What ForActive does

ForActive is a Poland-based (Warsaw/Wrocław) mobile-first SaaS platform that enables independent personal trainers, fitness instructors, and sports coaches to sell memberships, recurring plans, class packages, and one-time passes directly to clients. The product combines four core modules: automated recurring payment processing, client attendance tracking via QR code check-in (tied to payment plans), class and event management with automated notifications, and an AI-powered content generator that produces ready-to-post social media graphics, short videos, and smart links for trainer profiles. The platform runs on iOS and Android, integrates Stripe for payment processing (credit card, Apple Pay, Google Pay), and supports English and Spanish.

The company is structured as a private, for-profit entity, founded in 2023/2024, with 1–10 employees. ForActive raised a $1.6 million pre-seed round in April 2024 led by ff Venture Capital and Movens Capital, with stated use of funds to scale acquisition in the US market. The platform's go-to-market is product-led growth: trainers self-serve through app store download, configure a profile, and begin selling within minutes, with no monthly subscription fee. The pricing model is a transaction-fee structure with a $0 service fee, $0 payout fee, and a $30 flat platform fee charged only when a trainer earns over $1,000 in a calendar month — explicitly positioned as a lower-cost alternative to incumbents MindBody and Vagaro.

The customer base is composed entirely of SMBs and individual independent professionals across personal training, yoga, pilates, dance, MMA, boxing, basketball, swimming, tennis, lacrosse, and team sports coaching. Named reference customers include DTI Fitness LLC, DB Elevate NY, LONAFIT, Power Play Fit, NCFitness/Nutrition, RB Elites, The Prime Time Club, and Mandela Trains — all based in the US. There is no disclosed management team, no parent company, no M&A activity, no patents or trademarks, and no public revenue figures. The strategic posture is concentrated on US-market penetration of the independent fitness professional segment, with localization, content automation, and a low-friction pricing model as the primary levers.

Name

ForActive

Legal name

ForActive

Website

https://foractive.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ForActive is a Poland-built mobile SaaS platform that lets independent US personal trainers, instructors, and coaches automate recurring payments, track client attendance via QR check-in, manage classes, and generate social media content on a pay-as-you-go fee model.

Ownership category

akta.pro rank

Product category

Fitness Business Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Fitness payment software
• Trainer client management
• Membership billing platform
• Fitness business app
• Independent coach software

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee Revenue: Pay-as-you-go model with no monthly subscription fee. $0 service fee, $0 payout fee. $30 flat fee charged only when trainer earns over $1,000 in a calendar month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ForActive provides a mobile-first SaaS application that enables independent fitness professionals (personal trainers, instructors, and coaches) to automate recurring payment collection, manage client attendance through QR code check-ins, schedule classes and events, and auto-generate social media content. The platform uses a pay-as-you-go model with no monthly subscription, charging a $30 flat fee only when a trainer's monthly earnings exceed $1,000. It is available on iOS and Android, supports English and Spanish, and processes all payments through Stripe.

Product overview

ForActive is a single unified platform designed specifically for independent fitness professionals (personal trainers, instructors, and coaches). The platform combines four core feature modules: automated payment processing, client attendance tracking with QR code check-ins, class and event management, and social media content generation. Users can sell memberships and recurring plans while the platform handles payment collection, reminders, and client session tracking. The service is available in English and Spanish with no monthly subscription fee, charging only a $30 flat fee when earnings exceed $1,000 in a calendar month.

Differentiator

Problem solved

Functional benefit

Products and services

• ForActive mobile app Mobile-first SaaS application for independent personal trainers, fitness instructors, and sports coaches that automates recurring payment collection, tracks client attendance via QR code check-ins, manages classes and events, and auto-generates social media content. The product is sold to solo and small-studio fitness operators who need a low-cost alternative to MindBody and Vagaro.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is used as the payment processing infrastructure for all transactions on the ForActive platform. Provides bank-level encryption and compliance with US regulations for secure payment processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody (MindBody): Mindbody is the dominant SaaS platform for fitness studios, salons, and wellness businesses, providing scheduling, payments, and client management. It is the primary incumbent ForActive positions against, though Mindbody targets larger studios and gyms while ForActive focuses on independent trainers.
• Vagaro: Vagaro is an all-in-one business management platform for fitness, wellness, beauty, and salon professionals, offering appointment booking, payment processing, and marketing tools. It is the second named direct competitor to ForActive in the independent fitness professional market.
• Square Appointments: Square Appointments, from Block (Square), is a broader SMB scheduling and payment platform used by independent fitness professionals alongside many other service businesses. While not fitness-specialized, it competes with ForActive on payment processing and appointment booking for independent trainers.

Direct peers

• Trainerize: Trainerize is a SaaS platform built specifically for personal trainers, offering client management, workout programming, nutrition tracking, and payment processing. It targets the same independent PT persona as ForActive, making it a direct competitor in the personal trainer software segment.
• TrueCoach: TrueCoach is a personal trainer client management platform offering workout delivery, habit tracking, and payment tools for independent fitness professionals. It directly competes with ForActive for the same independent PT persona with overlapping payment and client management functionality.
• PushPress: PushPress provides gym and fitness studio management software including membership billing, class scheduling, and client management. While more focused on boutique gyms than solo trainers, it overlaps with ForActive in payment processing and class management for fitness professionals.
• Glofox: Glofox offers all-in-one management software for boutique fitness studios and gyms, including memberships, scheduling, and payment processing. It targets a slightly larger customer (boutique studios vs. solo trainers) but competes in the same fitness business management software space as ForActive.
• PT Distinction: PT Distinction is a personal training software platform offering client management, workout programming, habit tracking, and payments for independent PTs. It is a direct competitor in the same niche of software for independent personal trainers that ForActive targets.

Emerging players

• Acuity Scheduling: Acuity Scheduling is a Squarespace-owned appointment scheduling platform with payment processing capabilities used by independent coaches and trainers. It overlaps with ForActive's scheduling and payment features for solo fitness professionals but lacks deep fitness-specific functionality.

Others

• MyFitnessPal (for Professionals): MyFitnessPal, while primarily a consumer nutrition tracking app, has professional/coach tiers and reaches fitness-conscious consumers in the same ecosystem ForActive targets. Listed as a thematic/ecosystem peer rather than a direct competitor since its pro tier is adjacent to but not overlapping with ForActive's payment-management core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForActive