Mate.bike

What Mate.bike does

MATE.bike International ApS is a privately held Danish micromobility company founded in 2016 in Copenhagen, designing and selling foldable electric bicycles targeted at urban commuters, families, and adventure riders. Its product portfolio spans six core e-bike models (MATE ICON, MATE GO, MATE GO+, MATE FUSION, MATE X EVO) priced from €1,599-€2,899, the MATE MINI children's balance bike at €140, and the MATE SUV cargo bike, plus accessories. Core technology is centered on 3-step foldable aluminium or magnesium frames, third-party Bafang or Ananda 250W motors (up to 45Nm torque), smart torque sensors for pedal-assist modulation, hydraulic disc brakes, and integrated battery systems delivering up to 120km range (MATE X EVO with a 17.5Ah 48V 840Wh pack). Smartphone connectivity is provided through the third-party Bafang Go App rather than an in-house platform.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce through mate.bike, owned flagship retail stores (three in Japan, one in Argentina), and a multi-tier partner network spanning premium partners, authorized resellers, service partners, and regional distributors. Distribution is anchored by strategic country partners: Directed in Australia (300+ sales points from December 2025), B.W. Vertrieb GmbH in Germany (160+ dealer sites), and Doğuş Otomotiv in Turkey (27 locations). The company reports operations in 60+ countries with 2024 profit of €118K and €2.2M equity, operating with no interest-bearing debt.

Revenue is generated primarily through hardware sales of e-bikes and accessories, supplemented by dealer partnership economics and service revenue. The brand has been elevated through luxury-fashion collaborations with FENDI, MONCLER, PALM ANGELS, and EVIAN, plus a Carlos Sainz limited edition, while community engagement is driven through the MATE RIDERS CLUB event series in Copenhagen, Tokyo, Istanbul, and Mendoza. The leadership team comprises CEO Janus Christian Fjeldborg, COO Nina Schwartz, CFO Anders Møldrup, and CSO Rogelio Fernandez.

Name

Mate.bike

Legal name

MATE.Bike International ApS

Website

https://mate.bike

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MATE.bike is a Copenhagen-based designer and seller of foldable electric bicycles, serving urban commuters, families, and adventure riders across 60+ countries via D2C e-commerce, flagship retail, and a global dealer and distributor network.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Foldable electric bicycles
• E-bike manufacturing
• Urban micromobility
• Premium electric bikes
• Foldable e-bikes

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Bike Sales: Primary revenue from selling foldable electric bikes directly to consumers through website and dealer network, as well as through premium partners and authorized resellers globally.
2. Accessories & Parts: Sales of accessories including rear racks, mudguards, lights, replacement parts, and branded merchandise through MATE WORLD and dealer network.
3. Dealer Partnership & Licensing: Business model includes dealer partnerships, brand licensing, and distribution agreements with regional partners for market expansion.
4. Service & Maintenance: Service partner network providing maintenance and repairs, supporting the product ecosystem and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

MATE.bike designs, manufactures, and sells foldable electric bicycles targeted at urban commuters, families, and adventure riders. The company offers a range of e-bike models (MATE ICON, MATE GO, MATE GO+, MATE Fusion, MATE X EVO) and a children's balance bike (MATE MINI), plus accessories and limited-edition luxury brand collaborations. Distribution combines direct-to-consumer e-commerce, brand-owned flagship stores, and a global dealer network across 60+ countries.

Product overview

MATE.Bike International ApS is a Danish micromobility brand founded in 2016 in Copenhagen, offering a diverse portfolio of foldable electric bicycles and balance bikes. The product lineup consists of urban e-bikes (MATE ICON, MATE GO, MATE GO+), hybrid/adventure models (MATE Fusion, MATE X EVO), legacy models (MATE City, MATE X, currently sold out), and the MATE MINI balance bike for children. The company also maintains the MATE Riders Club community program and has established numerous high-profile luxury brand collaborations including FENDI, MONCLER, EVIAN, and PALM ANGELS, along with celebrity editions like the Carlos Sainz Limited Edition. Accessories and replacement parts are available through the MATE WORLD section. The company operates through official stores, premium partners, authorized resellers, and service partners across 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• MATE City: Urban commuter e-bike - sleek, smart, and agile with foldable frame and up to 80km battery range
• MATE ICON
• MATE X EVO
• MATE Fusion
• MATE GO
• MATE GO+
• MATE MINI
• MATE X

Products and services

• MATE ICON Urban city e-bike with Ananda 250W motor, 80km battery range, 23kg weight, hydraulic disc brakes, front/rear suspension, and foldable 6061 aluminium alloy frame, designed for effortless city mobility.
• MATE GO+ Urban family mobility e-bike with modular accessory system, low center of gravity, extended wheelbase, and reinforced rear rack for child seat compatibility, featuring Ananda 250W 42Nm motor and 80km battery range.
• MATE GO Essential urban e-bike with smart torque sensor, non-suspension lightweight frame, 3-step foldable design, 36V 13Ah battery with up to 80km range, 22kg weight, from 1,599 EUR.
• MATE Fusion Versatile hybrid e-bike blending urban elegance with off-road capability, featuring Bafang 250W 45Nm motor, torque sensor, front/rear coil suspension, 9-speed drivetrain, from 2,299 EUR.
• MATE X EVO Most powerful model in the MATE range for city streets to mountain trails, with Bafang 250W 45Nm motor, 17.5Ah 48V (840Wh) battery delivering up to 120km range, air-sprung front fork, rear suspension, 8-speed drivetrain, smartphone connected via Bafang Go App, from 2,899 EUR.
• MATE MINI Non-electric balance bike for children aged 2-4 years with lightweight magnesium frame (4kg), designed as the first step into the MATE family of movement and exploration, from 140 EUR.
• MATE SUV Electric cargo bike designed for family and load-carrying needs.
• MATE X (legacy model) Robust foldable e-bike designed for any terrain with 250W rear-drive motor, up to 120km range, hydraulic disc brakes, full suspension, and 3-step folding design. Currently sold out.
• MATE City (legacy model) Compact foldable urban e-bike with 250W brushless rear hub motor, up to 80km range, smart LCD color display, full suspension, and lightweight 6061 aluminium alloy frame. Currently sold out.
• MATE Accessories (MATE WORLD)
• FENDI x MATE Limited edition luxury collaboration featuring MATE City e-bike with all-over FF logo, includes matching mini Baguette bag. Sold out.
• MONCLER x MATE Limited edition collaboration with MATE X featuring 1000W motor reaching 52 km/h, available in PEAK WHITE and DEEP BLACK editions with fat tires and custom duvet cover. Sold out.
• EVIAN x MATE Limited edition Earth Day collaboration featuring iconic evian pink colorway with matching bottle holder for recycled water bottles. Sold out.
• PALM ANGELS x MATE Collaboration featuring reflective silver steel MATE X with black accents, Palm Angels script, and exclusive clothing capsule collection. Sold out.
• PALM ANGELS x MATE Sequel Second Palm Angels collaboration featuring reflective gold steel finish with black accents and PM monogram, paying homage to LA skate culture. Sold out.
• Carlos Sainz Limited Edition MATE X EVO Custom limited edition MATE X EVO designed for Formula 1 driver Carlos Sainz, featuring gunmetal grey finish, racing number 55, and 'Smooth Operator' etching.
• Neon Dreams Limited Edition Collection Bold limited edition color collection featuring Ocean Shimmer, Citrus Beat, and Silver Comet colorways, available exclusively for MATE X EVO and Fusion models.

Quantifiable outcome

• Over 10,000 units sold in first months via Indiegogo (2017)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• DirectedcoreChannel Partner/ Reseller/ Distributor · 1 December 2025Partnership with Directed, Australia's distributor of premium mobility, automotive, and lifestyle technology. Beginning December 2025, Australians can access the full MATE.bike range through Directed's national retail and dealer network with 300+ mobility-linked sales points for nationwide distribution, retail partnerships, and after-sales support.
• B.W. Vertrieb GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with family-owned B.W. Vertrieb GmbH, a distributor with more than 40 years of experience in the German market. Partnership ensures customers across Germany can access MATE's full range faster through 160+ dealer sites linked throughout the country providing strong local presence and service coverage nationwide.
• GreenMotorShopminorChannel Partner/ Reseller/ Distributor · 1 December 2024Exclusive December-January pop-up collaboration in Paris at 117 Rue de Rome, 75017. GreenMotorShop guides customers through the collection and helps find the perfect MATE while offering test rides of the entire MATE lineup.
• Doğuş OtomotivcoreChannel Partner/ Reseller/ Distributor · 1 April 2024Partnership with Doğuş Otomotiv, a subsidiary of prestigious Doğuş Group known for distributing Audi, Bentley, Lamborghini, Bugatti, and Porsche. Turkish riders can experience MATE CITY and MATE X EVO at 27 stunning locations including Galataport DO-Plus in Istanbul, D.Oto in Ankara, and Avek Karşıyaka in Izmir.
• Carlos SainzflagshipGTM or Marketing Partner · 1 January 2024Limited edition MATE X EVO designed exclusively for Formula 1 driver Carlos Sainz revealed during Monaco Grand Prix week. Features gunmetal grey finish, racing number '55' in vivid red, and 'Smooth Operator' etching. Generated over 5 million views on social media.
• EvianflagshipGTM or Marketing Partner · 1 April 2022Earth Day collaboration celebrating sustainability. Limited number of evian x MATE e-bikes in iconic evian pink paired with bottle holder for recycled water bottles. Included Instagram giveaway of 10 bikes to UK, France, Japan, and US winners.
• Palm AngelsflagshipGTM or Marketing Partner · 1 July 2021Collaboration with West Coast-inspired luxury streetwear brand featuring reflective silver steel MATE X with black accents. Includes exclusive clothing capsule collection with limited-edition sweatshirt, t-shirt, and canvas vest. Second 'sequel' collaboration launched November 2022 in reflective gold steel finish celebrating golden-era of LA skate culture.
• FENDIflagshipGTM or Marketing Partner · 1 January 2021Luxury crossover collaboration between MATE City and iconic Fendi design featuring all-over FF logo in refined beige tone. Includes mini Baguette bag in warm brown shade designed to attach to handlebar. Available in select Fendi stores as part of larger lifestyle collection.
• MonclerflagshipGTM or Marketing Partner · 1 January 2020Groundbreaking Moncler Genius collaboration - first non-fashion brand to join Genius lineup. Limited 1,000 units featuring 1000W motor reaching 52 km/h. Available in PEAK WHITE (glossy white with chrome details) and DEEP BLACK (matte black with stealthy look) editions, each with custom duvet cover.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Cowboy: Belgian premium urban e-bike brand offering connected, design-forward commuter bikes at similar price points (~€2,000–€3,000). Directly comparable on product positioning, target customer (urban commuters), and DTC-led go-to-market model.
• VanMoof: Amsterdam-based premium e-bike brand known for minimalist design, integrated technology, and urban commuter positioning. Closest direct competitor on design-led urban e-bike narrative before its 2023 bankruptcy and relaunch; highly comparable on product, target market, and brand-led premium positioning.
• Brompton: Iconic British folding bicycle manufacturer with a strong urban commuter following. Direct competitor on the foldable urban bike category, and Brompton Electric offers a comparable motorized foldable product at similar premium pricing.
• Aventon: U.S. e-bike brand offering affordable urban and commuter electric bikes with strong DTC and dealer distribution. Comparable on product category (commuter/urban e-bikes), hybrid DTC + dealer model, and broad feature set at accessible price points.
• Rad Power Bikes: Seattle-based direct-to-consumer e-bike company and one of the largest e-bike brands in North America. Direct peer on e-bike product category, DTC + dealer hybrid distribution, and broad model lineup targeting commuters and recreational riders.
• Ampler Bikes: Estonian premium urban e-bike brand with lightweight, design-forward bicycles targeted at commuters. Comparable on premium urban e-bike positioning, European design heritage, and DTC-led sales model at similar price tiers.

Broad incumbents

• Riese & Müller: German premium e-bike manufacturer offering high-end urban, cargo, and touring e-bikes through an established dealer network. Comparable on premium e-bike category and European dealer-led distribution, but at higher price points and broader product portfolio including cargo and full-suspension models.
• Specialized Bicycle Components: Major global bicycle manufacturer with a substantial e-bike lineup including urban, mountain, and road categories. Broad incumbent offering overlapping urban e-bike products (e.g., Turbo Vado) at premium prices through extensive dealer networks.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with broad e-bike offerings across urban, mountain, and road categories (Domane+, Allant+, Rail+). Comparable as a broad incumbent with global dealer reach and overlapping urban e-bike products, though at much larger scale and broader portfolio.

Others

• Lime (micromobility): Major shared micromobility operator deploying e-bikes and e-scooters across global cities. While a different business model (rental vs. owned), Lime is comparable as a brand and category competitor for urban e-bike mindshare and represents the alternative to ownership that MATE's folding design addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mate_bike
• LinkedInlinkedin.com/company/15218212
• Instagraminstagram.com/mate.bike
• Facebookfacebook.com/matebikes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mate.bike