Feature.fm
Feature.fm is a SaaS platform that provides marketing, advertising, and analytics tools for the music industry, offering Smart Links, Pre-Save campaigns, fan CRM, and white-label solutions to independent artists, record labels, artist managers, and music distributors worldwide.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Feature.fm does
Feature.fm is a New York-based, privately-held SaaS platform founded in 2013 that builds marketing, advertising, and analytics technology for the music industry. Its product surface centers on a family of "Smart Link" landing pages — Pre-Save Links, Release Links, Artist Bio Links, Tour & Event Links, Contest & Unlock Pages, Podcast Links, Short Links, and Future Save — supported by a Fan Base Management (Audience CRM) module and an Analytics & Insights dashboard. The company invented Pre-Save technology that automatically converts to Released Smart Links on release day, and operates a deep-link infrastructure for one-click Spotify Pre-Saves. The platform integrates with more than 100 digital music services (Spotify, Apple Music, Amazon, YouTube, Tidal, Deezer, SoundCloud, Pandora, Audiomack, Boomplay, Anghami, Qobuz) plus tour-data (Bandsintown), email (Mailchimp, ActiveCampaign), analytics (Google Analytics, GTM), and ad-retargeting networks (TikTok, Meta, Google, Snapchat). Infrastructure handles billions of monthly requests with >95% Google Page Load Speeds and real-time analytics delivery.
Revenue is generated primarily through tiered subscriptions: artist plans run Free / $8 / $19 / $39 per month and business plans run $99 / $199 per month, with multi-year enterprise contracts for API + Automation and white-label suites. Secondary revenue comes from affiliate commissions on Apple, Amazon, and Spotify traffic. Distribution is multi-modal: self-serve product-led growth for independent artists, enterprise sales for labels and managers, channel/reseller relationships with major music distributors (AWAL, The Orchard, Empire, 300 Entertainment, Symphonic, ONErpm, Ditto, Altafonte), and white-label OEM embedding through a 2026 partnership with SonoSuite. The customer base spans the long tail — 300,000 to 550,000 artists with 3 million+ links created and 1 billion+ fans reached — alongside enterprise label groups including AWAL, Beggars Group, Secretly Group, Domino, PIAS, Dirty Hit, Dead Oceans, Monstercat, Mad Decent, and Epitaph Records. The company is founder-led (Lior Aharoni, CEO; Zohar Aharoni, CTO; Lior Shapsa, VP R&D) with 11–50 employees and has operated without disclosed institutional funding since a 2015 round.
Feature.fm firmographics
Firmographics- Name
- Feature.fm
- Website
- https://feature.fm
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feature.fm is a SaaS platform that provides marketing, advertising, and analytics tools for the music industry, offering Smart Links, Pre-Save campaigns, fan CRM, and white-label solutions to independent artists, record labels, artist managers, and music distributors worldwide.
- Ownership category
- akta.pro rank
Feature.fm industry classification
Industry- Product category
- Music Marketing Software
- NAICS
- Sound Recording Industries (5122)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where Feature.fm is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Feature.fm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Artist Subscription Plans: Tiered subscription model for independent artists with four tiers: Free, Basic ($8/mo), Artist ($19/mo), and Pro Artist ($39/mo). Revenue generated through monthly/annual subscriptions with 7-day free trials driving conversion to paid tiers.
- Business/Label Subscription Plans: Tiered subscription for music businesses including Marketer ($99/mo), Pro Marketer ($199/mo), and Enterprise (custom pricing). Includes unlimited artist folders, team permissions, and advanced features for managing artist rosters at scale.
- Enterprise/API Solutions: Custom enterprise solutions including API access for automation at scale and white-label marketing suites for distribution companies. Revenue from API usage, automation, and custom solution architecture.
- Affiliate Marketing Revenue: Generate additional revenue from campaigns with affiliate marketing integrations like Apple, Amazon and Spotify commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for curious artists with limited features |
| Subscription | Monthly | Basic Artist - $8/mo for developing artists with core features |
| Subscription | Monthly | Artist - $19/mo for growing artists with advanced marketing tools |
| Subscription | Monthly | Pro Artist - $39/mo for professional artists with full feature access |
| Subscription | Monthly | Marketer - $99/mo for growing businesses managing multiple artists |
| Subscription | Monthly | Pro Marketer - $199/mo for professional marketers with advanced features |
| Subscription | Multi-year contract | Enterprise - Custom pricing for businesses requiring automation and custom solutions |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Feature.fm product offering
Product offeringCore offering
Feature.fm is a music marketing automation platform that helps artists, labels, managers, and distributors promote music releases and grow fan bases. It provides Smart Links, Pre-Save campaigns, Future Save, Bio Links, Tour Links, Contest pages, Podcast Links, Short Links, Fan CRM/audience management, and analytics. The platform also offers enterprise white-label marketing suites and API automation for distribution partners serving major labels, indie labels, and individual artists globally.
Product overview
Feature.fm is a music marketing platform built as a unified product with interconnected modules. The core offering centers on smart link and landing page technology that includes Artist Bio Links, Release Links (Smart Links), Pre-Save Links, Future Save, Contest & Unlock Pages, Tour & Event Links, Podcast Links, and Short Links. These are complemented by Fan Base Management (Audience CRM) for fan relationship management and Analytics & Insights for performance tracking. For enterprise customers, the platform offers White Label Solutions and API + Automation capabilities. The products are available across pricing tiers ranging from Free to Enterprise, targeting independent artists through major music labels and distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Bio Links Link-in-bio landing pages designed for music artists that consolidate latest releases, videos, merch, tour dates, and content in one place. Automatically created and interconnected with other Feature.fm products.
- Release Links (Smart Links) Smart music links that automatically route fans to their preferred streaming service to maximize streams. Includes geo-aware behavior, language localization, and automatic conversion from Pre-Save links on release day.
- Pre-Save Links Pre-release marketing links that collect saves and notify fans when music drops, guaranteeing streams, follows, and playlist adds from day one. Automatically converts to Release Smart Links on release day; supports local timezone and global release conversion.
- Future Save A perpetual Pre-Save that delivers all future artist releases to fans' libraries automatically with email notifications for each new release, building a compounding base of guaranteed Day 1 listeners.
- Contest & Unlock Pages Contest and giveaway pages that reward fans with prizes for taking growth-focused actions like follows, saves, and social sharing. Includes referral-based entries for viral fan acquisition.
- Tour & Event Links Landing pages connecting fans to all tour dates for ticket purchasing. Automatically imports shows from Bandsintown and enables email collection from interested fans.
- Podcast Links Smart links for podcasts that automatically route listeners to their preferred podcast platform. Includes email collection for newsletter subscribers and follow actions for major platforms.
- Short Links URL shortening and tracking tool for any destination like merch stores or websites. Includes custom domain branding, conditional routing rules, and click/device/location tracking.
- Fan Base Management (Audience CRM) Fan relationship management system with fan database, contact collection, smart audience segmentation, and email syncing to platforms like Mailchimp and ActiveCampaign.
- Analytics & Insights Comprehensive analytics dashboard tracking fan behaviors, geo-location, social platform performance, streaming service preferences, and sales conversion. Includes artist-level consolidated views and link-level drill-downs.
- Enterprise Solutions (API + Automation) Enterprise-grade marketing automation platform with API access for automated asset creation at scale, white-label solutions for distributors, and custom solution architecture for large music companies.
- White Label Solutions White-label marketing suite offered to distributors and platforms to provide embedded marketing capabilities directly to their artist and label customers, with configurable workspace permissions and no Feature.fm branding.
Companies that use Feature.fm
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Feature.fm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature7 records
Feature.fm partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- SonoSuitecoreStrategic partnership integrating Feature.fm's marketing automation tools—including Pre-Save campaigns, Smart Links, and fan CRM capabilities—directly into SonoSuite's white-label music distribution platform. The integration allows distributors using SonoSuite's infrastructure to offer marketing services to artists and labels without external tools, with configurable workspace permissions for controlling client access. The deal gives Feature.fm structural distribution through SonoSuite's network of independent distributors while addressing the industry's growing focus on first-party fan data collection.
- YouTubecoreIntegration partner enabling YouTube Music Pre-Saves, video embedding on landing pages, and YouTube Shorts connection for viral marketing. Part of select industry partner ecosystem.
- SoundCloudcoreIntegration partner for SoundCloud Pre-Saves and embedded media players on Feature.fm landing pages. Part of select industry partner ecosystem.
- SpotifycorePrimary integration partner enabling Spotify Pre-Saves, Multiple Follow actions, artist profile follows, and playlist additions. Deep link technology for one-click Spotify Pre-Saves. Affiliate commission partner.
- AWALcoreMajor music distribution partner integrating Feature.fm marketing tools for their artist roster. Case study partner showcasing contest campaigns like RaeLynn's success story driving 100M streams.
- ApplecoreIntegration partner enabling Apple Music Pre-Adds, Apple Podcasts follows, and affiliate commission partner generating revenue from campaigns.
- AmazoncoreIntegration partner enabling Amazon Music Pre-Saves and affiliate commission partner for generating revenue from campaigns.
- TidalcoreIntegration partner for Tidal Pre-Saves and music streaming. Part of select industry partner ecosystem.
- AudiomackcoreIntegration partner enabling Audiomack Pre-Saves and streaming. Part of select industry partner ecosystem.
- ONErpmminorMusic distribution partner using Feature.fm for artist marketing. Part of select industry partner ecosystem.
- Symphonic DistributionminorMusic distribution partner using Feature.fm for artist marketing. Part of select industry partner ecosystem.
- AltafonteminorMusic distribution and services partner. Part of select industry partner ecosystem.
- DittominorMusic distribution partner. Part of select industry partner ecosystem.
- MailchimpcoreEmail syncing integration partner allowing users to sync fan contact info to Mailchimp for email marketing campaigns.
- ActiveCampaigncoreEmail syncing integration partner allowing users to sync fan contact info to ActiveCampaign for automated email marketing.
- TikTok AdscoreAd retargeting partner enabling fans to be sent to TikTok Ads for retargeting campaigns based on detailed event data like genres, artist names, and locations.
- Facebook/Instagram AdscoreAd retargeting partner enabling fans to be sent to Facebook and Instagram Ads for retargeting campaigns.
- Google AdscoreAd retargeting partner enabling fans to be sent to Google Ads for retargeting campaigns. Also includes Google Analytics and Google Tag Manager integrations.
- Snapchat AdscoreAd retargeting partner enabling fans to be sent to Snapchat Ads for retargeting campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Feature.fm competitors and assessment
Company assessmentBroad incumbents
- DistroKid: DistroKid is the largest indie distribution platform and increasingly bundles marketing tools, hyperfollow pages, and promotional features. Its distribution-led reach overlaps with Feature.fm's distribution OEM/channel partners and competes for the same artist's marketing budget.
- SoundCloud: SoundCloud owns Linkfire and operates a music platform that increasingly bundles artist-marketing tools (Repost, monetize, distribution). Its ownership of the largest direct competitor and large creator audience overlap with Feature.fm's target market.
- Spotify (Spotify for Artists): Spotify for Artists and adjacent tools (Marquee, Discovery Mode) sit inside the same artist-marketing workflow that Feature.fm facilitates. As Spotify expands its first-party marketing stack, it represents the largest potential adjacent competitor.
- Linktree: Linktree is the dominant link-in-bio platform used broadly by creators and increasingly by musicians. While not music-specialized, it competes with Feature.fm's Artist Bio Links product across the same creator audience and adjacent use cases.
Direct peers
- Toneden: Toneden offers smart music links, fan data collection, and music marketing landing pages aimed at artists and labels. It targets the same indie-artist and label marketing workflow as Feature.fm and competes head-to-head on smart-link functionality.
- Hypeddit: Hypeddit is a direct smart-link and music marketing competitor serving independent artists with smart URLs, Pre-Save, and fan-engagement tools similar to Feature.fm's Pre-Save and Contest products.
- Linkfire: Linkfire is the most direct competitor to Feature.fm, offering smart music links, Pre-Save, and artist/label marketing landing pages for the same independent-artist and label segments. Now owned by SoundCloud, it shares the same core category, customer base, and feature set.
- Bandzoogle: Bandzoogle provides all-in-one websites, smart links, email lists, and music stores for independent musicians. It overlaps Feature.fm's Bio Links, Fan CRM, and tour pages as part of a fuller website builder offering for the same indie artist base.
Regional players
- SonoSuite: SonoSuite is a white-label distribution platform that now embeds Feature.fm's marketing automation as an OEM partner. As the distribution backbone for many independent distributors (often in Europe and Latin America), it is both a partner and a regional channel that competes at the platform-bundled marketing layer.
Emerging players
- Vampr: Vampr is a music-focused networking and collaboration app expanding into artist promotion and discovery. It is an emerging player with overlapping artist-marketing and fan-engagement functionality to Feature.fm's social and contest products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Feature.fm social profiles
Digital presenceFeature.fm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feature.fm leadership team
Management profileNumber of profiles
Profiles5 records
Feature.fm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feature.fm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feature.fm
What does Feature.fm do?
Feature.fm is a music marketing automation platform that helps artists, labels, managers, and distributors promote music releases and grow fan bases. It provides Smart Links, Pre-Save campaigns, Future Save, Bio Links, Tour Links, Contest pages, Podcast Links, Short Links, Fan CRM/audience management, and analytics. The platform also offers enterprise white-label marketing suites and API automation for distribution partners serving major labels, indie labels, and individual artists globally.
Is Feature.fm a public or private company?
Feature.fm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feature.fm founded?
Feature.fm was founded in 2013. It employs 11 to 50 people.
Where is Feature.fm based?
Feature.fm is headquartered in New York, United States, in the North America region.
How does Feature.fm make money?
Four revenue lines are on record. Artist Subscription Plans are the primary driver. The others are business/Label Subscription Plans, enterprise/API Solutions and affiliate Marketing Revenue.
Who are Feature.fm's main competitors?
Broad incumbents on record are DistroKid, SoundCloud, Spotify (Spotify for Artists) and Linktree. Direct peers are Toneden, Hypeddit, Linkfire and Bandzoogle. SonoSuite is listed as a regional player. Vampr is listed as an emerging player.
Does Feature.fm have an API?
Yes. Feature.fm offers an advanced API for enterprise customers to automatically create marketing assets at scale. The API enables programmatic creation of all marketing assets including Pre-Saves, Smart Links, and fan data management. Available for enterprise solutions customers with API + Automation capabilities.
What industry is Feature.fm in?
Feature.fm's product category is Music Marketing Software. Its primary akta.pro industry code is MPAIACAF, Creator/Artist Direct-to-Fan Streaming & Membership, with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 5122 and its SIC code is 7310.