Torum
Torum is a Malaysia-based Web3 startup operating TorumPay, a Securities Commission Malaysia-regulated digital asset exchange for retail crypto users, alongside a SocialFi platform combining social media, yield farming, NFTs, and VR/Web3.0 features, targeting Malaysian consumers.
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Torum does
Torum is a Malaysia-headquartered Web3 and SocialFi startup founded in 2018, operating through Torum International Sdn. Bhd. in Kuala Lumpur with 11-50 employees. The company operates a two-product platform: TorumPay, a provisionally registered digital asset exchange (DAX) regulated by the Securities Commission Malaysia that enables retail users to buy and sell cryptocurrencies (Bitcoin, Ethereum, Ripple, Solana) against the Malaysian Ringgit, and a Torum SocialFi platform that bundles social media functionality with DeFi yield farming, an NFT marketplace, and Avatar NFTs using VR and Web3.0 technologies.
The business model is transaction-fee driven, generating revenue from crypto trading commissions on TorumPay, marketplace commissions on NFT trades, and fees on yield farming and liquidity provision. TorumPay additionally issues physical and virtual crypto debit cards with DuitNow QR payment support, targeting Malaysian retail crypto users seeking a regulated fiat on/off-ramp. Distribution is mobile-first and self-serve via planned iOS and Android apps, with go-to-market relying on app store presence, SEO, and ecosystem leverage from strategic investor KuCoin Labs.
Torum has raised approximately US$2.07 million across five disclosed funding rounds between 2020 and 2021, with the largest US$1.5 million syndicate in March 2021 and a KuCoin Labs strategic investment in November 2021 supporting metaverse development. The company serves exclusively Malaysian consumers, holds only provisional DAX registration rather than full regulatory approval, and has no disclosed enterprise customers, revenue figures, or AI/ML capabilities, making it a small, early-stage, single-jurisdiction fintech.
Torum firmographics
Firmographics- Name
- Torum
- Legal name
- Torum International Sdn. Bhd.
- Website
- https://intro.torum.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Torum is a Malaysia-based Web3 startup operating TorumPay, a Securities Commission Malaysia-regulated digital asset exchange for retail crypto users, alongside a SocialFi platform combining social media, yield farming, NFTs, and VR/Web3.0 features, targeting Malaysian consumers.
- Ownership category
- akta.pro rank
Torum industry classification
Industry- Product category
- Cryptocurrency Exchange and Digital Asset Trading
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industries
- Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)
Keywords
Where Torum is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Torum business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Crypto Trading Fees: Transaction fees from buying and selling cryptocurrencies including Bitcoin, Ethereum, Ripple, and Solana on the TorumPay platform
- NFT Marketplace: Trading fees from NFT marketplace transactions including Avatar NFTs
- Yield Farming: DeFi yield farming services generating returns through liquidity provision and staking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Crypto Trading |
| Subscription | Monthly | TorumPay Card |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Torum product offering
Product offeringCore offering
Torum operates TorumPay, a provisionally registered digital asset exchange (DAX) regulated by the Securities Commission Malaysia that enables retail users to buy and sell cryptocurrencies (Bitcoin, Ethereum, Ripple, Solana) using Malaysian Ringgit, with instant trading, physical and virtual crypto debit cards, and DuitNow QR payments. The company also operates the Torum SocialFi Platform, a metaverse ecosystem combining social media features with DeFi capabilities including yield farming, NFT marketplace trading, and Avatar NFTs via VR and Web3.0 technologies.
Product overview
Torum is a Malaysian crypto startup offering a platform-plus-products architecture consisting of TorumPay and the Torum SocialFi Platform. TorumPay serves as the core digital asset exchange product enabling cryptocurrency trading with fiat (Ringgit), while the SocialFi Platform provides a metaverse ecosystem combining social media, yield farming, NFT marketplace, and Avatar NFT features. The products are positioned together under the Torum brand to create an integrated crypto-native ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- TorumPay: A provisionally registered digital asset exchange (DAX) operator regulated by Securities Commission Malaysia, allowing users to buy and sell cryptocurrencies with Ringgit, featuring crypto cards and fiat payment capabilities.
Products and services
- TorumPay Digital Asset Exchange Malaysian digital asset exchange platform where users can buy and sell cryptocurrencies (Bitcoin, Ethereum, Ripple, Solana) with Malaysian Ringgit. Features instant crypto trading starting from RM30 minimum, fiat withdrawals, and is provisionally registered as a DAX operator under the Securities Commission Malaysia. Targeted at retail cryptocurrency users in Malaysia.
- TorumPay Card Physical and virtual crypto debit card that allows TorumPay users to spend cryptocurrencies at merchants in Malaysia and worldwide, with DuitNow QR payment support. Targeted at Malaysian retail crypto users who want to use crypto for everyday purchases.
- Torum SocialFi Platform A SocialFi Metaverse ecosystem combining social media features with DeFi capabilities including yield farming, liquidity provision, staking, NFT marketplace trading, and Avatar NFTs, leveraging VR and Web3.0 technologies. Targeted at cryptocurrency users seeking integrated social and financial experiences.
Companies that use Torum
Customer profileSegments1 record
Ideal customer profiles1 record
Torum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Torum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Malaysia's Tech Startup EcosystemminorRecognized among Malaysia's top 10 startups alongside Naluri and Paywatch as innovative companies contributing to Malaysia's economic and technological development, supported by government initiatives and substantial investments totaling around RM1 billion.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Torum competitors and assessment
Company assessmentDirect peers
- Luno: Malaysian-licensed (via SC Malaysia) crypto exchange offering fiat on/off-ramps in Ringgit. Direct competitor to TorumPay in the retail Malaysian digital asset exchange market with similar regulatory positioning.
- Tokenize Xchange: Malaysia-based DAX operator registered with SC Malaysia offering crypto-to-Ringgit trading. Directly competes with TorumPay for the same regulated retail Malaysian crypto user base.
- Hata: Malaysian-licensed crypto exchange providing fiat-to-crypto trading in Ringgit. Operates in the same regulated retail exchange segment as TorumPay within Malaysia.
Broad incumbents
- Binance: Global crypto exchange leader with significant Malaysian user base. While much larger, it competes for the same retail crypto trading demand in Malaysia and dwarfs TorumPay in liquidity and brand.
- KuCoin: Strategic investor in Torum and global crypto exchange. While a partner/investor, KuCoin also competes for Malaysian retail crypto users with broader product offerings and deeper liquidity.
- Huobi (HTX): Strategic investor in Torum via Huobi Capital/Huobi Eco and a global crypto exchange. Comparable exchange business targeting Asian retail crypto traders, including Malaysia.
- Bitget: Global crypto exchange with strong copy trading and social trading features. Comparable to Torum's SocialFi + exchange positioning at scale, though operating as a broad incumbent rather than Malaysian-licensed platform.
Regional players
- Phemex: Singapore-headquartered crypto exchange serving Southeast Asian markets. Comparable to TorumPay in targeting regional retail crypto users with fiat rails, though not Malaysia-licensed.
- Coins.ph (by Coins): Philippines-based crypto exchange with mobile-first retail focus and fiat on-ramps. Comparable to TorumPay's mobile-first Southeast Asian retail exchange strategy, though operating in a different national market.
Emerging players
- Chiliz: Web3 SocialFi/ SportsFi platform with fan tokens, NFTs, and a community-driven ecosystem. Comparable to Torum's SocialFi metaverse positioning with tokenized community engagement and NFT marketplace components.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Torum social profiles
Digital presenceTorum compliance and trust
Trust signalCompliance1 record
Torum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torum leadership team
Management profileNumber of profiles
Profiles3 records
Torum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Torum funding detail
Funding detailFunding overview
Funding rounds5 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torum
What does Torum do?
Torum operates TorumPay, a provisionally registered digital asset exchange (DAX) regulated by the Securities Commission Malaysia that enables retail users to buy and sell cryptocurrencies (Bitcoin, Ethereum, Ripple, Solana) using Malaysian Ringgit, with instant trading, physical and virtual crypto debit cards, and DuitNow QR payments. The company also operates the Torum SocialFi Platform, a metaverse ecosystem combining social media features with DeFi capabilities including yield farming, NFT marketplace trading, and Avatar NFTs via VR and Web3.0 technologies.
Is Torum a public or private company?
Torum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Torum founded?
Torum was founded in 2018. It employs 11 to 50 people.
Where is Torum based?
Torum is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Torum make money?
Three revenue lines are on record. Crypto Trading Fees are the primary driver. The others are NFT Marketplace and yield Farming.
Who are Torum's main competitors?
Direct peers on record are Luno, Tokenize Xchange and Hata. Broad incumbents are Binance, KuCoin, Huobi (HTX) and Bitget. Regional players are Phemex and Coins.ph (by Coins). Chiliz is listed as an emerging player.
Does Torum have an API?
No public API is recorded for Torum.
What industry is Torum in?
Torum's product category is Cryptocurrency Exchange and Digital Asset Trading. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSAPADAG, Brokerages & On/Off-Ramps (fiat rails, instant buy/sell). Its NAICS code is 5231 and its SIC code is 6200.