Hata
Hata is a Malaysia-based, dual-licensed (SC Malaysia and Labuan FSA) cryptocurrency exchange founded in 2023 that enables retail and high-net-worth users to buy, sell, trade, and stake 60+ digital assets via instant buy/sell, spot, OTC, and auto-invest, with 209,000+ registered users.
- Company typePrivate
- Founded2023
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hata does
Hata is a Kuala Lumpur-headquartered, Malaysia-domiciled cryptocurrency exchange founded in 2023 that operates a regulated platform for retail and high-net-worth users to buy, sell, trade, and stake digital assets. It is the only dual-licensed digital asset exchange in Malaysia, supervised by both the Securities Commission Malaysia (as a Recognised Market Operator/DAX operator via Hata Digital Sdn Bhd) and the Labuan Financial Services Authority (via Hata Capital Limited, Reg. No. LL 18277, which runs the Hata Global platform). The product surface spans an Instant Buy/Sell digital broker (US$10–US$25,000 per transaction), a spot Exchange with tiered maker/taker fees (maker 0.00% across all nine tiers, taker 0.25% to 0.10% by 30-day volume), an OTC desk for trades above US$50,000 across 50+ asset pairs, Auto-Invest (DCA) plans, and on-chain locked staking (SOL at 14/30/60/90-day tiers). The platform is delivered through self-serve web and native iOS/Android apps, supports English/Simplified Chinese/Bahasa Malaysia, and exposes a public Exchange API (developers.hata.io). Security is built around mandatory MFA, biometric login, end-to-end encryption, 24/7 behavioural monitoring, and 1:1 customer fund segregation with a licensed trustee, with fiat and crypto held in separate vault accounts. Notabene travel-rule infrastructure is integrated for counterparty data exchange and audit readiness.
The business model is transaction-fee-driven with multiple revenue streams: a 0.2% Instant Buy/Sell fee (promotional, down from 0.5%), a tiered taker fee on the Exchange, a 15%–35% service fee on staking rewards, OTC desk spreads, and an affiliate/referral programme that redistributes a share of referee trading fees. Go-to-market is hybrid: self-serve product-led growth (web + mobile app, no demo gating) for retail, contact-led inside sales for OTC trades above US$50,000, and community-led acquisition via the 10% referee / 10% referrer fee split. Distribution extends globally through Hata Global, with strategic backing from Bybit (lead of the US$8M Series A in April 2026) supporting liquidity and co-developed products, plus a HashKey Exchange MOU for Hong Kong–Malaysia cross-border connectivity. As of April 2026, Hata reported 209,000+ registered users, RM1.04 billion (~US$225M) in 2025 transaction volume (315% YoY growth), and RM115 million+ in assets under custody.
Hata firmographics
Firmographics- Name
- Hata
- Legal name
- Hata Capital Limited
- Website
- https://hata.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hata is a Malaysia-based, dual-licensed (SC Malaysia and Labuan FSA) cryptocurrency exchange founded in 2023 that enables retail and high-net-worth users to buy, sell, trade, and stake 60+ digital assets via instant buy/sell, spot, OTC, and auto-invest, with 209,000+ registered users.
- Ownership category
- akta.pro rank
Hata industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- OTC Spot Trading & Block Execution (FSADAJAB)
- akta.pro secondary industries
- OTC Desks & Block Trading (Exchange-Operated) (FSADAAAE), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where Hata is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Hata business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Instant Buy/Sell transaction fees: 0.2% fee on all Instant Buy/Sell orders (reduced from 0.5% for a limited time) across USD/USDT pairs and all listed cryptocurrencies.
- Exchange trading taker fees: Tiered taker fees on the Hata Exchange (Maker always 0.00%) ranging from 0.25% at Tier 1 down to 0.10% above US$10M in 30-day trading volume.
- Staking service fee: Service fee of 15%–35% retained from staking rewards (depending on lock period of 14–90 days). No fees charged for on-chain staking or unstaking.
- Auto-Invest execution fees: 0.2% execution fee on Auto-Invest (DCA) plans during the limited-time promotion, mirroring Instant Buy/Sell pricing.
- OTC desk spreads and large-trade execution: Private OTC service for businesses and high-net-worth individuals with orders above US$50,000 and access to 50+ asset pairs at guaranteed prices.
- Affiliate/Referral programme distribution: Referrers receive 10% of referee trading fees; this is a marketing channel that also redistributes fees, paid in the same currency as the trading fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Instant Buy/Sell: 0.2% flat fee on USD & USDT (limited-time, down from 0.5%) |
| Transaction based/ take rate | Pay-as-you-go | Exchange taker fees 0.25% down to 0.10% by 30-day volume tier; maker fee 0.00% on all tiers |
| Outcome Based/ Performance | Pay-as-you-go | Locked staking service fee 15%–35% of rewards, varying by lock period (14/30/60/90 days) |
| Other | Pay-as-you-go | OTC desk: minimum trade US$50,000; access to 50+ asset pairs at guaranteed price |
| Unit Pricing | Pay-as-you-go | Bank Transfer/SWIFT USD withdrawal: US$100 minimum, no Hata fee |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Hata product offering
Product offeringCore offering
Hata operates a regulated cryptocurrency exchange platform that enables users to buy, sell, and trade digital assets via Instant Buy/Sell, spot markets, Auto-Invest (DCA), and locked staking. The platform supports 60+ cryptocurrencies, offers a dedicated OTC desk for large trades, and provides mobile (iOS/Android) and web access under dual licensing from the Labuan Financial Services Authority and Securities Commission Malaysia.
Differentiator
Problem solved
Functional benefit
Products and services
- Instant Buy/Sell A quote-based instant buy/sell trading feature that allows retail users to purchase or sell cryptocurrencies quickly with limits from US$10 to US$25,000 per transaction at a 0.2% fee, matching customer orders to open exchange orders.
- Hata Spot Exchange An order-book based spot exchange with tiered maker/taker fees (maker always 0.00%, taker from 0.25% down to 0.10% by 30-day volume) supporting 60+ cryptocurrency assets.
- Auto-Invest (DCA) A dollar-cost averaging (DCA) feature that lets users set up recurring investments in their preferred cryptocurrencies with a minimum of USDT10/US$10 and a 0.2% execution fee.
- Locked Staking On-chain locked staking for SOL (with more assets coming) at 14/30/60/90 day lock tiers, offering APR between approximately 3.61% and 4.72% with a 15%-35% platform service fee retained from rewards.
- Hata OTC Desk A private OTC service for businesses and high-net-worth individuals executing trades above US$50,000 with access to 50+ asset pairs at guaranteed prices and personalized 1-to-1 service.
- Hata Mobile App Native iOS and Android application providing biometric login, real-time PnL tracking, instant trading, and full account management for the Hata platform.
- Hata Exchange API A public-facing Exchange API for developers and partners to programmatically access Hata's spot exchange functionality, referenced in the Terms of Use and linked via the developer portal.
Quantifiable outcome
- 315% year-on-year growth in 2025 transaction volume to RM1.04 billion
- +4 more outcomes
Companies that use Hata
Customer profileSegments5 records
Ideal customer profiles4 records
Hata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Hata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NotabenecoreNotabene provides digital asset compliance infrastructure to Hata, showcased in a March 2026 case study. Notabene tools are used by Hata to automate counterparty data exchange, improve transaction visibility, and enhance audit readiness as volumes scale.
- HashKey ExchangecoreHong Kong's largest licensed virtual asset exchange, HashKey signed an MOU with Hata in October 2025 to deepen Southeast Asia expansion. The partnership focuses on technology, regulations, and market development, including API connectivity, system integration, and studying regulatory frameworks in Hong Kong and Malaysia to improve cross-border liquidity and trading efficiency.
- Labuan Financial Services Authority (LFSA)corePrimary regulator of Hata Capital Limited (Reg. No. LL 18277), which operates the Hata Global platform. LFSA oversight underpins Hata's 1:1 fund segregation, AML/CTF/CPF framework, and Eligibility/Conduct-of-Business rules.
- Securities Commission Malaysia (SC)coreRegulator of Hata Digital Sdn Bhd, which operates Hata Malaysia under a Recognised Market Operator (DAX) licence. The SC granted Hata Approval-in-Principle, making it the country's fifth licensed DAX operator.
- Apple App StorecoreHosts and distributes the Hata iOS application (App ID 6477564737); primary mobile distribution channel for Malaysian iOS users.
- Google PlaycoreHosts and distributes the Hata Android application (com.hata.exchange); primary mobile distribution channel for Malaysian Android users.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Hata competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Coinbase is a publicly listed, fully regulated global crypto exchange offering spot, staking, and OTC services with a similar product mix to Hata. It is comparable as a benchmark for the regulated-retail crypto exchange model Hata is building toward in Malaysia.
- OKX: OKX is a top-tier global CEX with deep spot, derivatives, and OTC liquidity. It is a relevant comparator for Hata's exchange product breadth and the offshore liquidity Hata must match to win Malaysian retail and OTC flow.
- Binance: Binance is the world's largest crypto exchange and the dominant offshore venue capturing Malaysian demand that bypasses SC-licensed DAXs. It defines the fee, liquidity, and product benchmark Hata must match to repatriate Malaysian users onshore.
- Bybit: Bybit is the world's second-largest crypto exchange and Hata's flagship strategic partner and Series A lead. While not directly competing in Malaysia, Bybit is one of the offshore exchanges absorbing RM35–46B of Malaysian demand and shapes the competitive context Hata operates in.
Regional players
- Independent Reserve: Independent Reserve is a regulated Asia-Pacific crypto exchange (licensed in Singapore and Australia) targeting retail and institutional clients with spot, OTC, and staking. It is comparable as a regionally licensed exchange expanding across multiple APAC jurisdictions under formal regulatory oversight.
- HashKey Exchange: HashKey is Hong Kong's largest licensed virtual asset exchange and Hata's MOU partner for cross-border API and regulatory integration. It is comparable as a regionally licensed, regulated exchange pursuing institutional and retail flows across Asia.
Direct peers
- SINEGY: SINEGY is another SC-licensed Malaysian DAX operating as a Recognised Market Operator. It targets overlapping Malaysian retail and institutional clients with similar spot trading, staking, and fiat on-ramp products.
- Torum: Torum is a SC-licensed Malaysian DAX operating in the same Recognised Market Operator cohort as Hata. It overlaps with Hata in Malaysian retail spot and instant-buy/sell trading under identical SC oversight.
- MX Global: MX Global is one of the six SC-registered Recognised Market Operators operating DAXs in Malaysia alongside Hata. It competes head-to-head for Malaysian retail spot trading, OTC, and staking volume under the same regulatory framework.
- Luno Malaysia: Luno is Malaysia's largest and most established SC-licensed DAX operator and controls 90%+ of the domestic market. It is Hata's most direct competitor for Malaysian retail crypto trading, fiat on-ramps, and staking, and Hata's CEO David Low was Luno's former Head of Asia Pacific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hata social profiles
Digital presenceHata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hata leadership team
Management profileNumber of profiles
Profiles3 records
Hata subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hata funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hata
What does Hata do?
Hata operates a regulated cryptocurrency exchange platform that enables users to buy, sell, and trade digital assets via Instant Buy/Sell, spot markets, Auto-Invest (DCA), and locked staking. The platform supports 60+ cryptocurrencies, offers a dedicated OTC desk for large trades, and provides mobile (iOS/Android) and web access under dual licensing from the Labuan Financial Services Authority and Securities Commission Malaysia.
Is Hata a public or private company?
Hata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hata founded?
Hata was founded in 2023. It employs 11 to 50 people.
Where is Hata based?
Hata is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Hata make money?
Six revenue lines are on record. Instant Buy/Sell transaction fees are the primary driver. The others are exchange trading taker fees, staking service fee, auto-Invest execution fees, OTC desk spreads and large-trade execution and affiliate/Referral programme distribution.
Who are Hata's main competitors?
Broad incumbents on record are Coinbase, OKX, Binance and Bybit. Regional players are Independent Reserve and HashKey Exchange. Direct peers are SINEGY, Torum, MX Global and Luno Malaysia.
Does Hata have an API?
Yes. Hata offers a public-facing Exchange API for developers and partners to programmatically access the spot exchange functionality. The API is referenced in the Terms of Use (Section 24 "Use of Hata API") and linked via the "Exchange API" footer link to the developer portal at developers.hata.io. Specific details on auth method, rate limits, REST/GraphQL type, or sandbox availability are not described in the source material. Developer documentation is at developers.hata.io.
What industry is Hata in?
Hata's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAJAB, OTC Spot Trading & Block Execution, with a secondary code of FSADAAAE, OTC Desks & Block Trading (Exchange-Operated). Its NAICS code is 523210 and its SIC code is 6200.