What Oh My Cream does

Oh My Cream, founded in 2012 in Paris, is a privately held French clean beauty concept store operating an omnichannel retail model that combines two owned e-commerce platforms (ohmycream.com for France and Europe, ohmycream.co.uk for the UK market) with 38+ physical boutiques across France, the UK, and Belgium. The company curates a portfolio of more than 100 premium clean beauty brands spanning skincare, makeup, haircare, body care, fragrance, and wellness supplements, alongside its proprietary Oh My Cream Skincare line and acquired brands COMBEAU and Atelier Nubio (acquired May 2023 and April 2025 respectively). It sells primarily to individual consumers seeking transparency in formulation, with average product prices ranging from approximately €10 to €150+ and order-fulfillment thresholds tied to a €60 free-shipping breakpoint.

The business model is multi-revenue: unit-priced product sales through e-commerce and boutiques form the core, supplemented by in-store beauty treatments, consultations, and professional services. GTM combines direct-to-consumer e-commerce with a sales-led in-store advisory layer (beauty advisor consultations and treatment bookings) and a complementary 24/7 AI Beauty Assistant launched in 2025 for routine recommendations and product discovery. Branding carries B Corporation certification, a Journal blog, OMC TV video content, an affiliate program, and a points-based loyalty program (Club Oh My Cream). Pricing relies on per-unit transaction sales with promotional levers (e.g., the Discovery Goodie Bag at the €150 threshold and PayPal 4x interest-free installments).

Underlying technology is a standard multi-currency, multi-language Shopify-based e-commerce stack (French and English storefronts) layered with a conversational beauty assistant and a loyalty integration. Founder Juliette Levy Cohen remains the public face of the company. Growth capital has been modest — approximately $6.5M from Otium Capital in October 2016 and an Experience Capital round in September 2019 — yet the company has pursued an aggressive acquisition-led expansion strategy, most notably acquiring UK e-tailer Naturisimo in April 2025 to anchor its UK push. Disclosed ownership, control structure, and capital table information are not available in the public source set.

Name

Oh My Cream

Legal name

Oh My Cream

Website

https://ohmycream.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Oh My Cream is a Paris-based clean beauty concept store founded in 2012, operating an omnichannel model with two e-commerce sites and 38-plus boutiques across France, the UK, and Belgium. It curates 100-plus premium clean beauty brands alongside its own skincare line and acquired wellness brands, serving individual consumers seeking vetted clean and natural beauty.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue from selling clean beauty products through owned e-commerce platforms and physical retail stores. Includes skincare, makeup, haircare, body care, wellness supplements, fragrances, and beauty tools from curated international and proprietary brands.
2. In-store Beauty Services: Revenue from beauty treatments and consultations offered in Oh My Cream boutiques, including facials, skincare treatments, and professional beauty services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Oh My Cream is a French clean beauty concept store that curates and retails more than 100 premium international brands across skincare, makeup, haircare, body care, fragrances, and ingestible wellness supplements, distributed through owned e-commerce platforms (ohmycream.com, ohmycream.co.uk) and 30+ physical boutiques across France, the UK, and Belgium. The company also operates a proprietary skincare private label (Oh My Cream Skincare) and offers in-store beauty treatments, facials, and personalised expert consultations. Its 2025 acquisitions of UK e-tailer Naturisimo and French wellness brand Atelier Nubio extend its omnichannel footprint and portfolio.

Product overview

Oh My Cream is a French clean beauty concept store operating as a multi-brand omnichannel retailer both online (ohmycream.com, ohmycream.co.uk) and through physical boutiques across France, UK, Belgium, and other locations. The company offers a curated portfolio of over 100 premium clean beauty brands including its proprietary Oh My Cream Skincare private label, alongside featured brands like Victoria Beckham Beauty, Westman Atelier, Augustinus Bader, Tata Harper, Violette_FR, Mimétique, and others spanning skincare, makeup, haircare, body care, fragrance, and wellness supplements. The business model centers on selecting and curating expert clean beauty brands meeting the company's strict formulation standards. Oh My Cream has pursued an aggressive acquisition strategy, acquiring wellness brand Atelier Nubio in April 2025 and UK e-tailer Naturisimo in April/May 2025 to support international growth. The company operates a loyalty program (Club Oh My Cream), offers in-store beauty treatments, and provides an AI-powered beauty assistant for personalized recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Oh My Cream Skincare: Proprietary clean skincare line by Oh My Cream featuring essential, expert daily care products.

Products and services

• Oh My Cream Skincare (proprietary/private-label brand) Oh My Cream's proprietary clean beauty skincare line featuring essential daily care products including cleansers, serums, moisturisers, SPF protection, and targeted treatments formulated without controversial ingredients, sold via ohmycream.com and boutiques.
• Victoria Beckham Beauty (curated brand) High-end clean makeup line founded by Victoria Beckham, featuring complexion products, eye makeup, and lip colours formulated with skincare benefits and TFC8 technology, distributed through Oh My Cream's e-commerce and boutiques.
• Westman Atelier (curated brand) Luxury clean makeup brand created by celebrity makeup artist Gucci Westman, offering second-skin foundation sticks, cream blushes, bronzers, and lip products with botanical active ingredients, carried exclusively at Oh My Cream.
• Atelier Nubio (acquired brand) French wellness and dietary supplements brand (wholly owned by Oh My Cream since April 2025) offering drainant elixirs, skin-perfecting powders, and supplements that bridge internal health and external beauty, distributed via Oh My Cream's platforms and boutiques.
• Mimétique (curated brand) Bio-active skincare brand featuring products that mimic the skin's natural mechanisms, including the Everyday 50 SPF50 sunscreen fluid and Skin Restore cream, distributed via Oh My Cream.
• Violette_FR (curated brand) Clean makeup brand created by makeup artist Violette Serrat, known for the signature Plume Blush and multi-use eye shadow products designed for effortless application, sold through Oh My Cream.
• Augustinus Bader (curated brand) Premium German skincare brand known for its TFC8 technology and high-performance anti-aging creams and serums, distributed through Oh My Cream.
• Tata Harper (curated brand) 100% natural certified clean beauty brand from Vermont offering highly active skincare formulations including cleansers, moisturizers, and masks, distributed via Oh My Cream.
• Susanne Kaufmann (curated brand) Austrian spa skincare line featuring holistic treatments and natural formulations including the cult-favorite Moisturising Mask, sold through Oh My Cream.
• Dermalogica (curated brand) Professional-grade skincare brand specializing in skin analysis and treatment products for various skin concerns including aging and sensitivity, distributed via Oh My Cream.
• Ilia (curated brand) Clean makeup brand combining bioactive ingredients with high-performance cosmetics including mascaras, tinted moisturizers, and lip products, distributed through Oh My Cream.
• K18 (curated brand) Biotechnology-powered haircare brand featuring molecular repair technology for damaged hair, including the Leave-In Molecular Repair Mask, distributed via Oh My Cream.
• Davines (curated brand) Professional haircare brand from Parma, Italy offering sustainable products including the Oi collection for shine and hair health, sold through Oh My Cream.
• Combeau (curated brand) Clean beauty supplement brand specializing in electrolyte hydration products and collagen supplements with multiple flavour options, distributed via Oh My Cream's website and boutiques.
• In-Store Beauty Treatments and Consultations Bookable professional beauty services offered in Oh My Cream boutiques including facials, skincare treatments, and personalised beauty consultations conducted by trained beauty advisors, available online via booking system and in-store.
• Club Oh My Cream Loyalty Program Points-based loyalty program allowing customers to accumulate points with each purchase and redeem them for exclusive rewards and benefits across the Oh My Cream e-commerce and boutique network.
• Discovery Goodie Bag (welcome sample bundle) Welcome sample bundle offering 10 skincare samples free with orders of €150 or more, featuring a curated selection of clean beauty products as a discovery offering.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• JODminorChannel Partner/ Reseller/ Distributor · 1 June 2026Partnership with French natural skincare brand JOD specializing in stick-format products. JOD will be distributed through Oh My Cream's online and brick-and-mortar retail channels starting June 2026. This partnership provides JOD access to Oh My Cream's established clean beauty customer base and retail network.
• NaturisimocoreStrategic or Co-development Partner · 1 April 2025Acquisition of UK-based clean beauty e-tailer Naturisimo, strengthening Oh My Cream's position in the UK market. The deal redirects Naturisimo's website to ohmycream.co.uk and integrates product offerings, providing access to Naturisimo's community of conscious UK consumers.
• Atelier NubiocoreStrategic or Co-development Partner · 1 April 2025Acquisition of French wellness and supplement brand Atelier Nubio following its placement into receivership. Oh My Cream aims to expand Nubio's product range, increase brand awareness, and leverage its retail expertise to grow the brand.
• Casa LopezminorGTM or Marketing PartnerCollaboration on limited edition 'Le Cabas de l'Été' summer collection featuring Casa Lopez's graphic prints on tote bags combined with Oh My Cream curated beauty products. Exclusive edition combining lifestyle and beauty retail.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sephora: Global multi-brand beauty retailer operating in France, UK and Belgium with massive scale, broad assortment including clean brands, and an established Beauty Insider loyalty program. Represents the scaled incumbent benchmark for assortment and omnichannel.
• Liberty London (Beauty Hall): Luxury UK department store with a flagship curated beauty hall carrying many of the same premium brands (Westman Atelier, Augustinus Bader, Tata Harper) as Oh My Cream. Comparable on premium curation and London positioning.
• Marionnaud: European multi-brand beauty retailer with strong presence in France, Belgium and other continental markets. Competes for the same premium beauty shopper via physical stores and e-commerce with broader assortment than OMC's clean curation.
• Le Bon Marché (Beauty department): Iconic Parisian luxury department store carrying many premium beauty brands. Comparable Paris-based premium beauty destination though part of a broader luxury retail concept rather than a specialized beauty retailer.

Direct peers

• Nocibé: French multi-brand beauty retail chain with physical stores and e-commerce. Direct competitor in the French market with overlapping premium positioning and similar omnichannel GTM, though less specialized in clean beauty curation.
• Space NK: UK-based curated multi-brand beauty retailer specializing in premium and clean brands with both e-commerce and physical boutiques. Closest direct competitor to Oh My Cream given its similar curation strategy, premium positioning and UK retail overlap.
• The Detox Market: Clean beauty specialty retailer with curated assortment and physical boutiques. Highly comparable on clean/natural curation strategy though primarily US-focused; useful benchmark for clean specialty retail model.
• Mankind (UK beauty retailer): UK multi-brand beauty e-tailer historically focused on men's grooming and expanding into broader clean beauty. Comparable curated retailer model with e-commerce focus relevant to Naturisimo integration.

Regional players

• Bluemercury: US-based premium multi-brand beauty and spa retailer combining curated skincare/makeup with in-store spa services. Comparable on boutique + services hybrid model though geographically separated from OMC's European footprint.

Emerging players

• Goop (Beauty & Wellness): Clean beauty and wellness brand/retailer with curated DTC assortment and editorial content. Comparable on clean beauty positioning and editorial/educational content strategy though Goop also manufactures its own product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10908966

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh My Cream