Un:Hurd Music

What Un:Hurd Music does

Un:Hurd Music operates an AI-powered marketing platform that serves independent music artists, labels, and artist managers with a unified suite of promotional tools. The platform's core technology combines a proprietary playlist-matching algorithm covering approximately 25,000 Spotify playlists with cross-platform analytics aggregating streaming, social, and audience data from Spotify, Instagram, YouTube, TikTok, and Meta. Built-in modules include a major-label-style ad builder that runs campaigns without requiring artists to maintain their own ad accounts, an AI PR Assistant for generating press releases and bios, an AI-assisted Fan Hub website builder with email and phone capture plus Meta/TikTok pixel integration, structured 4-12 week release planning workflows, and tracking pixel features for retargeting and lookalike audience creation.

The company monetizes through a freemium SaaS model anchored on Pro subscriptions at £12.99/month or £69.99/year (including 10 or 120 pitching credits respectively), supplemented by à la carte credit bundles for playlist pitching at approximately £6.99 per 10-credit pitch and a custom-priced Agency tier that delivers bespoke marketing campaigns for labels, managers, and established artists. The go-to-market is primarily product-led with self-serve signup, a 7-day free trial, and mobile apps on iOS and Android, layered with an enterprise-style direct-sales motion for the Agency division. The company reports user scale of 125,000-185,000 artists across 129 countries, was founded in 2019 in the United Kingdom, and operates with 11-50 employees. Notable customers span indie acts (The K's, Izabel, Holly Walker) and major artists (Dizzee Rascal, Mr Eazi, Headie One, Tayla Parx, Hot Since 82, Franky Wah). Funding history includes a £250k seed round in 2021, a seven-figure round in March 2023 led by Kobalt founder Willard Ahdritz, a March 2024 strategic round with Mr Eazi and Sam Feldt, a 2025 investment from EMPIRE, and a December 2024 acquisition of IndieKnow.

Name

Un:Hurd Music

Legal name

UN:HURD MUSIC LIMITED

Website

https://unhurdmusic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Un:Hurd Music is an AI-powered marketing platform that helps independent artists, labels, and managers run data-driven music promotion across Spotify, Instagram, YouTube, TikTok, and Meta via playlist pitching, automated ad campaigns, and cross-platform analytics.

Ownership category

akta.pro rank

Product category

Music Marketing Software

NAICS

Software Publishers (5132), Media Buying Agencies (54183)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)

akta.pro secondary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Music marketing platform
• Playlist pitching services
• Artist analytics software
• Social media advertising
• Fan engagement tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Subscription: Monthly or annual subscription providing access to platform tools including playlist pitching credits, ad building, analytics, fan hub builder, and partner discounts. Monthly plan includes 10 credits; annual plan includes 120 credits.
2. Agency Custom Services: Bespoke marketing packages for labels, managers, and artists with larger budgets. Price on application with dedicated team of experts delivering tailored campaigns and real-time reporting dashboards.
3. Pitching Credits: Individual playlist pitches available at 10 credits per pitch (approximately £6.99). Credit bundles offer discounted rates compared to per-pitch pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Un:Hurd Music sells a self-serve AI-powered marketing platform for independent music artists that combines algorithm-driven Spotify playlist pitching, cross-platform social advertising (Spotify, YouTube, Meta, TikTok), fan analytics, AI-generated press content, and a fan hub website builder. It also offers bespoke Agency services for labels, managers, and established artists who want hands-on campaign execution.

Product overview

un:hurd music operates as a unified AI-powered music marketing platform with modular components designed for independent artists, labels, and managers. The core platform provides data analytics and marketing tools, augmented by subscription tiers (Pro at £12.99/month or £69.99/year) and Agency services for bespoke campaigns. Key integrated modules include: Playlist Pitching Tool (algorithm-matched Spotify playlists), Social Ad Builder (cross-platform ad creation for Spotify, TikTok, Meta, YouTube), AI PR Assistant (generative AI for press releases and bios), Artist Fan Hub (website builder with AI assistance and fan data collection), Insights Dashboard (real-time analytics across streaming and social platforms), Campaign Management & Reporting (campaign tracking with performance metrics), Release Cycles (4-12 week release planning with 100+ tasks), and Tracking Pixels (Meta/TikTok retargeting). The platform integrates natively with Spotify, Instagram, TikTok, YouTube, and Meta for data sync and ad management.

Differentiator

Problem solved

Functional benefit

Products and services

• un:hurd music Platform Self-serve SaaS platform giving independent artists access to AI-driven playlist pitching, cross-platform social advertising, fan analytics, AI-generated press content, release planning, and a fan hub website builder, integrated with Spotify, Instagram, TikTok, YouTube, and Meta.
• Agency Services Bespoke marketing service for labels, managers, and established artists that delivers tailored digital strategies, press, blogs, radio, YouTube, Spotify, SoundCloud, and TikTok campaigns, plus digital advertising and streaming strategy with a dedicated in-house team and real-time reporting dashboards.

Quantifiable outcome

• Artists grow fans 8.2x faster (claimed on pricing page)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Base For MusicminorGTM or Marketing Partner · 3 February 2026Advertising partnership for music promotion campaigns.
• Yamaha Creator PassminorGTM or Marketing Partnerun:hurd music integrated into Yamaha Creator Pass platform bundling 21 music and podcast tools. Available at launch in 37 countries.
• FiverrminorGTM or Marketing PartnerPartner offer providing exclusive discounts for un:hurd Pro members on Fiverr services.
• SoundCloudminorGTM or Marketing PartnerPartner offer providing exclusive discounts for un:hurd Pro members on SoundCloud services.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• United Masters: Distribution and marketing platform for independent artists offering release services, brand partnerships, and data analytics — directly comparable all-in-one indie artist stack with similar target market and business model.
• AWAL (Kobalt): Kobalt's artist and label services arm providing marketing, distribution, and analytics for independent artists. Particularly relevant as Kobalt founder Willard Ahdritz is a lead investor in Un:Hurd, and the two target overlapping artist segments.
• Amuse: Music distribution and marketing platform for independent artists offering free and paid tiers, label services, and promotional tools. Already a Un:Hurd partner, making them an explicitly comparable peer in indie artist marketing automation.
• DistroKid: Largest independent music distribution platform serving millions of artists worldwide with paid subscriptions. Comparable subscription-based model targeting the same indie artist persona with expanding marketing tooling.
• TuneCore: Music distribution and publishing administration platform for independent artists with subscription tiers and analytics. Direct competitor for indie artist wallet share on the distribution-plus-marketing proposition.

Emerging players

• Chartmetric: Music data analytics platform providing streaming, social, and playlist tracking for artists and labels. Comparable on the analytics and insights dashboard surface area that Un:Hurd offers as part of its broader platform.
• Songstats: Music analytics platform tracking streaming, social media, and playlist performance. Already integrated as a Un:Hurd partner and competing for the same indie artist analytics budget.
• Feature FM: Music marketing platform offering smart links, pre-save campaigns, and pixel-based retargeting for artists and labels. Overlaps on Un:Hurd's link-in-bio, pixel integration, and campaign-tracking capabilities.
• Too Lost: Music distribution and rights management platform for independent artists with growing marketing tooling. Comparable indie artist target with subscription-based GTM motion.
• Vampr: Music collaboration and networking platform connecting artists, producers, and engineers. Adjacent in serving the indie artist career-building journey with comparable tech-enabled GTM and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Instagraminstagram.com/unhurdmusic
• TikToktiktok.com/@unhurdmusic
• Facebookfacebook.com/unhurdmusic
• Xx.com/UnHurd_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Un:Hurd Music