Heartland Industries
Heartland Industries is a Detroit-based material science company that develops Imperium, a proprietary industrial-hemp fiber platform producing carbon-negative masterbatch, filled resin, and textile products sold to plastic compounders, automotive suppliers, and global brand customers across more than 10 US states plus India and Europe.
- Company typePrivate
- Founded2020
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heartland Industries does
Heartland Industries is a Detroit-based material science company founded in 2020 that develops and commercializes Imperium, a proprietary portfolio of industrial-hemp-derived fiber additives and finished materials. Its core technology is a hemp-fiber processing platform that solves the dust, flammability, bonding, and bulk-density problems that have historically blocked bio-based additives from plastics compounding; outputs include Imperium Masterbatch, Filled Resin, Spin-Ready White Fiber, Yarn, Fabric, and additives for rubber, concrete, asphalt, and paper. The company claims its materials deliver a 70% carbon-footprint reduction versus conventional alternatives while reducing production cost by more than 50% through a local-farming-for-local-manufacturing architecture.
The business model combines one-time sales of Imperium materials to plastic compounders, converters, and global brand customers with a developing recurring carbon-credit revenue stream tied to its USDA-funded Hemp4Soil program. Go-to-market is enterprise field sales into automotive (BASF/Magna via GoMove), plastics compounding (Ravago), packaging, textiles, construction, marine, and government (USDA Biopreferred-certified procurement). Distribution is multi-tier — a farmer network across more than 10 US states feeds processing, then plastic compounders and converters, then global brands — augmented by partnerships with HFGA (farmer supply), Magnolia Partners (packaging distribution), Roots Carbon (carbon checkout), and Climate Commodities (hemp standards). Revenues are not disclosed and the company is reported at 1-10 employees, indicating an early commercial stage despite enterprise logos and a May 2024 strategic investment from BASF's Chemovator.
Heartland Industries firmographics
Firmographics- Name
- Heartland Industries
- Legal name
- Heartland Industries
- Website
- https://heartland.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heartland Industries is a Detroit-based material science company that develops Imperium, a proprietary industrial-hemp fiber platform producing carbon-negative masterbatch, filled resin, and textile products sold to plastic compounders, automotive suppliers, and global brand customers across more than 10 US states plus India and Europe.
- Ownership category
- akta.pro rank
Heartland Industries industry classification
Industry- Product category
- Bio-based Materials Manufacturing
- NAICS
- Cyclic Crude, Intermediate, and Gum and Wood Chemical Manufacturing (325194)
- SIC
- Plastics Products, Nec (3089)
- akta.pro primary industry
- Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, PBAT) (IMANANAA)
Keywords
Where Heartland Industries is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Heartland Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Imperium Material Sales: Heartland produces and distributes low carbon Imperium materials that reduce the cost of finished goods. Revenue generated from selling Imperium masterbatch, textile fiber, and filled resin products to plastic compounders, converters, and manufacturers.
- Agricultural Partnership Revenue: Partnerships with farmers to grow industrial hemp for fiber and grain production, creating a reliable and scalable US hemp supply chain.
- Carbon Credits (Future): USDA program creating unprecedented insights for agriculture-focused carbon data. Heartland plans to create America's leading agriculture carbon credit market using Hemp4Soil data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for Imperium materials |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Heartland Industries product offering
Product offeringCore offering
Heartland Industries produces and distributes Imperium, a portfolio of low-carbon hemp fiber materials and additives that replace petroleum- and mineral-based inputs in plastics, textiles, rubber, concrete, asphalt, and paper. The company partners with farmers to grow industrial hemp, processes it into masterbatch, filled resins, and textile fiber/yarn/fabric, and sells these directly to global brands, plastic compounders, automotive suppliers, textile mills, and converters, enabling drop-in material replacement without retooling costs.
Product overview
Heartland Industries offers Imperium, a portfolio of carbon-negative hemp fiber materials and additives that serve multiple industries. The product line includes three main textile stages (Imperium Spin-Ready White Fiber, Imperium Yarn, and Imperium Fabric), three plastic compound product lines (Imperium Masterbatch, Imperium Filled Resin, and Pallets & Bins), and material-specific additives for rubber, concrete, asphalt, and paper. The Imperium platform enables local farming for local manufacturing, reducing supply chain costs while delivering materials that replace more than 30% of conventional materials in plastics, textiles, concrete, and asphalt applications.
Differentiator
Problem solved
Functional benefit
Brands
- Imperium: Heartland's flagship product line of natural fiber materials including Imperium Textile, Imperium Masterbatch, Imperium Filled Resin, Imperium Yarn, Imperium Fabric, and Imperium Spin-Ready White Fiber. Imperium materials are carbon-negative hemp-based additives for plastics, textiles, rubber, concrete, asphalt, and paper.
Products and services
- Imperium Textile Imperium Textile encompasses Heartland's full hemp fiber textile line for yarn mills, fabric manufacturers, apparel brands, furniture, and home textiles; uses 95% less water than cotton and regenerates soil.
- Imperium Spin-Ready White Fiber Bleached, opened, and spin-ready hemp fiber delivered to consistent staple length, ready to blend with cotton, viscose, and synthetic fibers in existing yarn manufacturing lines without retooling.
- Imperium Yarn Hemp yarn engineered for knit and woven fabric manufacturers, spun from Imperium hemp fiber and delivering softness, strength, and breathability at a competitive price point.
- Imperium Fabric Butter-soft hemp fabric engineered for brands and cut-and-sew manufacturers, with woven and knit options delivering hand-feel, durability, and drape for apparel, furniture, and home textiles.
- Imperium Masterbatch Masterbatch product containing Imperium hemp additives for plastic compounding that solves dust, flammability, bonding, and bulk density problems associated with bio-based additives.
- Imperium Filled Resin Performance plastics reinforced with Imperium hemp fiber, offering hemp-reinforced polypropylene and other resins as stronger, lighter, and cheaper alternatives to talc-, calcium-, and glass-filled plastics.
- Pallets & Bins Carbon-neutral industrial packaging including pallets and bins reinforced with Imperium hemp materials, providing durable, lightweight alternatives to traditional wood pallets without retooling costs.
- Imperium Animal Feed Animal feed products derived from industrial hemp processing, utilizing the grain and fiber components of the hemp plant.
Quantifiable outcome
- 70% carbon footprint reduction using Imperium materials
- +4 more outcomes
Companies that use Heartland Industries
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Heartland Industries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heartland Industries partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hemp Fiber and Grain Association (HFGA)corePartnership to educate farmers on best practices for planting and harvesting industrial hemp, and regional crop rotation strategies. HFGA helps Heartland secure consistent, high-quality fiber supplies from American growers while driving profitability for farmers.
- Lethal VenturesminorPartnership to launch Carbon Report - a carbon footprint calculator tool that Heartland has been using for 5 years to send carbon emissions data with TDS and SDS for customer programs.
- RavagocoreHeartland and Ravago partnered to develop hemp-based plastic additives that reduce carbon footprint of plastics. Ravago leverages carbon-negative and renewable Imperium additives to offer stronger, lighter, cheaper, and more sustainable composite products.
- Magnolia PartnersminorDistribution partnership for decarbonized returnable packaging solutions using Heartland's Imperium materials.
- Amazon Devices Climate Tech AcceleratorminorHeartland selected for prestigious Amazon Devices Climate Tech Accelerator program - an equity-free accelerator supporting climate technology companies.
- Roots CarbonminorCarbon credit checkout integration for conscious brand owners using Heartland materials to align their operations with sustainability goals.
- Climate CommoditiesminorPartnership to commoditize industrial hemp by creating standards that usher in next generation carbon markets. Focus on creating standardized contracts for industrial hemp fiber.
- PresidiominorHeartland completing Life Cycle Assessment (LCA) with Presidio, one of the top sustainability graduate programs in the world. LCA quantifies carbon negative properties of Imperium materials.
- Magna ExteriorscorePartnership under BASF GoMove automotive program to develop sustainable automotive products. ALTAIR Enlighten Award finalists for low-carbon polyamide 6 using Heartland's Imperium hemp materials.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Heartland Industries competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Heartland Industries social profiles
Digital presenceHeartland Industries compliance and trust
Trust signalCompliance1 record
Heartland Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Industries leadership team
Management profileNumber of profiles
Profiles9 records
Heartland Industries funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Industries
What does Heartland Industries do?
Heartland Industries produces and distributes Imperium, a portfolio of low-carbon hemp fiber materials and additives that replace petroleum- and mineral-based inputs in plastics, textiles, rubber, concrete, asphalt, and paper. The company partners with farmers to grow industrial hemp, processes it into masterbatch, filled resins, and textile fiber/yarn/fabric, and sells these directly to global brands, plastic compounders, automotive suppliers, textile mills, and converters, enabling drop-in material replacement without retooling costs.
Is Heartland Industries a public or private company?
Heartland Industries is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heartland Industries founded?
Heartland Industries was founded in 2020. It employs 1 to 10 people.
Where is Heartland Industries based?
Heartland Industries is headquartered in Detroit, United States, in the North America region.
How does Heartland Industries make money?
Three revenue lines are on record. Imperium Material Sales are the primary driver. The others are agricultural Partnership Revenue and carbon Credits (Future).
Does Heartland Industries have an API?
No public API is recorded for Heartland Industries.
What industry is Heartland Industries in?
Heartland Industries's product category is Bio-based Materials Manufacturing. Its primary akta.pro industry code is IMANANAA, Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, PBAT). Its NAICS code is 325194 and its SIC code is 3089.