What Mobisummer does

Mobisummer (legal entity: TECDO TECHNOLOGY CO.) is a mobile performance advertising and business intelligence platform headquartered in Guangzhou, Guangdong, China, founded in 2014. The company operates dual self-serve portals—ad.mobisummer.com for advertisers and affiliate.mobisummer.com for publishers—targeting global mobile user acquisition and traffic monetization across 200+ countries and regions. Mobisummer serves mobile app marketers in gaming, e-commerce, fintech/crypto, social media, and productivity software, with named enterprise clients including PUBG Mobile, Kucoin, CamScanner, Kwai, Shopee, Lazada, and Shein.

The platform is built on a big data-driven business intelligence engine that tags user behavior, performs multi-dimensional information reorganization for targeting, and offers real-time monitoring with intelligent optimization. Product modules include Performance Ads Service (global media placement with customizable performance billing), Intelligent Optimization (precise targeting, real-time monitoring, effect optimization strategy), and Tools for Efficiency (multi-platform data integration, batch ad delivery, creative tools). For publishers, the platform offers one-stop API integration with an automatic BI system that matches ads to user profiles and optimizes eCPM. Reported scale metrics include 5B+ daily effective ads, 2M+ effective media resources, 50,000+ daily campaign consumptions, and 30,000+ clients served.

Mobisummer monetizes through performance-based billing models—CPI (Cost Per Install), CPA (Cost Per Action/registration), COP (fixed-order settlement), and CPS (commission sharing)—alongside publisher ad placement fees tied to eCPM optimization. Go-to-market combines self-serve platforms with channel partnerships: the company is the core agency for Mi Ads for China overseas promotion and collaborates with Taboola for media promotion training. The company reports 501–1,000 employees and raised approximately $15.85M in a February 2022 round led by Eastern Bell Capital.

Name

Mobisummer

Legal name

TECDO TECHNOLOGY CO.

Website

https://mobisummer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mobisummer (TECDO TECHNOLOGY CO.) is a China-based mobile performance advertising and business intelligence platform connecting global advertisers and publishers across 200+ countries via CPI, CPA, COP, and CPS billing, serving enterprise clients including PUBG Mobile, Shopee, Lazada, Shein, Kucoin, Kwai, and CamScanner.

Ownership category

akta.pro rank

Product category

Mobile Performance Advertising Platform

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)

akta.pro secondary industries

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Mobile performance advertising
• User acquisition platform
• Ad monetization network
• Big data ad targeting
• CPI/CPA billing platform

Headquarters

HQ city

Guangdong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Advertising - CPI/CPA/COP Settlement: Mobisummer charges advertisers for performance-based outcomes including CPI (Cost Per Install) for new user acquisition, CPA settlement for registrations, COP settlement for fixed orders, and CPS settlement for commission sharing on sales. The platform serves both advertisers seeking user acquisition and publishers monetizing their traffic.
2. Publisher eCPM Optimization: Mobisummer helps publishers maximize effective cost per mille (eCPM) by matching high-quality ads based on user profiles using big data and business intelligence, generating revenue through ad placement fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobisummer operates a big data-driven mobile performance advertising and business intelligence platform that connects global advertisers with publishers across 200+ countries and regions. Advertisers use the platform for mobile user acquisition through performance-based billing models (CPI, CPA, COP, CPS) with real-time targeting, monitoring, and ROI optimization, while publishers monetize traffic via an API-integrated platform with automated BI-based ad matching that maximizes eCPM.

Product overview

Mobisummer is a mobile performance advertising business intelligence platform consisting of a main advertising platform (mobisummer.com) with two dedicated portals: the Advertiser Platform (ad.mobisummer.com) for user acquisition campaigns and the Publisher Platform (affiliate.mobisummer.com) for ad monetization. The platform is organized around three core service modules—Performance Ads Service (global media coverage and customizable billing), Intelligent Optimization (targeting, monitoring, and optimization), and Tools for Efficiency (data integration, batch delivery, and creative tools)—all powered by big data analytics to serve both advertisers and publishers across 200+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobisummer Platform The main platform that combines a business intelligence engine and big data analytics with two dedicated portals (advertiser and publisher) to deliver mobile performance advertising services, multi-dimensional ad targeting, and traffic acquisition across 200+ countries and regions.
• Advertiser Platform (ad.mobisummer.com) User acquisition platform that enables advertisers to run global mobile campaigns with big-data targeting, real-time monitoring, and ROI optimization across video media and local DSP channels, with performance-based billing in CPI, CPA, COP, and CPS models.
• Publisher Platform (affiliate.mobisummer.com) Ad monetization platform for publishers offering thousands of direct offers, an automatic BI system that matches ads to user profiles, and one-stop API integration for streamlined offer management and eCPM optimization.
• Performance Ads Service Service module delivering global media coverage, diversified media placement (video media and local DSP), and customizable performance billing for advertisers seeking mobile user acquisition across 200+ countries and regions.
• Intelligent Optimization Service module providing precise targeting, real-time monitoring, and effect-optimization strategies that leverage big-data analytics to maximize ad placement effectiveness and improve advertiser ROI.
• Tools for Efficiency Service module offering multi-platform data integration and analysis, batch ads delivery, and advertising creative tools for streamlined campaign management across media sources.

Quantifiable outcome

• 20% lower cost than broader market for advertisers
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TaboolacoreGTM or Marketing PartnerTaboola organizes media promotion training sessions with Mobisummer, indicating a collaborative relationship focused on marketing and promotion capabilities.
• Mi AdscoreChannel Partner/ Reseller/ DistributorMobisummer became the core agency for Mi Ads for China overseas promotion, indicating a significant distribution partnership for handling advertising campaigns targeting international markets.
• LiveLab StudiominorGTM or Marketing PartnerLiveLab Studio was sent to attend an exhibition by Mobisummer, representing Mobisummer at a trade event.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Chartboost (Zynga): Mobile game-focused programmatic ad network and mediation platform owned by Zynga/Take-Two. Overlaps Mobisummer's mobile gaming UA and mediation capabilities for app developers.
• Tapjoy: Mobile ad network focused on rewarded advertising and value-exchange-driven UA, particularly in gaming apps. Compares to Mobisummer's performance gaming UA offerings with a different monetization mechanic.
• Moloco: Machine-learning-driven programmatic ad platform specializing in mobile app UA and commerce monetization. Comparable in using ML for performance bidding and global UA at scale, with stronger technology branding.

Broad incumbents

• ironSource (AppLovin): Mobile app monetization and UA platform (now part of AppLovin) providing mediation, ad networks, and performance marketing for app developers. Comparable in offering global performance advertising and mediation tooling to publishers.
• Digital Turbine: Mobile ad platform specializing in app discovery, user acquisition, and on-device media delivery for carriers and OEMs. Compares to Mobisummer's Mi Ads partnership given carrier/OEM distribution angle.
• InMobi: Global mobile ad network and programmatic platform serving advertisers and publishers with user acquisition and monetization. Comparable two-sided mobile ad marketplace serving large global brands.
• AppLovin: Global mobile ad platform with mediation, programmatic bidding, and user acquisition tools across gaming and non-gaming apps. Direct competitive overlap in mobile UA performance advertising, though AppLovin also owns content (apps) and operates its own DSP.
• Unity Ads (Unity Technologies): Mobile ad network integrated with the Unity game engine, providing in-app advertising and user acquisition for gaming apps. Overlaps Mobisummer's gaming UA focus, with stronger owned-inventory positioning.

Direct peers

• Yeahmobi: China-headquartered mobile performance ad network offering global user acquisition and traffic monetization. Closest peer by geography, business model (CPI/CPA/CPC settlements), and customer base (app developers, e-commerce, gaming).
• Liftoff: Performance-based mobile ad network specializing in app user acquisition across gaming, fintech, and e-commerce with CPI/CPA pricing. Closely comparable business model and advertiser segments to Mobisummer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/7790323

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobisummer