including partnerships targeting Macao's 40 million annual visitors. The platform is distributed through direct mobile app downloads, OEM pre-installation in Chinese electric vehicles, and embedded integration within Alibaba's Qwen AI app ecosystem.
The product portfolio centers on an AI-native map featuring "spatial intelligence" capabilities powered by Alibaba's Qwen models, with the Xiao Gao AI travel assistant providing personalized navigation through autonomous reasoning. Adjacent products extend the spatial intelligence stack into adjacent domains: Air Amap for low-altitude drone navigation (launched in Shenzhen), Tutu — a quadruped robot using the ABot framework for accessibility assistance — Flying Street View for immersive citywide imagery (first deployed in Macao), and Amap Street Stars for cultural-tourism merchant discovery and rankings. The ABot framework placed first in the AGIBOT WORLD CHALLENGE World Model track at ICRA 2026 with a score of 0.829.
Amap's business model combines four revenue streams: ride-hailing transaction fees, location-based advertising, automotive solutions licensing through the HERE Technologies global alliance, and tourism/commerce services such as the Macao Authentic Delicacies Ranking covering 985 merchants. Distribution is hybrid: direct-to-consumer via mobile app stores, OEM pre-installation in Chinese EVs, embedded inside Alibaba's Qwen AI assistant, and partner-mediated through tourism operators including Macau Pass and Sands China. The platform faces regulatory scrutiny from China's transport ministry (February 2026, ride-hailing pricing concerns) and SAMR (consumer lending transparency), representing a material operational risk on AI-mediated monetization tactics.
AMAP firmographics
Firmographics- Name
- AMAP
- Legal name
- Amap (Alibaba Group Holding Limited subsidiary)
- Website
- https://modifiedasphalt.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amap (高德地图) is Alibaba Group's AI-native mapping platform serving Chinese consumers, automotive OEMs, ride-hailing users, and tourism operators with spatial intelligence, autonomous driving integration, and Qwen-powered AI travel assistance.
- Ownership category
- akta.pro rank
AMAP industry classification
Industry- Product category
- Industry Trade Association
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)
Keywords
Where AMAP is headquartered
LocationHeadquarters
- HQ city
- Glen Ellyn
- HQ country
- United States
- HQ region
- North America
Markets served
AMAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ride-hailing Transaction Fees: Amap earns transaction fees from integrating ride-hailing services, competing with DiDi and other platforms for ride-hailing bookings through its platform.
- Advertising and Promotions: Platform provides location-based advertising and promotional services for businesses seeking visibility among navigation users, with platforms summoned by regulators over concerns about promotional tactics.
- Automotive Solutions Licensing: Licensing of Amap's China automotive solutions to Chinese automakers expanding globally, enabling navigation capabilities in software-defined vehicles through partnerships with HERE Technologies.
- Tourism and Commerce Services: Digital tools and consumer voucher services for tourism and cultural sectors, supporting local merchants through traffic exposure and promotional features in the Greater Bay Area.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
AMAP product offering
Product offeringCore offering
AMAP (Association of Modified Asphalt Producers) is a U.S. trade association that promotes the development, production, and use of modified asphalt products through member education, eight specialized technical committees, an annual conference and workshop, and industry publications. The association informs owners, contractors, and specifying agencies about the economic and performance benefits of modified asphalt binders and materials for improved pavement performance, and provides educational resources including a technical library, training videos, and white papers to its producer, contractor, and specifying-agency members.
Product overview
Amap (高德地图) is Alibaba's AI-native mapping and navigation platform offering core navigation services augmented by spatial intelligence AI capabilities. The product portfolio includes the AI-native map with Xiao Gao assistant, Air Amap drone navigation, Tutu quadruped robot, Flying Street View technology, and Amap Street Stars for cultural-tourism. These products interconnect through Amap's spatial intelligence platform, with the core mapping service powering robotaxi partnerships (XPENG), navigation integrations (HERE Technologies, Qwen), and tourism services (Macau Pass, Sands China).
Differentiator
Problem solved
Functional benefit
Brands
- Amap Street Stars: A platform for user-generated street-level content and local merchant rankings, including the 'Macao Authentic Delicacies' Ranking initiative.
- Air Amap
Products and services
- AMAP Membership Annual membership in the Association of Modified Asphalt Producers providing access to technical committee participation (across the Advisory, Communications, Education, Events, Executive, Finance, Membership, and Technical committees), the Member Compass portal, the AMAP member directory, the educational library and training videos, white papers, the AMAP Job Board, the scholarship program, and industry networking opportunities for stakeholders in the modified asphalt industry.
- AMAP Annual Conference and Workshop Annual industry conference and workshop hosted by AMAP, providing educational sessions, technical presentations, and networking opportunities for the modified asphalt industry. The 2026 edition is scheduled for October 19-21, 2026 and is open to members and non-member industry stakeholders.
Quantifiable outcome
- Macao Authentic Delicacies Ranking covers 985 merchants using real navigation data
Companies that use AMAP
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
AMAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
AMAP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- XPENGcoreXPENG announced Amap as its first global ecosystem partner for Robotaxi services. Amap will serve as the mapping and navigation platform for XPENG's mass-produced Robotaxi network, with pilot operations planned for H2 2026 and fully autonomous operations without on-site safety officers by early 2027.
- Institute of Automation (Chinese Academy of Sciences)minorJoint participation in AGIBOT WORLD CHALLENGE @ ICRA 2026, with Team NeoVerse-ABot (jointly formed by Institute of Automation and Amap) ranking first in the World Model track with a score of 0.829.
- Shouqu Technology (首驱科技)minorStrategic cooperation agreement for AI smart two-wheel mobility. Amap navigation integration supports Shouqu's product lineup expansion targeting 10,000 stores by 2026 and 30,000 stores covering 330 prefecture-level cities by 2027.
- Macau PassflagshipTripartite strategic cooperation to accelerate digital transformation of Macao's cultural-tourism sector. The partnership launched the world's first citywide Flying Street View feature and the Macao Authentic Delicacies Ranking covering 985 merchants, targeting Macao's record 40 million visitor arrivals.
- Sands ChinaflagshipFirst integrated resort operator in Macao to form deep partnership with Amap. Partnership supports tourism initiatives, digital merchant tools, and tourism infrastructure integration for Macao's cultural-tourism sector.
- DiDi GlobalminorAmap operates open platform for ride-hailing services, competing with DiDi while also integrating DiDi services. Dida's carpool model faces competition from open platforms operated by Baidu and Amap.
- Hong Kong Taxi FleetsminorTaxi fleets in Hong Kong negotiating partnerships with Amap and DiDi after failing to meet licensing targets. Amap's ride-hailing platform being considered as alternative to traditional taxi licensing.
- Qwen AI (Alibaba)coreAmap integrated into Alibaba's Qwen AI app to enhance real-world service capabilities, enabling Qwen users to access real-time traffic data and points of interest for travel and lifestyle requests.
- HERE TechnologiescoreStrategic alliance to co-develop AI-driven navigation and digital cockpit solutions for Chinese automakers expanding globally. The partnership combines HERE's global AI mapmaking with Amap's China automotive solutions to support the rollout of software-defined vehicles worldwide, setting new standards for connected intelligent mobility.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AMAP competitors and assessment
Company assessmentDirect peers
- National Asphalt Pavement Association (NAPA): NAPA is the largest US trade association for the asphalt pavement industry, covering producers, contractors, and material suppliers. It overlaps with AMAP's paving-focused members and is cross-promoted on AMAP's events calendar.
- Asphalt Institute: The Asphalt Institute is an international trade association focused on asphalt binder performance, specifications, and education. It serves a closely overlapping membership of binder producers and specifiers alongside AMAP.
- Asphalt Emulsion Manufacturers Association (AEMA): AEMA is the US trade association for asphalt emulsion manufacturers, whose member base substantially overlaps with AMAP's binder and additive producer members. Both organizations work on specifications and education for asphalt-related products.
- Asphalt Roofing Manufacturers Association (ARMA): ARMA represents manufacturers of asphalt roofing products and is cross-promoted in AMAP's events calendar. AMAP has recently expanded into roofing white papers, making ARMA a directly adjacent peer association.
- International Slurry Surfacing Association (ISSA): ISSA serves contractors, agencies, and material suppliers for slurry seal, micro surfacing, and related pavement preservation treatments. Its member companies often also participate in AMAP events around modified asphalt applications.
- Pavement Preservation & Recycling Alliance (PPRA): PPRA is an alliance promoting pavement preservation and recycling practices, overlapping with AMAP's educational mission and cross-promoted on AMAP's events calendar.
Broad incumbents
- National Roofing Contractors Association (NRCA): NRCA is the larger US trade association for the roofing industry as a whole. AMAP's recent roofing white paper activity places it adjacent to NRCA's broader roofing contractor and manufacturer member base.
Regional players
- Asphalt Contractors Association of Florida (ACAF): ACAF is a regional asphalt paving contractors association in Florida. It is listed as an AMAP sponsor and represents a regional counterpart to AMAP's national modified-asphalt focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
AMAP social profiles
Digital presenceAMAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAP leadership team
Management profileNumber of profiles
Profiles2 records
AMAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAP
What does AMAP do?
AMAP (Association of Modified Asphalt Producers) is a U.S. trade association that promotes the development, production, and use of modified asphalt products through member education, eight specialized technical committees, an annual conference and workshop, and industry publications. The association informs owners, contractors, and specifying agencies about the economic and performance benefits of modified asphalt binders and materials for improved pavement performance, and provides educational resources including a technical library, training videos, and white papers to its producer, contractor, and specifying-agency members.
Is AMAP a public or private company?
AMAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMAP founded?
AMAP was founded in 2008. It employs 1 to 10 people.
Where is AMAP based?
AMAP is headquartered in Glen Ellyn, United States, in the North America region.
How does AMAP make money?
Four revenue lines are on record. Ride-hailing Transaction Fees are the primary driver. The others are advertising and Promotions, automotive Solutions Licensing and tourism and Commerce Services.
Who are AMAP's main competitors?
Direct peers on record are National Asphalt Pavement Association (NAPA), Asphalt Institute, Asphalt Emulsion Manufacturers Association (AEMA), Asphalt Roofing Manufacturers Association (ARMA), International Slurry Surfacing Association (ISSA) and Pavement Preservation & Recycling Alliance (PPRA). National Roofing Contractors Association (NRCA) is listed as a broad incumbent. Asphalt Contractors Association of Florida (ACAF) is listed as a regional player.
Does AMAP have an API?
No public API is recorded for AMAP.
What industry is AMAP in?
AMAP's product category is Industry Trade Association. Its primary akta.pro industry code is EUALAKAH, Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators). Its NAICS code is 813910 and its SIC code is 8600.