FPRO
FPRO is a Lithuanian SportsTech company selling a hybrid hardware-software soccer training system for children aged 7-16, combining a numbered-zone training mat with a gamified app of 200+ UEFA-coach-designed drills, distributed via DTC e-commerce and mobile subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersSiauliai, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FPRO does
FPRO is a Lithuanian SportsTech company (headquartered in Vilnius) that sells a hybrid hardware-software soccer training system for children ages 7-16. Its core product combines a 65x80cm Ball Mastery Mat — featuring numbered zones and directional arrows, made from recycled PET polyester — with a mobile application (iOS and Android) that delivers 200+ video-guided drills across 5-6 skill levels. Training content is authored by UEFA-certified coaches, and the system uses gamification mechanics (trophies, badges, XP, leaderboards) to maintain child engagement, with sessions designed to fit a 7x7 foot space in approximately 20 minutes per day. The company claims 200,000+ players worldwide and brand ambassador Marcelo Veira (5-time Champions League winner), with select European academy affiliations (Real Madrid, Barcelona, Manchester City, Bayern Munich, Juventus, Ajax, Inter Milan, Schalke, PSV, Eintracht Frankfurt) used as validation.
The business operates as a direct-to-consumer e-commerce brand with regional storefronts (usa.fpro.com, fpromat.com, fpromat.co.uk) supporting USD, EUR and GBP pricing. Revenue is generated via one-time hardware sales — Complete Kit ($159.99 sale / $189.99 list), Essential Kit ($79.99 / $109.99 list), Elite Soccer Ball ($45.99), Grip Socks ($23.99), Gift Cards ($50-$300) and Shipping Protection — plus recurring app subscriptions ($29.99/month, $89.99/3-month, $119.99/annual) with a 14-day free trial bundled into hardware kits. Payment options include Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Sezzle BNPL and Maestro.
FPRO raised its first outside funding of €2 million from Tesonet in June 2025 to support product development and global expansion. The company is privately held, has 11-50 employees, and distributes through organic and paid digital channels (Instagram, LinkedIn, Facebook, app store SEO, email, affiliate program, influencer/ambassador marketing and PR).
FPRO firmographics
Firmographics- Name
- FPRO
- Legal name
- FPRO
- Website
- https://fpro.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FPRO is a Lithuanian SportsTech company selling a hybrid hardware-software soccer training system for children aged 7-16, combining a numbered-zone training mat with a gamified app of 200+ UEFA-coach-designed drills, distributed via DTC e-commerce and mobile subscriptions.
- Ownership category
- akta.pro rank
FPRO industry classification
Industry- Product category
- Youth Soccer Training Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sports and Recreation Instruction (61162), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
- akta.pro secondary industries
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Soccer Equipment Retail (CRAMAEAC)
Keywords
Where FPRO is headquartered
LocationHeadquarters
- HQ city
- Siauliai
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
FPRO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Sales (Training Kits and Accessories): One-time hardware sales including Complete Kit ($159.99), Essential Kit ($79.99), Elite Soccer Ball ($45.99), Grip Socks ($23.99), and Gift Cards ($50-$300). Hardware provides initial customer acquisition with bundled 14-day free trial of app premium. Upsell opportunity through complementary products and bundle discounts.
- FPRO App Premium Subscriptions: Recurring subscription revenue from the FPRO training app. Monthly subscription at $29.99, 3-month at $89.99 ($29.99/month), annual at $119.99 ($9.99/month). Includes 200+ exercises, guided training sessions, up to 3 users, global leaderboard, and coaching insights. Cancellation anytime with access until period end.
- Shipping Protection: Optional add-on shipping protection service at $9.99 (reduced to $2.99) to protect orders from transit issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Complete Kit - Full training system with mat, ball, socks, and app access |
| One time/ perpetual license | Pay-as-you-go | Essential Kit - Core training system with mat and basic accessories |
| Unit Pricing | Pay-as-you-go | Elite Soccer Ball - Professional-grade soccer ball |
| Unit Pricing | Pay-as-you-go | Grip Socks 2.0 - Anti-slip performance socks |
| Subscription | Monthly | FPRO App Premium Monthly |
| Subscription | Multi-year contract | FPRO App Premium 3-Month |
| Subscription | Annual | FPRO App Premium Annual |
| Other | Pay-as-you-go | FPRO Gift Card |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FPRO product offering
Product offeringCore offering
FPRO sells a hybrid soccer training system for children aged 7-16, combining physical products (Ball Mastery Mat, Elite Soccer Ball, Grip Socks) bundled as Complete Kit ($159.99) or Essential Kit ($79.99) with a subscription-based mobile app (FPRO App Premium, $9.99-$29.99/month) delivering 200+ UEFA-certified coach-designed drills across 5-6 skill levels. The proprietary mat features numbered zones and arrows that guide footwork, while the gamified app delivers POV video demonstrations, progress tracking, and motivational elements (trophies, XP, global leaderboards).
Product overview
FPRO is a gamified soccer training platform combining a mobile application with physical training equipment for children aged 7-16. The core offering consists of the FPRO App Premium (available as monthly, 3-month, or annual subscriptions) paired with physical training products including the Complete Kit and Essential Kit bundles. The Complete Kit includes the Ball Mastery Mat (65x80cm eco-friendly mat with numbered zones), Elite Soccer Ball (hybrid-stitched with foam core), and Grip Socks (anti-slip compression design), plus lifetime app access. The Essential Kit offers a more affordable entry point with the same core components. Individual products available separately include the Elite Soccer Ball, Grip Socks 2.0, Gift Cards, and Shipping Protection. All training content is developed by UEFA-certified coaches and features 200+ drills organized across 5-6 skill levels, incorporating gamification elements such as trophies, badges, XP progression, and global leaderboards to engage young players.
Differentiator
Problem solved
Functional benefit
Products and services
- FPRO App Premium
Quantifiable outcome
- 72% of users report improved dribbling, first touch, and decision-making
- +4 more outcomes
Companies that use FPRO
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
FPRO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
FPRO partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
FPRO competitors and assessment
Company assessmentDirect peers
- Coerver Coaching: Coerver Coaching is a well-known youth soccer skills coaching program with both in-person clinics and digital content, directly comparable to FPRO's youth-focused ball mastery positioning.
- DribbleUp: DribbleUp makes a smart soccer ball paired with a training app for skill development, the closest direct competitor to FPRO's hardware-software training system. Both target youth/family buyers and sell a connected training experience.
- Techne Futbol: Techne Futbol is a soccer-specific skills training app with structured drills and progression levels for youth players. Direct competitor in the digital training and skill-development category.
- Challenger Sports: Challenger Sports runs youth soccer camps, clinics, and coaching education programs across North America. Comparable as a youth soccer skills development provider, though primarily in-person.
Broad incumbents
- SKLZ: SKLZ is a major sports training aids brand selling physical equipment for skill development across multiple sports. It competes in the broader training-equipment category but does not offer FPRO's integrated app or sport-specific content.
- Adidas (miCoach / Training): Adidas is a global sports brand with training apps, smart soccer balls, and youth soccer equipment. Comparable as a broad incumbent with overlapping capabilities in training technology and soccer gear.
- Nike (Nike Training Club / NTC): Nike operates NTC, a free training app with broad sport conditioning content, and sells youth soccer equipment. Comparable as a broad incumbent overlapping in training apps and soccer gear retail.
Emerging players
- Playermaker: Playermaker makes a wearable soccer tracker that measures touch, kick, and performance metrics, sold to academies and players. Comparable in targeting elite youth soccer development with a tech-enabled product.
- HomeCourt: HomeCourt is an AI-powered basketball training app that uses the phone camera to track shots and drills, comparable to FPRO's model of pairing a mobile app with structured youth sport training.
- Veo Technologies: Veo makes an AI camera and analytics platform for soccer training and match analysis, serving academies and clubs. Comparable as a sports-tech enabler in the youth soccer development ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
FPRO social profiles
Digital presenceFPRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
FPRO leadership team
Management profileNumber of profiles
Profiles3 records
FPRO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FPRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FPRO
What does FPRO do?
FPRO sells a hybrid soccer training system for children aged 7-16, combining physical products (Ball Mastery Mat, Elite Soccer Ball, Grip Socks) bundled as Complete Kit ($159.99) or Essential Kit ($79.99) with a subscription-based mobile app (FPRO App Premium, $9.99-$29.99/month) delivering 200+ UEFA-certified coach-designed drills across 5-6 skill levels. The proprietary mat features numbered zones and arrows that guide footwork, while the gamified app delivers POV video demonstrations, progress tracking, and motivational elements (trophies, XP, global leaderboards).
Is FPRO a public or private company?
FPRO is a private company. It is classified as venture growth investor backed and is currently operating.
When was FPRO founded?
FPRO was founded in 2019. It employs 11 to 50 people.
Where is FPRO based?
FPRO is headquartered in Siauliai, Lithuania, in the Europe region.
How does FPRO make money?
Three revenue lines are on record. Hardware Sales (Training Kits and Accessories) is the primary driver. The others are FPRO App Premium Subscriptions and shipping Protection.
Who are FPRO's main competitors?
Direct peers on record are Coerver Coaching, DribbleUp, Techne Futbol and Challenger Sports. Broad incumbents are SKLZ, Adidas (miCoach / Training) and Nike (Nike Training Club / NTC). Emerging players are Playermaker, HomeCourt and Veo Technologies.
Does FPRO have an API?
No public API is recorded for FPRO.
What industry is FPRO in?
FPRO's product category is Youth Soccer Training Equipment. Its primary akta.pro industry code is CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail, with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 33992 and its SIC code is 3949.